Compare digistats Analytics and Publytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Switzerland· Web Analytics
Needs review
Shortlist digistats when you want managed Swiss cookieless analytics with multi-site, events, API, and CSV on every listed tier and you accept SaaS-only operations. Skip when you need self-host/OSS, GA4-depth product analytics, or published ISO 27001/SOC 2—consider Plausible, Simple Analytics, Pirsch, or Matomo instead.
Italy· Web Analytics
Needs review
Shortlist when you need cookieless, unsampled publisher analytics with multi-site Network views and a public EU DPA from an Italian SaaS operator. Skip when you need self-hosting, product analytics at GA4/Adobe depth, or product-level ISO/SOC—consider Plausible (simpler privacy analytics / self-host options) or Matomo (self-host ownership) instead.
Highlighted rows differ between the two products.
| Feature | digistats Analytics | Publytics |
|---|---|---|
| Country of origin | Switzerland | Italy |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | Italy |
| Legal entity | digistats Analytics Ltd., Täfernstrasse 2A, CH-5405 Dättwil AG (UID CHE-296.235.462) | Publytics S.r.l. / Publytics SRL, Via Val Leventina 3 INT 1, 20148 Milan (MI), Italy (VAT IT13079420967) |
| Governing law | Swiss law; venue Bremgarten AG (per AGB) | Italy / EU GDPR (processor under published DPA) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Privacy policy: customer data processed/stored in Switzerland, not in the USA or outside the EU; pricing lists Switzerland Data Center. Hosting provider legal name not in a public subprocessor list. Payment subprocessors: Stripe, Inc. (USA) and Coinbase (crypto; German entity listed in AGB). | Analytics infrastructure subprocessors in public DPA: EuroVPS (Euclid Services Ltd, Cyprus) and Hetzner Online GmbH (Germany). Data policy/DPA: EU storage (NL, DE, FI; DPA also IT); no transfer outside the EU for analytics processing. Account path: Stripe (payments), Brevo/Sendinblue (email). |
| Summary | Swiss cookieless web analytics SaaS from digistats Analytics Ltd.: realtime traffic, city-level geo, events, and multi-site dashboards without storing cookies, IPs, or fingerprints. | Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company. |
| Tags |
| At a glance | digistats Analytics | Publytics |
|---|---|---|
| HQ | Dättwil AG, Switzerland | Milan, Italy |
| Legal entity | digistats Analytics Ltd. (CHE-296.235.462) | Publytics S.r.l. (VAT IT13079420967) |
| Hosting | Switzerland data center (host brand not named publicly) | EuroVPS + Hetzner (EU regions) |
| Deployment | Managed SaaS only | Managed SaaS (not self-hosted) |
| Open source | No | No (tracker uses MIT library code) |
| Commercial model | Free low-traffic tier + pageview-based subscription | Pageview tiers; free trial |
| Key capabilities | digistats Analytics | Publytics |
|---|---|---|
| Cookieless tracking | Yes | Yes |
| No stored visitor IPs | Yes | Not listed |
| Swiss data center | Yes | Not listed |
| Unlimited websites | Yes | Not listed |
| API + CSV export | Yes | Not listed |
| Managed SaaS | Yes | Not listed |
| No default sampling | Not listed | Yes |
| Multi-site Network | Not listed | Yes |
| EU-hosted (EuroVPS/Hetzner) | Not listed | Yes |
| Public B2B DPA | Not listed | Yes |
| Publisher-focused UX | Not listed | Yes |
Cookieless script without stored IPs or fingerprints
Vendor docs describe a sub-1 kB tag that measures traffic without cookies, without retaining visitor IPs (IP used only for live geo lookup), and without fingerprinting—aimed at sites that want analytics without a consent banner for non-essential cookies.
Realtime dashboard with geo, tech, events, and channels
Live visitor and pageview views plus city-level geography, browser/OS/device signals, custom conversion events, referrer/search/social acquisition, landing pages, and continuous site reachability (online status)—enough for content and marketing ops, not a full product-analytics suite.
Ad-blocker-resistant capture (vendor claim)
Marketing materials contrast digistats with Google Analytics being stripped by major blockers and state digistats is not blocked by common ad-block extensions. Useful for traffic completeness debates; treat as first-party claim until you validate on your stack.
Multi-site SaaS with API, email reports, and CSV on every tier
Published plans include unlimited websites and events, API access, email reports, Swiss data-center storage, and CSV export—even on the free low-traffic tier—so agencies can run multiple client properties without plan-gated feature cliffs.
Swiss entity and Swiss analytics data center
Operated by digistats Analytics Ltd. (Dättwil AG); privacy policy commits to storing customer data in Switzerland. Managed hosting only—no self-hosted edition in public materials.
Unsampled real-time and daily publisher metrics
Dashboard and Real-time views show active users (including last-minute and 30-minute windows), top pages, sources, social referrals, and day trends—with minute-level trend comparison documented for real-time. Vendor states no default data sampling, so reports reflect full counted client-side traffic rather than GA-style estimates on large properties.
Multi-site Network mode for content portfolios
Business and Enterprise plans can group properties into Networks (plan caps apply: e.g. up to three Networks on Business, unlimited on Enterprise). Network views mirror site dashboards with split-by-site filters, combined real-time tables, and PDF/CSV export across the portfolio—built for multi-brand publishers rather than single blogs.
Cookieless measurement with daily-rotating visitor hash
Tracking avoids cookies and permanent device IDs. Per the DPA, IP and User-Agent are used only to derive a daily salted hash for unique visitors, then discarded; metrics stay aggregated (URL, referrer, browser/OS, device, country). Designed so many sites can skip consent banners for analytics alone—confirm with counsel for your jurisdictions and any custom IDs you add.
