Commanders Act vs Hotjar

Compare Commanders Act and Hotjar on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

Logo: Commanders Act

Commanders Act

France· Web Analytics

Needs review

Shortlist when you need an EU-headquartered enterprise stack combining server-side tag management, consent, real-time CDP activation, and independent media attribution (Adloop). Skip when you only need lightweight privacy analytics or open-source self-hosting—consider etracker or fusedeck for narrower EU measurement/tagging scopes, or Matomo-class tools for self-host analytics.

EU-operated (FR)Server-side TMSReal-time CDPIntegrated CMPAdloop attributionSaaS only
Logo: Hotjar

Hotjar

France· Web Analytics

Needs review

Shortlist for Contentsquare-owned heatmaps and replay with a public DPA and Ireland defaults. Skip if you need an independent recorder or no US-group cloud. Consider Mouseflow.

EU-operated (Contentsquare)Heatmaps + session replaySurveys and feedbackPublic B2B DPAISO 27001 (claimed)
Commanders Act vs Hotjar: Snapshot
FeatureLogo: Commanders ActCommanders ActLogo: HotjarHotjar
Country of originFranceFrance
CategoryWeb AnalyticsWeb Analytics
Open sourceNoNo
Self-hostedNoNo
HeadquartersFranceFrance
Legal entityFjord Technologies SAS (trading name Commanders Act), SIREN 527 730 782, ParisContent Square SAS, Paris (EU Hotjar contractor). Historical Hotjar Ltd Malta merged 1 July 2025.
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)MediumMedium
Hosting / residencyVendor: EU/France data centers for platform hosting; privacy policy: site data stored in EU. Public DNS: app/platform behind Cloudflare CDN. Hosting provider certs (ISO 27001, SOC 1/2, etc.) claimed on Security product sheet. Full customer-data subprocessor list not published on marketing site.Visitor data: AWS and Azure Ireland for Free/Growth and VoC Observe/Surveys. Pro/Enterprise may pick Ireland or Virginia. Defaults: EU/Japan to EU; US and most other APJ to US. Support: Content Square, Inc. and Zendesk (USA), Atlassian (Australia). Sense AI on AWS Bedrock/Azure; survey AI on Azure OpenAI France. Engage: Twilio, Daily.co, Postmark, Tremendous.
Summary

French PlatformX MarTech suite from Fjord Technologies: enterprise server-side tag management, integrated consent, real-time CDP, and Adloop media attribution for multi-channel marketing teams.

Contentsquare-owned heatmaps, session replay, and on-site surveys. French-group SaaS with default EU hosting on AWS and Azure Ireland, not an independent Maltese startup.

Tags
At a glance: Commanders Act vs Hotjar
At a glanceLogo: Commanders ActCommanders ActLogo: HotjarHotjar
HQParis, France (Fjord Technologies SAS)Not listed
SIREN527 730 782Not listed
Founded2010 (as TagCommander / Fjord Technologies)Not listed
DeploymentManaged SaaS (not self-hosted)SaaS JavaScript tag; not self-hosted; not open source
Core suiteTMS + CMP + CDP + AdloopNot listed
Commercial modelDemo / enterprise quote (no public list price)Free tier plus paid Growth, Pro, and Enterprise (see vendor site for current terms)
Current HQ / entityNot listedContent Square SAS, Paris, France
OriginNot listedFounded in Malta in 2014 (vendor history)
OwnershipNot listedContentsquare group (acquired 2021, merged 1 July 2025)
Hosting (public)Not listedAWS/Azure Ireland default for EU Free/Growth; Virginia optional on higher plans
Key capabilities: Commanders Act vs Hotjar
Key capabilitiesLogo: Commanders ActCommanders ActLogo: HotjarHotjar
EU-operated (FR)YesYes
Server-side TMSYesNot listed
Real-time CDPYesNot listed
Integrated CMPYesNot listed
Adloop attributionYesNot listed
SaaS onlyYesNot listed
Heatmaps + session replayNot listedYes
Surveys and feedbackNot listedYes
Public B2B DPANot listedYes
ISO 27001 (claimed)Not listedYes

Commanders Act

  • Enterprise Tag Manager with server-side destinations and CAPIs

    Collect first-party and omnichannel events, transform/enrich without code, and deliver to 1,200+ destinations including 100+ server-side paths and major CAPIs (Google, Meta, Amazon, TikTok, Snapchat per vendor). GTM-ready server-side integration supports hybrid Google Tag Manager workflows.

