Compare Insights and TelemetryDeck on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Firebase Analytics, Matomo
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Germany· Web Analytics
Needs review
Shortlist TelemetryDeck for multi-platform app analytics when on-device double-hash anonymization, cookieless signals, open SDKs, and a German-operated SaaS matter more than self-host or profile-heavy product suites. Skip when you need website-only simplicity (Plausible/Pirsch), full self-host control (Matomo/Plausible CE), or Mixpanel/Firebase-class identity and ecosystem depth—and have legal review the vendor’s “not personal data / not Art. 28 processor” DPA model plus AWS/Azure subprocessors.
Highlighted rows differ between the two products.
| Feature | Insights | TelemetryDeck |
|---|---|---|
| Country of origin | Austria | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | Yes | No |
| Self-hosted | No | No |
| Headquarters | Austria | Germany |
| Legal entity | Unsourced Digital OG | TelemetryDeck GmbH, Von-der-Tann-Str. 54, 86159 Augsburg (HRB 37541) |
| Governing law | Not listed | Germany (terms reference German law / Bayern courts; consumer protections may vary) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. | Product analytics: Microsoft Azure Amsterdam (NL), AWS Frankfurt (DE), Hetzner Falkenstein and Nürnberg (DE) per Privacy FAQ. Website privacy policy lists Microsoft Ireland Operations Ltd, Amazon Web Services Inc (US entity), and Hetzner Online GmbH as hosters with claimed Art. 28 contracts for site hosting. Account-side: HubSpot Inc (US CRM), Brevo/Sendinblue GmbH (DE email), Stripe payments per terms. |
| Summary | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | German privacy-first app analytics SaaS: lightweight multi-platform SDKs, on-device double-hash anonymization, cookieless signals, and managed dashboards for mobile, desktop, and web products. |
| Tags |
| At a glance | Insights | TelemetryDeck |
|---|---|---|
| HQ / law | Austria (Unsourced Digital OG; Austrian governing law) | Not listed |
| Product type | Hosted privacy web analytics + custom events | Managed app/web analytics SaaS |
| Client license | MIT (insights-js); backend proprietary | Not listed |
| Self-host | No public self-host option | No (open-source client SDKs only) |
| Commercial model | Free low-volume tier; paid by monthly event/pageview volume | Free tier + monthly event volume; plan-based query retention |
| Known infra | Google Firebase (Functions, Auth, Hosting) per vendor docs | Not listed |
| HQ | Not listed | Augsburg, Germany (TelemetryDeck GmbH) |
| Legal entity | Not listed | TelemetryDeck GmbH · HRB 37541 · VAT DE353418916 |
| Hosting (vendor) | Not listed | Azure Amsterdam; AWS Frankfurt; Hetzner Falkenstein/Nürnberg |
| DPA | Not listed | Public DPA/AVV asserting anonymized non-processor model; TOMs on request |
| Key capabilities | Insights | TelemetryDeck |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| Custom events | Yes | Not listed |
| MIT client (insights-js) | Yes | Not listed |
| Austrian entity | Yes | Not listed |
| Hosted SaaS | Yes | Not listed |
| Firebase data path | Yes | Not listed |
| Multi-platform app SDKs | Not listed | Yes |
| On-device anonymization | Not listed | Yes |
| Cookieless signals | Not listed | Yes |
| EU-operated (DE GmbH) | Not listed | Yes |
| Open-source client SDKs | Not listed | Yes |
| Managed SaaS (no self-host) | Not listed | Yes |
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
Multi-platform SDKs and HTTP signal ingest
Official clients for Swift (Apple platforms including visionOS), Kotlin/Android, JavaScript, Flutter, React/React Native, Vue, and a one-line web snippet, with community Unity, Rust WASM, and Vapor clients. Any runtime can POST to the documented ingest API. Suits cross-platform product teams; not a drop-in replacement for a full marketing tag manager suite.
On-device salt-and-hash user anonymization
Client SDKs salt and hash user identifiers on device; the server applies a second salt and hash so neither side can reverse the original ID. App analytics docs state IPs are never stored for signals; timestamps are rounded to the hour. Limit: publishers must not put personal data in custom metadata, or the anonymization model breaks for that payload.
