Friendly Analytics vs JENTIS

Compare Friendly Analytics and JENTIS on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

Friendly Analytics

Switzerland· Web Analytics

Needs review

Shortlist when you need full Matomo depth (heatmaps, funnels, ecommerce, API) with Swiss product hosting and managed privacy defaults—especially regulated CH/EU orgs leaving Google Analytics. Skip when you only want a minimal pageview counter, a free self-serve tier, or pure DIY Matomo ops—consider Plausible, etracker, or self-hosted Matomo instead.

Matomo-as-a-ServiceCookieless by defaultSwiss product hostingISO 27001 (claimed)DPA availableEU / on-prem option

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JENTIS

Austria· Web Analytics

Needs review

Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.

EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source

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Highlighted rows differ between the two products.

Friendly Analytics vs JENTIS: Snapshot
Feature	Friendly Analytics	JENTIS
Country of origin	Switzerland	Austria
Category	Web Analytics	Web Analytics
Open source	Yes	No
Self-hosted	Yes	No
Headquarters	Switzerland	Austria
Legal entity	Friendly LLC (Friendly GmbH on DPA), Werkhofstrasse 5, 6052 Hergiswil, Switzerland	JENTIS GmbH
Governing law	Swiss law (per customer principal agreement / DPA framework)	Austria / EU GDPR
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Low
Hosting / residency	Analytics product: Infomaniak (CH) primary hosting; Netstream and Hosttech (CH) backups. AWS listed only for Friendly Automate email, not Analytics. Enterprise marketing also offers EU or on-premise hosting. Company ops: US SaaS including Google Workspace, HelpScout, Stripe, Notion, Calendly, Cloudflare (help docs).	Product: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path.
Summary	Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.	Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks.
Tags	gdpr analytics matomo privacy open-source switzerland nfadp enterprise self-hosted	gdpr server-side-tracking tag-management first-party-data martech austria

At a glance: Friendly Analytics vs JENTIS
At a glance	Friendly Analytics	JENTIS
HQ	Hergiswil, Switzerland	Vienna, Austria
Legal entity	Friendly LLC / Friendly GmbH	JENTIS GmbH (FN 529675i)
Stack	Matomo (unmodified + premium plugins)	Not listed
Product hosts	Infomaniak; backups Netstream & Hosttech (CH)	Not listed
Commercial model	Hit-based SaaS; enterprise custom; no free trial	Sales-led SaaS (demo / consultation)
Open source base	Matomo; portable to other Matomo hosts	Not listed
Founded	Not listed	2020
Product type	Not listed	Managed server-side data capture / hybrid tag manager
Hosting model	Not listed	Managed SaaS; EU/EEA by default (IONOS cited in docs)
Open source	Not listed	No
Self-hosted product	Not listed	No (managed hosting)

Key capabilities: Friendly Analytics vs JENTIS
Key capabilities	Friendly Analytics	JENTIS
Matomo-as-a-Service	Yes	Not listed
Cookieless by default	Yes	Not listed
Swiss product hosting	Yes	Not listed
ISO 27001 (claimed)	Yes	Not listed
DPA available	Yes	Not listed
EU / on-prem option	Yes	Not listed
EU-operated (Austria)	Not listed	Yes
Server-side tag manager	Not listed	Yes
EU/EEA hosting (claimed)	Not listed	Yes
ISO 27001 (claimed)	Not listed	Yes
Managed SaaS	Not listed	Yes
Not open source	Not listed	Yes

Friendly Analytics

Matomo-as-a-Service with privacy defaults
Runs unmodified Matomo plus selected premium plugins, preconfigured for cookieless tracking, IP truncation, and nFADP/GDPR-oriented defaults so teams avoid operating Matomo themselves while keeping exit paths to another Matomo host.
Heatmaps, funnels, session recording, and ecommerce
Beyond pageviews: heatmaps, privacy-oriented session replays, conversion funnels, form analytics, A/B tests, and ecommerce reporting for UX and revenue analysis without bolting on a separate US product suite.
Swiss product hosting with EU or on-prem options
Visitor analytics hosted with Infomaniak in Switzerland; backups via Netstream and Hosttech (CH). Enterprise can contract Swiss, EU, or on-premise placement—confirm region in the order form rather than assuming SaaS-only CH.
Ads conversion export without third-party pixels
Advertising Conversion Export sends conversions to Google or Bing via API so campaigns can be optimized without placing those vendors' tracking codes on your site—useful when privacy policy bans extra ad tags.
GA import, reporting API, and Matomo portability
Historical Google Analytics data can be imported (manual, effort-billed). Reporting API and live export links feed BI tools; data can move to another Matomo instance, limiting classic SaaS lock-in.
Enterprise contracts, SSO, and dedicated instances
Enterprise tier adds custom DPA/DORA/NDA/SLA paperwork, dedicated account management, SSO, custom domain, dedicated instance, and phone/video support for banks, insurers, and public bodies.

JENTIS

Hybrid server-side tag management
One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.
Twin Server capture and transforms
Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.
Essential Mode for non-consent traffic
Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.
Synthetic Users for ad activation
Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.
Managed EU connectors and raw export
Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.

