Friendly Analytics vs Wide Angle Analytics

Compare Friendly Analytics and Wide Angle Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo

Friendly Analytics

Switzerland· Web Analytics

Needs review

Shortlist when you need full Matomo depth (heatmaps, funnels, ecommerce, API) with Swiss product hosting and managed privacy defaults—especially regulated CH/EU orgs leaving Google Analytics. Skip when you only want a minimal pageview counter, a free self-serve tier, or pure DIY Matomo ops—consider Plausible, etracker, or self-hosted Matomo instead.

Matomo-as-a-ServiceCookieless by defaultSwiss product hostingISO 27001 (claimed)DPA availableEU / on-prem option

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Wide Angle Analytics

Germany· Web Analytics

Needs review

Do not shortlist Wide Angle for new multi-year analytics: the vendor is winding the product down by end of August 2026. Existing customers should migrate using the promised data snapshot. For new EU privacy-analytics shortlists prefer Plausible, Pirsch, Simple Analytics, or Piwik PRO; keep Matomo-class stacks when self-host control is mandatory.

Cookieless by defaultGerman GmbH (Berlin)OVHcloud FR/DE hostingSaaS only (no self-host)EOL Aug 2026

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Highlighted rows differ between the two products.

Friendly Analytics vs Wide Angle Analytics: Snapshot
Feature	Friendly Analytics	Wide Angle Analytics
Country of origin	Switzerland	Germany
Category	Web Analytics	Web Analytics
Open source	Yes	No
Self-hosted	Yes	No
Headquarters	Switzerland	Germany
Legal entity	Friendly LLC (Friendly GmbH on DPA), Werkhofstrasse 5, 6052 Hergiswil, Switzerland	Input Objects GmbH, Scharnhorststraße 24, 10115 Berlin, Germany
Governing law	Swiss law (per customer principal agreement / DPA framework)	Not listed
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Analytics product: Infomaniak (CH) primary hosting; Netstream and Hosttech (CH) backups. AWS listed only for Friendly Automate email, not Analytics. Enterprise marketing also offers EU or on-premise hosting. Company ops: US SaaS including Google Workspace, HelpScout, Stripe, Notion, Calendly, Cloudflare (help docs).	Visitor analytics: OVHcloud limited to FR/DE (vendor). Account path: Paddle (payments), Brevo email/automation, Infomaniak; older vendor post notes Brevo/Sendinblue encrypted DR involving AWS/GCP. No known US corporate parent.
Summary	Swiss Matomo-as-a-Service: cookieless-by-default web analytics with heatmaps, funnels, and ecommerce, product data hosted in Switzerland, plus enterprise DPA and on-prem options.	German cookieless-by-default web analytics SaaS (Input Objects GmbH, OVHcloud FR/DE). Product announced for discontinuation end of August 2026—prefer living EU peers for new deployments.
Tags	analytics privacy gdpr matomo open-source switzerland nfadp enterprise self-hosted	analytics privacy gdpr web-analytics cookieless saas germany google-analytics-alternative end-of-life

At a glance: Friendly Analytics vs Wide Angle Analytics
At a glance	Friendly Analytics	Wide Angle Analytics
HQ	Hergiswil, Switzerland	Berlin, Germany (Input Objects GmbH)
Legal entity	Friendly LLC / Friendly GmbH	Not listed
Stack	Matomo (unmodified + premium plugins)	Not listed
Product hosts	Infomaniak; backups Netstream & Hosttech (CH)	Not listed
Commercial model	Hit-based SaaS; enterprise custom; no free trial	Event/site SaaS tiers + 14-day trial (see official pricing)
Open source base	Matomo; portable to other Matomo hosts	Not listed
Product launch	Not listed	November 2021
Hosting (visitor path)	Not listed	OVHcloud France & Germany (vendor-stated)
Open source	Not listed	No
Self-host	Not listed	No
Status	Not listed	Discontinuing end of August 2026

Key capabilities: Friendly Analytics vs Wide Angle Analytics
Key capabilities	Friendly Analytics	Wide Angle Analytics
Matomo-as-a-Service	Yes	Not listed
Cookieless by default	Yes	Yes
Swiss product hosting	Yes	Not listed
ISO 27001 (claimed)	Yes	Not listed
DPA available	Yes	Not listed
EU / on-prem option	Yes	Not listed
German GmbH (Berlin)	Not listed	Yes
OVHcloud FR/DE hosting	Not listed	Yes
SaaS only (no self-host)	Not listed	Yes
EOL Aug 2026	Not listed	Yes

