Friendly Analytics vs Tinylytics

Compare Friendly Analytics and Tinylytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics

Friendly Analytics

Switzerland· Web Analytics

Needs review

Shortlist when you need full Matomo depth (heatmaps, funnels, ecommerce, API) with Swiss product hosting and managed privacy defaults—especially regulated CH/EU orgs leaving Google Analytics. Skip when you only want a minimal pageview counter, a free self-serve tier, or pure DIY Matomo ops—consider Plausible, etracker, or self-hosted Matomo instead.

Matomo-as-a-ServiceCookieless by defaultSwiss product hostingISO 27001 (claimed)DPA availableEU / on-prem option

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Tinylytics

United Kingdom· Web Analytics

Needs review

Shortlist Tinylytics when you want cookieless page analytics plus bundled uptime/SSL/content checks for a handful of small sites, with primary data on Hetzner in Germany and founder support. Skip when you need self-host/open source, formal ISO/SOC packs, or enterprise multi-tenant governance—consider Plausible Analytics or Simple Analytics instead.

Cookieless analyticsPrimary host: Hetzner DEUptime + SSL monitoringBroken-link crawlsSaaS only (no self-host)Solo-founder UK

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Highlighted rows differ between the two products.

Friendly Analytics vs Tinylytics: Snapshot
Feature	Friendly Analytics	Tinylytics
Country of origin	Switzerland	United Kingdom
Category	Web Analytics	Web Analytics
Open source	Yes	No
Self-hosted	Yes	No
Headquarters	Switzerland	United Kingdom
Legal entity	Friendly LLC (Friendly GmbH on DPA), Werkhofstrasse 5, 6052 Hergiswil, Switzerland	Vincent Ritter Consulting (service brand; terms state not separately incorporated yet)
Governing law	Swiss law (per customer principal agreement / DPA framework)	Not clearly stated as a single governing-law clause on the public terms page; confirm contractually
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Analytics product: Infomaniak (CH) primary hosting; Netstream and Hosttech (CH) backups. AWS listed only for Friendly Automate email, not Analytics. Enterprise marketing also offers EU or on-premise hosting. Company ops: US SaaS including Google Workspace, HelpScout, Stripe, Notion, Calendly, Cloudflare (help docs).	Primary analytics storage: Hetzner Falkenstein (Germany). CDN/security: Cloudflare. Error monitoring: Sentry.io. Payments: Paddle and Lemon Squeezy (Stripe company). Optional: IPinfo geo fallback for API hits; opt-in AI Insights via xAI and Google Gemini. No public backup-provider detail beyond that stack.
Summary	Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.	Privacy-first cookieless web analytics for small sites, with bundled uptime/SSL checks, content monitoring, events, and founder support—hosted primarily on Hetzner in Germany.
Tags	analytics privacy gdpr matomo open-source switzerland nfadp enterprise self-hosted	analytics privacy gdpr cookie-free uptime-monitoring indie api

At a glance: Friendly Analytics vs Tinylytics
At a glance	Friendly Analytics	Tinylytics
HQ	Hergiswil, Switzerland	Not listed
Legal entity	Friendly LLC / Friendly GmbH	Not listed
Stack	Matomo (unmodified + premium plugins)	Not listed
Product hosts	Infomaniak; backups Netstream & Hosttech (CH)	Not listed
Commercial model	Hit-based SaaS; enterprise custom; no free trial	Paid site-count plans; short trial; no permanent free tier
Open source base	Matomo; portable to other Matomo hosts	Not listed
HQ / operator	Not listed	Vincent Ritter Consulting, United Kingdom
Launched	Not listed	12 June 2023 (live counters on homepage)
Primary hosting	Not listed	Hetzner, Falkenstein, Germany
Deployment	Not listed	Managed SaaS only (not open source, not self-hosted)
Differentiators	Not listed	Analytics + uptime/SSL/content monitoring + widgets

