Compare digistats Analytics and etracker on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics, Matomo
Switzerland· Web Analytics
Needs review
Shortlist digistats when you want managed Swiss cookieless analytics with multi-site, events, API, and CSV on every listed tier and you accept SaaS-only operations. Skip when you need self-host/OSS, GA4-depth product analytics, or published ISO 27001/SOC 2—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
Germany· Web Analytics
Needs review
Shortlist etracker when you need German-hosted marketing-grade web analytics with a cookieless default, integrated tag/consent tooling, and optional ad conversion sync. Skip when you must self-host open source (prefer Matomo) or only need lightweight pageview charts (prefer Plausible or similar). Treat ePrivacyseal consent-free claims as vendor-audited posture—confirm with your counsel and DPIA.
Highlighted rows differ between the two products.
| Feature | digistats Analytics | etracker |
|---|---|---|
| Country of origin | Switzerland | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | Germany |
| Legal entity | digistats Analytics Ltd., Täfernstrasse 2A, CH-5405 Dättwil AG (UID CHE-296.235.462) | JustRelate Deutschland GmbH (Charlottenburg HRB 218235); product brand JustRelate etracker / etracker |
| Governing law | Swiss law; venue Bremgarten AG (per AGB) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Privacy policy: customer data processed/stored in Switzerland, not in the USA or outside the EU; pricing lists Switzerland Data Center. Hosting provider legal name not in a public subprocessor list. Payment subprocessors: Stripe, Inc. (USA) and Coinbase (crypto; German entity listed in AGB). | Primary analytics processing on etracker's own servers in Germany/EU with housing at IPHH Internet Port Hamburg GmbH (vendor: no third-party access to apps/data for housing). Optional customer-enabled outbound paths to Google/Meta/TikTok/Microsoft Ads (conversion upload) and Google Looker Studio connectors—not core storage hosts. |
| Summary | Swiss cookieless web analytics SaaS from digistats Analytics Ltd.: realtime traffic, city-level geo, events, and multi-site dashboards without storing cookies, IPs, or fingerprints. | German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers. |
| Tags |
| At a glance | digistats Analytics | etracker |
|---|---|---|
| HQ | Dättwil AG, Switzerland | Not listed |
| Legal entity | digistats Analytics Ltd. (CHE-296.235.462) | Not listed |
| Hosting | Switzerland data center (host brand not named publicly) | Own servers, IPHH housing, Hamburg/Germany |
| Deployment | Managed SaaS only | Not listed |
| Open source | No | No |
| Commercial model | Free low-traffic tier + pageview-based subscription | Usage-based SaaS licence (hit tiers); trial commonly offered |
| HQ / legal entity | Not listed | JustRelate Deutschland GmbH, Berlin (product ops Hamburg) |
| Product type | Not listed | Web & marketing analytics SaaS (+ tag/CMP modules) |
| Self-hosted | Not listed | No |
| Key capabilities | digistats Analytics | etracker |
|---|---|---|
| Cookieless tracking | Yes | Not listed |
| No stored visitor IPs | Yes | Not listed |
| Swiss data center | Yes | Not listed |
| Unlimited websites | Yes | Not listed |
| API + CSV export | Yes | Not listed |
| Managed SaaS | Yes | Not listed |
| Cookieless default tracking | Not listed | Yes |
| EU/DE hosted (IPHH) | Not listed | Yes |
| ePrivacyseal (claimed) | Not listed | Yes |
| Tag + consent suite | Not listed | Yes |
| Ad conversion sync | Not listed | Yes |
| SaaS only (not self-host) | Not listed | Yes |
Cookieless script without stored IPs or fingerprints
Vendor docs describe a sub-1 kB tag that measures traffic without cookies, without retaining visitor IPs (IP used only for live geo lookup), and without fingerprinting—aimed at sites that want analytics without a consent banner for non-essential cookies.
