Analyzati vs Pirsch Analytics

Compare Analyzati and Pirsch Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo

Logo: Analyzati

Analyzati

Spain· Web Analytics

Needs review

Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.

Cookie-free trackingEU entity (Spain)App on AWS ParisPublic DPAAI referral insightsSaaS only
Logo: Pirsch Analytics

Pirsch Analytics

Germany· Web Analytics

Needs review

Shortlist Pirsch when you want German-operated, cookie-free web analytics with funnels/events, agency white-label, and a public DPA—hosted on Hetzner per vendor docs. Skip when you need free full-product self-host, session replay/heatmaps, or a stack with zero US-group subprocessors; consider Plausible or Simple Analytics instead.

Cookie-free hashingOpen-source core (AGPL)Hetzner DE hosting (claimed)Server-side trackingAgency white-labelPublic DPA/AVV
Analyzati vs Pirsch Analytics: Snapshot
FeatureLogo: AnalyzatiAnalyzatiLogo: Pirsch AnalyticsPirsch Analytics
Country of originSpainGermany
CategoryWeb AnalyticsWeb Analytics
Open sourceNoYes
Self-hostedNoNo
HeadquartersSpainGermany
Legal entityIncorporated in Barcelona, Spain (exact legal name not published on pages reviewed)Emvi Software GmbH (Nickelstraße 1b, 33378 Rheda-Wiedenbrück; HRB 11575, AG Gütersloh)
Governing lawSpain / EU (GDPR referenced; confirm governing law clause in Terms)Germany / EU GDPR
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)MediumMedium
Hosting / residencyVisitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration).Analytics: Hetzner Online GmbH, Germany (vendor claims Nuremberg/Falkenstein). Account/ops subprocessors named in privacy policy include AWS SES (Amazon Web Services EMEA), Google Workspace (Google Cloud EMEA), Stripe, Inc. (US), Intuition Machines, Inc. (US CAPTCHA), and Datev eG (DE).
Summary

Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints.

Cookie-free web analytics from Emvi Software GmbH in Germany: hash-based visitor IDs, open-source core, Hetzner-hosted SaaS with funnels, events, and agency white-label.

Tags
At a glance: Analyzati vs Pirsch Analytics
At a glanceLogo: AnalyzatiAnalyzatiLogo: Pirsch AnalyticsPirsch Analytics
HQ / entityBarcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed)Not listed
Product typeHosted web analytics SaaSNot listed
Open sourceNoCore library AGPL-3.0; full SaaS commercial
Self-hostNoEnterprise on-prem option; not free CE
App hostingAWS, Paris (vendor claim)Not listed
Commercial modelFreemium + pageview / site-count tiersUsage-based (monthly page views); trial available
DPAPublic; accepted via Terms of ServiceNot listed
HQNot listedRheda-Wiedenbrück, Germany
Legal entityNot listedEmvi Software GmbH
CategoryNot listedWeb analytics (SaaS)
Primary hosting (claimed)Not listedHetzner Germany (Nuremberg/Falkenstein)
Key capabilities: Analyzati vs Pirsch Analytics
Key capabilitiesLogo: AnalyzatiAnalyzatiLogo: Pirsch AnalyticsPirsch Analytics
Cookie-free trackingYesYes
EU entity (Spain)YesNot listed
App on AWS ParisYesNot listed
Public DPAYesNot listed
AI referral insightsYesNot listed
SaaS onlyYesNot listed
Open-source core (AGPL)Not listedYes
Hetzner DE hosting (claimed)Not listedYes
Server-side trackingNot listedYes
Agency white-labelNot listedYes
Public DPA/AVVNot listedYes

Analyzati

  • Cookie-free uniques with daily rotating salt

    Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.

  • City-level geo without retained IPs

    Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.

  • AI referral and channel acquisition views

    Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.

  • Real-time dashboard, events, export, and API

    Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.

  • Public B2B DPA with processor role

    A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.

Pirsch Analytics

  • Cookie-free 24-hour visitor hashing

    Recognizes visitors without cookies by hashing IP, User-Agent, date, and a per-site salt into a short ID. The vendor states IPs are not stored and cross-site linkage is blocked by the salt; sessions expire after 24 hours so long-term profiles are not built. Best for sites that want aggregate traffic metrics without a dedicated analytics cookie banner—confirm ePrivacy/TTDSG fit with counsel.