Key capabilities: Friendly Analytics vs Tinylytics
Key capabilities	Friendly Analytics	Tinylytics
Matomo-as-a-Service	Yes	Not listed
Cookieless by default	Yes	Not listed
Swiss product hosting	Yes	Not listed
ISO 27001 (claimed)	Yes	Not listed
DPA available	Yes	Not listed
EU / on-prem option	Yes	Not listed
Cookieless analytics	Not listed	Yes
Primary host: Hetzner DE	Not listed	Yes
Uptime + SSL monitoring	Not listed	Yes
Broken-link crawls	Not listed	Yes
SaaS only (no self-host)	Not listed	Yes
Solo-founder UK	Not listed	Yes

Friendly Analytics

Matomo-as-a-Service with privacy defaults
Runs unmodified Matomo plus selected premium plugins, preconfigured for cookieless tracking, IP truncation, and nFADP/GDPR-oriented defaults so teams avoid operating Matomo themselves while keeping exit paths to another Matomo host.
Heatmaps, funnels, session recording, and ecommerce
Beyond pageviews: heatmaps, privacy-oriented session replays, conversion funnels, form analytics, A/B tests, and ecommerce reporting for UX and revenue analysis without bolting on a separate US product suite.
Swiss product hosting with EU or on-prem options
Visitor analytics hosted with Infomaniak in Switzerland; backups via Netstream and Hosttech (CH). Enterprise can contract Swiss, EU, or on-premise placement—confirm region in the order form rather than assuming SaaS-only CH.
Ads conversion export without third-party pixels
Advertising Conversion Export sends conversions to Google or Bing via API so campaigns can be optimized without placing those vendors' tracking codes on your site—useful when privacy policy bans extra ad tags.
GA import, reporting API, and Matomo portability
Historical Google Analytics data can be imported (manual, effort-billed). Reporting API and live export links feed BI tools; data can move to another Matomo instance, limiting classic SaaS lock-in.
Enterprise contracts, SSO, and dedicated instances
Enterprise tier adds custom DPA/DORA/NDA/SLA paperwork, dedicated account management, SSO, custom domain, dedicated instance, and phone/video support for banks, insurers, and public bodies.

Tinylytics

Cookie-free unique hits with rotating salts
Page views and unique hits without tracking cookies or fingerprinting. Uniques combine truncated request signals with a 12-hour rotating salt and one-way hash, reset daily at midnight UTC; visitor IPs are not stored in hits. Suited to indie sites that want trendable uniques without consent banners for analytics cookies.
Thunder Clap uptime, SSL, and domain alerts
In-house multi-region health checks (default every 10 minutes) confirm downtime before emailing, plus SSL expiry notices and domain monitoring. Ultra can shorten intervals. Replaces a separate uptime tool for small fleets—but false downs can occur if WAFs block the Tinylytics monitor user-agent.
Daily content crawl for broken links and mixed content
Subscribed sites can crawl up to 50 pages (two levels deep) on a daily cadence, flagging broken links and mixed HTTP assets on HTTPS pages, with ignore lists and re-check. Ultra adds optional AI spell-check on visible copy—keep it off if AI subprocessors are out of policy.
Attribute-based event tracking (beta)
Enable events on the embed script and mark elements with data-tinylytics-event using category.action names (optional values for downloads). No GTM required; beacon mode helps navigations. Still beta—expect API/schema changes and incomplete capture under aggressive blockers.
Public stats, kudos, hit counters, API, and webhooks
Share passcode-protected public stats, embed hit counters and kudos buttons, export CSV, call the documented API, and push signed webhooks for visits, events, and monitoring. Built for transparent blogs and light automation rather than enterprise BI warehouses.

