Compare Analyzati and Hotjar on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
France· Web Analytics
Needs review
Shortlist for Contentsquare-owned heatmaps and replay with a public DPA and Ireland defaults. Skip if you need an independent recorder or no US-group cloud. Consider Mouseflow.
Highlighted rows differ between the two products.
| Feature | Analyzati | Hotjar |
|---|---|---|
| Country of origin | Spain | France |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Spain | France |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | Content Square SAS, Paris (EU Hotjar contractor). Historical Hotjar Ltd Malta merged 1 July 2025. |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Visitor data: AWS and Azure Ireland for Free/Growth and VoC Observe/Surveys. Pro/Enterprise may pick Ireland or Virginia. Defaults: EU/Japan to EU; US and most other APJ to US. Support: Content Square, Inc. and Zendesk (USA), Atlassian (Australia). Sense AI on AWS Bedrock/Azure; survey AI on Azure OpenAI France. Engage: Twilio, Daily.co, Postmark, Tremendous. |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Contentsquare-owned heatmaps, session replay, and on-site surveys. French-group SaaS with default EU hosting on AWS and Azure Ireland, not an independent Maltese startup. |
| Tags |
| At a glance | Analyzati | Hotjar |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Not listed |
| Open source | No | Not listed |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Free tier plus paid Growth, Pro, and Enterprise (see vendor site for current terms) |
| DPA | Public; accepted via Terms of Service | Not listed |
| Current HQ / entity | Not listed | Content Square SAS, Paris, France |
| Origin | Not listed | Founded in Malta in 2014 (vendor history) |
| Ownership | Not listed | Contentsquare group (acquired 2021, merged 1 July 2025) |
| Hosting (public) | Not listed | AWS/Azure Ireland default for EU Free/Growth; Virginia optional on higher plans |
| Deployment | Not listed | SaaS JavaScript tag; not self-hosted; not open source |
| Key capabilities | Analyzati | Hotjar |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Yes |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Not listed |
| EU-operated (Contentsquare) | Not listed | Yes |
| Heatmaps + session replay | Not listed | Yes |
| Surveys and feedback | Not listed | Yes |
| ISO 27001 (claimed) | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Click, move, and scroll heatmaps with Attention Maps
Aggregated overlays show where visitors click, hover, and scroll. Contentsquare documents Attention Maps (engagement, not only clicks) and, on the wider platform, zone-based heatmaps that attach conversion context to page elements. Use this when a page-level bounce rate does not explain the layout. Coverage is limited to sessions the tag actually captures and to pages the recorder can reconstruct.
Session replay with claimed automatic masking
Replays mouse movement, clicks, taps, and scrolls so UX and engineering can watch a single journey. Official pages describe event-triggered recording, comments, and jump-to-replay from heatmaps or surveys. Contentsquare states that card and bank details are masked automatically. You still must suppress other personal data with blocking scripts or field exclusion. This is a browser reconstruction, not a server-side log archive.
Surveys, feedback widgets, and Engage research
On-site surveys and feedback widgets (Ask) plus user interviews and unmoderated tests (Engage). The DPA treats this as Voice of Customer. Observe and survey visitor data is hosted on AWS Ireland. Interview and user-test recordings are retained for 2 years per the DPA. Engage adds extra subprocessors (Twilio, Daily.co, Postmark, Tremendous). Response volume is plan-gated.
Funnels that open the matching recordings
Build step funnels and open sessions that converted or dropped at a step. That pairing is the reason teams keep a recorder next to GA-style charts. Advanced journey and multi-session funnel work sits on Contentsquare product analytics (Heap lineage), not on the classic Hotjar-only recorder. Funnel depth and comparison features are plan-dependent.
Error and speed context on the Contentsquare platform
The unified platform adds JavaScript error lists ranked by impact and speed analysis tied to behavior. Classic standalone Hotjar was weaker here. Full network-waterfall debugging is a platform capability. If you refuse the DXA transition you may not get this layer. Errors are only as good as what the browser tag can see.
| Assurance & compliance | Analyzati | Hotjar |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | On request / NDA Vendor claims annual external penetration tests and publishes a Trust Portal with pentest reports behind access. No public independent no-logs audit (this is a recorder, not a no-logs VPN). |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Vendor claimed Contentsquare states it is ISO 27001 certified (also claims ISO 27017, 27018, 27701). Certificates are on the Trust Portal; not independently downloaded for this draft. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Vendor claimed Trust portal and security pages claim a SOC 2 Type II report. Report not independently downloaded. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed EU parent and contracting entity for non-Americas Hotjar Services. Public DPA, SCCs, and GDPR language. Customer is controller and must supply a lawful basis for visitor capture. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial Assessment, not a vendor slogan. French parent and no known US parent, but AWS and Azure host visitor data, Content Square, Inc. and Zendesk process support data, and US regions exist. Not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Vendor claimed Public Contentsquare DPA incorporated by the MSA. Execution of the MSA or an order form is treated as execution of the DPA and SCCs. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Not applicable Core product is analytics and replay, not an AI system sold as such. Sense AI and survey LLMs exist as optional features. Confirm AI Act role if you enable those modules. |
| CSA STAR | Not listed | Vendor claimed Security page displays a STAR badge. Scope and level not independently verified. |
| Considerations & known limitations | Analyzati | Hotjar |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Low No official self-hosted or open-source edition. Practical impact: skip this product if residency rules require your own servers. |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| No longer an independent Maltese company | Not listed | High Acquired in 2021 and described as merged into Contentsquare on 1 July 2025. New contracts are Contentsquare entities. A scheduled DXA transition from 18 August 2026 can move data and retire the old UI unless you elect to stay. Practical impact: vendor risk, product roadmap, and DPA counterparty are the French group, not Hotjar Ltd. |
| US-group cloud and US support path | Not listed | Medium Visitor data sits on AWS and Azure. Zendesk (USA) and Content Square, Inc. handle support. US regions are default for some geographies. Practical impact: an Ireland region does not remove US-group infrastructure from a CLOUD Act discussion. |
| Session replay can capture extra personal data | Not listed | Medium The vendor asks customers to block non-permitted personal data and claims card masking. Misconfigured tags still record inputs or on-screen PII. Practical impact: you need a suppressions review and a consent story before go-live. |
| Optional LLM features add extra processors | Not listed | Low Sense AI and survey AI use AWS Bedrock and Azure OpenAI. Practical impact: disable those features or map their regions if procurement treats LLMs as a separate transfer. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You want session replay and heatmaps from an independent European vendor, not the Contentsquare group
Consider: Mouseflow
Danish SaaS with selectable EU or US Google Cloud residency and a public DPA.
When: You only need page or privacy-oriented analytics without replaying mouse paths and form fields
Consider: Plausible Analytics or etracker
Lighter measurement. Not a substitute for session replay.
When: You want a no-contract recorder and will accept a US vendor
Consider: Microsoft Clarity
Free Microsoft product. Different jurisdiction and contract posture than Content Square SAS.
When: You need a US-native event warehouse more than qualitative replay
Consider: Mixpanel or Amplitude
Product analytics incumbents. Pair with a recorder only if you still need heatmaps.