Compare Alceris Analytics and Stormly on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics, Mixpanel
Germany· Web Analytics
Needs review
Shortlist when you need German-operated, cookieless pageview/event analytics with a free monthly allowance and one-line install. Skip when you need self-hosting, open-source core, enterprise cert packs, or deep product analytics—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
Netherlands· Web Analytics
Needs review
Shortlist Stormly when you need Dutch-contracted, e-commerce-first product analytics: SKU-aware report packs, Shopify/Adobe-oriented setup, inbox-style AI anomaly narratives, and a public DPA. Skip when you need cookieless privacy web stats only (consider Plausible, Simple Analytics, or Pirsch), open-source self-hosting, verified ISO/SOC on a public cert page, or a subprocessor chain free of US-group cloud and Azure OpenAI.
Highlighted rows differ between the two products.
| Feature | Alceris Analytics | Stormly |
|---|---|---|
| Country of origin | Germany | Netherlands |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Germany | Netherlands |
| Legal entity | Manuel Bauer, Innere Passauer Str. 45, 94315 Straubing, Germany (VAT DE353601960) | Monon B.V. (Lutmastraat 1-3, 1072 JL Amsterdam; KvK 76248747 per Terms) |
| Governing law | Germany | Netherlands (Dutch law; Amsterdam courts) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Vendor claims analytics data is stored and served only on European servers and aggregated on arrival. Named external paths: Paddle (paid billing MoR) and optional Google Search Console. No official named infrastructure/subprocessor inventory beyond those; public site IP/ASN currently associated with netcup GmbH (Germany). DNS nameservers observed on Hetzner. | Client analytics subprocessors (Security Architecture): Hetzner (EU); Amazon AWS (US company, vendor states EU regions only for encrypted analytics backups); Vultr (US company); Microsoft Azure OpenAI (US company, vendor states EU Azure region). Plans market EU data residency. Controller privacy policy also references Vultr/AWS for account data, AuthSMTP EU + Amazon SES USA for email, Stripe for payments; marketing site uses Google Analytics and Hotjar. |
| Summary | German cookieless website analytics SaaS: aggregate pageviews, events, and UTM campaigns without cookies or IP logs, operated from Straubing with EU-oriented hosting claims. | Dutch SaaS product analytics for e-commerce teams: SKU-aware reports, AI-assisted anomaly and root-cause insights, and Shopify/Adobe Commerce/Segment/GTM-oriented connections under Monon B.V. (Amsterdam). |
| Tags |
| At a glance | Alceris Analytics | Stormly |
|---|---|---|
| HQ | Straubing, Germany | Not listed |
| Legal entity | Manuel Bauer (sole operator) | Not listed |
| Deployment | Hosted SaaS only | Not listed |
| Open source | Product SaaS closed; WP plugin on WordPress.org | No |
| Commercial model | Free volume-capped tier; paid via Paddle | Free tier + monthly plan + custom; trial path on paid |
| Governing law | Germany (per terms) | Dutch law; Amsterdam courts |
| HQ / entity | Not listed | Monon B.V., Amsterdam, Netherlands |
| Category | Not listed | E-commerce product analytics (SaaS) |
| Hosting (public) | Not listed | Hetzner; AWS EU-region backups; Vultr; Azure OpenAI EU region (vendor docs) |
| Self-host | Not listed | No |
| Key capabilities | Alceris Analytics | Stormly |
|---|---|---|
| Cookieless by design | Yes | Not listed |
| EU-operated (Germany) | Yes | Not listed |
| Realtime dashboard | Yes | Not listed |
| Free tier (volume-capped) | Yes | Not listed |
| SaaS only (no self-host) | Yes | Yes |
| E-commerce product analytics | Not listed | Yes |
| SKU-aware reports | Not listed | Yes |
| AI anomaly insights | Not listed | Yes |
| Shopify / Adobe Commerce | Not listed | Yes |
| NL entity + public DPA | Not listed | Yes |
Cookieless aggregation without IP storage
Per the privacy policy, Alceris does not set cookies, session IDs, or similar client storage; IPs are not logged; the full User-Agent is not stored. Only aggregated fields such as page URL, referrer, parsed browser/OS, language, and timezone-based country are retained—aimed at sites that want stats without an analytics cookie banner.
One-line async script, deferred events, WordPress plugin
Install via a single async script from alceris.com with your site data-id (docs include a deferred alceris() queue so early events are not lost). WordPress operators can use the official plugin and paste the dashboard site ID. SaaS-only—there is no self-hosted server package.