Historical import, custom events/dimensions, and API
Import paths cover GA4 and other tools (Plausible/Fathom mentioned) with support-assisted finalization. Custom events, dimensions, and metrics scale by plan; REST API uses Sanctum Bearer tokens scoped to subscribed sites. Fits teams rebuilding GA-era reporting without rebuilding infrastructure.
AI referral traffic reporting
Dedicated documentation for traffic referred from AI systems (ChatGPT, Gemini, Claude, Perplexity, Copilot, Mistral, Google AI Overviews, Deepseek, and others). Useful for publishers optimizing for answer-engine and AI-overview discovery alongside classic SEO sources.
| Assurance & compliance | digistats Analytics | Publytics |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor claims no IP storage and no fingerprints; no public third-party audit PDF found. | Not found Searched official site; no public third-party security or no-logs audit PDF found. DPA describes hashing and non-retention of raw IP/UA. |
| ISO 27001 | Not found Not claimed on reviewed pages. Host partner ISO 14001 (environmental) is not an ISMS cert. | Not found No Publytics product certificate found. Host EuroVPS markets ISO certifications; that is infrastructure provider scope, not Publytics certification. |
| SOC 2 / SOC 3 | Not found | Not found No public SOC 2/3 report found on official Publytics pages. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy cites DSG and GDPR/DSGVO, cookieless design, Swiss storage. Not legal advice. | Vendor claimed Italian controller/processor entity; cookieless design; public Art. 28 DPA; EU hosting named. Not legal advice. |
| US CLOUD Act exposure (indicative) | Partial Swiss Ltd, no known US parent, analytics residency claimed in Switzerland; billing via Stripe, Inc. (US) and Coinbase. EuropeanStack assessment — not a vendor certification. Not legal advice. | Partial EU entity, no known US parent; analytics hosts EuroVPS + Hetzner in EU with DPA no third-country transfer for service data. Account billing via Stripe (US company). Not a vendor 'safe' claim—EuropeanStack assessment only. |
| Data processing agreement (B2B) | Partial Privacy policy describes Art. 28-style processing on behalf of customers; dedicated public DPA download not found — request signed DPA. | Vendor claimed Full public DPA at https://publytics.net/dpa with Annex B subprocessors and Annex C security/transfer instructions. |
| EU AI Act | Not applicable Web analytics product; not positioned as an AI system product. | Not applicable Web analytics product; AI-referral reporting is measurement of referrers, not an AI system product. |
| Considerations & known limitations | digistats Analytics | Publytics |
|---|---|---|
| No public independent security audit | Medium Cookieless and no-IP claims are first-party only. Security questionnaires that require audit reports will need vendor outreach or a different product. | Medium Hashing and non-retention claims are first-party (DPA/docs). No public third-party audit was found—enterprise security reviews will need questionnaires, DPA audit rights, and possibly NDA materials. |
| US-linked payment subprocessors | Medium AGB names Stripe, Inc. (San Francisco) for cards and Coinbase for crypto. Billing and account data may leave the pure Swiss analytics path even if telemetry stays in Switzerland. | Not listed |
| Hosting provider not named publicly | Low Switzerland data-center claim without a published host legal name or full subprocessor list complicates transfer and residual-risk assessments. | Not listed |
| No self-host or open-source path | Medium Cannot pin collector versions, run fully air-gapped, or satisfy hard self-host mandates. Operational dependency on digistats uptime and roadmap. | Medium All measurement depends on Publytics cloud availability and vendor roadmap. Teams with residency or air-gap requirements need Matomo/Plausible CE-style self-host alternatives. |
| Registration path may be restricted | Low At research time the login UI stated registrations were disabled and /developers redirected to login. Confirm trial and API access before scheduling migration. | Not listed |
| Feature depth tied to pageview tiers | Not listed | Low Networks, API rate limits, custom dimensions/metrics, retention years, and time granularity differ by Lite/Business/Enterprise. Validate limits against portfolio size before migration. |
| US payment processor on account path | Not listed | Low Stripe processes payments (US company). Separate from DPA Annex B analytics hosts, but relevant if procurement treats all vendor SaaS touchpoints as in-scope for CLOUD Act diligence. |
| Customer-injected identifiers can re-identify | Not listed | Medium DPA warns controllers not to inject unique user IDs that re-identify visitors via the script. Misconfiguration can undermine the cookieless privacy model. |
When: You need open-source and optional self-hosting with a large community
Consider: Plausible Analytics or Matomo
Plausible is cookieless SaaS + self-host; Matomo is the full self-host suite.
When: You want another lightweight EU cookieless SaaS without Swiss seat as a requirement
Consider: Simple Analytics or Pirsch Analytics
NL and DE peers in the same category band.
When: You need enterprise analytics, tag manager, and formal compliance packaging
Consider: Piwik PRO or Matomo Cloud
Heavier stacks with more modules and B2B assurance artifacts.
When: You are comparing global privacy-analytics brands rather than Swiss residency
Consider: Fathom Analytics
Different ownership and data-path story—verify residency independently.
When: You want open-core privacy analytics with optional self-host
Consider: Plausible Analytics
Simpler surface; stronger self-host/open-core path than Publytics SaaS-only model
When: You must run analytics on your own infrastructure
Consider: Matomo (self-host) or Plausible Community Edition
Publytics is managed cloud only—no official on-prem product
When: You need deep product analytics and marketing stack integration
Consider: Google Analytics or Adobe Analytics
Trade privacy/EU-hosting priorities for ecosystem breadth