Compare Insights and Wide Angle Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Austria· Web Analytics
Needs review
Shortlist when you need cookie-free hosted analytics with first-class custom events for SPAs from an Austrian operator. Skip when you need self-host, public ISO/SOC packs, or infrastructure without Google Firebase—consider Plausible Analytics, Simple Analytics, or Pirsch Analytics instead (or self-hosted Matomo).
Germany· Web Analytics
Needs review
Do not shortlist Wide Angle for new multi-year analytics: the vendor is winding the product down by end of August 2026. Existing customers should migrate using the promised data snapshot. For new EU privacy-analytics shortlists prefer Plausible, Pirsch, Simple Analytics, or Piwik PRO; keep Matomo-class stacks when self-host control is mandatory.
Highlighted rows differ between the two products.
| Feature | Insights | Wide Angle Analytics |
|---|---|---|
| Country of origin | Austria | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | Yes | No |
| Self-hosted | No | No |
| Headquarters | Austria | Germany |
| Legal entity | Unsourced Digital OG | Input Objects GmbH, Scharnhorststraße 24, 10115 Berlin, Germany |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Operator: Unsourced Digital OG (Austria). Vendor-documented infrastructure includes Google Firebase—Cloud Functions, Firebase Authentication (customer accounts), and Firebase Hosting—with temporary IP handling described for those Google services. Visitor analytics designed without cookies and without IP storage in DB/logs; still a US-group cloud path for processing/hosting/auth. | Visitor analytics: OVHcloud limited to FR/DE (vendor). Account path: Paddle (payments), Brevo email/automation, Infomaniak; older vendor post notes Brevo/Sendinblue encrypted DR involving AWS/GCP. No known US corporate parent. |
| Summary | Austrian privacy-first hosted web analytics: page views and custom events without cookies or stored visitor IPs, with an MIT open-source JS client (backend uses Google Firebase). | German cookieless-by-default web analytics SaaS (Input Objects GmbH, OVHcloud FR/DE). Product announced for discontinuation end of August 2026—prefer living EU peers for new deployments. |
| Tags |
| At a glance | Insights | Wide Angle Analytics |
|---|---|---|
| HQ / law | Austria (Unsourced Digital OG; Austrian governing law) | Not listed |
| Product type | Hosted privacy web analytics + custom events | Not listed |
| Client license | MIT (insights-js); backend proprietary | Not listed |
| Self-host | No public self-host option | No |
| Commercial model | Free low-volume tier; paid by monthly event/pageview volume | Event/site SaaS tiers + 14-day trial (see official pricing) |
| