Compare Analyzati and etracker on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics, Matomo
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
Germany· Web Analytics
Needs review
Shortlist etracker when you need German-hosted marketing-grade web analytics with a cookieless default, integrated tag/consent tooling, and optional ad conversion sync. Skip when you must self-host open source (prefer Matomo) or only need lightweight pageview charts (prefer Plausible or similar). Treat ePrivacyseal consent-free claims as vendor-audited posture—confirm with your counsel and DPIA.
Highlighted rows differ between the two products.
| Feature | Analyzati | etracker |
|---|---|---|
| Country of origin | Spain | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Spain | Germany |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | JustRelate Deutschland GmbH (Charlottenburg HRB 218235); product brand JustRelate etracker / etracker |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Primary analytics processing on etracker's own servers in Germany/EU with housing at IPHH Internet Port Hamburg GmbH (vendor: no third-party access to apps/data for housing). Optional customer-enabled outbound paths to Google/Meta/TikTok/Microsoft Ads (conversion upload) and Google Looker Studio connectors—not core storage hosts. |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers. |
| Tags |
| At a glance | Analyzati | etracker |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Web & marketing analytics SaaS (+ tag/CMP modules) |
| Open source | No | No |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Usage-based SaaS licence (hit tiers); trial commonly offered |
| DPA | Public; accepted via Terms of Service | Not listed |
| HQ / legal entity | Not listed | JustRelate Deutschland GmbH, Berlin (product ops Hamburg) |
| Hosting | Not listed | Own servers, IPHH housing, Hamburg/Germany |
| Self-hosted | Not listed | No |
| Key capabilities | Analyzati | etracker |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Not listed |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Yes |
| Cookieless default tracking | Not listed | Yes |
| EU/DE hosted (IPHH) | Not listed | Yes |
| ePrivacyseal (claimed) | Not listed | Yes |
| Tag + consent suite | Not listed | Yes |
| Ad conversion sync | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Cookieless session analytics (consent-oriented default)
Server-side session tokens link interactions without analytical cookies or device fingerprinting by default; IP truncation and daily-rotating hashes limit long-term recognition. Suits sites that want visit/conversion metrics under legitimate interest while keeping optional hybrid cookies behind consent.
Integrated tag and consent management
One product surface to load etracker and third-party tags and sync them with consent rules, reducing dual maintenance between a separate CMP and GTM. Best when marketers need gated Maps/ads tags without rebuilding the full Google stack.
Server-side conversion sync to major ad platforms
Upload conversions measured in etracker to Google Ads, Meta, TikTok, and Microsoft Ads so bid algorithms receive server-side signals. Customer-controlled outbound path—useful for paid media, but introduces destination-platform processing outside German housing.
E-commerce, UX scrollmaps, and multi-level drill-downs
Shop funnels from product list to order (including vouchers and abandonment), scrollmaps projected on pages, and reports with multi-dimension drill-downs plus attribution model switching. Aimed at merchandising and growth teams, not just pageview counters.
First-party tracking domain and BI exports
Optional own-subdomain tracking (including Let's Encrypt workflow docs) to reduce ad-blocker and ITP loss; connectors/API/SFTP-style raw data paths toward Looker Studio, Power BI, and warehouses. Ops teams still configure domains and data pipelines themselves.
| Assurance & compliance | Analyzati | etracker |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | Vendor claimed ePrivacyseal materials and vendor pages describe independent ePrivacy Consult audit of consent-free cookieless analytics posture; not a full public penetration-test report. Vendor also claims regular infrastructure pen tests. |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Partial IPHH housing described as ISO/IEC 27001:2013-certified. No public organisation-level ISO 27001 certificate for etracker/JustRelate analytics found in materials reviewed. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Not found No public SOC 2/SOC 3 report located on official trust/security pages reviewed. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed EU/DE controller-processor setup; cookieless default under legitimate interest; Art. 28 DPA on registration; privacy notice + objection patterns documented. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial EuropeanStack assessment: German entity, no known US parent, own-server housing at IPHH (no public AWS/GCP/Azure analytics store) → core exposure low. Partial because optional conversion sync and Google connectors can send data to US-group destinations when enabled by the customer. Not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Vendor claimed Vendor states DPA/AV concludes on account registration; public DPA PDFs and in-app DPA under Settings → Data processing agreement. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Not applicable Product is web/marketing analytics, not an AI-system offering as primary positioning. |
| ePrivacyseal (privacy seal) | Not listed | Vendor claimed Vendor and ePrivacy listing materials assert seal for consent-free cookieless mode under GDPR/TDDDG. Scope is privacy/consent posture, not a general security cert. |
| Considerations & known limitations | Analyzati | etracker |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Not listed |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| Consent-free claims still need local legal review | Not listed | Medium ePrivacyseal and vendor guidance support cookieless default under TDDDG/GDPR, but hybrid cookies, marketing tags, and non-German supervisory interpretations can change the picture. Operators remain responsible for DPIA and notices. |
| Optional conversion sync / BI connectors to US platforms | Not listed | Medium Core storage is claimed German; enabling Google/Meta/TikTok/Microsoft conversion upload or Looker Studio connectors creates additional processing at those destinations. Map each integration in your transfer assessment. |
| Limited public enterprise security certs | Not listed | Low No public SOC 2 or org-level ISO 27001 package found; IPHH housing ISO and ePrivacyseal are the main published assurance artefacts. May slow enterprise security questionnaires. |
| SaaS-only, closed source | Not listed | Low No self-host path. Exit requires export/API planning; multi-year usage contracts are common in this category—confirm terms on the vendor site. |
| No exhaustive public subprocessor register | Not listed | Low Housing (IPHH) is named; a full live subprocessor schedule (support tooling, email, etc.) was not found as a single public table. Request under NDA/procurement if required. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You need open-source self-host or full data-plane control on your own infrastructure
Consider: Matomo (self-host or Matomo by Stackhero / Friendly Analytics managed)
etracker is closed-source SaaS only
When: You want a lightweight EU cookieless counter without marketing suites
Consider: Plausible Analytics, Wide Angle Analytics, or digistats Analytics
Simpler product surface; fewer e-commerce and ad-sync features
When: You stay fully inside Google Ads optimisation and accept consent/US-transfer tradeoffs
Consider: Google Analytics 4
Deeper Google ecosystem wiring; different privacy posture