Compare Analyzati and Contentsquare on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
France· Web Analytics
Needs review
Shortlist Contentsquare when a European-headquartered enterprise needs zone heatmaps, replay, journeys, and error-to-revenue analysis in one SaaS, with a public DPA and selectable Ireland hosting. Skip when you cannot accept AWS or Azure (US-group cloud), session replay of visitor pages, or a sales-led Pro and Enterprise stack. Consider Mouseflow for a smaller European heatmap and replay tool, or Plausible / Friendly Analytics when you only need privacy-first traffic analytics.
Highlighted rows differ between the two products.
| Feature | Analyzati | Contentsquare |
|---|---|---|
| Country of origin | Spain | France |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Spain | France |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | Content Square SAS, 7 rue de Madrid, 75008 Paris, France |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Visitor hosting on AWS and Azure: Ireland (eu-west-1 / North Europe) by default for EU customers, or Virginia. Free and Growth stay in Ireland. Backup region unnamed. Support: Zendesk (USA), Atlassian (Australia), Content Square, Inc. (USA). Sense: Bedrock, Azure LLMs, OpenAI (PA chat). VoC: Twilio, Daily.co, Postmark, Tremendous. Conversation Intelligence: Deepgram, Snowflake, Salesforce. |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Paris-headquartered experience intelligence platform: zone heatmaps, session replay, journey analysis, Voice of Customer, and Sense AI on AWS or Azure with selectable EU or US regions. |
| Tags |
| At a glance | Analyzati | Contentsquare |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Not listed |
| Open source | No | Not listed |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Free and Growth self-serve; Pro and Enterprise sales-led |
| DPA | Public; accepted via Terms of Service | Not listed |
| HQ | Not listed | Paris, France |
| Legal entity (typical EU) | Not listed | Content Square SAS |
| Founded | Not listed | 2012 (Paris) |
| Hosting | Not listed | AWS and Azure, Ireland or Virginia |
| Deployment | Not listed | Multi-tenant SaaS (not self-hosted) |
| Key capabilities | Analyzati | Contentsquare |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Yes |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Not listed |
| EU-operated (FR SAS) | Not listed | Yes |
| Zone heatmaps | Not listed | Yes |
| Session replay | Not listed | Yes |
| EU or US cloud region | Not listed | Yes |
| ISO 27001 (claimed) | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Zone-based heatmaps and journey analysis
Experience Analytics maps clicks, hovers, and scrolls to page zones and attributes engagement, conversion, and revenue to those elements. Journey analysis (Pro and Enterprise) follows visitors from entry to exit so CRO and UX teams can find drop-off without reconstructing funnels in a separate BI tool. Limit: Free and Growth include heatmaps but not the full journey module.
Session replay with Smart Capture
The Main Tag and mobile SDKs auto-capture clicks, scrolls, taps, and swipes without a full custom event taxonomy. Replays can be summarized by Sense. Docs expose CSS-selector and page-level PII masking. Customer-submitted identifiers (email, username) are off by default. Limit: Shopify checkout replay and zoning require Shopify Plus, and checkout pages must use page masking. The product is multi-tenant SaaS, not a self-hosted recorder.
Error, speed, and frustration monitoring
Experience Monitoring ties JavaScript errors, crashes, custom business errors, and page-speed metrics to the same sessions as replay. Frustration Score ranks journeys with rage clicks and similar signals. Impact Quantification estimates conversion and revenue effects so engineering can triage by business cost. Alerts and several of these modules are Pro and Enterprise only.
Voice of Customer and conversation intelligence
Surveys and feedback (Ask), Observe, and Engage interviews or user tests sit on the same group platform as Hotjar-branded VoC. Conversation Intelligence (Loris) scores agent and requester chats, including optional audio via Deepgram. Interview and user-test recordings are retained for 2 years per the DPA. These modules pull extra subprocessors (Twilio, Daily.co, Postmark, Tremendous).
Sense AI on regional LLM endpoints
Sense generates dashboards, error summaries, mapping help, and replay summaries from captured behavior. The DPA lists AWS Bedrock and Azure models for Growth, Pro, and Enterprise, served from EU or US regions based on customer location. Product Analytics Sense Chat can also call OpenAI. The vendor says customers should avoid putting personal data in prompts. This is in-product AI, not a self-hosted model.