Realtime dashboard with geo, tech, events, and channels
Live visitor and pageview views plus city-level geography, browser/OS/device signals, custom conversion events, referrer/search/social acquisition, landing pages, and continuous site reachability (online status)—enough for content and marketing ops, not a full product-analytics suite.
Ad-blocker-resistant capture (vendor claim)
Marketing materials contrast digistats with Google Analytics being stripped by major blockers and state digistats is not blocked by common ad-block extensions. Useful for traffic completeness debates; treat as first-party claim until you validate on your stack.
Multi-site SaaS with API, email reports, and CSV on every tier
Published plans include unlimited websites and events, API access, email reports, Swiss data-center storage, and CSV export—even on the free low-traffic tier—so agencies can run multiple client properties without plan-gated feature cliffs.
Swiss entity and Swiss analytics data center
Operated by digistats Analytics Ltd. (Dättwil AG); privacy policy commits to storing customer data in Switzerland. Managed hosting only—no self-hosted edition in public materials.
Cookieless session analytics (consent-oriented default)
Server-side session tokens link interactions without analytical cookies or device fingerprinting by default; IP truncation and daily-rotating hashes limit long-term recognition. Suits sites that want visit/conversion metrics under legitimate interest while keeping optional hybrid cookies behind consent.
Integrated tag and consent management
One product surface to load etracker and third-party tags and sync them with consent rules, reducing dual maintenance between a separate CMP and GTM. Best when marketers need gated Maps/ads tags without rebuilding the full Google stack.
Server-side conversion sync to major ad platforms
Upload conversions measured in etracker to Google Ads, Meta, TikTok, and Microsoft Ads so bid algorithms receive server-side signals. Customer-controlled outbound path—useful for paid media, but introduces destination-platform processing outside German housing.
E-commerce, UX scrollmaps, and multi-level drill-downs
Shop funnels from product list to order (including vouchers and abandonment), scrollmaps projected on pages, and reports with multi-dimension drill-downs plus attribution model switching. Aimed at merchandising and growth teams, not just pageview counters.
First-party tracking domain and BI exports
Optional own-subdomain tracking (including Let's Encrypt workflow docs) to reduce ad-blocker and ITP loss; connectors/API/SFTP-style raw data paths toward Looker Studio, Power BI, and warehouses. Ops teams still configure domains and data pipelines themselves.
| Assurance & compliance | digistats Analytics | etracker |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor claims no IP storage and no fingerprints; no public third-party audit PDF found. | Vendor claimed ePrivacyseal materials and vendor pages describe independent ePrivacy Consult audit of consent-free cookieless analytics posture; not a full public penetration-test report. Vendor also claims regular infrastructure pen tests. |
| ISO 27001 | Not found Not claimed on reviewed pages. Host partner ISO 14001 (environmental) is not an ISMS cert. | Partial IPHH housing described as ISO/IEC 27001:2013-certified. No public organisation-level ISO 27001 certificate for etracker/JustRelate analytics found in materials reviewed. |
| SOC 2 / SOC 3 | Not found | Not found No public SOC 2/SOC 3 report located on official trust/security pages reviewed. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy cites DSG and GDPR/DSGVO, cookieless design, Swiss storage. Not legal advice. | Vendor claimed EU/DE controller-processor setup; cookieless default under legitimate interest; Art. 28 DPA on registration; privacy notice + objection patterns documented. |
| US CLOUD Act exposure (indicative) | Partial Swiss Ltd, no known US parent, analytics residency claimed in Switzerland; billing via Stripe, Inc. (US) and Coinbase. EuropeanStack assessment — not a vendor certification. Not legal advice. | Partial EuropeanStack assessment: German entity, no known US parent, own-server housing at IPHH (no public AWS/GCP/Azure analytics store) → core exposure low. Partial because optional conversion sync and Google connectors can send data to US-group destinations when enabled by the customer. Not legal advice. |
