AskGSC vs Friendly Analytics

Compare AskGSC and Friendly Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

AskGSC

France· Web Analytics

Needs review

Shortlist AskGSC when a French-operated, hosted MCP layer is enough to query authorized Google Search Console data inside ChatGPT, Claude, or similar assistants. Skip when you need self-hosted control, write access, a site crawler, or first-party web analytics. Consider Plausible Analytics or Piwik PRO for on-site analytics, or a self-hosted GSC MCP when infrastructure ownership is the requirement.

EU-operatedHosted GSC MCPRead-only Google OAuthNo local MCP serverMulti-assistant MCP

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Friendly Analytics

Switzerland· Web Analytics

Needs review

Shortlist when you need full Matomo depth (heatmaps, funnels, ecommerce, API) with Swiss product hosting and managed privacy defaults—especially regulated CH/EU orgs leaving Google Analytics. Skip when you only want a minimal pageview counter, a free self-serve tier, or pure DIY Matomo ops—consider Plausible, etracker, or self-hosted Matomo instead.

Matomo-as-a-ServiceCookieless by defaultSwiss product hostingISO 27001 (claimed)DPA availableEU / on-prem option

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Highlighted rows differ between the two products.

AskGSC vs Friendly Analytics: Snapshot
Feature	AskGSC	Friendly Analytics
Country of origin	France	Switzerland
Category	Web Analytics	Web Analytics
Open source	No	Yes
Self-hosted	No	Yes
Headquarters	France	Switzerland
Legal entity	KALYVOX SASU	Friendly LLC (Friendly GmbH on DPA), Werkhofstrasse 5, 6052 Hergiswil, Switzerland
Governing law	Not listed	Swiss law (per customer principal agreement / DPA framework)
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
EU-hosted status	Partial	Not listed
Hosting / residency	French operator; public providers include Lovable (web app hosting), Supabase (auth/DB/backend), Google APIs, Stripe for payments, and Cloudflare in front of the MCP host (mcp.askgsc.app CNAME to askgsc.pages.dev). Exact DB/hosting regions are not disclosed on AskGSC pages.	Analytics product: Infomaniak (CH) primary hosting; Netstream and Hosttech (CH) backups. AWS listed only for Friendly Automate email, not Analytics. Enterprise marketing also offers EU or on-premise hosting. Company ops: US SaaS including Google Workspace, HelpScout, Stripe, Notion, Calendly, Cloudflare (help docs).
Summary	French hosted MCP connector that gives ChatGPT, Claude, and other assistants read-only Google Search Console analytics for SEO decisions without CSV exports.	Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.
Tags	SEO Google Search Console MCP AI assistants developer tools France	analytics matomo privacy open-source switzerland gdpr nfadp enterprise self-hosted

At a glance: AskGSC vs Friendly Analytics
At a glance	AskGSC	Friendly Analytics
HQ	Toulouse, France	Hergiswil, Switzerland
Legal entity	KALYVOX SASU (SIREN 999 458 409)	Friendly LLC / Friendly GmbH
Product type	Hosted MCP connector for Google Search Console	Not listed
Google scope	webmasters.readonly	Not listed
Self-host	No (hosted SaaS)	Not listed
Open source	Not claimed	Not listed
Stack	Not listed	Matomo (unmodified + premium plugins)
Product hosts	Not listed	Infomaniak; backups Netstream & Hosttech (CH)
Commercial model	Not listed	Hit-based SaaS; enterprise custom; no free trial
Open source base	Not listed	Matomo; portable to other Matomo hosts
Cookieless tracking	Not a site tracker; reads GSC via Google OAuth/API	Not listed
Data residency regions	Not published; privacy policy allows non-EEA processing by providers/assistants	Not listed

Key capabilities: AskGSC vs Friendly Analytics
Key capabilities	AskGSC	Friendly Analytics
EU-operated	Yes	Not listed
Hosted GSC MCP	Yes	Not listed
Read-only Google OAuth	Yes	Not listed
No local MCP server	Yes	Not listed
Multi-assistant MCP	Yes	Not listed
Matomo-as-a-Service	Not listed	Yes
Cookieless by default	Not listed	Yes
Swiss product hosting	Not listed	Yes
ISO 27001 (claimed)	Not listed	Yes
DPA available	Not listed	Yes
EU / on-prem option	Not listed	Yes

AskGSC

Hosted remote MCP for Search Console
Provides a remote MCP URL (mcp.askgsc.app) that compatible assistants call on demand. No local MCP server, Google Cloud project, or CSV export is required for the standard flow.
Eleven read-only GSC analysis tools
Tools cover overview trends, query/page/country/device search analytics, period comparisons, opportunity signals, URL inspection (last-known indexing), and sitemap checks. None can modify Search Console or the website.
Read-only Google OAuth scope
Uses https://www.googleapis.com/auth/webmasters.readonly plus identity scopes for sign-in. Users can revoke access from Google account connections; AskGSC states it does not sell Google user data or train its own models on it.
Works across multiple MCP clients
Documented integrations include ChatGPT, Claude, Notion AI, Cursor, Claude Code, and Codex using one hosted MCP server rather than a separate connector per assistant.
Trial then limited free access, optional Pro
A card-free trial starts when Search Console is connected. After the trial the account can remain on a limited free allowance; Pro is an express paid subscription for fuller tool access. Plan figures belong on the vendor pricing page.