  • Integrated consent and privacy governance tooling

    Native CMP/consent features (TrustCommander lineage) with Google Consent Mode support and Google CMP partner listing. Privacy monitoring, data-quality dashboards, filters before partner delivery, and cookie-related scanners help marketing ops control what leaves the property.

  • Real-time CDP: identity resolution, segments, activation

    Unify profiles across sources (including CRM enrichment), build no-code audiences with many filter criteria, push dynamic segment updates into ad and personalization destinations, and support cross-device experience consistency under consent rules.

  • Adloop media optimization and data-driven attribution

    After the 2023 Adloop acquisition, centralize campaign data via API connectors, run behaviour-based attribution as an independent measurement layer versus ad-platform KPIs, set spend/anomaly alerts, and use AI-assisted ad-level recommendations.

  • Operational QA for tagging teams

    No-code QA tooling (live event inspector, debug mode), continuous data-quality monitoring, and role/IP-restricted platform access claims reduce reliance on pure developer debugging when tags and server-side pipelines change.

Hotjar

  • Click, move, and scroll heatmaps with Attention Maps

    Aggregated overlays show where visitors click, hover, and scroll. Contentsquare documents Attention Maps (engagement, not only clicks) and, on the wider platform, zone-based heatmaps that attach conversion context to page elements. Use this when a page-level bounce rate does not explain the layout. Coverage is limited to sessions the tag actually captures and to pages the recorder can reconstruct.

  • Session replay with claimed automatic masking

    Replays mouse movement, clicks, taps, and scrolls so UX and engineering can watch a single journey. Official pages describe event-triggered recording, comments, and jump-to-replay from heatmaps or surveys. Contentsquare states that card and bank details are masked automatically. You still must suppress other personal data with blocking scripts or field exclusion. This is a browser reconstruction, not a server-side log archive.

  • Surveys, feedback widgets, and Engage research

    On-site surveys and feedback widgets (Ask) plus user interviews and unmoderated tests (Engage). The DPA treats this as Voice of Customer. Observe and survey visitor data is hosted on AWS Ireland. Interview and user-test recordings are retained for 2 years per the DPA. Engage adds extra subprocessors (Twilio, Daily.co, Postmark, Tremendous). Response volume is plan-gated.

  • Funnels that open the matching recordings

    Build step funnels and open sessions that converted or dropped at a step. That pairing is the reason teams keep a recorder next to GA-style charts. Advanced journey and multi-session funnel work sits on Contentsquare product analytics (Heap lineage), not on the classic Hotjar-only recorder. Funnel depth and comparison features are plan-dependent.

  • Error and speed context on the Contentsquare platform

    The unified platform adds JavaScript error lists ranked by impact and speed analysis tied to behavior. Classic standalone Hotjar was weaker here. Full network-waterfall debugging is a platform capability. If you refuse the DXA transition you may not get this layer. Errors are only as good as what the browser tag can see.

Assurance & compliance: Commanders Act vs Hotjar
Assurance & complianceLogo: Commanders ActCommanders ActLogo: HotjarHotjar
Independent security / no-logs audit
Not applicable

Not a no-logs VPN/analytics product; marketing data platform processes customer event/profile data by design.

On request / NDA

Vendor claims annual external penetration tests and publishes a Trust Portal with pentest reports behind access. No public independent no-logs audit (this is a recorder, not a no-logs VPN).

Independent security / pentest program
Vendor claimed

Security product sheet claims external pentests (black/grey box) every six months and customer audit rights; no public audit PDF reviewed.

Not listed
ISO 27001
Partial

Security sheet attributes ISO 27001 (and related) compliance to the hosting provider in France; not verified as Commanders Act's own current certificate.

Vendor claimed

Contentsquare states it is ISO 27001 certified (also claims ISO 27017, 27018, 27701). Certificates are on the Trust Portal; not independently downloaded for this draft.

