Compare Analyzati and Friendly Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
Switzerland· Web Analytics
Needs review
Shortlist when you need full Matomo depth (heatmaps, funnels, ecommerce, API) with Swiss product hosting and managed privacy defaults—especially regulated CH/EU orgs leaving Google Analytics. Skip when you only want a minimal pageview counter, a free self-serve tier, or pure DIY Matomo ops—consider Plausible, etracker, or self-hosted Matomo instead.
Highlighted rows differ between the two products.
| Feature | Analyzati | Friendly Analytics |
|---|---|---|
| Country of origin | Spain | Switzerland |
| Category | Web Analytics | Web Analytics |
| Open source | No | Yes |
| Self-hosted | No | Yes |
| Headquarters | Spain | Switzerland |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | Friendly LLC (Friendly GmbH on DPA), Werkhofstrasse 5, 6052 Hergiswil, Switzerland |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Swiss law (per customer principal agreement / DPA framework) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Analytics product: Infomaniak (CH) primary hosting; Netstream and Hosttech (CH) backups. AWS listed only for Friendly Automate email, not Analytics. Enterprise marketing also offers EU or on-premise hosting. Company ops: US SaaS including Google Workspace, HelpScout, Stripe, Notion, Calendly, Cloudflare (help docs). |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options. |
| Tags |
| At a glance | Analyzati | Friendly Analytics |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Not listed |
| Open source | No | Not listed |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Hit-based SaaS; enterprise custom; no free trial |
| DPA | Public; accepted via Terms of Service | Not listed |
| HQ | Not listed | Hergiswil, Switzerland |
| Legal entity | Not listed | Friendly LLC / Friendly GmbH |
| Stack | Not listed | Matomo (unmodified + premium plugins) |
| Product hosts | Not listed | Infomaniak; backups Netstream & Hosttech (CH) |
| Open source base | Not listed | Matomo; portable to other Matomo hosts |
| Key capabilities | Analyzati | Friendly Analytics |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Not listed |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Not listed |
| Matomo-as-a-Service | Not listed | Yes |
| Cookieless by default | Not listed | Yes |
| Swiss product hosting | Not listed | Yes |
| ISO 27001 (claimed) | Not listed | Yes |
| DPA available | Not listed | Yes |
| EU / on-prem option | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Matomo-as-a-Service with privacy defaults
Runs unmodified Matomo plus selected premium plugins, preconfigured for cookieless tracking, IP truncation, and nFADP/GDPR-oriented defaults so teams avoid operating Matomo themselves while keeping exit paths to another Matomo host.
Heatmaps, funnels, session recording, and ecommerce
Beyond pageviews: heatmaps, privacy-oriented session replays, conversion funnels, form analytics, A/B tests, and ecommerce reporting for UX and revenue analysis without bolting on a separate US product suite.
Swiss product hosting with EU or on-prem options
Visitor analytics hosted with Infomaniak in Switzerland; backups via Netstream and Hosttech (CH). Enterprise can contract Swiss, EU, or on-premise placement—confirm region in the order form rather than assuming SaaS-only CH.
Ads conversion export without third-party pixels
Advertising Conversion Export sends conversions to Google or Bing via API so campaigns can be optimized without placing those vendors' tracking codes on your site—useful when privacy policy bans extra ad tags.
GA import, reporting API, and Matomo portability
Historical Google Analytics data can be imported (manual, effort-billed). Reporting API and live export links feed BI tools; data can move to another Matomo instance, limiting classic SaaS lock-in.
Enterprise contracts, SSO, and dedicated instances
Enterprise tier adds custom DPA/DORA/NDA/SLA paperwork, dedicated account management, SSO, custom domain, dedicated instance, and phone/video support for banks, insurers, and public bodies.
| Assurance & compliance | Analyzati | Friendly Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | Not found Vendor describes anonymization defaults and mentions external pen tests in ISO materials; no public independent no-logs audit report found. |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Vendor claimed Vendor publishes ISO/IEC 27001:2022 certification covering the company/products with a certificate PDF; not independently re-verified against the cert body registry in this draft. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Not found No SOC 2/3 claim found on security/about pages reviewed. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed Swiss entity; public materials assert nFADP and GDPR alignment; cookieless defaults and CH processing described in DPA. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial Swiss entity, no known US parent; Analytics product hosts are Swiss (Infomaniak/Netstream/Hosttech). Medium/partial because company subprocessors include US SaaS (e.g. Google Workspace, HelpScout, Stripe, Cloudflare). AWS not used for Analytics per vendor list. Indicative only—not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Vendor claimed Public DPA text for Friendly GmbH; customers asked to contact to sign. Enterprise also references DORA/NDA/SLA packs. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Not applicable Web analytics SaaS; not positioned as an AI system product. |
| ISO 9001 | Not listed | Vendor claimed Vendor publishes ISO 9001 certification materials alongside ISO 27001. |
| Considerations & known limitations | Analyzati | Friendly Analytics |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Not listed |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| US company-operation subprocessors | Not listed | Medium Support, email/calendar, payments, CRM/docs, and help-docs edge use US-headquartered SaaS even though Analytics visitor data hosts are Swiss. Material for DPIAs that demand zero US processors in any vendor process. |
| Cookie features can reintroduce consent needs | Not listed | Low Default is cookieless, but enabling cookie-based Matomo capabilities may require banners for EU visitors—configuration discipline required. |
| Small Swiss operator dependency | Not listed | Low Seven-person-scale Open Startup; mitigations include Matomo portability and open financial transparency, but capacity and roadmap still depend on a small firm. |
| Certifications vendor-published | Not listed | Low ISO 27001/9001 are claimed with PDFs on the vendor site; procurement should verify certificate validity with the issuing body. |
| Do not conflate with Friendly Automate | Not listed | Medium Automate uses AWS for email sending. Scope assessments to Analytics-only subprocessors unless you also buy Automate. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You want a minimal, open-source, cookieless counter with simpler SaaS UX
Consider: Plausible Analytics
Less Matomo plugin depth; different hosting/operator story (Estonia).
When: You need German enterprise analytics with long public-sector track record
Consider: etracker
Different stack (not Matomo); compare cookieless claims and contracts directly.
When: You prefer a modern EU analytics product with open-source core and lean UI
Consider: Pirsch Analytics
Germany-based; trade Matomo feature breadth for a different product surface.
When: You already run Matomo well and only need software, not a Swiss operator
Consider: Self-hosted Matomo
Maximum control; you own privacy config, updates, and hosting risk.