Selectable AWS or Azure residency plus enterprise access
EU-based customers default to Ireland (AWS eu-west-1 or Azure North Europe). US hosting (Virginia) is an explicit option. SAML 2.0 SSO and MFA are documented. Data Connect can export visitor data to a warehouse (Frankfurt or Virginia for Experience Analytics). There is no EU-sovereign cloud option that avoids US-group providers.
| Assurance & compliance | Analyzati | Contentsquare |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | On request / NDA Trust portal lists a pentest report and security whitepaper behind access. Security page claims annual external pentests, monthly scans, and a public bug bounty. No public no-logs audit (wrong category for a behavior recorder). |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Vendor claimed Trust portal and security page state ISO/IEC 27001 certification (also 27017, 27018). Certificate files require portal access. Not independently verified in a public registry during this draft. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Vendor claimed Vendor states it holds a SOC 2 Type II report. Report is on the trust portal, not a public PDF in this research pass. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed French SAS, public DPA with GDPR, UK GDPR, ePrivacy Directive, EU SCCs (French law, French courts), customer-as-controller. Customer still owns consent, masking, and lawful basis for visitor capture. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial EuropeanStack assessment, not a vendor slogan. French entity and no known US parent, but visitor data sits on AWS and Azure (US-group clouds), a US affiliate provides support, and US SaaS subprocessors include Zendesk, Postmark, OpenAI, Deepgram, Snowflake, and Salesforce. US region is an explicit option. DPF covers the US entity. Not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Vendor claimed Public DPA last updated June 2026 (v.2026.2). Subprocessor objection window 30 days. SCCs Module Two and Three. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Partial Sense is in-product generative AI over customer and visitor data (Bedrock, Azure, OpenAI). No public AI Act conformity statement found. Customer is told to avoid personal data in prompts. Not treated as not_applicable. |
| ISO 27701 | Not listed | Vendor claimed Vendor claims ISO/IEC 27701 on the trust portal and company page. Same access-gated evidence. |
| EU-U.S. Data Privacy Framework | Not listed | Vendor claimed DPA and services privacy policy state Content Square, Inc. is DPF certified (EU-U.S., UK Extension, Swiss-U.S.). Listing not re-opened during this draft. |
| HIPAA | Not listed | Vendor claimed Security page displays a HIPAA mark. No public BAA text reviewed. Confirm with vendor if health data is in scope (DPA says the service is not designed for sensitive data). |
| CSA STAR | Not listed | Vendor claimed Security page shows a STAR mark. Trust portal lists CAIQ. Registry entry not independently opened. |
| Considerations & known limitations | Analyzati | Contentsquare |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Not listed |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| AWS and Azure plus US SaaS subprocessors | Not listed | Medium Even with Ireland as the default EU region, the infrastructure providers are Amazon Web Services and Microsoft. Support and AI paths include Zendesk, a US affiliate, Bedrock or Azure OpenAI, and in some modules OpenAI, Deepgram, Snowflake, and Salesforce. Practical impact: a residency policy that bans US-group processors will fail this vendor regardless of the France HQ story. |
| High-sensitivity visitor capture | Not listed | Medium Session replay and zoning record on-page behavior and can include on-screen text. Masking is configurable, not a guarantee that every form is clean. The customer is controller for consent and special-category data. Practical impact: legal and privacy must review checkout, account, and health or finance pages before go-live. |
| Full DX stack is sales-led | Not listed | Low Journeys, error and speed analysis, alerts, and Data Connect are documented as Pro and Enterprise. Free and Growth cover heatmaps and replay only. Practical impact: do not shortlist on the free signup if those enterprise modules are the actual requirement. |
| Hotjar, Heap, and Loris live in one group | Not listed | Low Subprocessors and retention differ by module (13 months DXA, 37 months product analytics, 2 years for interview recordings). Practical impact: a Hotjar-only DPIA does not cover Conversation Intelligence or Sense Chat. |
| ISO and SOC evidence behind the trust portal | Not listed | Low ISO 27001 and SOC 2 Type II are vendor-claimed. Independent certificate files were not downloaded in this draft. Practical impact: security review should request current reports before treating badges as verified. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You want European heatmap, replay, and friction analysis at a smaller scale than enterprise DXA
Consider: Mouseflow
Danish SaaS in the catalog. Confirm its own hosting and DPA independently.
When: You only need privacy-first page analytics without session video
Consider: Plausible Analytics or Friendly Analytics
Different job: traffic and privacy, not zoning or replay.
When: You already use Hotjar for surveys and light replay and do not need enterprise quantification
Consider: Stay on the Hotjar (Ask / Observe / Engage) SKU in the same group
Same French SAS for non-Americas contracts. Not a separate catalog product at draft time.
When: You need US-parented enterprise DXA already standardized in the US stack
Consider: FullStory, or Adobe Analytics plus a replay add-on
Closer operationally to Contentsquare's full suite, but not European-operated.