Friendly Analytics

Matomo-as-a-Service with privacy defaults
Runs unmodified Matomo plus selected premium plugins, preconfigured for cookieless tracking, IP truncation, and nFADP/GDPR-oriented defaults so teams avoid operating Matomo themselves while keeping exit paths to another Matomo host.
Heatmaps, funnels, session recording, and ecommerce
Beyond pageviews: heatmaps, privacy-oriented session replays, conversion funnels, form analytics, A/B tests, and ecommerce reporting for UX and revenue analysis without bolting on a separate US product suite.
Swiss product hosting with EU or on-prem options
Visitor analytics hosted with Infomaniak in Switzerland; backups via Netstream and Hosttech (CH). Enterprise can contract Swiss, EU, or on-premise placement—confirm region in the order form rather than assuming SaaS-only CH.
Ads conversion export without third-party pixels
Advertising Conversion Export sends conversions to Google or Bing via API so campaigns can be optimized without placing those vendors' tracking codes on your site—useful when privacy policy bans extra ad tags.
GA import, reporting API, and Matomo portability
Historical Google Analytics data can be imported (manual, effort-billed). Reporting API and live export links feed BI tools; data can move to another Matomo instance, limiting classic SaaS lock-in.
Enterprise contracts, SSO, and dedicated instances
Enterprise tier adds custom DPA/DORA/NDA/SLA paperwork, dedicated account management, SSO, custom domain, dedicated instance, and phone/video support for banks, insurers, and public bodies.

Assurance & compliance: AskGSC vs Friendly Analytics
Assurance & compliance	AskGSC	Friendly Analytics
Independent security / no-logs audit	Not found No public independent audit PDF or report linked from the site.	Not found Vendor describes anonymization defaults and mentions external pen tests in ISO materials; no public independent no-logs audit report found.
ISO 27001	Not found	Vendor claimed Vendor publishes ISO/IEC 27001:2022 certification covering the company/products with a certificate PDF; not independently re-verified against the cert body registry in this draft.
SOC 2 / SOC 3	Not found	Not found No SOC 2/3 claim found on security/about pages reviewed.
GDPR / EU data protection	Vendor claimed French controller; GDPR rights section and CNIL reference on privacy policy. Confirm DPA for B2B.	Vendor claimed Swiss entity; public materials assert nFADP and GDPR alignment; cookieless defaults and CH processing described in DPA.
US CLOUD Act exposure (indicative)	Partial EU entity / no known US parent, but Google, Supabase, Stripe, Cloudflare/Lovable, and user-selected US AI assistants appear in the public data path. Not legal advice.	Partial Swiss entity, no known US parent; Analytics product hosts are Swiss (Infomaniak/Netstream/Hosttech). Medium/partial because company subprocessors include US SaaS (e.g. Google Workspace, HelpScout, Stripe, Cloudflare). AWS not used for Analytics per vendor list. Indicative only—not legal advice.
Data processing agreement (B2B)	Not found No public DPA download found; ask vendor.	Vendor claimed Public DPA text for Friendly GmbH; customers asked to contact to sign. Enterprise also references DORA/NDA/SLA packs.
EU AI Act	Partial AskGSC is an MCP data gateway to user-selected AI assistants rather than a published generative model. AI Act obligations may still matter for how connected assistants are used; confirm with counsel.	Not applicable Web analytics SaaS; not positioned as an AI system product.
ISO 9001	Not listed	Vendor claimed Vendor publishes ISO 9001 certification materials alongside ISO 27001.

