Compare Insights and SEAL Metrics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Google Analytics
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Spain· Web Analytics
Needs review
Shortlist when European eCommerce or hospitality teams need cookieless full-traffic capture and last-click ROAS they can align with finance—without GA4 Consent Mode as the measurement backbone. Skip when you need self-host or open source, session replay and product analytics depth, or a certified ISO/SOC package today—consider Plausible, Simple Analytics, Pirsch, or Matomo-based hosts instead.
Highlighted rows differ between the two products.
| Feature | Insights | SEAL Metrics |
|---|---|---|
| Country of origin | Austria | Spain |
| Category | Web Analytics | Web Analytics |
| Open source | Yes | No |
| Self-hosted | No | No |
| Headquarters | Austria | Spain |
| Legal entity | Unsourced Digital OG | SealMetrics (Spain; exact registered company name not found on public imprint) |
| Governing law | Not listed | Spain (Terms of Service; courts of Barcelona) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. | Customer analytics app, DB, and backups: Dublin, Ireland (EU data center, provider not named publicly). Subprocessor: Cloudflare for CDN/DDoS on encrypted transit at EU edge locations; vendor states no analytics data at rest on Cloudflare and no US cloud storage of customer analytics. |
| Summary | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | Spanish cookieless web analytics for European eCommerce: first-party capture, Dublin EU storage, last-click revenue and ROAS without consent-dependent tags. |
| Tags |
| At a glance | Insights | SEAL Metrics |
|---|---|---|
| HQ / law | Austria (Unsourced Digital OG; Austrian governing law) | Not listed |
| Product type | Hosted privacy web analytics + custom events | Not listed |
| Client license | MIT (insights-js); backend proprietary | Not listed |
| Self-host | No public self-host option | No |
| Commercial model | Free low-volume tier; paid by monthly event/pageview volume | Not listed |
| Known infra | Google Firebase (Functions, Auth, Hosting) per vendor docs | Not listed |
| HQ | Not listed | Spain (Spanish law; Barcelona courts per Terms) |
| Founded | Not listed | 2020 (vendor how-it-works page) |
| Hosting | Not listed | Dublin, Ireland — EU data center; Cloudflare edge transit |
| Model | Not listed | SaaS; event-volume plans; free agentic tier + trial |
| Open source | Not listed | No |
| Key capabilities | Insights | SEAL Metrics |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| Custom events | Yes | Not listed |
| MIT client (insights-js) | Yes | Not listed |
| Austrian entity | Yes | Not listed |
| Hosted SaaS | Yes | Not listed |
| Firebase data path | Yes | Not listed |
| Cookieless first-party pixel | Not listed | Yes |
| EU-hosted (Dublin) | Not listed | Yes |
| Revenue / ROAS focus | Not listed | Yes |
| Real-time dashboards | Not listed | Yes |
| DPA included | Not listed | Yes |
| SaaS only | Not listed | Yes |
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
846-byte first-party cookieless pixel
Install a tiny first-party script on your domain that logs pageviews without cookies, localStorage, or fingerprinting. Designed so ad blockers that target third-party analytics domains hit less often. Benefit: fuller traffic capture for teams stuck with consent-gated tags; trade-off: aggregate and channel metrics rather than person-level journey stitching.
Last-click revenue and ROAS attribution
Attributes conversions and revenue to channels, campaigns, and landing pages with last-click models the vendor positions as CRM-alignable. Built for eCommerce and hospitality media decisions—not generic pageview vanity charts. Limits: not a full multi-touch marketing mix model out of the box; validate against your CRM as the case studies do.
Real-time promo and campaign dashboards
Live views of revenue, channels, campaigns, and products during Promo Days so media teams can reallocate spend the same day. Suited to peak-load retail calendars. Constraint: value depends on tagging microconversions and keeping UTM hygiene; not a substitute for warehouse-grade BI alone.
