etracker vs Tinylytics

Compare etracker and Tinylytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

etracker

Germany· Web Analytics

Needs review

Shortlist etracker when you need German-hosted marketing-grade web analytics with a cookieless default, integrated tag/consent tooling, and optional ad conversion sync. Skip when you must self-host open source (prefer Matomo) or only need lightweight pageview charts (prefer Plausible or similar). Treat ePrivacyseal consent-free claims as vendor-audited posture—confirm with your counsel and DPIA.

Cookieless default trackingEU/DE hosted (IPHH)ePrivacyseal (claimed)Tag + consent suiteAd conversion syncSaaS only (not self-host)

View listing Visit Website

Tinylytics

United Kingdom· Web Analytics

Needs review

Shortlist Tinylytics when you want cookieless page analytics plus bundled uptime/SSL/content checks for a handful of small sites, with primary data on Hetzner in Germany and founder support. Skip when you need self-host/open source, formal ISO/SOC packs, or enterprise multi-tenant governance—consider Plausible Analytics or Simple Analytics instead.

Cookieless analyticsPrimary host: Hetzner DEUptime + SSL monitoringBroken-link crawlsSaaS only (no self-host)Solo-founder UK

View listing Visit Website

Highlighted rows differ between the two products.

etracker vs Tinylytics: Snapshot
Feature	etracker	Tinylytics
Country of origin	Germany	United Kingdom
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Germany	United Kingdom
Legal entity	JustRelate Deutschland GmbH (Charlottenburg HRB 218235); product brand JustRelate etracker / etracker	Vincent Ritter Consulting (service brand; terms state not separately incorporated yet)
Governing law	Not listed	Not clearly stated as a single governing-law clause on the public terms page; confirm contractually
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Low	Medium
Hosting / residency	Primary analytics processing on etracker's own servers in Germany/EU with housing at IPHH Internet Port Hamburg GmbH (vendor: no third-party access to apps/data for housing). Optional customer-enabled outbound paths to Google/Meta/TikTok/Microsoft Ads (conversion upload) and Google Looker Studio connectors—not core storage hosts.	Primary analytics storage: Hetzner Falkenstein (Germany). CDN/security: Cloudflare. Error monitoring: Sentry.io. Payments: Paddle and Lemon Squeezy (Stripe company). Optional: IPinfo geo fallback for API hits; opt-in AI Insights via xAI and Google Gemini. No public backup-provider detail beyond that stack.
Summary	German SaaS web and marketing analytics from JustRelate: cookieless default tracking, integrated tag/consent management, e-commerce and ad conversion sync on EU-hosted servers.	Privacy-first cookieless web analytics for small sites, with bundled uptime/SSL checks, content monitoring, events, and founder support—hosted primarily on Hetzner in Germany.
Tags	analytics privacy gdpr cookieless marketing-analytics saas consent-management e-commerce	analytics privacy gdpr cookie-free uptime-monitoring indie api

At a glance: etracker vs Tinylytics
At a glance	etracker	Tinylytics
HQ / legal entity	JustRelate Deutschland GmbH, Berlin (product ops Hamburg)	Not listed
Product type	Web & marketing analytics SaaS (+ tag/CMP modules)	Not listed
Hosting	Own servers, IPHH housing, Hamburg/Germany	Not listed
Open source	No	Not listed
Self-hosted	No	Not listed
Commercial model	Usage-based SaaS licence (hit tiers); trial commonly offered	Paid site-count plans; short trial; no permanent free tier
HQ / operator	Not listed	Vincent Ritter Consulting, United Kingdom
Launched	Not listed	12 June 2023 (live counters on homepage)
Primary hosting	Not listed	Hetzner, Falkenstein, Germany
Deployment	Not listed	Managed SaaS only (not open source, not self-hosted)
Differentiators	Not listed	Analytics + uptime/SSL/content monitoring + widgets

