Compare Insights and nilly on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Switzerland· Web Analytics
Needs review
Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.
Highlighted rows differ between the two products.
| Feature | Insights | nilly |
|---|---|---|
| Country of origin | Austria | Switzerland |
| Category | Web Analytics | Web Analytics |
| Open source | Yes | No |
| Self-hosted | No | No |
| Headquarters | Austria | Switzerland |
| Legal entity | Unsourced Digital OG | Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763) |
| Governing law | Not listed | Switzerland (terms) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. | Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN. |
| Summary | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. |
| Tags |
| At a glance | Insights | nilly |
|---|---|---|
| HQ / law | Austria (Unsourced Digital OG; Austrian governing law) | Not listed |
| Product type | Hosted privacy web analytics + custom events | Not listed |
| Client license | MIT (insights-js); backend proprietary | Not listed |
| Self-host | No public self-host option | Not listed |
| Commercial model | Free low-volume tier; paid by monthly event/pageview volume | Traffic-based plans; trial; no permanent free tier |
| Known infra | Google Firebase (Functions, Auth, Hosting) per vendor docs | Not listed |
| HQ | Not listed | Zürich, Switzerland (Lyo GmbH) |
| Legal entity | Not listed | Lyo GmbH (CHE-417.675.763) |
| Product model | Not listed | SaaS web analytics (not self-hosted) |
| Tracking | Not listed | Cookieless; no IP/fingerprint claims |
| Hosting (claimed) | Not listed | Switzerland (multi-site) |
| Live site note | Not listed | kandur.one (nilly branding; nilly.io DNS failed at research) |
| Key capabilities | Insights | nilly |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| Custom events | Yes | Not listed |
| MIT client (insights-js) | Yes | Not listed |
| Austrian entity | Yes | Not listed |
| Hosted SaaS | Yes | Not listed |
| Firebase data path | Yes | Not listed |
| Cookieless tracking | Not listed | Yes |
| Swiss-hosted (claimed) | Not listed | Yes |
| Swiss entity | Not listed | Yes |
| Sub-1 kB script | Not listed | Yes |
| REST API | Not listed | Yes |
| SaaS only | Not listed | Yes |
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.
| Assurance & compliance | Insights | nilly |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. | Not found No public third-party audit report found for tracking claims. |
| ISO 27001 | Not found No public certificate on getinsights.io at research time. | Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately). |
| SOC 2 / SOC 3 | Not found No public SOC report found. | Not found |
| GDPR / EU data protection | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. | Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B. |
| US CLOUD Act exposure (indicative) | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. | Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice. |
| Data processing agreement (B2B) | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. | Not found No public DPA download found; request from vendor. |
| EU AI Act | Not applicable Web analytics product, not an AI system product page. | Not applicable Web analytics product; not marketed as an AI system. |
| Swiss Made Software / Swiss Web labels | Not listed | Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit. |
| Considerations & known limitations | Insights | nilly |
|---|---|---|
| Google Firebase on critical path | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. | Not listed |
| No public independent audit or certs | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. | Not listed |
| Client open source only; no self-host | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. | Not listed |
| Small team / continuity | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. | Not listed |
| Bounce/unique metrics need SPA routing | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. | Not listed |
| Brand/domain transition (nilly.io vs kandur.one) | Not listed | Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover. |
| US SaaS on customer account path | Not listed | Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end. |
| Thin public assurance pack | Not listed | Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires. |
| No self-host or open-source edition | Not listed | Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host. |
| Small independent operator | Not listed | Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration. |
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.
When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.