Analyzati
Spain· Web Analytics
Analyzati vs Contentsquare
Vergleichen Sie Analyzati und Contentsquare nach Funktionen, Rechtsraum, Nachweisen und Einsatzpassung.
Beide als Alternativen zu: Google Analytics
Contentsquare
France· Web Analytics
Needs review
Shortlist Contentsquare when a European-headquartered enterprise needs zone heatmaps, replay, journeys, and error-to-revenue analysis in one SaaS, with a public DPA and selectable Ireland hosting. Skip when you cannot accept AWS or Azure (US-group cloud), session replay of visitor pages, or a sales-led Pro and Enterprise stack. Consider Mouseflow for a smaller European heatmap and replay tool, or Plausible / Friendly Analytics when you only need privacy-first traffic analytics.
EU-operated (FR SAS)Zone heatmapsSession replayPublic DPAEU or US cloud regionISO 27001 (claimed)
Hervorgehobene Zeilen unterscheiden sich zwischen den Produkten.
| Merkmal | Analyzati | Contentsquare |
|---|---|---|
| Herkunftsland | Spain | France |
| Kategorie | Web Analytics | Web Analytics |
| Open Source | Nein | Nein |
| Self-Hosted | Nein | Nein |
| Hauptsitz | Nicht angegeben | France |
| Rechtsträger | Nicht angegeben | Content Square SAS, 7 rue de Madrid, 75008 Paris, France |
| US-Mutter / Kontrolle | Nicht angegeben | Keine bekannte US-Mutter |
| CLOUD-Act-Exposition (indikativ) | Nicht angegeben | Mittel |
| Hosting / Residenz | Nicht angegeben | Visitor hosting on AWS and Azure: Ireland (eu-west-1 / North Europe) by default for EU customers, or Virginia. Free and Growth stay in Ireland. Backup region unnamed. Support: Zendesk (USA), Atlassian (Australia), Content Square, Inc. (USA). Sense: Bedrock, Azure LLMs, OpenAI (PA chat). VoC: Twilio, Daily.co, Postmark, Tremendous. Conversation Intelligence: Deepgram, Snowflake, Salesforce. |
| Zusammenfassung | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Paris-headquartered experience intelligence platform: zone heatmaps, session replay, journey analysis, Voice of Customer, and Sense AI on AWS or Azure with selectable EU or US regions. |
| Tags |
| Auf einen Blick | Analyzati | Contentsquare |
|---|---|---|
| HQ | Nicht angegeben | Paris, France |
| Legal entity (typical EU) | Nicht angegeben | Content Square SAS |
| Founded | Nicht angegeben | 2012 (Paris) |
| Hosting | Nicht angegeben | AWS and Azure, Ireland or Virginia |
| Deployment | Nicht angegeben | Multi-tenant SaaS (not self-hosted) |
| Commercial model | Nicht angegeben | Free and Growth self-serve; Pro and Enterprise sales-led |
| Key capabilities | Analyzati | Contentsquare |
|---|---|---|
| EU-operated (FR SAS) | Nicht angegeben | Ja |
| Zone heatmaps | Nicht angegeben | Ja |
| Session replay | Nicht angegeben | Ja |
| Public DPA | Nicht angegeben | Ja |
| EU or US cloud region | Nicht angegeben | Ja |
| ISO 27001 (claimed) | Nicht angegeben | Ja |
Analyzati
Echtzeit-Dashboard
Die intuitive Oberfläche zeigt Live-Besucherzahlen, Pageviews, Verhaltensflüsse, Akquisitionsquellen, geografische Aufschlüsselungen und Technologienutzung. Wöchentliche E-Mail-Berichte informieren ohne tägliche Logins. Datenexporte und eine öffentliche API ermöglichen weitere Analyse oder Integration.
Leichtgewichtiges Privacy-First-Tracking
Mit unter 1 KB lädt das Script schnell und vermeidet Performance-Einbußen. Es aggregiert nur anonymisierte Daten – keine persistenten IDs, kein Local Storage, kein Fingerprinting. Geolokation leitet sich aus gehashten Eingaben ab, die nie gespeichert werden.
Benutzerdefinierte Events und Kampagnen
Spezifische Nutzeraktionen und Marketingmaßnahmen über Standardmetriken hinaus tracken. Alle Pläne unterstützen Event-Tracking mit technischem Support und Wissensdatenbank. Geeignet für ROI-Analyse und Optimierung.
EU-gehostete Compliance
Daten bleiben in der EU, konform mit DSGVO, PECR und CCPA by Design. Keine Drittweitergabe, IP-Anonymisierung standardmäßig. Ein Auftragsverarbeitungsvertrag (AVV) ist verfügbar.