SOC 2 / SOC 3
Partial

Security sheet states hosting provider complies with SOC Type 1 and 2; not verified as vendor-owned SOC 2 report.

Vendor claimed

Trust portal and security pages claim a SOC 2 Type II report. Report not independently downloaded.

GDPR / EU data protection
Vendor claimed

French controller/processor entity; public privacy policy, named DPO, EU storage claim for site data, integrated consent tooling. Customer DPA terms not fully public on marketing pages.

Vendor claimed

EU parent and contracting entity for non-Americas Hotjar Services. Public DPA, SCCs, and GDPR language. Customer is controller and must supply a lawful basis for visitor capture.

US CLOUD Act exposure (indicative)
Partial

EU entity / no known US parent, but Cloudflare CDN on public app/platform hostnames and incomplete public subprocessor list for customer data path. Not legal advice.

Partial

Assessment, not a vendor slogan. French parent and no known US parent, but AWS and Azure host visitor data, Content Square, Inc. and Zendesk process support data, and US regions exist. Not legal advice.

Data processing agreement (B2B)
Unknown

Website privacy policy covers visitor/site processing; standard B2B DPA / Art. 28 package not located as a public self-serve download—request in procurement.

Vendor claimed

Public Contentsquare DPA incorporated by the MSA. Execution of the MSA or an order form is treated as execution of the DPA and SCCs.

EU AI Act
Not applicable

Includes AI-assisted ad recommendations; not assessed here as a high-risk AI system product category.

Not applicable

Core product is analytics and replay, not an AI system sold as such. Sense AI and survey LLMs exist as optional features. Confirm AI Act role if you enable those modules.

CSA STARNot listed
Vendor claimed

Security page displays a STAR badge. Scope and level not independently verified.

Considerations & known limitations: Commanders Act vs Hotjar
Considerations & known limitationsLogo: Commanders ActCommanders ActLogo: HotjarHotjar
Limited public subprocessor inventory
Medium

Marketing site does not publish a clear list of subprocessors for customer event/CDP data. Cloudflare is observable on public hostnames; backend host is described generically as a French data center. Request written subprocessors, regions, and SCCs before relying on 'EU-only' narratives.

Not listed
ISO/SOC claims tied to hosting provider
Medium

Security sheet language credits the data-center provider for ISO 27001 and SOC Type 1/2. Do not treat footer logos as proof of Commanders Act's own certifications without certificate IDs.

Not listed
Enterprise SaaS scope and switching cost
Medium

PlatformX spans TMS, CMP, CDP, and media optimization. Implementation (server-side migration, consent redesign, CAPI mapping) is non-trivial; not a drop-in free GTM replacement for all teams.

Not listed
No self-host option
Low

Fully managed SaaS only. Organizations with hard on-prem or open-source requirements need different tools.

Not listed
No longer an independent Maltese companyNot listed
High

Acquired in 2021 and described as merged into Contentsquare on 1 July 2025. New contracts are Contentsquare entities. A scheduled DXA transition from 18 August 2026 can move data and retire the old UI unless you elect to stay. Practical impact: vendor risk, product roadmap, and DPA counterparty are the French group, not Hotjar Ltd.

US-group cloud and US support pathNot listed
Medium

Visitor data sits on AWS and Azure. Zendesk (USA) and Content Square, Inc. handle support. US regions are default for some geographies. Practical impact: an Ireland region does not remove US-group infrastructure from a CLOUD Act discussion.

Session replay can capture extra personal dataNot listed
Medium

The vendor asks customers to block non-permitted personal data and claims card masking. Misconfigured tags still record inputs or on-screen PII. Practical impact: you need a suppressions review and a consent story before go-live.

SaaS tag onlyNot listed
Low

No official self-hosted or open-source edition. Practical impact: skip this product if residency rules require your own servers.

Optional LLM features add extra processorsNot listed
Low

Sense AI and survey AI use AWS Bedrock and Azure OpenAI. Practical impact: disable those features or map their regions if procurement treats LLMs as a separate transfer.