Friendly Analytics

Matomo-as-a-Service with privacy defaults
Runs unmodified Matomo plus selected premium plugins, preconfigured for cookieless tracking, IP truncation, and nFADP/GDPR-oriented defaults so teams avoid operating Matomo themselves while keeping exit paths to another Matomo host.
Heatmaps, funnels, session recording, and ecommerce
Beyond pageviews: heatmaps, privacy-oriented session replays, conversion funnels, form analytics, A/B tests, and ecommerce reporting for UX and revenue analysis without bolting on a separate US product suite.
Swiss product hosting with EU or on-prem options
Visitor analytics hosted with Infomaniak in Switzerland; backups via Netstream and Hosttech (CH). Enterprise can contract Swiss, EU, or on-premise placement—confirm region in the order form rather than assuming SaaS-only CH.
Ads conversion export without third-party pixels
Advertising Conversion Export sends conversions to Google or Bing via API so campaigns can be optimized without placing those vendors' tracking codes on your site—useful when privacy policy bans extra ad tags.
GA import, reporting API, and Matomo portability
Historical Google Analytics data can be imported (manual, effort-billed). Reporting API and live export links feed BI tools; data can move to another Matomo instance, limiting classic SaaS lock-in.
Enterprise contracts, SSO, and dedicated instances
Enterprise tier adds custom DPA/DORA/NDA/SLA paperwork, dedicated account management, SSO, custom domain, dedicated instance, and phone/video support for banks, insurers, and public bodies.

Wide Angle Analytics

Cookieless request-based sessions with daily rotating salt
Default mode hashes site + IP + User-Agent with a non-persisted daily salt (SHA-256). Same-day uniques without cookies or long-lived IDs; past sessions cannot be re-linked after salt rotation. Optional 24h cookie or canvas fingerprinting change the consent analysis.
Optional tracking modes for SPA and consent-gated detail
Enable HTTP(S)-only 24h cookies, client fingerprinting, or service-issued IDs for SPA reliability. Fingerprinting is off by default and may require consent—controllers must re-assess before enabling.
Marketer dashboards, custom events, and multi-site teams
Real-time charts for sources, pages, devices, UTM campaigns, goals, custom actions, and e-commerce revenue attribution. Higher tiers add multi-user sharing, permissions, and many sites without SQL.
CMS one-click installs and lightweight script embed
Plugins/integrations for WordPress, Squarespace, Wix, Ghost, Webflow, and common JS stacks; custom sites add a script tag. Built for marketers rather than BI engineers.
OVHcloud EU regions (FR/DE) for visitor analytics path
Vendor states product hosting is limited to OVHcloud France and Germany with no end-user analytics transfer outside EU/EEA and no sale of visitor data. Account billing/email use separate subprocessors (see Trust).

Assurance & compliance: Friendly Analytics vs Wide Angle Analytics
Assurance & compliance	Friendly Analytics	Wide Angle Analytics
Independent security / no-logs audit	Not found Vendor describes anonymization defaults and mentions external pen tests in ISO materials; no public independent no-logs audit report found.	Not found No public independent pen-test or no-logs audit PDF found on site materials reviewed.
ISO 27001	Vendor claimed Vendor publishes ISO/IEC 27001:2022 certification covering the company/products with a certificate PDF; not independently re-verified against the cert body registry in this draft.	Not found No public ISO 27001 certificate page found.
SOC 2 / SOC 3	Not found No SOC 2/3 claim found on security/about pages reviewed.	Not found No public SOC 2/3 report found.
GDPR / EU data protection	Vendor claimed Swiss entity; public materials assert nFADP and GDPR alignment; cookieless defaults and CH processing described in DPA.	Vendor claimed German controller/processor entity; cookieless-default design; DPO named (DPO CONSULTING). Not legal advice.
US CLOUD Act exposure (indicative)	Partial Swiss entity, no known US parent; Analytics product hosts are Swiss (Infomaniak/Netstream/Hosttech). Medium/partial because company subprocessors include US SaaS (e.g. Google Workspace, HelpScout, Stripe, Cloudflare). AWS not used for Analytics per vendor list. Indicative only—not legal advice.	Partial EU GmbH, no known US parent, OVH FR/DE visitor hosting; offset by Paddle and Brevo-related infrastructure (incl. encrypted AWS/GCP DR per vendor blog). Assessment row—not vendor marketing.
Data processing agreement (B2B)	Vendor claimed Public DPA text for Friendly GmbH; customers asked to contact to sign. Enterprise also references DORA/NDA/SLA packs.	Vendor claimed Vendor blog/compliance materials state a signed DPA is offered; confirm current template with vendor.
EU AI Act	Not applicable Web analytics SaaS; not positioned as an AI system product.	Not applicable Web analytics product, not an AI system under typical AI Act product framing.
ISO 9001	Vendor claimed Vendor publishes ISO 9001 certification materials alongside ISO 27001.	Not listed