Key capabilities: etracker vs Tinylytics
Key capabilities	etracker	Tinylytics
Cookieless default tracking	Yes	Not listed
EU/DE hosted (IPHH)	Yes	Not listed
ePrivacyseal (claimed)	Yes	Not listed
Tag + consent suite	Yes	Not listed
Ad conversion sync	Yes	Not listed
SaaS only (not self-host)	Yes	Yes
Cookieless analytics	Not listed	Yes
Primary host: Hetzner DE	Not listed	Yes
Uptime + SSL monitoring	Not listed	Yes
Broken-link crawls	Not listed	Yes
Solo-founder UK	Not listed	Yes

etracker

Cookieless session analytics (consent-oriented default)
Server-side session tokens link interactions without analytical cookies or device fingerprinting by default; IP truncation and daily-rotating hashes limit long-term recognition. Suits sites that want visit/conversion metrics under legitimate interest while keeping optional hybrid cookies behind consent.
Integrated tag and consent management
One product surface to load etracker and third-party tags and sync them with consent rules, reducing dual maintenance between a separate CMP and GTM. Best when marketers need gated Maps/ads tags without rebuilding the full Google stack.
Server-side conversion sync to major ad platforms
Upload conversions measured in etracker to Google Ads, Meta, TikTok, and Microsoft Ads so bid algorithms receive server-side signals. Customer-controlled outbound path—useful for paid media, but introduces destination-platform processing outside German housing.
E-commerce, UX scrollmaps, and multi-level drill-downs
Shop funnels from product list to order (including vouchers and abandonment), scrollmaps projected on pages, and reports with multi-dimension drill-downs plus attribution model switching. Aimed at merchandising and growth teams, not just pageview counters.
First-party tracking domain and BI exports
Optional own-subdomain tracking (including Let's Encrypt workflow docs) to reduce ad-blocker and ITP loss; connectors/API/SFTP-style raw data paths toward Looker Studio, Power BI, and warehouses. Ops teams still configure domains and data pipelines themselves.

Tinylytics

Cookie-free unique hits with rotating salts
Page views and unique hits without tracking cookies or fingerprinting. Uniques combine truncated request signals with a 12-hour rotating salt and one-way hash, reset daily at midnight UTC; visitor IPs are not stored in hits. Suited to indie sites that want trendable uniques without consent banners for analytics cookies.
Thunder Clap uptime, SSL, and domain alerts
In-house multi-region health checks (default every 10 minutes) confirm downtime before emailing, plus SSL expiry notices and domain monitoring. Ultra can shorten intervals. Replaces a separate uptime tool for small fleets—but false downs can occur if WAFs block the Tinylytics monitor user-agent.
Daily content crawl for broken links and mixed content
Subscribed sites can crawl up to 50 pages (two levels deep) on a daily cadence, flagging broken links and mixed HTTP assets on HTTPS pages, with ignore lists and re-check. Ultra adds optional AI spell-check on visible copy—keep it off if AI subprocessors are out of policy.
Attribute-based event tracking (beta)
Enable events on the embed script and mark elements with data-tinylytics-event using category.action names (optional values for downloads). No GTM required; beacon mode helps navigations. Still beta—expect API/schema changes and incomplete capture under aggressive blockers.
Public stats, kudos, hit counters, API, and webhooks
Share passcode-protected public stats, embed hit counters and kudos buttons, export CSV, call the documented API, and push signed webhooks for visits, events, and monitoring. Built for transparent blogs and light automation rather than enterprise BI warehouses.

