Compare Alceris Analytics and etracker on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics, Matomo
Germany· Web Analytics
Needs review
Shortlist when you need German-operated, cookieless pageview/event analytics with a free monthly allowance and one-line install. Skip when you need self-hosting, open-source core, enterprise cert packs, or deep product analytics—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
Germany· Web Analytics
Needs review
Shortlist etracker when you need German-hosted marketing-grade web analytics with a cookieless default, integrated tag/consent tooling, and optional ad conversion sync. Skip when you must self-host open source (prefer Matomo) or only need lightweight pageview charts (prefer Plausible or similar). Treat ePrivacyseal consent-free claims as vendor-audited posture—confirm with your counsel and DPIA.
Highlighted rows differ between the two products.
| Feature | Alceris Analytics | etracker |
|---|---|---|
| Country of origin | Germany | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Germany | Germany |
| Legal entity | Manuel Bauer, Innere Passauer Str. 45, 94315 Straubing, Germany (VAT DE353601960) | JustRelate Deutschland GmbH (Charlottenburg HRB 218235); product brand JustRelate etracker / etracker |
| Governing law | Germany | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Vendor claims analytics data is stored and served only on European servers and aggregated on arrival. Named external paths: Paddle (paid billing MoR) and optional Google Search Console. No official named infrastructure/subprocessor inventory beyond those; public site IP/ASN currently associated with netcup GmbH (Germany). DNS nameservers observed on Hetzner. | Primary analytics processing on etracker's own servers in Germany/EU with housing at IPHH Internet Port Hamburg GmbH (vendor: no third-party access to apps/data for housing). Optional customer-enabled outbound paths to Google/Meta/TikTok/Microsoft Ads (conversion upload) and Google Looker Studio connectors—not core storage hosts. |
| Summary | German cookieless website analytics SaaS: aggregate pageviews, events, and UTM campaigns without cookies or IP logs, operated from Straubing with EU-oriented hosting claims. | German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers. |
| Tags |
| At a glance | Alceris Analytics | etracker |
|---|---|---|
| HQ | Straubing, Germany | Not listed |
| Legal entity | Manuel Bauer (sole operator) | Not listed |
| Deployment | Hosted SaaS only | Not listed |
| Open source | Product SaaS closed; WP plugin on WordPress.org | No |
| Commercial model | Free volume-capped tier; paid via Paddle | Usage-based SaaS licence (hit tiers); trial commonly offered |
| Governing law | Germany (per terms) | Not listed |
| HQ / legal entity | Not listed | JustRelate Deutschland GmbH, Berlin (product ops Hamburg) |
| Product type | Not listed | Web & marketing analytics SaaS (+ tag/CMP modules) |
| Hosting | Not listed | Own servers, IPHH housing, Hamburg/Germany |
| Self-hosted | Not listed | No |
| Key capabilities | Alceris Analytics | etracker |
|---|---|---|
| Cookieless by design | Yes | Not listed |
| EU-operated (Germany) | Yes | Not listed |
| Realtime dashboard | Yes | Not listed |
| Free tier (volume-capped) | Yes | Not listed |
| SaaS only (no self-host) | Yes | Yes |
| Cookieless default tracking | Not listed | Yes |
| EU/DE hosted (IPHH) | Not listed | Yes |
| ePrivacyseal (claimed) | Not listed | Yes |
| Tag + consent suite | Not listed | Yes |
| Ad conversion sync | Not listed | Yes |
Cookieless aggregation without IP storage
Per the privacy policy, Alceris does not set cookies, session IDs, or similar client storage; IPs are not logged; the full User-Agent is not stored. Only aggregated fields such as page URL, referrer, parsed browser/OS, language, and timezone-based country are retained—aimed at sites that want stats without an analytics cookie banner.
One-line async script, deferred events, WordPress plugin
Install via a single async script from alceris.com with your site data-id (docs include a deferred alceris() queue so early events are not lost). WordPress operators can use the official plugin and paste the dashboard site ID. SaaS-only—there is no self-hosted server package.