Fit

Commanders Act

Best fit when

  • Marketing ops teams replacing or complementing GTM with governed server-side destinations and CAPIs
  • Enterprises that want tag management, consent, CDP segments, and activation under one French SaaS contract
  • Performance teams needing independent multi-channel attribution and campaign data hub after Adloop
  • Organizations prioritizing an EU legal entity and EU data-center marketing claims for MarTech collection tooling
  • Teams that need no-code QA, data-quality monitoring, and consent-aware partner delivery controls

Poor fit when

  • Solo sites or SMBs that only need free/client-side GTM or lightweight privacy page analytics
  • Buyers requiring open-source or fully self-hosted tag/CDP infrastructure
  • Procurement that must prove vendor-owned ISO 27001/SOC 2 from public certificate registries before RFP (provider-level claims need clarification)
  • Use cases limited to pure product analytics without marketing destination/CAPI complexity

Consider instead when

  • When: You mainly need EU web analytics with lighter tag/consent tooling, not a full CDP + media stack

    Consider: etracker

    German analytics + tag/consent oriented stack; smaller surface than PlatformX

  • When: You want Swiss cookieless analytics plus server-side tagging/activation without a French enterprise CDP suite

    Consider: fusedeck

    Narrower product; different jurisdiction (CH)

  • When: You need free client-side tagging and Google-native defaults, and can accept US hyperscaler jurisdiction

    Consider: Google Tag Manager (and Google marketing stack)

    Often retained in hybrid with Commanders Act server-side

  • When: Self-host open analytics is a hard requirement

    Consider: Matomo (self-host or EU Matomo hosting peers such as Friendly Analytics)

    Not a CDP/CAPI replacement

Hotjar

Best fit when

  • UX, CRO, and product teams that need heatmaps and session replay next to existing page analytics
  • EU organisations that will accept a French group parent and Ireland hosting on AWS or Azure
  • Teams that want on-site surveys and feedback tied to the same visitor sessions
  • Buyers who prefer a published DPA and named subprocessors over a free US recorder with no contract
  • Existing Hotjar tenants planning how to stay on Hotjar Services or move to Contentsquare DXA

Poor fit when

  • Teams that require self-hosted or open-source analytics with no third-party tag
  • Procurement that forbids US-group clouds (AWS, Azure) or US support SaaS such as Zendesk
  • Sites that cannot lawfully record mouse paths and form interactions even with masking
  • Buyers who only need cookieless page counts and do not want replay
  • Organisations that need the vendor to remain an independent Maltese company

Consider instead when

  • When: You want session replay and heatmaps from an independent European vendor, not the Contentsquare group

    Consider: Mouseflow

    Danish SaaS with selectable EU or US Google Cloud residency and a public DPA.

  • When: You only need page or privacy-oriented analytics without replaying mouse paths and form fields

    Consider: Plausible Analytics or etracker

    Lighter measurement. Not a substitute for session replay.

  • When: You want a no-contract recorder and will accept a US vendor

    Consider: Microsoft Clarity

    Free Microsoft product. Different jurisdiction and contract posture than Content Square SAS.

  • When: You need a US-native event warehouse more than qualitative replay

    Consider: Mixpanel or Amplitude

    Product analytics incumbents. Pair with a recorder only if you still need heatmaps.

Open questions for due diligence

Commanders Act

  • Will Fjord Technologies provide a current Art. 28 DPA, subprocessor list, and data-flow diagram for PlatformX customer event data?
  • Which legal entity and cloud region process production customer data today, and are backups/DR in the same jurisdiction?
  • Does Commanders Act hold its own ISO 27001 or SOC 2 (certificate number/date), or only rely on hosting-provider attestations?
  • What is the minimum commercial package if the buyer only needs TMS + CMP versus full CDP + Adloop?
  • How are US ad-platform CAPIs and optional Google/Meta connections handled for transfer impact assessments?

Hotjar

  • Does our live order form still name Hotjar Limited (Malta), or Content Square SAS / Content Square, Inc.?
  • What is the actual storage region on our project, and is a US region disabled?
  • Will we be auto-transitioned to Experience Analytics from 18 August 2026, and have we elected to remain on Hotjar Services if we want to?
  • Can we download current ISO 27001 and SOC 2 Type II reports from the Trust Portal, and does the scope include Hotjar/VoC as well as DXA?
  • Which support and AI subprocessors (Zendesk, Bedrock, Azure OpenAI) will process our tenant’s data on the plan we buy?