Cookieless app and web tracking model
No analytics cookies for product signals: apps keep a local anonymized identifier; web derives a hashed identifier from date, site, and partial IP context without storing full IPs. Aimed at leaner consent UX and simpler App Store privacy labels versus cookie-based trackers—still confirm legal posture for your jurisdiction and configuration.
Product dashboards, funnels, TQL, and notebooks
Pre-built overview and AARRR-style customer journeys (acquisition, activation, retention, revenue), technical metrics (devices, versions, errors), visual funnel builder, Explore for raw signal types, TelemetryDeck Query Language for advanced insights, and Notebooks mixing live charts with markdown. Test mode separates IDE/dev traffic from production.
Volume-based SaaS with free tier and plan retention
Commercial model is monthly event/signal volume with a free tier and paid plans that differ on included volume and how long data stays query-ready (cold storage may hold older data). Free accounts can stop ingesting when the budget is exhausted; paid plans warn and may auto-upgrade after sustained overage. Check current limits on the vendor dashboard—no self-host option.
| Assurance & compliance | Insights | TelemetryDeck |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. | Not found Vendor claims no IP storage and open SDK code for inspection; no public third-party no-logs or security audit report found in this pass. |
| ISO 27001 | Not found No public certificate on getinsights.io at research time. | Not found No public ISO 27001 certificate page located. |
| SOC 2 / SOC 3 | Not found No public SOC report found. | Not found No public SOC 2/3 report located. |
| GDPR / EU data protection | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. | Vendor claimed EU (German) controller entity; privacy policy and Privacy FAQ document anonymization, non-storage of IPs for signals, and EU hosting regions. Vendor asserts analytics signals are not personal data—validate with counsel for your config. |
| US CLOUD Act exposure (indicative) | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. | Partial German GmbH, no known US parent, EU regions named—but public hosters include AWS and Microsoft (US groups) and HubSpot (US) for CRM. Indicative medium exposure. Not legal advice. |
| Data processing agreement (B2B) | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. | Partial Public DPA at telemetrydeck.com/dpa (German AVV prevails). Document asserts TelemetryDeck is not Art. 28 processor/joint controller because signals are anonymized; TOMs on request. Not a classic processor AVV—legal review required. |
| EU AI Act | Not applicable Web analytics product, not an AI system product page. | Not applicable Product analytics / telemetry; not marketed as an AI system core offering. |
| Considerations & known limitations | Insights | TelemetryDeck |
|---|---|---|
| Google Firebase on critical path | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. | Not listed |
| No public independent audit or certs | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. | Not listed |
| Client open source only; no self-host | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. | Not listed |
| Small team / continuity | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. | Not listed |
| Bounce/unique metrics need SPA routing | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. | Not listed |
| US-group cloud and CRM subprocessors | Not listed | Medium Even with EU regions, AWS and Microsoft Azure are US-group providers; HubSpot processes customer CRM data in a US SaaS path. Buyers with strict no-US-cloud policies need written architecture confirmation or another vendor. |
| Anonymization / non-processor legal model | Not listed | Medium Public DPA states TelemetryDeck is neither processor nor joint controller for service data. Strong if true for your configuration; risky if custom metadata reintroduces personal data or if counsel disagrees with the anonymization analysis. |
| No public ISO/SOC or independent audit | Not listed | Medium No ISO 27001, SOC 2, or independent no-logs audit found publicly. Enterprise security questionnaires may need NDA materials or alternate assurance. |
| Free-tier ingest hard-stop | Not listed | Low Free plans discard events after the included monthly budget; overage data is not recoverable. Production apps on free tier need monitoring or a paid plan. |
| No self-hosted product | Not listed | Low Only client SDKs are open source. Organizations that must keep analytics databases on-prem cannot use TelemetryDeck as a full stack. |
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.
When: You only need privacy-friendly website analytics with a simple script
Consider: Plausible Analytics or Pirsch Analytics
Stronger web-first UX; weaker native multi-platform SDK story than TelemetryDeck
When: You must self-host analytics and own the database
Consider: Matomo (self-host) or Plausible Community Edition
TelemetryDeck is managed SaaS only
When: You need Firebase/Google ecosystem depth or free crash+remote-config adjacency
Consider: Firebase Analytics (accept Google jurisdiction and tracking model)
Different privacy and lock-in trade-offs
When: You need enterprise product analytics with rich identity and experimentation packaging
Consider: Mixpanel or Amplitude
Heavier privacy/cookie surface; more suite features