  • Server-side and script integrations

    Instrument via JS snippet, CMS plugins (e.g. WordPress, Shopify, Webflow, Framer), or backend SDKs/API (Go library and other stacks). Server-side collection improves resilience when ad blockers strip client scripts. Tradeoff: backend integration costs more engineering time than a single script tag.

  • Funnels, events, goals, and tag segmentation

    Goes past pageviews with custom events, conversion goals, multi-step funnels, session path exploration, outbound/download/404 tracking, and tags for A/B tests or channel segmentation. Webhooks and email reports push insights into existing tools. Some advanced metrics (e.g. custom event metrics, e-commerce revenue tracking) sit on higher commercial tiers—verify the live feature matrix.

  • Agency white-label and shared dashboards

    Custom domains, themes, logos, and broader white-label options let agencies present analytics under their own brand. Public dashboards and unique access links support clients without full account sprawl; roles/teams scale collaboration. Strong fit for multi-client portfolios; less relevant for a single personal blog.

  • Migration imports, API, and unlimited retention (stated)

    Import historical data from Google Analytics, Plausible, or Fathom; export CSV; use the REST API and SDKs for custom pipelines. Pricing docs state unlimited data retention across Standard, Plus, and Enterprise. Limits are usage-based on monthly page views (events and a share of session extensions count)—plan for growth, not perpetual free volume.

Assurance & compliance: Analyzati vs Pirsch Analytics
Assurance & complianceLogo: AnalyzatiAnalyzatiLogo: Pirsch AnalyticsPirsch Analytics
Independent security / no-logs audit
Not found

No public third-party audit PDF or no-logs attestation found on official pages reviewed.

Not found

Open-source core allows code review; no public third-party audit PDF located in this research pass.

ISO 27001
Not found

No ISO 27001 certificate claim located on homepage, privacy, or DPA pages.

Not found

No ISO 27001 certificate or registry entry found on official trust pages reviewed.

SOC 2 / SOC 3
Not found

No SOC 2/3 report claim found on public trust materials.

Not found

No public SOC 2/3 report referenced on official pages reviewed.

GDPR / EU data protection
Vendor claimed

EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA.

Vendor claimed

German controller/processor Emvi Software GmbH; cookie-free hashing design; public DPA; German Hetzner hosting claims. Vendor also cites CCPA/PECR/Schrems II—treat as claims, confirm with counsel.

US CLOUD Act exposure (indicative)
Partial

Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice.

Partial

EU entity / no known US parent and Hetzner DE analytics hosting, but privacy policy names AWS SES, Google Workspace, Stripe, and Intuition Machines (US-group services) for email/CAPTCHA/payments. Not legal advice.

Data processing agreement (B2B)
Vendor claimed

Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required.

Vendor claimed

Downloadable English DPA and German AVV PDFs linked from docs.pirsch.io/privacy.

EU AI Act
Not applicable

Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider.

Not applicable

Classical web analytics product; not marketed as an AI system.

Considerations & known limitations: Analyzati vs Pirsch Analytics
Considerations & known limitationsLogo: AnalyzatiAnalyzatiLogo: Pirsch AnalyticsPirsch Analytics
AWS and US-group subprocessors
Medium

Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires.

Not listed
No public ISO/SOC or independent audit
Medium

Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist.

Not listed
No multi-day visitor identity
Low

Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design.

Not listed
SaaS lock-in / no self-host
Low

No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial.

Not listed
Exact registry name not on marketing pages
Low

Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting.

Not listed
US-group account/ops subprocessorsNot listed
Medium

Even with German analytics hosting claims, customer email, CAPTCHA, and payments involve AWS, Google, Stripe, and Intuition Machines. Sovereign or “no US cloud” policies need explicit exception handling or Enterprise architecture review.

No public ISO/SOC or third-party auditNot listed
Medium

Procurement teams that require ISO 27001 or SOC 2 evidence will need vendor questionnaires or NDA materials; public pages did not show those certs.

Open-source core ≠ free full self-hostNot listed
Low

Teams assuming AGPL means free on-prem of the entire product may be surprised; full on-prem is positioned as Enterprise.

Fingerprinting still needs legal fit reviewNot listed
Low

Cookie-free hashing is not automatically lawful everywhere without information/consent analysis. Banner removal should be validated for your jurisdiction and tag stack.

