Compare Insights and Trackboxx on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Germany· Web Analytics
Needs review
Shortlist Trackboxx when you want German-operated, cookie-free hosted analytics with ecommerce and agency-friendly public dashboards. Skip when you need self-host/open-source control or GA-class product analytics—consider Plausible (self-host option) or Matomo instead.
Highlighted rows differ between the two products.
| Feature | Insights | Trackboxx |
|---|---|---|
| Country of origin | Austria | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | Yes | No |
| Self-hosted | No | No |
| Headquarters | Austria | Germany |
| Legal entity | Unsourced Digital OG | Trackboxx / Christian Pust (sole trader imprint; Halberstadt seat, Grönwohld branch) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. | Visitor analytics: TK Enterprises Ltd infrastructure in First Colo Frankfurt. CDN: BunnyWay d.o.o. (Slovenia). Payments: Paddle.com Market Ltd (UK). Email/newsletters: Amazon SES (AWS; EU regions primary, possible US). Chat on marketing site: Userlike UG (Germany). |
| Summary | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | German cookie-free web analytics SaaS: day-rotating hash tracking, ecommerce and UTM dashboards, hosted analytics in Frankfurt with a published B2B DPA. |
| Tags |
| At a glance | Insights | Trackboxx |
|---|---|---|
| HQ / law | Austria (Unsourced Digital OG; Austrian governing law) | Not listed |
| Product type | Hosted privacy web analytics + custom events | Managed web analytics SaaS |
| Client license | MIT (insights-js); backend proprietary | Not listed |
| Self-host | No public self-host option | No |
| Commercial model | Free low-volume tier; paid by monthly event/pageview volume | Pageview packages; free tier + trial; Paddle checkout |
| Known infra | Google Firebase (Functions, Auth, Hosting) per vendor docs | Not listed |
| HQ | Not listed | Halberstadt / Grönwohld, Germany |
| Legal entity | Not listed | Trackboxx / Christian Pust (imprint) |
| Open source | Not listed | No |
| Analytics hosting | Not listed | First Colo, Frankfurt (via TK Enterprises Ltd) |
| Key capabilities | Insights | Trackboxx |
|---|---|---|
| Cookie-free tracking | Yes | Yes |
| Custom events | Yes | Not listed |
| MIT client (insights-js) | Yes | Not listed |
| Austrian entity | Yes | Not listed |
| Hosted SaaS | Yes | Not listed |
| Firebase data path | Yes | Not listed |
| Germany-operated | Not listed | Yes |
| Frankfurt analytics hosting | Not listed | Yes |
| E-commerce analytics | Not listed | Yes |
| B2B DPA available | Not listed | Yes |
| Managed SaaS | Not listed | Yes |
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
Cookie-free day-hash session tracking
No analytics cookies. Same-day visitor correlation uses hashes of IP, user agent, site ID, and a daily rotating signature (page hashes also include host/path). Hashes expire within 24 hours so multi-day visitor histories and IP recovery are not available by design.
Traffic, channel, and live visitor dashboards
Dashboards cover visits, pageviews, bounce rate, dwell time, devices/browsers, geo down to city, channel mix including AI traffic, outbound link clicks, live visitors on a short refresh interval, and period-over-period comparisons without a heavy analyst UI.
E-commerce funnels and revenue breakdowns
Shop metrics include products sold, cart abandonment, add-to-cart style signals, checkout funnel visibility, and revenue by channel and location—aimed at operators who need store KPIs without a full GA4 ecommerce implementation.
UTM, goals, GSC keywords, and public reports
Campaign UTMs, conversion goals (including auto goals), optional Google Search Console keyword views, shareable public dashboards (URL or iframe), and PDF reports support marketers and agencies who need client-facing summaries.
CMS and shop plugins plus GA import
Documented integrations include WordPress, Shopware, Shopify, JTL, and ePages. Help center also covers script install, excluding own IP/paths, ads tracking patterns, and importing historical Google Analytics data when migrating.
| Assurance & compliance | Insights | Trackboxx |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. | Not found No public third-party audit PDF or cert registry entry found on primary pages. |
| ISO 27001 | Not found No public certificate on getinsights.io at research time. | Not found No ISO 27001 claim found on imprint, help center, or DPA materials reviewed. |
| SOC 2 / SOC 3 | Not found No public SOC report found. | Not found No SOC 2/3 report referenced on public trust materials reviewed. |
| GDPR / EU data protection | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. | Vendor claimed German controller imprint; cookie-free hash model; public DPA; processing described as EU/EEA. Vendor asserts DSGVO fitness—confirm with counsel for your site stack. |
| US CLOUD Act exposure (indicative) | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. | Partial EU sole-trader operator, no known US parent; analytics hosting claimed in Frankfurt. Partial/medium because privacy policy names Amazon SES (AWS) for email with possible US transfers; payments via UK Paddle. Not legal advice. |
| Data processing agreement (B2B) | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. | Vendor claimed Free AV/DPA offered at order and as PDF; annex lists hosting, Paddle, BunnyWay. |
| EU AI Act | Not applicable Web analytics product, not an AI system product page. | Not applicable Web analytics SaaS; not an AI system product for AI Act high-risk classification purposes. |
| Considerations & known limitations | Insights | Trackboxx |
|---|---|---|
| Google Firebase on critical path | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. | Not listed |
| No public independent audit or certs | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. | Medium Procurement teams that require cert packs will need questionnaires, DPA annex review, and possibly NDA materials beyond the public site. |
| Client open source only; no self-host | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. | Not listed |
| Small team / continuity | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. | Not listed |
| Bounce/unique metrics need SPA routing | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. | Not listed |
| Consent banner claim is vendor legal opinion | Not listed | Medium Trackboxx argues legitimate interest and no opt-in for its cookie-free tracker alone, while noting some DPOs disagree. Other tags on the site can still force banners. Treat as diligence input, not a legal certificate. |
| Amazon SES on email path | Not listed | Medium Privacy policy discloses AWS SES for system/newsletter email with possible US transfers. Distinct from Frankfurt analytics storage, but raises residual US-group process exposure for account communications. |
| No self-host edition | Not listed | Low Managed SaaS only. Policies that mandate customer-operated infrastructure need a different product. |
| Same-day hash limits multi-day user journeys | Not listed | Low By design you cannot rebuild long-lived individual visitor histories across days. Teams needing identity-resolution analytics will find this a hard product limit. |
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.
When: You need cookieless EU analytics with an official self-host path
Consider: Plausible Analytics (Cloud or Community Edition)
Trade Trackboxx ecommerce/plugin depth for open-source deployability.
When: You want maximal privacy minimalism and a very small surface area
Consider: Simple Analytics
Simpler feature set; less ecommerce and shop-plugin emphasis than Trackboxx.
When: You need deep self-hosted analytics or on-prem control
Consider: Matomo or Piwik PRO-class platforms
Heavier ops and UI; stronger fit for full data residency under your infrastructure.
When: You depend on Google Ads identity graphs, Audiences, and free unlimited scale
Consider: Google Analytics
Keep GA only with full consent/transfer diligence; not a privacy substitute for Trackboxx.