Assurance & compliance: etracker vs Tinylytics
Assurance & compliance	etracker	Tinylytics
Independent security / privacy audit	Vendor claimed ePrivacyseal materials and vendor pages describe independent ePrivacy Consult audit of consent-free cookieless analytics posture; not a full public penetration-test report. Vendor also claims regular infrastructure pen tests.	Not found No public third-party security or no-logs audit report found on official docs.
ISO 27001	Partial IPHH housing described as ISO/IEC 27001:2013-certified. No public organisation-level ISO 27001 certificate for etracker/JustRelate analytics found in materials reviewed.	Not found No ISO 27001 claim found on privacy, compliance, or hosting pages.
SOC 2 / SOC 3	Not found No public SOC 2/SOC 3 report located on official trust/security pages reviewed.	Not found No SOC 2/3 report or claim found on public site.
GDPR / EU data protection	Vendor claimed EU/DE controller-processor setup; cookieless default under legitimate interest; Art. 28 DPA on registration; privacy notice + objection patterns documented.	Vendor claimed Vendor documents GDPR-oriented design (cookieless, data minimisation, EU primary host, deletion). Not independent certification.
US CLOUD Act exposure (indicative)	Partial EuropeanStack assessment: German entity, no known US parent, own-server housing at IPHH (no public AWS/GCP/Azure analytics store) → core exposure low. Partial because optional conversion sync and Google connectors can send data to US-group destinations when enabled by the customer. Not legal advice.	Partial UK operator, no known US parent, primary host Hetzner DE; partial exposure via Cloudflare, Sentry, Lemon Squeezy/Paddle, optional IPinfo and opt-in US AI APIs. Not legal advice.
Data processing agreement (B2B)	Vendor claimed Vendor states DPA/AV concludes on account registration; public DPA PDFs and in-app DPA under Settings → Data processing agreement.	Not found No public DPA/downloadable processor agreement found; ask the vendor before B2B rollout.
ePrivacyseal (privacy seal)	Vendor claimed Vendor and ePrivacy listing materials assert seal for consent-free cookieless mode under GDPR/TDDDG. Scope is privacy/consent posture, not a general security cert.	Not listed
EU AI Act	Not applicable Product is web/marketing analytics, not an AI-system offering as primary positioning.	Not applicable Core product is analytics/monitoring; optional AI insights are secondary and opt-in.

Considerations & known limitations: etracker vs Tinylytics
Considerations & known limitations	etracker	Tinylytics
Consent-free claims still need local legal review	Medium ePrivacyseal and vendor guidance support cookieless default under TDDDG/GDPR, but hybrid cookies, marketing tags, and non-German supervisory interpretations can change the picture. Operators remain responsible for DPIA and notices.	Not listed
Optional conversion sync / BI connectors to US platforms	Medium Core storage is claimed German; enabling Google/Meta/TikTok/Microsoft conversion upload or Looker Studio connectors creates additional processing at those destinations. Map each integration in your transfer assessment.	Not listed
Limited public enterprise security certs	Low No public SOC 2 or org-level ISO 27001 package found; IPHH housing ISO and ePrivacyseal are the main published assurance artefacts. May slow enterprise security questionnaires.	Not listed
SaaS-only, closed source	Low No self-host path. Exit requires export/API planning; multi-year usage contracts are common in this category—confirm terms on the vendor site.	Not listed
No exhaustive public subprocessor register	Low Housing (IPHH) is named; a full live subprocessor schedule (support tooling, email, etc.) was not found as a single public table. Request under NDA/procurement if required.	Not listed
US-group subprocessors on the data path	Not listed	Medium Cloudflare, Sentry, payment processors (incl. Lemon Squeezy/Stripe group), optional IPinfo and opt-in xAI/Gemini mean the stack is not EU-only end-to-end despite Hetzner primary storage.
Solo-founder operational concentration	Not listed	Medium Service is provided by Vincent Ritter Consulting / a solo developer. Support is personal and fast for indies, but bus-factor and formal SLA expectations differ from larger vendors.
No public ISO/SOC/audit or DPA pack	Not listed	Medium Enterprise security questionnaires will hit gaps until the vendor supplies audits and a B2B DPA under NDA or email.
Scale and feature boundaries	Not listed	Low Content crawls are depth/page limited; event tracking is beta; fair-usage applies to extreme hit volumes; no self-host escape hatch.
Optional AI shares aggregated analytics	Not listed	Low AI Insights and related AI spell-check are opt-in and send aggregated (not visitor PII per vendor) data to third-party AI providers—leave disabled under strict AI policies.