Page-view usage limitsNot listed
Low

Plans are metered on monthly page views (with events and partial session extensions counting). Hitting the cap can restrict dashboard access until upgrade or cycle reset—model traffic before cutover.

Fit

Analyzati

Best fit when

  • Marketing sites and content properties that need page views, referrers, device mix, and city-level geo without analytics cookies
  • Teams replacing Google Analytics primarily for privacy/consent simplification rather than advanced product analytics
  • Agencies or freelancers who want multi-site hosted analytics with a freemium entry path
  • Buyers who want a published DPA and Spanish/EU legal entity on the order form
  • Content teams tracking discovery from AI assistants alongside classic channels

Poor fit when

  • Product or growth teams that require funnels, multi-day retention, cohorts, or cross-device identity
  • Organisations that mandate open-source code or self-hosted deployment
  • Procurement that will not accept AWS (US-group) or other US SaaS subprocessors even in EU regions
  • Security questionnaires that demand public ISO 27001 / SOC 2 reports or independent no-logs audits
  • Use cases needing session replay, heatmaps, or advertising audience export

Consider instead when

  • When: You need open-source analytics you can self-host and audit

    Consider: Plausible Analytics (self-host option) or Matomo

    Analyzati is SaaS-only with no public source release found.

  • When: You want a comparable cookie-free European SaaS peer for side-by-side trials

    Consider: Plausible Analytics or Simple Analytics

    Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.

  • When: You need full-stack product analytics and advertising linkage

    Consider: Google Analytics (incumbent) or a dedicated product analytics suite

    Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.

Pirsch Analytics

Best fit when

  • EU sites replacing Google Analytics that need pageviews, campaigns, events, and funnels without analytics cookies
  • Agencies needing multi-site dashboards, client access links, and white-label branding
  • Teams that can instrument server-side or proxy scripts for better ad-blocker resilience
  • Buyers who want a German GmbH, downloadable DPA, and Hetzner-Germany residency claims for analytics data
  • Orgs evaluating Enterprise SAML, raw data access, or on-prem/managed private deployment

Poor fit when

  • Teams that require a free, full-product self-hosted community edition (core library ≠ full SaaS)
  • Product or UX research needing session replay, heatmaps, or persistent cross-site user identity
  • Procurement policies that forbid any US-group subprocessor (email CAPTCHA/billing still touch AWS/Google/Stripe/Intuition Machines)
  • Heavy product-analytics / multi-product identity graphs (closer to Amplitude/Mixpanel class tools)

Consider instead when

  • When: You need a free full-stack self-hosted analytics product with AGPL community edition

    Consider: Plausible Analytics (CE) or other open full products in your shortlist

    Pirsch open-sources the tracking core; on-prem of the full product is Enterprise-scoped.

  • When: You want the simplest possible privacy-first metrics with a Dutch vendor

    Consider: Simple Analytics

    Fewer advanced funnel/white-label features; different packaging tradeoffs.

  • When: You need heatmaps or session replay more than classical web analytics

    Consider: Hotjar, Microsoft Clarity, or EU UX-analytics peers

    Expect heavier consent and data-minimization review.

  • When: You must stay inside Google’s advertising and BigQuery measurement ecosystem

    Consider: Google Analytics / Google Tag Manager stack

    Opposite privacy and transfer posture—only if legal review accepts it.

Open questions for due diligence

Analyzati

  • What is the full Spanish legal entity name and company registry identifier for the order form?
  • Is a current written subprocessor list available beyond privacy-policy mentions (including backup regions and any CDN)?
  • Can the vendor provide ISO/SOC evidence or a third-party penetration test under NDA?
  • What is the analytics data retention window per plan, and what does the API export include?
  • Which governing law and venue apply under the current Terms of Service?

Pirsch Analytics

  • Can Enterprise on-prem exclude AWS SES / Google Workspace / Stripe / CAPTCHA US-group dependencies for the customer’s deployment?
  • Is any ISO 27001, SOC 2, or independent penetration-test summary available under NDA?
  • Exact data centers, backup locations, and encryption-key custody for multi-tenant SaaS—beyond marketing Hetzner claims?
  • Which feature flags on Standard vs Plus vs Enterprise apply to funnels, A/B tags, e-commerce metrics, and white-label depth at contract time?