Assurance & compliance: Friendly Analytics vs JENTIS
Assurance & compliance	Friendly Analytics	JENTIS
Independent security / no-logs audit	Not found Vendor describes anonymization defaults and mentions external pen tests in ISO materials; no public independent no-logs audit report found.	Not found No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim.
ISO 27001	Vendor claimed Vendor publishes ISO/IEC 27001:2022 certification covering the company/products with a certificate PDF; not independently re-verified against the cert body registry in this draft.	Vendor claimed Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft.
SOC 2 / SOC 3	Not found No SOC 2/3 claim found on security/about pages reviewed.	Not found No public SOC 2/3 report found on marketing or privacy docs.
GDPR / EU data protection	Vendor claimed Swiss entity; public materials assert nFADP and GDPR alignment; cookieless defaults and CH processing described in DPA.	Vendor claimed Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA.
US CLOUD Act exposure (indicative)	Partial Swiss entity, no known US parent; Analytics product hosts are Swiss (Infomaniak/Netstream/Hosttech). Medium/partial because company subprocessors include US SaaS (e.g. Google Workspace, HelpScout, Stripe, Cloudflare). AWS not used for Analytics per vendor list. Indicative only—not legal advice.	Partial EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice.
Data processing agreement (B2B)	Vendor claimed Public DPA text for Friendly GmbH; customers asked to contact to sign. Enterprise also references DORA/NDA/SLA packs.	Vendor claimed Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex.
EU AI Act	Not applicable Web analytics SaaS; not positioned as an AI system product.	Not applicable Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering.
ISO 9001	Vendor claimed Vendor publishes ISO 9001 certification materials alongside ISO 27001.	Not listed

Considerations & known limitations: Friendly Analytics vs JENTIS
Considerations & known limitations	Friendly Analytics	JENTIS
US company-operation subprocessors	Medium Support, email/calendar, payments, CRM/docs, and help-docs edge use US-headquartered SaaS even though Analytics visitor data hosts are Swiss. Material for DPIAs that demand zero US processors in any vendor process.	Not listed
Cookie features can reintroduce consent needs	Low Default is cookieless, but enabling cookie-based Matomo capabilities may require banners for EU visitors—configuration discipline required.	Not listed
Small Swiss operator dependency	Low Seven-person-scale Open Startup; mitigations include Matomo portability and open financial transparency, but capacity and roadmap still depend on a small firm.	Not listed
Certifications vendor-published	Low ISO 27001/9001 are claimed with PDFs on the vendor site; procurement should verify certificate validity with the issuing body.	Not listed
Do not conflate with Friendly Automate	Medium Automate uses AWS for email sending. Scope assessments to Analytics-only subprocessors unless you also buy Automate.	Not listed
Consent modes need legal sign-off	Not listed	High Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance.
Downstream US ad/analytics tools	Not listed	Medium Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required.
ISO claimed; limited public audits	Not listed	Medium ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed.
Managed SaaS, not self-host	Not listed	Medium No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave.
Implementation and data-layer effort	Not listed	Low Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work.

Fit

Friendly Analytics

Best fit when

Teams that want Matomo's full feature set without self-hosting ops burden
Swiss and EU organizations prioritizing CH product residency (Infomaniak + CH backups)
Sites aiming for cookieless measurement under default privacy configuration
Marketing teams needing heatmaps, funnels, ecommerce, and ad conversion export without Google Analytics
Enterprises needing DPA/DORA/SLA paperwork, SSO, or dedicated instances

Poor fit when

Buyers who only need lightweight pageview analytics and prefer a free tier (see Plausible-class tools)
Teams that must self-operate every component with no SaaS operator in the path
Orgs that require zero US-headquartered tools anywhere in the vendor's company stack (support/billing SaaS is disclosed)
Use cases outside web/app analytics (Friendly Automate is a different product with different subprocessors)

Consider instead when

When: You want a minimal, open-source, cookieless counter with simpler SaaS UX
Consider: Plausible Analytics
Less Matomo plugin depth; different hosting/operator story (Estonia).
When: You need German enterprise analytics with long public-sector track record
Consider: etracker
Different stack (not Matomo); compare cookieless claims and contracts directly.
When: You prefer a modern EU analytics product with open-source core and lean UI
Consider: Pirsch Analytics
Germany-based; trade Matomo feature breadth for a different product surface.
When: You already run Matomo well and only need software, not a Swiss operator
Consider: Self-hosted Matomo
Maximum control; you own privacy config, updates, and hosting risk.

JENTIS

Best fit when

E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
Organizations preferring a managed EU capture layer over self-operated server-side GTM
Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path

Poor fit when

Teams seeking free, open-source, or fully self-hosted analytics only
Lightweight privacy page analytics without ad activation or hybrid tag management
Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
Use cases that need a full CDP/BI product rather than capture and routing

Consider instead when

When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation
Consider: Piwik PRO or etracker
JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.
When: You are Google-only and will operate server-side GTM yourself
Consider: Google Tag Manager (server-side) + GA4
Lower cash cost; higher ops burden and different transfer/jurisdiction posture.
When: You need a full customer data platform or enterprise analytics suite
Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)
JENTIS is capture/routing at the start of the chain, not a CDP replacement.

Open questions for due diligence

Friendly Analytics

Will the signed DPA and order form pin hosting to Switzerland only, or allow EU/on-prem variants?
Which company subprocessors (HelpScout, Google Workspace, Stripe, etc.) receive which categories of customer personal data in practice?
Can the current ISO 27001 certificate be validated against the certification body's public register (scope, dates, sites)?
For enterprise: what is the RPO/RTO and whether backups remain exclusively in Switzerland?
If both Analytics and Automate are purchased, how are subprocessors and data paths segmented contractually?

JENTIS

What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
Which destinations will receive personal data vs pseudonymized/synthetic signals only?
What SLA, raw data retention, and exit/export terms apply to your tier?