Realtime pageviews and custom events with metadata
Pageviews and events are processed immediately into the dashboard. Custom events are sent with alceris('event', name, { ...metadata }), useful for button clicks, form steps, or content attributes without building a full product-analytics stack.
UTM campaigns, outbound links, and cross-domain flows
UTM parameters are extracted for campaign reporting; outbound link clicks are tracked automatically; cross-domain tracking follows visitors across owned domains. Scope is web traffic measurement—not session replay or heatmaps.
Optional Google Search Console and first-party proxy
Connect Search Console to import query impressions, clicks, and terms (data removed on unlink). Docs also describe reverse-proxying script.js and the img.alceris.com data endpoint through your own domain so ad-blockers are less likely to drop hits—at the cost of operating that proxy yourself.
AI agent for trends, anomalies, and root-cause style digs
Stormly positions an AI agent that watches connected e-commerce data for trends and anomalies (for example conversion drops or product spikes), then delivers plain-language findings—often to the inbox—with root-cause style exploration for questions like mobile conversion drops or regional return spikes. AI assistant access is plan-dependent; the public DPA documents Azure OpenAI (Microsoft) handling of assistant queries with a 30-day retention window and property stripping rules. Best for merchandising and growth leads who want narrative answers without waiting on a data team.
SKU-aware e-commerce report library (plus custom builds)
Ready reports target commerce questions: New Arrivals Performance (early SKU winners/laggards), Unviewed & Unsold Products, cart abandonment and revenue contribution by product/category, Conversion Journey and funnels by device/region, A/B test insights, Aha Moment Discovery, cross-selling analysis, and broader library items (retention, CLV, forecasting, SQL report, and more). Vendor materials state custom reports are included without a separate fee when a needed view is missing—useful for mid-market retailers that outgrow generic event charts.
Shopify, Adobe Commerce, Segment, and GTM-oriented connections
Homepage setup emphasizes linking Shopify, Adobe Commerce, or Segment quickly, with Google Tag Manager also listed among integrations. The DPA describes additional programmatic paths (JS library, import, custom endpoints, third-party sources). Fits stores already on common commerce stacks; teams on exotic storefronts should validate event coverage and product-feed depth in a pilot before replacing an existing analytics stack.
End-user tracking with IP anonymization defaults
Per the DPA, IP addresses for end-user analytics are not stored in full: the last octet is removed and geo/timezone are derived from the anonymized value. Web integrations automatically capture first-party cookie user ids, page/referrer/UTM context, and device metadata; app properties depend on client or CDP configuration. This is still full product analytics (not cookieless aggregate-only web stats)—clients remain responsible for consent banners and lawful basis for shopper tracking.
Public DPA, security architecture, and Dutch contracting
B2B buyers can download a Data Processing Agreement (effective 2023-09-06) and a Security Architecture page listing subprocessors, encryption expectations, backup retention (analytics backups up to six months), and logical tenant isolation. Contracts and DPA are governed by Dutch law with Amsterdam courts. Useful for EU procurement packages—but US-group subprocessors (AWS, Vultr, Azure OpenAI) still require transfer and CLOUD Act diligence.