Realtime pageviews and custom events with metadata
Pageviews and events are processed immediately into the dashboard. Custom events are sent with alceris('event', name, { ...metadata }), useful for button clicks, form steps, or content attributes without building a full product-analytics stack.
UTM campaigns, outbound links, and cross-domain flows
UTM parameters are extracted for campaign reporting; outbound link clicks are tracked automatically; cross-domain tracking follows visitors across owned domains. Scope is web traffic measurement—not session replay or heatmaps.
Optional Google Search Console and first-party proxy
Connect Search Console to import query impressions, clicks, and terms (data removed on unlink). Docs also describe reverse-proxying script.js and the img.alceris.com data endpoint through your own domain so ad-blockers are less likely to drop hits—at the cost of operating that proxy yourself.
Cookieless session analytics (consent-oriented default)
Server-side session tokens link interactions without analytical cookies or device fingerprinting by default; IP truncation and daily-rotating hashes limit long-term recognition. Suits sites that want visit/conversion metrics under legitimate interest while keeping optional hybrid cookies behind consent.
Integrated tag and consent management
One product surface to load etracker and third-party tags and sync them with consent rules, reducing dual maintenance between a separate CMP and GTM. Best when marketers need gated Maps/ads tags without rebuilding the full Google stack.
Server-side conversion sync to major ad platforms
Upload conversions measured in etracker to Google Ads, Meta, TikTok, and Microsoft Ads so bid algorithms receive server-side signals. Customer-controlled outbound path—useful for paid media, but introduces destination-platform processing outside German housing.
E-commerce, UX scrollmaps, and multi-level drill-downs
Shop funnels from product list to order (including vouchers and abandonment), scrollmaps projected on pages, and reports with multi-dimension drill-downs plus attribution model switching. Aimed at merchandising and growth teams, not just pageview counters.
First-party tracking domain and BI exports
Optional own-subdomain tracking (including Let's Encrypt workflow docs) to reduce ad-blocker and ITP loss; connectors/API/SFTP-style raw data paths toward Looker Studio, Power BI, and warehouses. Ops teams still configure domains and data pipelines themselves.
| Assurance & compliance | Alceris Analytics | etracker |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit of cookieless/no-IP claims found | Vendor claimed ePrivacyseal materials and vendor pages describe independent ePrivacy Consult audit of consent-free cookieless analytics posture; not a full public penetration-test report. Vendor also claims regular infrastructure pen tests. |
| ISO 27001 | Not found No ISO 27001 claim on public site/security pages (none published) | Partial IPHH housing described as ISO/IEC 27001:2013-certified. No public organisation-level ISO 27001 certificate for etracker/JustRelate analytics found in materials reviewed. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report referenced publicly | Not found No public SOC 2/SOC 3 report located on official trust/security pages reviewed. |
| GDPR / EU data protection | Vendor claimed German controller; cookieless/no-IP design claims on privacy policy (last updated 2022). Not legal advice—confirm with counsel and DPA. | Vendor claimed EU/DE controller-processor setup; cookieless default under legitimate interest; Art. 28 DPA on registration; privacy notice + objection patterns documented. |
| US CLOUD Act exposure (indicative) | Partial EU sole proprietor, no known US parent; vendor EU-hosting claims and DE-associated hosting for the public site. Optional Google Search Console involves Google; Paddle handles payments; infrastructure subprocessors not fully named. Indicative only—not legal advice. | Partial EuropeanStack assessment: German entity, no known US parent, own-server housing at IPHH (no public AWS/GCP/Azure analytics store) → core exposure low. Partial because optional conversion sync and Google connectors can send data to US-group destinations when enabled by the customer. Not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA page or in-product DPA download found; ask vendor before production use | Vendor claimed Vendor states DPA/AV concludes on account registration; public DPA PDFs and in-app DPA under Settings → Data processing agreement. |
