AskGSC vs Insights

Compare AskGSC and Insights on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

AskGSC

France· Web Analytics

Needs review

Shortlist AskGSC when a French-operated, hosted MCP layer is enough to query authorized Google Search Console data inside ChatGPT, Claude, or similar assistants. Skip when you need self-hosted control, write access, a site crawler, or first-party web analytics. Consider Plausible Analytics or Piwik PRO for on-site analytics, or a self-hosted GSC MCP when infrastructure ownership is the requirement.

EU-operatedHosted GSC MCPRead-only Google OAuthNo local MCP serverMulti-assistant MCP

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Insights

Austria· Web Analytics

Needs review

Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).

Cookie-free trackingCustom eventsMIT client (insights-js)Austrian entityHosted SaaSFirebase data path

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Highlighted rows differ between the two products.

AskGSC vs Insights: Snapshot
Feature	AskGSC	Insights
Country of origin	France	Austria
Category	Web Analytics	Web Analytics
Open source	No	Yes
Self-hosted	No	No
Headquarters	France	Austria
Legal entity	KALYVOX SASU	Unsourced Digital OG
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
EU-hosted status	Partial	Not listed
Hosting / residency	French operator; public providers include Lovable (web app hosting), Supabase (auth/DB/backend), Google APIs, Stripe for payments, and Cloudflare in front of the MCP host (mcp.askgsc.app CNAME to askgsc.pages.dev). Exact DB/hosting regions are not disclosed on AskGSC pages.	Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth.
Summary	French hosted MCP connector that gives ChatGPT, Claude, and other assistants read-only Google Search Console analytics for SEO decisions without CSV exports.	Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase).
Tags	SEO Google Search Console MCP AI assistants developer tools France	analytics privacy gdpr open-source cookie-free firebase

At a glance: AskGSC vs Insights
At a glance	AskGSC	Insights
HQ	Toulouse, France	Not listed
Legal entity	KALYVOX SASU (SIREN 999 458 409)	Not listed
Product type	Hosted MCP connector for Google Search Console	Hosted privacy web analytics + custom events
Google scope	webmasters.readonly	Not listed
Self-host	No (hosted SaaS)	No public self-host option
Open source	Not claimed	Not listed
HQ / law	Not listed	Austria (Unsourced Digital OG; Austrian governing law)
Client license	Not listed	MIT (insights-js); backend proprietary
Commercial model	Not listed	Free low-volume tier; paid by monthly event/pageview volume
Known infra	Not listed	Google Firebase (Functions, Auth, Hosting) per vendor docs
Cookieless tracking	Not a site tracker; reads GSC via Google OAuth/API	Not listed
Data residency regions	Not published; privacy policy allows non-EEA processing by providers/assistants	Not listed

Key capabilities: AskGSC vs Insights
Key capabilities	AskGSC	Insights
EU-operated	Yes	Not listed
Hosted GSC MCP	Yes	Not listed
Read-only Google OAuth	Yes	Not listed
No local MCP server	Yes	Not listed
Multi-assistant MCP	Yes	Not listed
Cookie-free tracking	Not listed	Yes
Custom events	Not listed	Yes
MIT client (insights-js)	Not listed	Yes
Austrian entity	Not listed	Yes
Hosted SaaS	Not listed	Yes
Firebase data path	Not listed	Yes

AskGSC

Hosted remote MCP for Search Console
Provides a remote MCP URL (mcp.askgsc.app) that compatible assistants call on demand. No local MCP server, Google Cloud project, or CSV export is required for the standard flow.
Eleven read-only GSC analysis tools
Tools cover overview trends, query/page/country/device search analytics, period comparisons, opportunity signals, URL inspection (last-known indexing), and sitemap checks. None can modify Search Console or the website.
Read-only Google OAuth scope
Uses https://www.googleapis.com/auth/webmasters.readonly plus identity scopes for sign-in. Users can revoke access from Google account connections; AskGSC states it does not sell Google user data or train its own models on it.
Works across multiple MCP clients
Documented integrations include ChatGPT, Claude, Notion AI, Cursor, Claude Code, and Codex using one hosted MCP server rather than a separate connector per assistant.
Trial then limited free access, optional Pro
A card-free trial starts when Search Console is connected. After the trial the account can remain on a limited free allowance; Pro is an express paid subscription for fuller tool access. Plan figures belong on the vendor pricing page.

Insights

Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.