Considerations & known limitations: AskGSC vs Friendly Analytics
Considerations & known limitations	AskGSC	Friendly Analytics
US-group cloud and SaaS in the data path	Medium Privacy policy names Google, Supabase, Lovable, and Stripe; MCP DNS uses Cloudflare Pages. Search Console results also flow to the AI client you connect. Teams with strict EU-only subprocessor rules need a written region and subprocessor schedule.	Not listed
No public independent audit or cert package	Medium ISO 27001, SOC 2, and independent security audits were not found on public pages. Security claims rest on vendor documentation (encrypted refresh tokens, read-only scope).	Not listed
Depends on Google Search Console data quality	Low Vendor docs note GSC data may be delayed, aggregated, or incomplete, and average position is not a real-time ranking. AI interpretations remain the user's responsibility.	Not listed
Very new legal entity	Low KALYVOX appears in the French registry as created in January 2026. Expect limited public operating history and incomplete legal placeholders (retention periods, mediator contact) on some policy pages.	Not listed
US company-operation subprocessors	Not listed	Medium Support, email/calendar, payments, CRM/docs, and help-docs edge use US-headquartered SaaS even though Analytics visitor data hosts are Swiss. Material for DPIAs that demand zero US processors in any vendor process.
Cookie features can reintroduce consent needs	Not listed	Low Default is cookieless, but enabling cookie-based Matomo capabilities may require banners for EU visitors—configuration discipline required.
Small Swiss operator dependency	Not listed	Low Seven-person-scale Open Startup; mitigations include Matomo portability and open financial transparency, but capacity and roadmap still depend on a small firm.
Certifications vendor-published	Not listed	Low ISO 27001/9001 are claimed with PDFs on the vendor site; procurement should verify certificate validity with the issuing body.
Do not conflate with Friendly Automate	Not listed	Medium Automate uses AWS for email sending. Scope assessments to Analytics-only subprocessors unless you also buy Automate.

Fit

AskGSC

Best fit when

Founders and SEO operators who already decide inside ChatGPT, Claude, Notion AI, or coding agents
Teams that need recurring GSC questions (period compare, losing pages, low CTR) without CSV exports
Buyers who want read-only Google access and a hosted MCP URL rather than running their own server
Organizations that prefer a French contracting entity for a lightweight SEO analysis connector

Poor fit when

Needs to write to Search Console, request indexing, or edit the website through the connector
Requires self-hosted MCP, custom tool code, or fully controlled token storage and regions
Looking for cookieless first-party web analytics instead of Google search performance data
Procurement blocked without a public DPA, ISO 27001, or independent audit package

Consider instead when

When: You need first-party site analytics rather than Google Search Console metrics
Consider: Plausible Analytics or Piwik PRO
Different data source: on-site collection vs Google search reports
When: You must operate the MCP stack and credentials yourself
Consider: Self-hosted Google Search Console MCP
AskGSC's own compare pages frame this as higher setup for more control
When: Manual one-off analysis is enough
Consider: Google Search Console UI and CSV exports
No third-party MCP or assistant data path

Friendly Analytics

Best fit when

Teams that want Matomo's full feature set without self-hosting ops burden
Swiss and EU organizations prioritizing CH product residency (Infomaniak + CH backups)
Sites aiming for cookieless measurement under default privacy configuration
Marketing teams needing heatmaps, funnels, ecommerce, and ad conversion export without Google Analytics
Enterprises needing DPA/DORA/SLA paperwork, SSO, or dedicated instances

Poor fit when

Buyers who only need lightweight pageview analytics and prefer a free tier (see Plausible-class tools)
Teams that must self-operate every component with no SaaS operator in the path
Orgs that require zero US-headquartered tools anywhere in the vendor's company stack (support/billing SaaS is disclosed)
Use cases outside web/app analytics (Friendly Automate is a different product with different subprocessors)

Consider instead when

When: You want a minimal, open-source, cookieless counter with simpler SaaS UX
Consider: Plausible Analytics
Less Matomo plugin depth; different hosting/operator story (Estonia).
When: You need German enterprise analytics with long public-sector track record
Consider: etracker
Different stack (not Matomo); compare cookieless claims and contracts directly.
When: You prefer a modern EU analytics product with open-source core and lean UI
Consider: Pirsch Analytics
Germany-based; trade Matomo feature breadth for a different product surface.
When: You already run Matomo well and only need software, not a Swiss operator
Consider: Self-hosted Matomo
Maximum control; you own privacy config, updates, and hosting risk.

Open questions for due diligence

AskGSC

Will KALYVOX sign a B2B DPA and publish an authoritative subprocessor list with regions?
Which Supabase and Lovable regions host AskGSC production data today?
Are ISO 27001, SOC 2, or independent penetration-test reports available under NDA?
What exact retention applies to technical logs and backups (privacy page still has placeholders)?

Friendly Analytics

Will the signed DPA and order form pin hosting to Switzerland only, or allow EU/on-prem variants?
Which company subprocessors (HelpScout, Google Workspace, Stripe, etc.) receive which categories of customer personal data in practice?
Can the current ISO 27001 certificate be validated against the certification body's public register (scope, dates, sites)?
For enterprise: what is the RPO/RTO and whether backups remain exclusively in Switzerland?
If both Analytics and Automate are purchased, how are subprocessors and data paths segmented contractually?