| EU AI Act | Not applicable Web analytics measurement product; not marketed as an AI system | Not applicable Product is web/marketing analytics, not an AI-system offering as primary positioning. |
| ePrivacyseal (privacy seal) | Not listed | Vendor claimed Vendor and ePrivacy listing materials assert seal for consent-free cookieless mode under GDPR/TDDDG. Scope is privacy/consent posture, not a general security cert. |
| Considerations & known limitations | Alceris Analytics | etracker |
|---|---|---|
| Solo / small-operator continuity | Medium Imprint shows an individual operator in Straubing. Terms provide service as-is with email support on reasonable effort and reserve the right to modify or discontinue the service. Practical impact: backup exports and an exit plan matter more than with a large SaaS vendor. | Not listed |
| Thin public compliance packaging | Medium No ISO/SOC claims, no independent audit, no public DPA template, and no named infrastructure subprocessor list despite terms referring to third-party hardware/storage vendors. Practical impact: slower security review for regulated buyers. | Not listed |
| Optional Google Search Console path | Low Connecting Search Console pulls query metrics from Google into Alceris. Leave it disconnected if US providers are out of policy for any analytics-adjacent data. | Not listed |
| Billing via Paddle MoR | Low Paid plans are contracted with Paddle, not Alceris directly. Review Paddle's terms and data role for finance/procurement. | Not listed |
| WordPress plugin maintenance signal | Low WordPress.org lists the plugin as not tested with the latest major WP releases and few active installs. Prefer manual script install or re-test thoroughly on your WP version. | Not listed |
| Consent-free claims still need local legal review | Not listed | Medium ePrivacyseal and vendor guidance support cookieless default under TDDDG/GDPR, but hybrid cookies, marketing tags, and non-German supervisory interpretations can change the picture. Operators remain responsible for DPIA and notices. |
| Optional conversion sync / BI connectors to US platforms | Not listed | Medium Core storage is claimed German; enabling Google/Meta/TikTok/Microsoft conversion upload or Looker Studio connectors creates additional processing at those destinations. Map each integration in your transfer assessment. |
| Limited public enterprise security certs | Not listed | Low No public SOC 2 or org-level ISO 27001 package found; IPHH housing ISO and ePrivacyseal are the main published assurance artefacts. May slow enterprise security questionnaires. |
| SaaS-only, closed source | Not listed | Low No self-host path. Exit requires export/API planning; multi-year usage contracts are common in this category—confirm terms on the vendor site. |
| No exhaustive public subprocessor register | Not listed | Low Housing (IPHH) is named; a full live subprocessor schedule (support tooling, email, etc.) was not found as a single public table. Request under NDA/procurement if required. |
When: You want a more established cookieless SaaS brand with stronger public compliance packaging
Consider: Plausible Analytics or Simple Analytics
Similar lightweight privacy analytics category; different ownership and documentation maturity
When: You need self-hosted or on-prem control of the analytics stack
Consider: Matomo (self-hosted) or catalog Matomo hosting variants
Alceris is cloud-only; proxying the script still sends data to Alceris
When: You need German-hosted open-source cookieless analytics with a different product surface
Consider: Pirsch Analytics
Peer German privacy-analytics option for side-by-side evaluation
When: You need full GA4-class product and marketing analytics depth
Consider: Google Analytics (accept its data model) or a heavier EU suite
Alceris intentionally stays narrow
When: You need open-source self-host or full data-plane control on your own infrastructure
Consider: Matomo (self-host or Matomo by Stackhero / Friendly Analytics managed)
etracker is closed-source SaaS only
When: You want a lightweight EU cookieless counter without marketing suites
Consider: Plausible Analytics, Wide Angle Analytics, or digistats Analytics
Simpler product surface; fewer e-commerce and ad-sync features
When: You stay fully inside Google Ads optimisation and accept consent/US-transfer tradeoffs
Consider: Google Analytics 4
Deeper Google ecosystem wiring; different privacy posture