Contentsquare
Zone-based heatmaps and journey analysis
Experience Analytics maps clicks, hovers, and scrolls to page zones and attributes engagement, conversion, and revenue to those elements. Journey analysis (Pro and Enterprise) follows visitors from entry to exit so CRO and UX teams can find drop-off without reconstructing funnels in a separate BI tool. Limit: Free and Growth include heatmaps but not the full journey module.
Session replay with Smart Capture
The Main Tag and mobile SDKs auto-capture clicks, scrolls, taps, and swipes without a full custom event taxonomy. Replays can be summarized by Sense. Docs expose CSS-selector and page-level PII masking. Customer-submitted identifiers (email, username) are off by default. Limit: Shopify checkout replay and zoning require Shopify Plus, and checkout pages must use page masking. The product is multi-tenant SaaS, not a self-hosted recorder.
Error, speed, and frustration monitoring
Experience Monitoring ties JavaScript errors, crashes, custom business errors, and page-speed metrics to the same sessions as replay. Frustration Score ranks journeys with rage clicks and similar signals. Impact Quantification estimates conversion and revenue effects so engineering can triage by business cost. Alerts and several of these modules are Pro and Enterprise only.
Voice of Customer and conversation intelligence
Surveys and feedback (Ask), Observe, and Engage interviews or user tests sit on the same group platform as Hotjar-branded VoC. Conversation Intelligence (Loris) scores agent and requester chats, including optional audio via Deepgram. Interview and user-test recordings are retained for 2 years per the DPA. These modules pull extra subprocessors (Twilio, Daily.co, Postmark, Tremendous).
Sense AI on regional LLM endpoints
Sense generates dashboards, error summaries, mapping help, and replay summaries from captured behavior. The DPA lists AWS Bedrock and Azure models for Growth, Pro, and Enterprise, served from EU or US regions based on customer location. Product Analytics Sense Chat can also call OpenAI. The vendor says customers should avoid putting personal data in prompts. This is in-product AI, not a self-hosted model.
Selectable AWS or Azure residency plus enterprise access
EU-based customers default to Ireland (AWS eu-west-1 or Azure North Europe). US hosting (Virginia) is an explicit option. SAML 2.0 SSO and MFA are documented. Data Connect can export visitor data to a warehouse (Frankfurt or Virginia for Experience Analytics). There is no EU-sovereign cloud option that avoids US-group providers.
| Assurance & compliance | Analyzati | Contentsquare |
|---|---|---|
| Independent security / no-logs audit | Nicht angegeben | On request / NDA Trust portal lists a pentest report and security whitepaper behind access. Security page claims annual external pentests, monthly scans, and a public bug bounty. No public no-logs audit (wrong category for a behavior recorder). |
| ISO 27001 | Nicht angegeben | Vendor claimed Trust portal and security page state ISO/IEC 27001 certification (also 27017, 27018). Certificate files require portal access. Not independently verified in a public registry during this draft. |
| ISO 27701 | Nicht angegeben | Vendor claimed Vendor claims ISO/IEC 27701 on the trust portal and company page. Same access-gated evidence. |
| SOC 2 / SOC 3 | Nicht angegeben | Vendor claimed Vendor states it holds a SOC 2 Type II report. Report is on the trust portal, not a public PDF in this research pass. |
| GDPR / EU data protection | Nicht angegeben | Vendor claimed French SAS, public DPA with GDPR, UK GDPR, ePrivacy Directive, EU SCCs (French law, French courts), customer-as-controller. Customer still owns consent, masking, and lawful basis for visitor capture. |
| US CLOUD Act exposure (indicative) | Nicht angegeben | Partial EuropeanStack assessment, not a vendor slogan. French entity and no known US parent, but visitor data sits on AWS and Azure (US-group clouds), a US affiliate provides support, and US SaaS subprocessors include Zendesk, Postmark, OpenAI, Deepgram, Snowflake, and Salesforce. US region is an explicit option. DPF covers the US entity. Not legal advice. |
| Data processing agreement (B2B) | Nicht angegeben | Vendor claimed Public DPA last updated June 2026 (v.2026.2). Subprocessor objection window 30 days. SCCs Module Two and Three. |
| EU AI Act | Nicht angegeben | Partial Sense is in-product generative AI over customer and visitor data (Bedrock, Azure, OpenAI). No public AI Act conformity statement found. Customer is told to avoid personal data in prompts. Not treated as not_applicable. |
| EU-U.S. Data Privacy Framework | Nicht angegeben | Vendor claimed DPA and services privacy policy state Content Square, Inc. is DPF certified (EU-U.S., UK Extension, Swiss-U.S.). Listing not re-opened during this draft. |
