Compare Alceris Analytics and Insights on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Germany· Web Analytics
Needs review
Shortlist when you need German-operated, cookieless pageview/event analytics with a free monthly allowance and one-line install. Skip when you need self-hosting, open-source core, enterprise cert packs, or deep product analytics—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Highlighted rows differ between the two products.
| Feature | Alceris Analytics | Insights |
|---|---|---|
| Country of origin | Germany | Austria |
| Category | Web Analytics | Web Analytics |
| Open source | No | Yes |
| Self-hosted | No | No |
| Headquarters | Germany | Austria |
| Legal entity | Manuel Bauer, Innere Passauer Str. 45, 94315 Straubing, Germany (VAT DE353601960) | Unsourced Digital OG |
| Governing law | Germany | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Vendor claims analytics data is stored and served only on European servers and aggregated on arrival. Named external paths: Paddle (paid billing MoR) and optional Google Search Console. No official named infrastructure/subprocessor inventory beyond those; public site IP/ASN currently associated with netcup GmbH (Germany). DNS nameservers observed on Hetzner. | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. |
| Summary | German cookieless website analytics SaaS: aggregate pageviews, events, and UTM campaigns without cookies or IP logs, operated from Straubing with EU-oriented hosting claims. | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). |
| Tags |
| At a glance | Alceris Analytics | Insights |
|---|---|---|
| HQ | Straubing, Germany | Not listed |
| Legal entity | Manuel Bauer (sole operator) | Not listed |
| Deployment | Hosted SaaS only | Not listed |
| Open source | Product SaaS closed; WP plugin on WordPress.org | Not listed |
| Commercial model | Free volume-capped tier; paid via Paddle | Free low-volume tier; paid by monthly event/pageview volume |
| Governing law | Germany (per terms) | Not listed |
| HQ / law | Not listed | Austria (Unsourced Digital OG; Austrian governing law) |
| Product type | Not listed | Hosted privacy web analytics + custom events |
| Client license | Not listed | MIT (insights-js); backend proprietary |
| Self-host | Not listed | No public self-host option |
| Known infra | Not listed | Google Firebase (Functions, Auth, Hosting) per vendor docs |
| Key capabilities | Alceris Analytics | Insights |
|---|---|---|
| Cookieless by design | Yes | Not listed |
| EU-operated (Germany) | Yes | Not listed |
| Realtime dashboard | Yes | Not listed |
| Free tier (volume-capped) | Yes | Not listed |
| SaaS only (no self-host) | Yes | Not listed |
| Cookie-free tracking | Not listed | Yes |
| Custom events | Not listed | Yes |
| MIT client (insights-js) | Not listed | Yes |
| Austrian entity | Not listed | Yes |
| Hosted SaaS | Not listed | Yes |
| Firebase data path | Not listed | Yes |
Cookieless aggregation without IP storage
Per the privacy policy, Alceris does not set cookies, session IDs, or similar client storage; IPs are not logged; the full User-Agent is not stored. Only aggregated fields such as page URL, referrer, parsed browser/OS, language, and timezone-based country are retained—aimed at sites that want stats without an analytics cookie banner.
One-line async script, deferred events, WordPress plugin
Install via a single async script from alceris.com with your site data-id (docs include a deferred alceris() queue so early events are not lost). WordPress operators can use the official plugin and paste the dashboard site ID. SaaS-only—there is no self-hosted server package.
Realtime pageviews and custom events with metadata
Pageviews and events are processed immediately into the dashboard. Custom events are sent with alceris('event', name, { ...metadata }), useful for button clicks, form steps, or content attributes without building a full product-analytics stack.
UTM campaigns, outbound links, and cross-domain flows
UTM parameters are extracted for campaign reporting; outbound link clicks are tracked automatically; cross-domain tracking follows visitors across owned domains. Scope is web traffic measurement—not session replay or heatmaps.
Optional Google Search Console and first-party proxy
Connect Search Console to import query impressions, clicks, and terms (data removed on unlink). Docs also describe reverse-proxying script.js and the img.alceris.com data endpoint through your own domain so ad-blockers are less likely to drop hits—at the cost of operating that proxy yourself.
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
| Assurance & compliance | Alceris Analytics | Insights |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit of cookieless/no-IP claims found | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. |
| ISO 27001 | Not found No ISO 27001 claim on public site/security pages (none published) | Not found No public certificate on getinsights.io at research time. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report referenced publicly | Not found No public SOC report found. |
| GDPR / EU data protection | Vendor claimed German controller; cookieless/no-IP design claims on privacy policy (last updated 2022). Not legal advice—confirm with counsel and DPA. | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. |
| US CLOUD Act exposure (indicative) | Partial EU sole proprietor, no known US parent; vendor EU-hosting claims and DE-associated hosting for the public site. Optional Google Search Console involves Google; Paddle handles payments; infrastructure subprocessors not fully named. Indicative only—not legal advice. | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA page or in-product DPA download found; ask vendor before production use | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. |
| EU AI Act | Not applicable Web analytics measurement product; not marketed as an AI system | Not applicable Web analytics product, not an AI system product page. |
| Considerations & known limitations | Alceris Analytics | Insights |
|---|---|---|
| Solo / small-operator continuity | Medium Imprint shows an individual operator in Straubing. Terms provide service as-is with email support on reasonable effort and reserve the right to modify or discontinue the service. Practical impact: backup exports and an exit plan matter more than with a large SaaS vendor. | Not listed |
| Thin public compliance packaging | Medium No ISO/SOC claims, no independent audit, no public DPA template, and no named infrastructure subprocessor list despite terms referring to third-party hardware/storage vendors. Practical impact: slower security review for regulated buyers. | Not listed |
| Optional Google Search Console path | Low Connecting Search Console pulls query metrics from Google into Alceris. Leave it disconnected if US providers are out of policy for any analytics-adjacent data. | Not listed |
| Billing via Paddle MoR | Low Paid plans are contracted with Paddle, not Alceris directly. Review Paddle's terms and data role for finance/procurement. | Not listed |
| WordPress plugin maintenance signal | Low WordPress.org lists the plugin as not tested with the latest major WP releases and few active installs. Prefer manual script install or re-test thoroughly on your WP version. | Not listed |
| Google Firebase on critical path | Not listed | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. |
| No public independent audit or certs | Not listed | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. |
| Client open source only; no self-host | Not listed | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. |
| Small team / continuity | Not listed | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. |
| Bounce/unique metrics need SPA routing | Not listed | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. |
When: You want a more established cookieless SaaS brand with stronger public compliance packaging
Consider: Plausible Analytics or Simple Analytics
Similar lightweight privacy analytics category; different ownership and documentation maturity
When: You need self-hosted or on-prem control of the analytics stack
Consider: Matomo (self-hosted) or catalog Matomo hosting variants
Alceris is cloud-only; proxying the script still sends data to Alceris
When: You need German-hosted open-source cookieless analytics with a different product surface
Consider: Pirsch Analytics
Peer German privacy-analytics option for side-by-side evaluation
When: You need full GA4-class product and marketing analytics depth
Consider: Google Analytics (accept its data model) or a heavier EU suite
Alceris intentionally stays narrow
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.