| Assurance & compliance | Alceris Analytics | Stormly |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit of cookieless/no-IP claims found | Not found Security Architecture describes encryption, monitoring, isolation, and vulnerability contact (security@stormly.com); no public third-party audit PDF found. |
| ISO 27001 | Not found No ISO 27001 claim on public site/security pages (none published) | Not found No public ISO 27001 certificate located on official legal/security pages reviewed. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report referenced publicly | Not found No public SOC 2/3 report located on official pages reviewed. |
| GDPR / EU data protection | Vendor claimed German controller; cookieless/no-IP design claims on privacy policy (last updated 2022). Not legal advice—confirm with counsel and DPA. | Vendor claimed NL entity; public privacy policy and DPA (GDPR-oriented); IP last-octet anonymization for end-user analytics; SCCs language for restricted transfers in DPA. |
| US CLOUD Act exposure (indicative) | Partial EU sole proprietor, no known US parent; vendor EU-hosting claims and DE-associated hosting for the public site. Optional Google Search Console involves Google; Paddle handles payments; infrastructure subprocessors not fully named. Indicative only—not legal advice. | Partial EU entity / no known US parent, but public client subprocessors include AWS, Vultr, and Microsoft Azure OpenAI (US-group companies). Account path historically also lists Amazon SES and Stripe. Residency claims do not remove US-group legal exposure. Indicative only—not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA page or in-product DPA download found; ask vendor before production use | Vendor claimed Downloadable DPA PDF linked from stormly.com/dpa (effective 6 September 2023); audit rights and subprocessor notice described; Security Architecture lists subprocessors. |
| EU AI Act | Not applicable Web analytics measurement product; not marketed as an AI system | Partial Product includes an AI assistant via Azure OpenAI; not positioned as a high-risk AI system marketing claim. Buyers should map AI assistant use to their own AI Act / internal AI policy—vendor does not publish a full AI Act conformity package on the pages reviewed. |
| Considerations & known limitations | Alceris Analytics | Stormly |
|---|---|---|
| Solo / small-operator continuity | Medium Imprint shows an individual operator in Straubing. Terms provide service as-is with email support on reasonable effort and reserve the right to modify or discontinue the service. Practical impact: backup exports and an exit plan matter more than with a large SaaS vendor. | Not listed |
| Thin public compliance packaging | Medium No ISO/SOC claims, no independent audit, no public DPA template, and no named infrastructure subprocessor list despite terms referring to third-party hardware/storage vendors. Practical impact: slower security review for regulated buyers. | Not listed |
| Optional Google Search Console path | Low Connecting Search Console pulls query metrics from Google into Alceris. Leave it disconnected if US providers are out of policy for any analytics-adjacent data. | Not listed |
| Billing via Paddle MoR | Low Paid plans are contracted with Paddle, not Alceris directly. Review Paddle's terms and data role for finance/procurement. | Not listed |
| WordPress plugin maintenance signal | Low WordPress.org lists the plugin as not tested with the latest major WP releases and few active installs. Prefer manual script install or re-test thoroughly on your WP version. | Not listed |
| US-group cloud and AI subprocessors | Not listed | Medium Despite Dutch HQ and EU residency marketing, client data paths publicly include AWS, Vultr, and Microsoft Azure OpenAI. Transfer tooling (SCCs) and encryption of backups are documented, but CLOUD Act / US legal process risk remains a diligence item for sovereignty-sensitive buyers. |
| No public ISO/SOC or independent audit | Not listed | Medium Enterprise security questionnaires may stall without ISO 27001/SOC 2 packs. DPA offers information/audit rights—plan time for NDA evidence requests. |
| Azure OpenAI retains assistant context 30 days | Not listed | Medium AI queries and aggregate report results are stored on Microsoft Azure OpenAI for 30 days per DPA. Property stripping reduces some identifiers, but misconfigured event properties could still expose sensitive content—govern AI use and property hygiene. |
| Controller privacy policy vs security architecture drift | Not listed | Low Privacy policy (controller, effective 2019) still emphasizes Vultr USA wording in places, while Security Architecture (client data) lists Hetzner/AWS/Vultr/Azure. Ask for a single current subprocessor and region matrix at contract time. |
| Not a privacy web-analytics substitute | Not listed | Low Full product analytics with cookies/identifiers for web integrations—not a cookieless aggregate counter. Consent UX remains on the client. |
When: You want a more established cookieless SaaS brand with stronger public compliance packaging
Consider: Plausible Analytics or Simple Analytics
Similar lightweight privacy analytics category; different ownership and documentation maturity
When: You need self-hosted or on-prem control of the analytics stack
Consider: Matomo (self-hosted) or catalog Matomo hosting variants
Alceris is cloud-only; proxying the script still sends data to Alceris
When: You need German-hosted open-source cookieless analytics with a different product surface
Consider: Pirsch Analytics
Peer German privacy-analytics option for side-by-side evaluation
When: You need full GA4-class product and marketing analytics depth
Consider: Google Analytics (accept its data model) or a heavier EU suite
Alceris intentionally stays narrow
When: You only need privacy-oriented website metrics (pageviews, sources) rather than SKU-level product analytics
Consider: Plausible Analytics, Simple Analytics, or Pirsch Analytics
EU web-analytics peers; different category from e-commerce product analytics
When: You need deep general-purpose product analytics, large ecosystem, and mature multi-product SaaS event modeling
Consider: Mixpanel or Amplitude
US incumbents; stronger breadth, different jurisdiction and commercial model
When: You primarily need free/universal marketing acquisition reporting already embedded in the stack
Consider: Google Analytics (incumbent) or dual-run GA for marketing + Stormly for product/merch
GA is not SKU-first product analytics; Stormly is not a GA replacement for every report