Assurance & compliance: AskGSC vs Insights
Assurance & compliance	AskGSC	Insights
Independent security / no-logs audit	Not found No public independent audit PDF or report linked from the site.	Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found.
ISO 27001	Not found	Not found No public certificate on getinsights.io at research time.
SOC 2 / SOC 3	Not found	Not found No public SOC report found.
GDPR / EU data protection	Vendor claimed French controller; GDPR rights section and CNIL reference on privacy policy. Confirm DPA for B2B.	Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence.
US CLOUD Act exposure (indicative)	Partial EU entity / no known US parent, but Google, Supabase, Stripe, Cloudflare/Lovable, and user-selected US AI assistants appear in the public data path. Not legal advice.	Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice.
Data processing agreement (B2B)	Not found No public DPA download found; ask vendor.	Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use.
EU AI Act	Partial AskGSC is an MCP data gateway to user-selected AI assistants rather than a published generative model. AI Act obligations may still matter for how connected assistants are used; confirm with counsel.	Not applicable Web analytics product, not an AI system product page.

Considerations & known limitations: AskGSC vs Insights
Considerations & known limitations	AskGSC	Insights
US-group cloud and SaaS in the data path	Medium Privacy policy names Google, Supabase, Lovable, and Stripe; MCP DNS uses Cloudflare Pages. Search Console results also flow to the AI client you connect. Teams with strict EU-only subprocessor rules need a written region and subprocessor schedule.	Not listed
No public independent audit or cert package	Medium ISO 27001, SOC 2, and independent security audits were not found on public pages. Security claims rest on vendor documentation (encrypted refresh tokens, read-only scope).	Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client.
Depends on Google Search Console data quality	Low Vendor docs note GSC data may be delayed, aggregated, or incomplete, and average position is not a real-time ranking. AI interpretations remain the user's responsibility.	Not listed
Very new legal entity	Low KALYVOX appears in the French registry as created in January 2026. Expect limited public operating history and incomplete legal placeholders (retention periods, mediator contact) on some policy pages.	Not listed
Google Firebase on critical path	Not listed	High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers.
Client open source only; no self-host	Not listed	Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure.
Small team / continuity	Not listed	Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics.
Bounce/unique metrics need SPA routing	Not listed	Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics.

Fit

AskGSC

Best fit when

Founders and SEO operators who already decide inside ChatGPT, Claude, Notion AI, or coding agents
Teams that need recurring GSC questions (period compare, losing pages, low CTR) without CSV exports
Buyers who want read-only Google access and a hosted MCP URL rather than running their own server
Organizations that prefer a French contracting entity for a lightweight SEO analysis connector

Poor fit when

Needs to write to Search Console, request indexing, or edit the website through the connector
Requires self-hosted MCP, custom tool code, or fully controlled token storage and regions
Looking for cookieless first-party web analytics instead of Google search performance data
Procurement blocked without a public DPA, ISO 27001, or independent audit package

Consider instead when

When: You need first-party site analytics rather than Google Search Console metrics
Consider: Plausible Analytics or Piwik PRO
Different data source: on-site collection vs Google search reports
When: You must operate the MCP stack and credentials yourself
Consider: Self-hosted Google Search Console MCP
AskGSC's own compare pages frame this as higher setup for more control
When: Manual one-off analysis is enough
Consider: Google Search Console UI and CSV exports
No third-party MCP or assistant data path

Insights

Best fit when

Indie developers and small teams who want pageviews plus product/funnel events without analytics cookies
SPA and web-app builders using client-side routers who can call insights-js track/trackPages APIs
Teams that accept a free low-volume tier then event-volume paid plans (check current limits on getinsights.io)
Buyers who value an MIT-auditable client library even if the backend stays closed
EU sites prioritizing no-stored-visitor-IP design over full stack self-host control

Poor fit when

Orgs that require self-hosted or fully open-source analytics backend
Procurement needing published DPA, ISO 27001, or SOC 2 on the vendor site today
Policies that forbid Google Firebase / US-group cloud on any analytics path
Classic multi-page sites expecting accurate cookie-free bounce/unique metrics without SPA routing
Teams needing GA-class free segmentation, ads integrations, or data warehouse export

Consider instead when

When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.

Open questions for due diligence

AskGSC

Will KALYVOX sign a B2B DPA and publish an authoritative subprocessor list with regions?
Which Supabase and Lovable regions host AskGSC production data today?
Are ISO 27001, SOC 2, or independent penetration-test reports available under NDA?
What exact retention applies to technical logs and backups (privacy page still has placeholders)?

Insights

Will Unsourced Digital OG sign a customer DPA and provide a current subprocessor list with regions?
Which Firebase/GCP regions process analytics and auth data today?
Are there any independent security assessments available under NDA?
What is the data retention schedule for events and account data after cancellation?
Is there an official path for enterprise SSO, invoice billing, or custom retention?