Compare Analyzati and Simple Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Spain· Web Analytics
Needs review
Shortlist when you want Spanish/EU-legal SaaS web analytics with cookie-free daily uniques, city geo, AI referral views, and a public DPA—without self-hosting. Skip when you need open source, on-prem, multi-day retention/cohorts, or certified ISO/SOC evidence; consider Plausible Analytics or Matomo instead.
Netherlands· Web Analytics
Needs review
Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.
Highlighted rows differ between the two products.
| Feature | Analyzati | Simple Analytics |
|---|---|---|
| Country of origin | Spain | Netherlands |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Spain | Netherlands |
| Legal entity | Incorporated in Barcelona, Spain (exact legal name not published on pages reviewed) | Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01) |
| Governing law | Spain / EU (GDPR referenced; confirm governing law clause in Terms) | Netherlands / EU |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Visitor/app data: AWS in Paris (vendor). Marketing site: Namecheap in Amsterdam. Backups described as EU. Other subprocessors named in privacy materials: Stripe (payments), AWS (email), Freshworks (support), hCaptcha (registration). | Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops. |
| Summary | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. |
| Tags |
| At a glance | Analyzati | Simple Analytics |
|---|---|---|
| HQ / entity | Barcelona, Spain (EU entity claimed; exact registry name not on public pages reviewed) | Not listed |
| Product type | Hosted web analytics SaaS | Hosted web analytics SaaS (not self-hosted) |
| Open source | No | No (proprietary) |
| Self-host | No | Not listed |
| App hosting | AWS, Paris (vendor claim) | Not listed |
| Commercial model | Freemium + pageview / site-count tiers | Free hobby tier + usage-based paid + enterprise |
| DPA | Public; accepted via Terms of Service | Not listed |
| HQ | Not listed | Amsterdam, Netherlands |
| Legal entity | Not listed | Simple Analytics B.V. (KVK 88269922) |
| Founded | Not listed | 2018 |
| Data focus | Not listed | Cookieless, non-identifying aggregate metrics |
| Primary hosting | Not listed | Netherlands (EU); see subprocessors |
| Key capabilities | Analyzati | Simple Analytics |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| EU entity (Spain) | Yes | Not listed |
| App on AWS Paris | Yes | Not listed |
| Public DPA | Yes | Not listed |
| AI referral insights | Yes | Not listed |
| SaaS only | Yes | Not listed |
| Cookieless analytics | Not listed | Yes |
| No stored IPs / visitor IDs | Not listed | Yes |
| EU-hosted (NL focus) | Not listed | Yes |
| Dutch B.V. | Not listed | Yes |
| Works beside GA4 | Not listed | Yes |
| API & BI export | Not listed | Yes |
Cookie-free uniques with daily rotating salt
Counts daily unique visitors by hashing IP + User-Agent + domain with a salt that is destroyed every 24 hours. No cookies, localStorage, or device-persistent IDs; raw IP and full UA are not stored. Trade-off: no multi-day retention or new-vs-returning series.
City-level geo without retained IPs
Derives continent, country, region, and city for maps and rankings from the request IP, then discards the IP. Useful for market mix reporting when you do not need ISP- or coordinate-level precision.
AI referral and channel acquisition views
Breaks down how visitors arrive—search, referring sites, and AI assistants such as ChatGPT, Perplexity, Gemini, and Claude—so content teams can see discovery outside classic SEO referrers.
Real-time dashboard, events, export, and API
Live visitor activity, page performance, device/browser/OS stats, custom events and campaigns, weekly email reports, data export, and API access on published plans. Integrations include a WordPress plugin and Google Tag Manager snippet placement.
Public B2B DPA with processor role
A published Data Processing Agreement (effective August 2022) treats Analyzati as processor and the customer as controller for visitor measurement. Acceptance is tied to product use under the Terms of Service rather than a bespoke countersignature workflow.
Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.
| Assurance & compliance | Analyzati | Simple Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit PDF or no-logs attestation found on official pages reviewed. | Not found Searched security/trust pages; no public independent audit PDF found. |
| ISO 27001 | Not found No ISO 27001 certificate claim located on homepage, privacy, or DPA pages. | Not found No ISO 27001 certificate claimed on primary security pages. |
| SOC 2 / SOC 3 | Not found No SOC 2/3 report claim found on public trust materials. | Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time. |
| GDPR / EU data protection | Vendor claimed EU entity (Barcelona); public GDPR/PECR/CCPA compliance pages; anonymisation design documented; controller/processor roles in DPA. | Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts. |
| US CLOUD Act exposure (indicative) | Partial Spanish/EU vendor with no known US parent, but application hosting on AWS (Paris) and US-group subprocessors (Stripe, Freshworks, AWS email, hCaptcha). Residency ≠ ownership. Not legal advice. | Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice. |
| Data processing agreement (B2B) | Vendor claimed Public DPA effective 18 Aug 2022; vendor says acceptance is automatic via product use / ToS—no separate signature required. | Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture. |
| EU AI Act | Not applicable Product reports AI *referral traffic*; it is not marketed as a high-risk AI system provider. | Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes. |
| Considerations & known limitations | Analyzati | Simple Analytics |
|---|---|---|
| AWS and US-group subprocessors | Medium Measurement app is on AWS Paris; account path also uses Stripe, Freshworks, AWS email, and hCaptcha. EU regions reduce some transfer friction but do not erase US-group provider diligence for many public-sector and bank questionnaires. | Not listed |
| No public ISO/SOC or independent audit | Medium Security claims rely on vendor documentation (HTTPS, hashing, firewalls, backups). Organisations with mandatory cert evidence will need vendor outreach or a different shortlist. | Not listed |
| No multi-day visitor identity | Low Daily salt rotation blocks persistent uniques. Expect gaps vs Google Analytics for returning users, frequency, and retention—by design. | Not listed |
| SaaS lock-in / no self-host | Low No self-host edition found. Exit requires export/API migration to another tool; confirm export completeness in a trial. | Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead. |
| Exact registry name not on marketing pages | Low Vendor states Barcelona incorporation but public pages reviewed did not display a full Spanish company registration string—collect CIF/NIF and full legal name during contracting. | Not listed |
| SOC 2 not yet complete | Not listed | Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts). |
| Referrer-based uniques and timezone country | Not listed | Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations. |
| CDN/DDoS vendor documentation inconsistency | Not listed | Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch. |
| Small independent operator | Not listed | Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly. |
When: You need open-source analytics you can self-host and audit
Consider: Plausible Analytics (self-host option) or Matomo
Analyzati is SaaS-only with no public source release found.
When: You want a comparable cookie-free European SaaS peer for side-by-side trials
Consider: Plausible Analytics or Simple Analytics
Compare AI-referrer and geo depth, DPA wording, and hosting/subprocessor lists in each trial.
When: You need full-stack product analytics and advertising linkage
Consider: Google Analytics (incumbent) or a dedicated product analytics suite
Analyzati deliberately collects a minimal metric set and does not sell ad-tech profiles.
When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.