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etracker

German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.

analyticscookielessprivacygdprmarketing-analyticssaasconsent-managemente-commerce
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Web-Analytics leiden unter Ad-Blockern, Browser-Einschränkungen und strengen Datenschutzgesetzen. etracker erfasst laut eigenen Benchmarks bis zu 99 % der Besuche und Conversions durch cookieloses Session-Tracking. Von etracker GmbH in Hamburg – server-seitige EU-Verarbeitung ohne Nutzer-Consent. DSGVO- und TDDDG-konform mit pseudonymisierten Hashes und temporären Session-Tokens.

Wechsel von Google Analytics: plausiblere Zahlen. Tux-Finkenberg Tourist Board fand etracker-Zahlen überzeugender neben GA. Websites, Apps, Online-Shops mit Dashboards, Pfadanalyse, Looker-Studio-Integration. Über 110.000 Kunden seit 2000.

Key capabilities

The dashboard provides KPI overviews like visits, conversions, and bounce rates, segmented by device, location, or source. Users drill down dynamically across dimensions such as pages, campaigns, or custom segments. Reports export to CSV, PDF, or BI tools like Power BI. Near-real-time updates (under 30 minutes) help monitor live performance.

Track user paths, scroll depths via scrollmaps projected on pages, and form interactions. Scroll reports segment by device or origin, showing engagement like time spent or exit points. Content analysis covers popular pages, internal searches, and downloads, revealing optimization opportunities without code changes.

For stores, it measures funnels from product views to purchases, including carts, vouchers, and abandoned baskets at item level. Marketing tools handle UTM parameters, multi-attribution models, and server-side uploads to Google Ads, Meta, TikTok, and Microsoft Ads. Live journeys replay sessions in real time.

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Häufig gestellte Fragen

No ongoing free tier exists. A 30-day trial of the Enterprise edition is available without payment details. Paid plans start at €10.80/month (Basic, 25,000 hits) plus VAT, scaling by usage.

Yes. Independently tested for consent-free operation under GDPR and TDDDG. Cookieless tracking, German data storage, and pseudonymization ensure compliance without user banners for core analytics.

  • Google Analytics: Free but US-based with data loss from blockers and consent requirements.
  • Matomo: Open-source, self-hosted EU option; etracker offers SaaS convenience and better ad blocker bypass.