Considerations & known limitations: Friendly Analytics vs Wide Angle Analytics
Considerations & known limitations	Friendly Analytics	Wide Angle Analytics
US company-operation subprocessors	Medium Support, email/calendar, payments, CRM/docs, and help-docs edge use US-headquartered SaaS even though Analytics visitor data hosts are Swiss. Material for DPIAs that demand zero US processors in any vendor process.	Not listed
Cookie features can reintroduce consent needs	Low Default is cookieless, but enabling cookie-based Matomo capabilities may require banners for EU visitors—configuration discipline required.	Not listed
Small Swiss operator dependency	Low Seven-person-scale Open Startup; mitigations include Matomo portability and open financial transparency, but capacity and roadmap still depend on a small firm.	Not listed
Certifications vendor-published	Low ISO 27001/9001 are claimed with PDFs on the vendor site; procurement should verify certificate validity with the issuing body.	Not listed
Do not conflate with Friendly Automate	Medium Automate uses AWS for email sending. Scope assessments to Analytics-only subprocessors unless you also buy Automate.	Not listed
Product end-of-life (August 2026)	Not listed	High Vendor announced discontinuation; service runs until end of August 2026 with pro-rata refunds and a vendor-prepared snapshot—not a self-service export. New deployments risk forced migration within weeks.
No self-host continuity path	Not listed	High SaaS-only design means the product cannot be retained on your infrastructure after shutdown.
Account subprocessors beyond OVH	Not listed	Medium Paddle, Brevo, Infomaniak (and historical Brevo DR via US-group clouds) affect customer-account and support data paths even if visitor analytics stay on OVH EU.
Optional fingerprinting/cookies	Not listed	Medium Non-default modes can reintroduce consent obligations; misconfiguration is a controller risk.
No public ISO/SOC/independent audit	Not listed	Medium Assurance rests on design docs, DPA, and vendor claims unless private reports are provided under NDA.

Fit

Friendly Analytics

Best fit when

Teams that want Matomo's full feature set without self-hosting ops burden
Swiss and EU organizations prioritizing CH product residency (Infomaniak + CH backups)
Sites aiming for cookieless measurement under default privacy configuration
Marketing teams needing heatmaps, funnels, ecommerce, and ad conversion export without Google Analytics
Enterprises needing DPA/DORA/SLA paperwork, SSO, or dedicated instances

Poor fit when

Buyers who only need lightweight pageview analytics and prefer a free tier (see Plausible-class tools)
Teams that must self-operate every component with no SaaS operator in the path
Orgs that require zero US-headquartered tools anywhere in the vendor's company stack (support/billing SaaS is disclosed)
Use cases outside web/app analytics (Friendly Automate is a different product with different subprocessors)

Consider instead when

When: You want a minimal, open-source, cookieless counter with simpler SaaS UX
Consider: Plausible Analytics
Less Matomo plugin depth; different hosting/operator story (Estonia).
When: You need German enterprise analytics with long public-sector track record
Consider: etracker
Different stack (not Matomo); compare cookieless claims and contracts directly.
When: You prefer a modern EU analytics product with open-source core and lean UI
Consider: Pirsch Analytics
Germany-based; trade Matomo feature breadth for a different product surface.
When: You already run Matomo well and only need software, not a Swiss operator
Consider: Self-hosted Matomo
Maximum control; you own privacy config, updates, and hosting risk.

Wide Angle Analytics

Best fit when

Existing Wide Angle customers completing migration before the announced August 2026 shutdown
Historical evaluation of cookieless, marketer-oriented EU SaaS analytics design (daily-salted sessions, OVH FR/DE)
Teams that needed multi-site CMS installs and shared reports without running Matomo themselves (while service remained live)
Controllers comparing default cookieless vs optional fingerprint/cookie modes on a single product

Poor fit when

Any new production deployment expected to outlive August 2026
Buyers requiring open-source self-host continuity (use Plausible CE, Matomo, or similar)
Product analytics, session replay, heatmaps, or ad-tech attribution platforms
Orgs that need public ISO 27001 / SOC 2 certificates without requesting private packs
Free forever hosted analytics

Consider instead when

When: You need a living cookieless EU SaaS analytics product
Consider: Plausible Analytics, Pirsch Analytics, or Simple Analytics
All remain active EU-oriented peers in this directory category.
When: You need self-host or deep plugin/on-prem control
Consider: Matomo (self-host or hosted peers) or Piwik PRO
Wide Angle never offered self-host and is shutting down.
When: You accept US ad-stack analytics for free depth
Consider: Google Analytics (GA4)
Different jurisdiction, cookie/consent model, and product surface—not a like-for-like privacy swap.

Open questions for due diligence

Friendly Analytics

Will the signed DPA and order form pin hosting to Switzerland only, or allow EU/on-prem variants?
Which company subprocessors (HelpScout, Google Workspace, Stripe, etc.) receive which categories of customer personal data in practice?
Can the current ISO 27001 certificate be validated against the certification body's public register (scope, dates, sites)?
For enterprise: what is the RPO/RTO and whether backups remain exclusively in Switzerland?
If both Analytics and Automate are purchased, how are subprocessors and data paths segmented contractually?

Wide Angle Analytics

Exact cutover date/time and timezone for service stop after August 2026?
When and in what open format is each tenant's data snapshot delivered?
Current signed subprocessor list and SCCs under the active DPA (vs 2022 blog / iubenda summary)?
Any residual access window or deletion certificate after EOL?
Are private security assessments available under NDA before remaining term ends?