Analyzati vs nilly

Compare Analyzati and nilly on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics

Logo: Analyzati

Analyzati

Spain· Web Analytics

Needs review

Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.

Cookie-free trackingEU entity (Spain)App on AWS ParisPublic DPAAI referral insightsSaaS only
Logo: nilly

nilly

Switzerland· Web Analytics

Needs review

Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.

Cookieless trackingSwiss-hosted (claimed)Swiss entitySub-1 kB scriptREST APISaaS only
Analyzati vs nilly: Snapshot
FeatureLogo: AnalyzatiAnalyzatiLogo: nillynilly
Country of originSpainSwitzerland
CategoryWeb AnalyticsWeb Analytics
Open sourceNoNo
Self-hostedNoNo
HeadquartersSpainSwitzerland
Legal entityIncorporated in Barcelona, Spain (exact legal name not published on pages reviewed)Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763)
Governing lawSpain / EU (GDPR referenced; confirm governing law clause in Terms)Switzerland (terms)
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)MediumMedium
Hosting / residencyVisitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration).Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN.
Summary

Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints.

Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative.

Tags
At a glance: Analyzati vs nilly
At a glanceLogo: AnalyzatiAnalyzatiLogo: nillynilly
HQ / entityBarcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed)Not listed
Product typeHosted web analytics SaaSNot listed
Open sourceNoNot listed
Self-hostNoNot listed
App hostingAWS, Paris (vendor claim)Not listed
Commercial modelFreemium + pageview / site-count tiersTraffic-based plans; trial; no permanent free tier
DPAPublic; accepted via Terms of ServiceNot listed
HQNot listedZürich, Switzerland (Lyo GmbH)
Legal entityNot listedLyo GmbH (CHE-417.675.763)
Product modelNot listedSaaS web analytics (not self-hosted)
TrackingNot listedCookieless; no IP/fingerprint claims
Hosting (claimed)Not listedSwitzerland (multi-site)
Live site noteNot listedkandur.one (nilly branding; nilly.io DNS failed at research)
Key capabilities: Analyzati vs nilly
Key capabilitiesLogo: AnalyzatiAnalyzatiLogo: nillynilly
Cookie-free trackingYesNot listed
EU entity (Spain)YesNot listed
App on AWS ParisYesNot listed
Public DPAYesNot listed
AI referral insightsYesNot listed
SaaS onlyYesYes
Cookieless trackingNot listedYes
Swiss-hosted (claimed)Not listedYes
Swiss entityNot listedYes
Sub-1 kB scriptNot listedYes
REST APINot listedYes

Analyzati

  • Cookie-free uniques with daily rotating salt

    Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.

  • City-level geo without retained IPs

    Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.

  • AI referral and channel acquisition views

    Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.

  • Real-time dashboard, events, export, and API

    Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.

  • Public B2B DPA with processor role

    A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.

nilly

  • Sub-1 kB cookieless tracking script

    Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.

  • Realtime dashboard with geo, tech, and campaigns

    Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.

  • Custom events, CSV export, and email reports

    Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.

  • REST API for stats, websites, and account

    Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.

  • Unlimited websites on traffic-based plans

    Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.

Assurance & compliance: Analyzati vs nilly
Assurance & complianceLogo: AnalyzatiAnalyzatiLogo: nillynilly
Independent security / no-logs audit
Not found

No public third-party audit PDF or no-logs attestation found on official pages reviewed.

Not found

No public third-party audit report found for tracking claims.

ISO 27001
Not found

No ISO 27001 certificate claim located on homepage, privacy, or DPA pages.

Not found

No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately).

SOC 2 / SOC 3
Not found

No SOC 2/3 report claim found on public trust materials.

Not found
GDPR / EU data protection
Vendor claimed

EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA.

Vendor claimed

Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B.

US CLOUD Act exposure (indicative)
Partial

Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice.

Partial

Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice.

Data processing agreement (B2B)
Vendor claimed

Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required.

Not found

No public DPA download found; request from vendor.

EU AI Act
Not applicable

Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider.

Not applicable

Web analytics product; not marketed as an AI system.

Swiss Made Software / Swiss Web labelsNot listed
Vendor claimed

Cited on About and Swiss Union member page as recognition/labels—not a security audit.

Considerations & known limitations: Analyzati vs nilly
Considerations & known limitationsLogo: AnalyzatiAnalyzatiLogo: nillynilly
AWS and US-group subprocessors
Medium

Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires.

