Compare digistats Analytics and Insights on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Switzerland· Web Analytics
Needs review
Shortlist digistats when you want managed Swiss cookieless analytics with multi-site, events, API, and CSV on every listed tier and you accept SaaS-only operations. Skip when you need self-host/OSS, GA4-depth product analytics, or published ISO 27001/SOC 2—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Highlighted rows differ between the two products.
| Feature | digistats Analytics | Insights |
|---|---|---|
| Country of origin | Switzerland | Austria |
| Category | Web Analytics | Web Analytics |
| Open source | No | Yes |
| Self-hosted | No | No |
| Headquarters | Switzerland | Austria |
| Legal entity | digistats Analytics Ltd., Täfernstrasse 2A, CH-5405 Dättwil AG (UID CHE-296.235.462) | Unsourced Digital OG |
| Governing law | Swiss law; venue Bremgarten AG (per AGB) | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Privacy policy: customer data processed/stored in Switzerland, not in the USA or outside the EU; pricing lists Switzerland Data Center. Hosting provider legal name not in a public subprocessor list. Payment subprocessors: Stripe, Inc. (USA) and Coinbase (crypto; German entity listed in AGB). | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. |
| Summary | Swiss cookieless web analytics SaaS from digistats Analytics Ltd.: realtime traffic, city-level geo, events, and multi-site dashboards without storing cookies, IPs, or fingerprints. | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). |
| Tags |
| At a glance | digistats Analytics | Insights |
|---|---|---|
| HQ | Dättwil AG, Switzerland | Not listed |
| Legal entity | digistats Analytics Ltd. (CHE-296.235.462) | Not listed |
| Hosting | Switzerland data center (host brand not named publicly) | Not listed |
| Deployment | Managed SaaS only | Not listed |
| Open source | No | Not listed |
| Commercial model | Free low-traffic tier + pageview-based subscription | Free low-volume tier; paid by monthly event/pageview volume |
| HQ / law | Not listed | Austria (Unsourced Digital OG; Austrian governing law) |
| Product type | Not listed | Hosted privacy web analytics + custom events |
| Client license | Not listed | MIT (insights-js); backend proprietary |
| Self-host | Not listed | No public self-host option |
| Known infra | Not listed | Google Firebase (Functions, Auth, Hosting) per vendor docs |
| Key capabilities | digistats Analytics | Insights |
|---|---|---|
| Cookieless tracking | Yes | Not listed |
| No stored visitor IPs | Yes | Not listed |
| Swiss data center | Yes | Not listed |
| Unlimited websites | Yes | Not listed |
| API + CSV export | Yes | Not listed |
| Managed SaaS | Yes | Not listed |
| Cookie-free tracking | Not listed | Yes |
| Custom events | Not listed | Yes |
| MIT client (insights-js) | Not listed | Yes |
| Austrian entity | Not listed | Yes |
| Hosted SaaS | Not listed | Yes |
| Firebase data path | Not listed | Yes |
Cookieless script without stored IPs or fingerprints
Vendor docs describe a sub-1 kB tag that measures traffic without cookies, without retaining visitor IPs (IP used only for live geo lookup), and without fingerprinting—aimed at sites that want analytics without a consent banner for non-essential cookies.
Realtime dashboard with geo, tech, events, and channels
Live visitor and pageview views plus city-level geography, browser/OS/device signals, custom conversion events, referrer/search/social acquisition, landing pages, and continuous site reachability (online status)—enough for content and marketing ops, not a full product-analytics suite.
Ad-blocker-resistant capture (vendor claim)
Marketing materials contrast digistats with Google Analytics being stripped by major blockers and state digistats is not blocked by common ad-block extensions. Useful for traffic completeness debates; treat as first-party claim until you validate on your stack.
Multi-site SaaS with API, email reports, and CSV on every tier
Published plans include unlimited websites and events, API access, email reports, Swiss data-center storage, and CSV export—even on the free low-traffic tier—so agencies can run multiple client properties without plan-gated feature cliffs.
Swiss entity and Swiss analytics data center
Operated by digistats Analytics Ltd. (Dättwil AG); privacy policy commits to storing customer data in Switzerland. Managed hosting only—no self-hosted edition in public materials.
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
| Assurance & compliance | digistats Analytics | Insights |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor claims no IP storage and no fingerprints; no public third-party audit PDF found. | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. |
| ISO 27001 | Not found Not claimed on reviewed pages. Host partner ISO 14001 (environmental) is not an ISMS cert. | Not found No public certificate on getinsights.io at research time. |
| SOC 2 / SOC 3 | Not found | Not found No public SOC report found. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy cites DSG and GDPR/DSGVO, cookieless design, Swiss storage. Not legal advice. | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. |
| US CLOUD Act exposure (indicative) | Partial Swiss Ltd, no known US parent, analytics residency claimed in Switzerland; billing via Stripe, Inc. (US) and Coinbase. EuropeanStack assessment — not a vendor certification. Not legal advice. | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. |
| Data processing agreement (B2B) | Partial Privacy policy describes Art. 28-style processing on behalf of customers; dedicated public DPA download not found — request signed DPA. | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. |
| EU AI Act | Not applicable Web analytics product; not positioned as an AI system product. | Not applicable Web analytics product, not an AI system product page. |
| Considerations & known limitations | digistats Analytics | Insights |
|---|---|---|
| No public independent security audit | Medium Cookieless and no-IP claims are first-party only. Security questionnaires that require audit reports will need vendor outreach or a different product. | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. |
| US-linked payment subprocessors | Medium AGB names Stripe, Inc. (San Francisco) for cards and Coinbase for crypto. Billing and account data may leave the pure Swiss analytics path even if telemetry stays in Switzerland. | Not listed |
| Hosting provider not named publicly | Low Switzerland data-center claim without a published host legal name or full subprocessor list complicates transfer and residual-risk assessments. | Not listed |
| No self-host or open-source path | Medium Cannot pin collector versions, run fully air-gapped, or satisfy hard self-host mandates. Operational dependency on digistats uptime and roadmap. | Not listed |
| Registration path may be restricted | Low At research time the login UI stated registrations were disabled and /developers redirected to login. Confirm trial and API access before scheduling migration. | Not listed |
| Google Firebase on critical path | Not listed | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. |
| Client open source only; no self-host | Not listed | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. |
| Small team / continuity | Not listed | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. |
| Bounce/unique metrics need SPA routing | Not listed | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. |
When: You need open-source and optional self-hosting with a large community
Consider: Plausible Analytics or Matomo
Plausible is cookieless SaaS + self-host; Matomo is the full self-host suite.
When: You want another lightweight EU cookieless SaaS without Swiss seat as a requirement
Consider: Simple Analytics or Pirsch Analytics
NL and DE peers in the same category band.
When: You need enterprise analytics, tag manager, and formal compliance packaging
Consider: Piwik PRO or Matomo Cloud
Heavier stacks with more modules and B2B assurance artifacts.
When: You are comparing global privacy-analytics brands rather than Swiss residency
Consider: Fathom Analytics
Different ownership and data-path story—verify residency independently.
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.