LENS private AI on full capture
Optional LENS layer answers growth, risk, and wasted-spend questions in plain language against SealMetrics data (vendor states exclusive private AI on Enterprise tiers). Useful when analysts are scarce. Caveat: AI outputs are assistive—confirm high-stakes budget cuts against raw reports and offline finance data.
MCP and AI-assisted provisioning
Hosted MCP endpoint and docs let teams spin up accounts, pixels, and reports from AI coding assistants instead of a pure UI-only onboarding path. Speeds evaluation for engineering-heavy stacks. Still SaaS-only—there is no self-hosted SEAL Metrics server to run in your VPC.
EU Dublin storage with exports
Vendor documents processing and backups in Dublin, Ireland, with TLS 1.3, AES-256 at rest, and roughly 24-month analytics retention. API and BigQuery-style exports support dual-running with GA4. Hosting operator is described generically as an EU data center; Cloudflare sits on the transit path only.
| Assurance & compliance | Insights | SEAL Metrics |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. | Not found Vendor mentions regular security audits and independent legal audits; no public third-party audit PDF found on site/docs. |
| ISO 27001 | Not found No public certificate on getinsights.io at research time. | Not found Data location docs list ISO 27001 as planned, not certified. |
| SOC 2 / SOC 3 | Not found No public SOC report found. | Partial Vendor docs list SOC 2 Type II as in progress — not a completed public report. |
| GDPR / EU data protection | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. | Vendor claimed Spanish entity; cookieless architecture; EEA processing claims; DPA published. Legal conclusion remains for counsel. |
| US CLOUD Act exposure (indicative) | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. | Partial EU entity / no known US parent; analytics at rest in Dublin. Cloudflare (US group) processes TLS transit at EU edge. Not legal advice. |
| Data processing agreement (B2B) | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. | Vendor claimed Public DPA page; vendor states standard DPA with every plan, custom on Enterprise. |
| EU AI Act | Not applicable Web analytics product, not an AI system product page. | Not applicable Core product is measurement analytics; optional LENS private AI is a feature—confirm classification if heavily relied on for automated decisions. |
| Considerations & known limitations | Insights | SEAL Metrics |
|---|---|---|
| Google Firebase on critical path | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. | Not listed |
| No public independent audit or certs | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. | Not listed |
| Client open source only; no self-host | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. | Not listed |
| Small team / continuity | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. | Not listed |
| Bounce/unique metrics need SPA routing | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. | Not listed |
| US-group edge subprocessor (Cloudflare) | Not listed | Medium Even with Dublin storage, Cloudflare sits on encrypted traffic. Procurement that bans any US-group vendor in the path will need a written exception or alternative edge posture. |
| ISO/SOC not fully certified yet | Not listed | Medium SOC 2 in progress and ISO planned per vendor docs. Enterprise security questionnaires may block until reports are available under NDA. |
| Consentless claim is architectural, not a warranty | Not listed | Medium Vendor argues no personal data / no cookies so analytics need no banner. Other scripts on the same site and national guidance still matter—get DPO sign-off. |
| SaaS-only, proprietary pipeline | Not listed | Low No self-host path. Mitigate with API/BigQuery export and dual-running with GA4 during evaluation. |
| Hosting operator not named | Not listed | Low Docs say EU data center in Dublin without naming the cloud or colo operator. Ask for the concrete provider in the TPSR pack. |
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.
When: You need open-source or self-hosted cookieless analytics
Consider: Plausible Analytics (self-host Community Edition) or Matomo
SEAL Metrics is SaaS-only with no public source license.
When: You want simple privacy-first page analytics without eCommerce ROAS tooling
Consider: Simple Analytics or Pirsch Analytics
Lighter EU privacy analytics peers; less paid-media attribution depth.
When: You need managed Matomo with Swiss hosting or enterprise on-prem options
Consider: Friendly Analytics
Matomo ecosystem plugins and heatmaps vs SealMetrics proprietary ROAS focus.
When: You need Google Ads-native reporting and free-tier product analytics breadth
Consider: Google Analytics 4
Different sovereignty and consent trade-offs; often kept alongside SealMetrics.