Not listed
No public ISO/SOC or independent audit
Medium

Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist.

Not listed
No multi-day visitor identity
Low

Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design.

Not listed
SaaS lock-in / no self-host
Low

No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial.

Low

Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host.

Exact registry name not on marketing pages
Low

Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting.

Not listed
Brand/domain transition (nilly.io vs kandur.one)Not listed
Medium

Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover.

US SaaS on customer account pathNot listed
Medium

Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end.

Thin public assurance packNot listed
Medium

No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires.

Small independent operatorNot listed
Low

Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration.

Fit

Analyzati

Best fit when

  • Marketing sites and content properties that need page views, referrers, device mix, and city-level geo without analytics cookies
  • Teams replacing Google Analytics primarily for privacy/consent simplification rather than advanced product analytics
  • Agencies or freelancers who want multi-site hosted analytics with a freemium entry path
  • Buyers who want a published DPA and Spanish/EU legal entity on the order form
  • Content teams tracking discovery from AI assistants alongside classic channels

Poor fit when

  • Product or growth teams that require funnels, multi-day retention, cohorts, or cross-device identity
  • Organisations that mandate open-source code or self-hosted deployment
  • Procurement that will not accept AWS (US-group) or other US SaaS subprocessors even in EU regions
  • Security questionnaires that demand public ISO 27001 / SOC 2 reports or independent no-logs audits
  • Use cases needing session replay, heatmaps, or advertising audience export

Consider instead when

  • When: You need open-source analytics you can self-host and audit

    Consider: Plausible Analytics (self-host option) or Matomo

    Analyzati is SaaS-only with no public source release found.

  • When: You want a comparable cookie-free European SaaS peer for side-by-side trials

    Consider: Plausible Analytics or Simple Analytics

    Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.

  • When: You need full-stack product analytics and advertising linkage

    Consider: Google Analytics (incumbent) or a dedicated product analytics suite

    Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.

nilly

Best fit when

  • Privacy-conscious SMBs and indie sites replacing GA4 with aggregate metrics only
  • Teams that want Swiss legal entity and Swiss-located analytics servers
  • Operators running many sites who benefit from unlimited websites on traffic tiers
  • Builders who need a simple REST API for pageviews, referrers, geo, and events
  • Sites prioritizing minimal JS weight and fewer analytics consent prompts

Poor fit when

  • Organizations that must self-host or review open-source analytics code
  • Buyers needing published ISO 27001/SOC 2 or a full public DPA/subprocessor pack
  • Marketing teams requiring session replay, heatmaps, or advanced e-commerce/ad sync suites
  • Enterprises that need SSO/SCIM, formal SLAs, and large-vendor assurance paperwork as table stakes

Consider instead when

  • When: You want open-source and/or self-host privacy analytics with a larger community

    Consider: Plausible Analytics or Pirsch Analytics

    nilly is proprietary SaaS only.

  • When: You want another European cookieless SaaS with a simple product story

    Consider: Simple Analytics

    Dutch peer; compare geo depth, API, and residency claims side by side.

  • When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises

    Consider: etracker

    German suite-oriented alternative; heavier than nilly's lightweight dashboard.

  • When: You depend on free unlimited scale and Google ads/ecosystem integration

    Consider: Google Analytics (GA4)

    Different privacy and residency tradeoffs; not a sovereignty shortlist.

Open questions for due diligence

Analyzati

  • What is the full Spanish legal entity name and company registry identifier for the order form?
  • Is a current written subprocessor list available beyond privacy-policy mentions (including backup regions and any CDN)?
  • Can the vendor provide ISO/SOC evidence or a third-party penetration test under NDA?
  • What is the analytics data retention window per plan, and what does the API export include?
  • Which governing law and venue apply under the current Terms of Service?

nilly

  • Will Lyo GmbH sign a B2B DPA and provide a current full subprocessor list (including backups, monitoring, CDN)?
  • Is analytics data retained only on Swiss hosts, or are any DR/replicas outside Switzerland?
  • What is the durable public domain for tracking scripts and API (kandur.one vs nilly.io) for the next 12 months?
  • Are there enterprise features (SSO, roles, retention controls, MSA/SLA) beyond self-serve traffic plans?
  • Can the vendor provide any independent security assessment under NDA?