Compare Analyzati and Offen Fair Web Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
Germany· Web Analytics
Needs review
Shortlist when you want self-hosted, Apache-2.0 analytics that only measures after opt-in, encrypts events in the browser, and lets visitors open their own data in the Auditorium. Skip when you need cookieless full-coverage metrics, session replay/heatmaps, or zero-ops managed EU hosting—consider Plausible, Pirsch, or Friendly Analytics instead.
Highlighted rows differ between the two products.
| Feature | Analyzati | Offen Fair Web Analytics |
|---|---|---|
| Country of origin | Spain | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | No | Yes |
| Self-hosted | No | Yes |
| Headquarters | Spain | Germany |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | Public legal notice lists Frederik Ring, Berlin (offen.software); product authors Frederik Ring and Hendrik Niefeld—no separate GmbH name verified on imprint |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Germany (indicative from Berlin imprint) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Product is operator self-hosted (your VPS/cloud/on-prem). No Offen multi-tenant analytics SaaS or vendor subprocessor list for visitor events. Related marketing site (offen.software) names Hetzner Online GmbH (Germany) as host—not the analytics data path. Optional community deploys include Heroku (operator choice). |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Open-source, self-hosted web analytics with opt-in consent, browser-side end-to-end encryption, and a shared Auditorium so visitors can see and control their own usage data. |
| Tags |
| At a glance | Analyzati | Offen Fair Web Analytics |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Not listed |
| Open source | No | Not listed |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Not listed |
| DPA | Public; accepted via Terms of Service | Not listed |
| HQ / authors | Not listed | Berlin, Germany (Frederik Ring & Hendrik Niefeld) |
| License | Not listed | Apache-2.0 (code/docs); logo CC-BY-NC-ND-4.0 |
| Delivery | Not listed | Self-host only (binary, Docker, community deploys) |
| Consent model | Not listed | Opt-in only; first-party cookies |
| Default retention | Not listed | 6 months (configurable shorter) |
| Funding note | Not listed | NLnet NGI support (project-stated) |
| Key capabilities | Analyzati | Offen Fair Web Analytics |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Not listed |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Not listed |
| Opt-in only | Not listed | Yes |
| Browser E2E encryption | Not listed | Yes |
| Self-hosted | Not listed | Yes |
| Apache-2.0 | Not listed | Yes |
| Visitor data access | Not listed | Yes |
| Berlin-based project | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Opt-in only collection with first-party cookies
No analytics events are recorded until the visitor actively consents. Cookies are first-party and the tracker is meant to run on a same-site subdomain so third-party cookie restrictions and cross-site tracking models do not apply. Visitors who never opt in leave no usage trail—expect lower absolute volumes than cookieless tools that measure by default.
Browser-side end-to-end encryption of usage events
Clients encrypt usage data before it leaves the browser; the server stores ciphertext and cannot decrypt events alone. Only the visitor (via their cookie) and the matching operator account can open that visitor's data in the Auditorium. Practical impact: a compromised database or overly broad ops access does not yield plaintext browsing histories the way a typical self-hosted analytics DB would.
Auditorium for both operators and visitors
Operators see aggregates across pages where the installation is active (unique users/sessions, top pages, filters). Each opted-in visitor can open the same style of UI for their own data only, with plain-language metric explanations, and can delete data or fully opt out later. This is the fair design point: measurement is not a one-way glass.
Essential metrics without IP or User-Agent capture
Dashboards cover real-time activity, page views, unique users and sessions, bounce rate, returning users, top pages, referrers, UTM campaign/source, landing and exit pages, weekly retention, and load time. Location is country-level from timezone mapping; mobile share uses orientation capability—not IP geolocation or UA parsing. No heatmaps, session replay, or warehouse-grade product analytics.
Lightweight self-host: binary, Docker, SQLite or SQL
Production installs use a single binary (Linux/Windows/macOS) or the offen/offen image; docs also cover Heroku, Uberspace, and YunoHost. Default store is SQLite; MySQL and Postgres are supported. AutoTLS can request Let's Encrypt certificates. Config is environment variables or offen.env. You own uptime, backups, SMTP for password reset, and the subdomain layout.
Multi-site accounts, teams, and short retention
One installation can cover multiple websites with shared team access. Default retention is six months with automatic deletion; operators can shorten retention (e.g. 12 weeks, 30 days, 7 days) knowing shorter values purge older events on startup. Consent banner appearance is customizable; UI locales include EN, DE, FR, ES, PT, and VI.
| Assurance & compliance | Analyzati | Offen Fair Web Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | Not found No public third-party audit PDF found; coordinated disclosure via SECURITY.md email only. |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Not found No public ISO 27001 certification claim found on official site or docs. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Not found No public SOC 2/3 report found. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed EU authors; opt-in, data minimization (no IP/UA), visitor access/erasure, short default retention, Datensparsamkeit framing. Self-host means operator remains controller—confirm your legal basis and notice. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial EuropeanStack assessment: no known US parent; product not delivered as US-hosted vendor SaaS. Operator-chosen infrastructure (including optional Heroku/US cloud) can still create CLOUD Act paths for stored ciphertext/metadata. Not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Not applicable No multi-tenant vendor analytics processing relationship documented; operator self-hosts and is typically controller. Custom development/support via offen.software is separate from a standard SaaS DPA. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Not applicable Web analytics metrics product; not an AI system product. |
| Considerations & known limitations | Analyzati | Offen Fair Web Analytics |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Not listed |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| Opt-in undercounts absolute traffic | Not listed | High Visitors who never consent generate no events. Growth and content KPIs will not match cookieless tools or GA-style default measurement—treat as design, not a misconfiguration. |
| You own uptime, backups, and secrets | Not listed | Medium No managed Offen cloud. Operators must run HTTPS/subdomain layout, set OFFEN_SECRET for stable sessions, configure SMTP for resets, and back up SQLite/SQL—plus avoid reverse proxies that log IPs if minimization is a goal. |
| E2E crypto is vendor-claimed architecture | Not listed | Medium Browser-side encryption and server inability to decrypt are core claims from project docs/README, not independently audited in public materials found. Security-sensitive orgs should review source or commission assessment. |
| Hosting choice reintroduces cloud jurisdiction | Not listed | Medium Self-host on US-group cloud or Heroku means CLOUD Act/subprocessor analysis shifts to your host even though Offen itself is Berlin-based OSS without a vendor SaaS region map. |
| No public ISO/SOC or audit pack | Not listed | Low Procurement checklists that require vendor ISO 27001/SOC 2 will stall; evidence is open source and design docs, not cert registry entries. |
| Essential metrics only | Not listed | Medium No heatmaps, session replay, advanced funnels, or product-analytics warehouse features. Wrong tool if the shortlist criterion is UX research depth rather than fair traffic statistics. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You want privacy-oriented analytics with managed EU hosting and lower consent friction
Consider: Plausible Analytics or Pirsch Analytics
Typically optimised for simpler cookieless or low-friction models and hosted plans; less radical visitor Auditorium design than Offen.
When: You need EU hosted privacy analytics with operator support and less self-host burden
Consider: Friendly Analytics
European catalog peer oriented to hosted privacy analytics; compare consent model and feature depth to Offen’s opt-in + E2E approach.
When: You need deep product analytics, funnels, or session UX tooling rather than fair traffic metrics
Consider: Hotjar, Mixpanel, or a full GA4 stack (with legal review)
Different category: richer product/UX analytics, different jurisdiction and subprocessor profile.