| HIPAA | Nicht angegeben | Vendor claimed Security page displays a HIPAA mark. No public BAA text reviewed. Confirm with vendor if health data is in scope (DPA says the service is not designed for sensitive data). |
| CSA STAR | Nicht angegeben | Vendor claimed Security page shows a STAR mark. Trust portal lists CAIQ. Registry entry not independently opened. |
| Considerations & known limitations | Analyzati | Contentsquare |
|---|---|---|
| AWS and Azure plus US SaaS subprocessors | Nicht angegeben | Medium Even with Ireland as the default EU region, the infrastructure providers are Amazon Web Services and Microsoft. Support and AI paths include Zendesk, a US affiliate, Bedrock or Azure OpenAI, and in some modules OpenAI, Deepgram, Snowflake, and Salesforce. Practical impact: a residency policy that bans US-group processors will fail this vendor regardless of the France HQ story. |
| High-sensitivity visitor capture | Nicht angegeben | Medium Session replay and zoning record on-page behavior and can include on-screen text. Masking is configurable, not a guarantee that every form is clean. The customer is controller for consent and special-category data. Practical impact: legal and privacy must review checkout, account, and health or finance pages before go-live. |
| Full DX stack is sales-led | Nicht angegeben | Low Journeys, error and speed analysis, alerts, and Data Connect are documented as Pro and Enterprise. Free and Growth cover heatmaps and replay only. Practical impact: do not shortlist on the free signup if those enterprise modules are the actual requirement. |
| Hotjar, Heap, and Loris live in one group | Nicht angegeben | Low Subprocessors and retention differ by module (13 months DXA, 37 months product analytics, 2 years for interview recordings). Practical impact: a Hotjar-only DPIA does not cover Conversation Intelligence or Sense Chat. |
| ISO and SOC evidence behind the trust portal | Nicht angegeben | Low ISO 27001 and SOC 2 Type II are vendor-claimed. Independent certificate files were not downloaded in this draft. Practical impact: security review should request current reports before treating badges as verified. |
Passung
Analyzati
Best fit when
Nicht angegeben
Poor fit when
Nicht angegeben
Contentsquare
Best fit when
- Enterprise or mid-market CRO, UX, ecommerce, and digital product teams that need zoning, journeys, and replay tied to conversion
- European buyers who want a French SAS contracting entity and a public DPA with EU SCCs under French law
- Teams already running GA4 or Adobe Analytics that need a visual DX layer rather than another pageview tool
- Support and engineering groups that must reproduce errors from the visitor's screen and rank them by revenue impact
- Organisations that can accept AWS or Azure Ireland as the primary region and will configure PII masking on checkout and forms
Poor fit when
- Buyers who require no US-group cloud, no US affiliate support access, and no US SaaS subprocessors
- Teams that only need cookieless traffic analytics without session replay or heatmaps
- Procurement that mandates self-hosted or open-source DXA with data never leaving owned infrastructure
- Sites that cannot deploy a third-party Main Tag or mobile SDK, or cannot mask PII in replays
Consider instead when
When: You want European heatmap, replay, and friction analysis at a smaller scale than enterprise DXA
Consider: Mouseflow
Danish SaaS in the catalog. Confirm its own hosting and DPA independently.
When: You only need privacy-first page analytics without session video
Consider: Plausible Analytics or Friendly Analytics
Different job: traffic and privacy, not zoning or replay.
When: You already use Hotjar for surveys and light replay and do not need enterprise quantification
Consider: Stay on the Hotjar (Ask / Observe / Engage) SKU in the same group
Same French SAS for non-Americas contracts. Not a separate catalog product at draft time.
When: You need US-parented enterprise DXA already standardized in the US stack
Consider: FullStory, or Adobe Analytics plus a replay add-on
Closer operationally to Contentsquare's full suite, but not European-operated.
Open questions for due diligence
Analyzati
Nicht angegeben
Contentsquare
- What is the geographic backup or DR region for the Ireland pipeline (security page says a backup region, not which one)?
- Can a reviewer download current ISO 27001, ISO 27701, and SOC 2 Type II reports from the trust portal, including scope and expiry?
- Is Content Square, Inc. support access to EU visitor data on by default, or only when a ticket requires it?
- Who holds controlling ownership after SoftBank Vision Fund, Sixth Street, and other rounds (no US parent found, but cap table is private)?
- For Sense, what exact visitor fields leave the selected region when Bedrock, Azure, or OpenAI is invoked?
- Does the latest public-authorities transparency report show any US law-enforcement requests for EU visitor data?