Compare Analyzati and Plausible Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
Estonia· Web Analytics
Needs review
Shortlist when you need cookieless website analytics with EU-owned visitor hosting, a lightweight script, AGPL transparency, and either managed Cloud or self-hosted CE. Skip when you need heatmaps/session replay, multi-day user-level product analytics, HIPAA/BAA, free forever hosted analytics, or zero non-EU SaaS anywhere in vendor ops—consider Matomo-class (e.g. Friendly Analytics / Piwik PRO), Pirsch, or Simple Analytics depending on depth vs simplicity.
Highlighted rows differ between the two products.
| Feature | Analyzati | Plausible Analytics |
|---|---|---|
| Country of origin | Spain | Estonia |
| Category | Web Analytics | Web Analytics |
| Open source | No | Yes |
| Self-hosted | No | Yes |
| Headquarters | Spain | Estonia |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | Plausible Insights OÜ, Västriku tn 2, 50403 Tartu, Estonia |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Estonian / EU law context for the OÜ; confirm contract terms for governing law clauses |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Visitor analytics: Hetzner (Falkenstein, Germany), UpCloud (Finland, DB/exports), Bunny (Slovenia, CDN/DNS/DDoS)—European-owned; vendor states visitor data never leaves the EU. Customer-account subprocessors include Paddle (payments), Postmark (email), Gravatar, optional Google (GA import), Help Scout, Nolt; site tools may include hCaptcha, Algolia, Mailchimp. SCCs claimed for non-EU processors. |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Estonian open-source, cookieless web analytics (AGPLv3): lightweight script, EU-owned hosting on Hetzner/UpCloud/Bunny, managed Cloud plus self-hosted Community Edition. |
| Tags |
| At a glance | Analyzati | Plausible Analytics |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Not listed |
| Open source | No | Not listed |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Pageview-based Cloud SaaS; free CE self-host |
| DPA | Public; accepted via Terms of Service | Not listed |
| HQ | Not listed | Tartu, Estonia |
| Legal entity | Not listed | Plausible Insights OÜ (reg. 14709274) |
| Visitor hosts | Not listed | Hetzner DE; UpCloud FI; Bunny SI |
| License | Not listed | AGPLv3; Cloud + Community Edition |
| Tracking model | Not listed | Cookieless; daily rotating hash; no PII stored |
| Key capabilities | Analyzati | Plausible Analytics |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Not listed |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Not listed |
| Cookieless by design | Not listed | Yes |
| EU-owned visitor hosts | Not listed | Yes |
| AGPLv3 open source | Not listed | Yes |
| Self-host CE | Not listed | Yes |
| DPA automatic | Not listed | Yes |
| Lightweight script | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Cookieless measurement with daily rotating visitor hash
No cookies, localStorage, or persistent IDs. Uniques use hash(daily_salt + domain + IP + UA); salt rotates every 24 hours and raw IP/UA are never stored—so analytics can often run without a consent banner, at the cost of no multi-day user stitching.
Lightweight script and single-page traffic dashboard
Vendor claims a script ~54× smaller than Google Analytics with real-time updates (~30s), sources, pages, devices, UTM channels, scroll-depth goals, and optional Google Search Console import—built for marketers who refuse GA4 report complexity.
Goals, custom events, funnels, and revenue on Cloud
Codeless page goals, file downloads, outbound clicks, custom events/properties, AI-referral traffic views, and (on higher Cloud plans) funnels, user journeys, and ecommerce revenue attribution—not session replay or in-app product analytics.
EU-owned visitor hosting (Hetzner, UpCloud, Bunny)
Cloud visitor data is processed on European-owned infrastructure: Hetzner (Germany), UpCloud (Finland), Bunny CDN (Slovenia). Plausible states visitor data never leaves the EU and is not stored on US hyperscalers.
AGPLv3 open source with Community Edition self-host
Full codebase on GitHub; free CE for self-host (long-term releases ~twice yearly). Cloud-only features include advanced bot filtering, funnels/journeys, ecommerce revenue, SSO, and Sites API—self-host ops, backups, and upgrades are yours.
Automatic DPA, Stats API, exports, and enterprise SSO
Public DPA applies to Cloud customers by use; CSV export and Stats API for BI; Business/Enterprise add higher API limits, raw event exports, managed proxy, and SAML SSO (Google Workspace, Okta, Microsoft Entra ID per docs).
| Assurance & compliance | Analyzati | Plausible Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | Not found Open-source code and security overview published; no public independent pen-test or no-logs audit PDF found on compliance/security pages. |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Not found No ISO 27001 claim located on security or compliance hub pages reviewed. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Not found No SOC 2/3 claim located on security or compliance hub pages reviewed. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed EU entity; cookieless non-PII design; public data policy, DPA, and vendor-published legal assessment on GDPR/ePrivacy positioning. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial Estonian OÜ, no known US parent; visitor data on EU-owned Hetzner/UpCloud/Bunny. Partial/medium because customer-account subprocessors include US-oriented SaaS (e.g. Postmark, Help Scout, Gravatar, optional Google). Indicative only—not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Vendor claimed Public DPA applies automatically to Cloud customers by use of the service; lists processor duties and 48-hour breach notification target. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Not applicable Website analytics product; not marketed as an AI system under the AI Act. |
| Considerations & known limitations | Analyzati | Plausible Analytics |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Not listed |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| US-linked customer-account subprocessors | Not listed | Medium Visitor metrics stay on EU-owned hosts, but billing, email, support, and optional integrations use providers such as Postmark, Paddle, Help Scout, Gravatar, and Google—material for zero-US-processor policies. |
| No public ISO 27001 / SOC 2 | Not listed | Medium Compliance hub emphasizes product design and EU hosting rather than ISO/SOC certificates; orgs with mandatory cert checklists must request evidence or accept open-source + DPA packaging. |
| Self-host CE feature and release lag | Not listed | Low CE is free but long-term releases (~twice yearly) and omits Cloud-only funnels, journeys, ecommerce revenue, SSO, and advanced bot filtering—ops burden sits with you. |
| No multi-day user identity or replay | Not listed | Low Daily hash resets prevent cross-day visitor stitching by design; heatmaps/session replay are out of scope—teams needing those must add other tools. |
| Misconfiguration can reintroduce personal data | Not listed | Medium Passing emails, patient IDs, or other identifiers in URLs or custom properties undermines the non-PII model; vendor also states no HIPAA/BAA. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You need Matomo-depth features (heatmaps, session recording, heavy on-prem packaging)
Consider: Friendly Analytics, Piwik PRO, or self-hosted Matomo
Trade Plausible’s minimalism for plugin breadth and different operators.
When: You want a lean EU privacy analytics peer with a different stack or license posture
Consider: Pirsch Analytics or Simple Analytics
Compare hosting ownership, funnels/ecommerce gates, and self-host options side by side.
When: You only need edge-level basic counts and already run Cloudflare
Consider: Cloudflare Web Analytics
Simpler install path; US company and thinner marketing analytics surface.
When: You need free hosted analytics and accept Google’s data practices
Consider: Google Analytics
Different legal and commercial model—not an EU privacy substitute.