Assurance & compliance: Friendly Analytics vs Tinylytics
Assurance & compliance	Friendly Analytics	Tinylytics
Independent security / no-logs audit	Not found Vendor describes anonymization defaults and mentions external pen tests in ISO materials; no public independent no-logs audit report found.	Not found No public third-party security or no-logs audit report found on official docs.
ISO 27001	Vendor claimed Vendor publishes ISO/IEC 27001:2022 certification covering the company/products with a certificate PDF; not independently re-verified against the cert body registry in this draft.	Not found No ISO 27001 claim found on privacy, compliance, or hosting pages.
SOC 2 / SOC 3	Not found No SOC 2/3 claim found on security/about pages reviewed.	Not found No SOC 2/3 report or claim found on public site.
GDPR / EU data protection	Vendor claimed Swiss entity; public materials assert nFADP and GDPR alignment; cookieless defaults and CH processing described in DPA.	Vendor claimed Vendor documents GDPR-oriented design (cookieless, data minimisation, EU primary host, deletion). Not independent certification.
US CLOUD Act exposure (indicative)	Partial Swiss entity, no known US parent; Analytics product hosts are Swiss (Infomaniak/Netstream/Hosttech). Medium/partial because company subprocessors include US SaaS (e.g. Google Workspace, HelpScout, Stripe, Cloudflare). AWS not used for Analytics per vendor list. Indicative only—not legal advice.	Partial UK operator, no known US parent, primary host Hetzner DE; partial exposure via Cloudflare, Sentry, Lemon Squeezy/Paddle, optional IPinfo and opt-in US AI APIs. Not legal advice.
Data processing agreement (B2B)	Vendor claimed Public DPA text for Friendly GmbH; customers asked to contact to sign. Enterprise also references DORA/NDA/SLA packs.	Not found No public DPA/downloadable processor agreement found; ask the vendor before B2B rollout.
EU AI Act	Not applicable Web analytics SaaS; not positioned as an AI system product.	Not applicable Core product is analytics/monitoring; optional AI insights are secondary and opt-in.
ISO 9001	Vendor claimed Vendor publishes ISO 9001 certification materials alongside ISO 27001.	Not listed

Considerations & known limitations: Friendly Analytics vs Tinylytics
Considerations & known limitations	Friendly Analytics	Tinylytics
US company-operation subprocessors	Medium Support, email/calendar, payments, CRM/docs, and help-docs edge use US-headquartered SaaS even though Analytics visitor data hosts are Swiss. Material for DPIAs that demand zero US processors in any vendor process.	Not listed
Cookie features can reintroduce consent needs	Low Default is cookieless, but enabling cookie-based Matomo capabilities may require banners for EU visitors—configuration discipline required.	Not listed
Small Swiss operator dependency	Low Seven-person-scale Open Startup; mitigations include Matomo portability and open financial transparency, but capacity and roadmap still depend on a small firm.	Not listed
Certifications vendor-published	Low ISO 27001/9001 are claimed with PDFs on the vendor site; procurement should verify certificate validity with the issuing body.	Not listed
Do not conflate with Friendly Automate	Medium Automate uses AWS for email sending. Scope assessments to Analytics-only subprocessors unless you also buy Automate.	Not listed
US-group subprocessors on the data path	Not listed	Medium Cloudflare, Sentry, payment processors (incl. Lemon Squeezy/Stripe group), optional IPinfo and opt-in xAI/Gemini mean the stack is not EU-only end-to-end despite Hetzner primary storage.
Solo-founder operational concentration	Not listed	Medium Service is provided by Vincent Ritter Consulting / a solo developer. Support is personal and fast for indies, but bus-factor and formal SLA expectations differ from larger vendors.
No public ISO/SOC/audit or DPA pack	Not listed	Medium Enterprise security questionnaires will hit gaps until the vendor supplies audits and a B2B DPA under NDA or email.
Scale and feature boundaries	Not listed	Low Content crawls are depth/page limited; event tracking is beta; fair-usage applies to extreme hit volumes; no self-host escape hatch.
Optional AI shares aggregated analytics	Not listed	Low AI Insights and related AI spell-check are opt-in and send aggregated (not visitor PII per vendor) data to third-party AI providers—leave disabled under strict AI policies.