| Data processing agreement (B2B) | Partial Privacy policy describes Art. 28-style processing on behalf of customers; dedicated public DPA download not found — request signed DPA. | Vendor claimed Vendor states DPA/AV concludes on account registration; public DPA PDFs and in-app DPA under Settings → Data processing agreement. |
| EU AI Act | Not applicable Web analytics product; not positioned as an AI system product. | Not applicable Product is web/marketing analytics, not an AI-system offering as primary positioning. |
| ePrivacyseal (privacy seal) | Not listed | Vendor claimed Vendor and ePrivacy listing materials assert seal for consent-free cookieless mode under GDPR/TDDDG. Scope is privacy/consent posture, not a general security cert. |
| Considerations & known limitations | digistats Analytics | etracker |
|---|---|---|
| No public independent security audit | Medium Cookieless and no-IP claims are first-party only. Security questionnaires that require audit reports will need vendor outreach or a different product. | Not listed |
| US-linked payment subprocessors | Medium AGB names Stripe, Inc. (San Francisco) for cards and Coinbase for crypto. Billing and account data may leave the pure Swiss analytics path even if telemetry stays in Switzerland. | Not listed |
| Hosting provider not named publicly | Low Switzerland data-center claim without a published host legal name or full subprocessor list complicates transfer and residual-risk assessments. | Not listed |
| No self-host or open-source path | Medium Cannot pin collector versions, run fully air-gapped, or satisfy hard self-host mandates. Operational dependency on digistats uptime and roadmap. | Not listed |
| Registration path may be restricted | Low At research time the login UI stated registrations were disabled and /developers redirected to login. Confirm trial and API access before scheduling migration. | Not listed |
| Consent-free claims still need local legal review | Not listed | Medium ePrivacyseal and vendor guidance support cookieless default under TDDDG/GDPR, but hybrid cookies, marketing tags, and non-German supervisory interpretations can change the picture. Operators remain responsible for DPIA and notices. |
| Optional conversion sync / BI connectors to US platforms | Not listed | Medium Core storage is claimed German; enabling Google/Meta/TikTok/Microsoft conversion upload or Looker Studio connectors creates additional processing at those destinations. Map each integration in your transfer assessment. |
| Limited public enterprise security certs | Not listed | Low No public SOC 2 or org-level ISO 27001 package found; IPHH housing ISO and ePrivacyseal are the main published assurance artefacts. May slow enterprise security questionnaires. |
| SaaS-only, closed source | Not listed | Low No self-host path. Exit requires export/API planning; multi-year usage contracts are common in this category—confirm terms on the vendor site. |
| No exhaustive public subprocessor register | Not listed | Low Housing (IPHH) is named; a full live subprocessor schedule (support tooling, email, etc.) was not found as a single public table. Request under NDA/procurement if required. |
When: You need open-source and optional self-hosting with a large community
Consider: Plausible Analytics or Matomo
Plausible is cookieless SaaS + self-host; Matomo is the full self-host suite.
When: You want another lightweight EU cookieless SaaS without Swiss seat as a requirement
Consider: Simple Analytics or Pirsch Analytics
NL and DE peers in the same category band.
When: You need enterprise analytics, tag manager, and formal compliance packaging
Consider: Piwik PRO or Matomo Cloud
Heavier stacks with more modules and B2B assurance artifacts.
When: You are comparing global privacy-analytics brands rather than Swiss residency
Consider: Fathom Analytics
Different ownership and data-path story—verify residency independently.
When: You need open-source self-host or full data-plane control on your own infrastructure
Consider: Matomo (self-host or Matomo by Stackhero / Friendly Analytics managed)
etracker is closed-source SaaS only
When: You want a lightweight EU cookieless counter without marketing suites
Consider: Plausible Analytics, Wide Angle Analytics, or digistats Analytics
Simpler product surface; fewer e-commerce and ad-sync features
When: You stay fully inside Google Ads optimisation and accept consent/US-transfer tradeoffs
Consider: Google Analytics 4
Deeper Google ecosystem wiring; different privacy posture