Fit

etracker

Best fit when

EU/German organisations replacing GA4 to reduce consent-mode data loss and US-linked analytics storage
Performance marketers needing campaign attribution plus server-side conversion upload to major ad platforms
E-commerce teams measuring product-to-checkout funnels, vouchers, and abandonment in one privacy-oriented SaaS
Agencies managing multi-account portfolios that want integrated tag and consent management without a separate CMP licence stack
Publishers and regulated sectors that require a German processor, Art. 28 DPA, and documented objection mechanisms

Poor fit when

Teams that must self-host open-source analytics with full infrastructure control (Matomo, Offen, etc.)
Sites that only need minimal cookieless pageviews without shop, UX, or paid-media depth
Procurement that requires published SOC 2 or organisation-level ISO 27001 for the analytics vendor before shortlisting
Buyers expecting a durable free-forever tier comparable to Google Analytics

Consider instead when

When: You need open-source self-host or full data-plane control on your own infrastructure
Consider: Matomo (self-host or Matomo by Stackhero / Friendly Analytics managed)
etracker is closed-source SaaS only
When: You want a lightweight EU cookieless counter without marketing suites
Consider: Plausible Analytics, Wide Angle Analytics, or digistats Analytics
Simpler product surface; fewer e-commerce and ad-sync features
When: You stay fully inside Google Ads optimisation and accept consent/US-transfer tradeoffs
Consider: Google Analytics 4
Deeper Google ecosystem wiring; different privacy posture

Tinylytics

Best fit when

Indie blogs, portfolios, and side projects that want simple cookieless stats without Google Analytics
Small sites that also want uptime, SSL expiry, and broken-link checks in the same tool
Operators who prefer founder-answered support and lightweight embeds over enterprise marketing stacks
Teams OK with managed EU primary hosting and willing to review named US-group subprocessors (CDN, payments, optional AI)
Agencies managing a modest number of client sites with public stats or kudos-style engagement widgets

Poor fit when

Orgs that require self-hosted collectors or open-source audit of the full analytics stack
Procurement needing published ISO 27001, SOC 2, independent audits, or a downloadable DPA out of the box
Very high-traffic properties needing contractual capacity/SLA commitments beyond fair-usage conversation
Policies that ban Cloudflare/Sentry/US payment or optional US AI APIs on any data path
Teams that need session replay, heatmaps, or deep advertising attribution (Clarity/GA territory)

Consider instead when

When: You need open-source and optional self-hosting of the analytics stack
Consider: Plausible Analytics
Estonian product with Cloud plus Community Edition self-host; less bundling of uptime/content monitors.
When: You want European cookieless analytics with a simpler analytics-only scope
Consider: Simple Analytics
Strong privacy positioning; compare feature depth and monitoring separately.
When: You need free-at-scale marketing analytics, ads integrations, or attribution depth
Consider: Google Analytics (incumbent) — or stay on a privacy tool if GA is disallowed
Different privacy and sovereignty profile entirely.
When: You need session replay or heatmaps and accept that privacy model
Consider: Microsoft Clarity or specialised replay tools
Tinylytics deliberately avoids fingerprinting-style session products.

Open questions for due diligence

etracker

Will procurement receive a current subprocessor list covering support, email, and any non-IPHH infrastructure?
Does JustRelate publish an organisation-level ISO 27001 or SOC 2 report for the analytics service (beyond IPHH housing)?
For your jurisdictions outside Germany, does counsel accept the cookieless legitimate-interest posture without a consent banner?
Which optional outbound integrations (ads conversion upload, Looker Studio, third-party tags) will you enable, and how are those transfers documented?

Tinylytics

Will Vincent Ritter Consulting sign a GDPR Article 28 DPA and provide a current subprocessor list under contract?
Are backups/DR and email delivery fully covered by the named providers, or are there additional hosts?
Is there any roadmap for independent security review, SOC 2, or ISO 27001?
What contractual terms apply for accounts consistently above the fair-usage hit threshold?
For AI Insights: exact retention, regions, and processor terms at xAI and Google for the paid API plans used?