Fit

Friendly Analytics

Best fit when

Teams that want Matomo's full feature set without self-hosting ops burden
Swiss and EU organizations prioritizing CH product residency (Infomaniak + CH backups)
Sites aiming for cookieless measurement under default privacy configuration
Marketing teams needing heatmaps, funnels, ecommerce, and ad conversion export without Google Analytics
Enterprises needing DPA/DORA/SLA paperwork, SSO, or dedicated instances

Poor fit when

Buyers who only need lightweight pageview analytics and prefer a free tier (see Plausible-class tools)
Teams that must self-operate every component with no SaaS operator in the path
Orgs that require zero US-headquartered tools anywhere in the vendor's company stack (support/billing SaaS is disclosed)
Use cases outside web/app analytics (Friendly Automate is a different product with different subprocessors)

Consider instead when

When: You want a minimal, open-source, cookieless counter with simpler SaaS UX
Consider: Plausible Analytics
Less Matomo plugin depth; different hosting/operator story (Estonia).
When: You need German enterprise analytics with long public-sector track record
Consider: etracker
Different stack (not Matomo); compare cookieless claims and contracts directly.
When: You prefer a modern EU analytics product with open-source core and lean UI
Consider: Pirsch Analytics
Germany-based; trade Matomo feature breadth for a different product surface.
When: You already run Matomo well and only need software, not a Swiss operator
Consider: Self-hosted Matomo
Maximum control; you own privacy config, updates, and hosting risk.

Tinylytics

Best fit when

Indie blogs, portfolios, and side projects that want simple cookieless stats without Google Analytics
Small sites that also want uptime, SSL expiry, and broken-link checks in the same tool
Operators who prefer founder-answered support and lightweight embeds over enterprise marketing stacks
Teams OK with managed EU primary hosting and willing to review named US-group subprocessors (CDN, payments, optional AI)
Agencies managing a modest number of client sites with public stats or kudos-style engagement widgets

Poor fit when

Orgs that require self-hosted collectors or open-source audit of the full analytics stack
Procurement needing published ISO 27001, SOC 2, independent audits, or a downloadable DPA out of the box
Very high-traffic properties needing contractual capacity/SLA commitments beyond fair-usage conversation
Policies that ban Cloudflare/Sentry/US payment or optional US AI APIs on any data path
Teams that need session replay, heatmaps, or deep advertising attribution (Clarity/GA territory)

Consider instead when

When: You need open-source and optional self-hosting of the analytics stack
Consider: Plausible Analytics
Estonian product with Cloud plus Community Edition self-host; less bundling of uptime/content monitors.
When: You want European cookieless analytics with a simpler analytics-only scope
Consider: Simple Analytics
Strong privacy positioning; compare feature depth and monitoring separately.
When: You need free-at-scale marketing analytics, ads integrations, or attribution depth
Consider: Google Analytics (incumbent) — or stay on a privacy tool if GA is disallowed
Different privacy and sovereignty profile entirely.
When: You need session replay or heatmaps and accept that privacy model
Consider: Microsoft Clarity or specialised replay tools
Tinylytics deliberately avoids fingerprinting-style session products.

Open questions for due diligence

Friendly Analytics

Will the signed DPA and order form pin hosting to Switzerland only, or allow EU/on-prem variants?
Which company subprocessors (HelpScout, Google Workspace, Stripe, etc.) receive which categories of customer personal data in practice?
Can the current ISO 27001 certificate be validated against the certification body's public register (scope, dates, sites)?
For enterprise: what is the RPO/RTO and whether backups remain exclusively in Switzerland?
If both Analytics and Automate are purchased, how are subprocessors and data paths segmented contractually?

Tinylytics

Will Vincent Ritter Consulting sign a GDPR Article 28 DPA and provide a current subprocessor list under contract?
Are backups/DR and email delivery fully covered by the named providers, or are there additional hosts?
Is there any roadmap for independent security review, SOC 2, or ISO 27001?
What contractual terms apply for accounts consistently above the fair-usage hit threshold?
For AI Insights: exact retention, regions, and processor terms at xAI and Google for the paid API plans used?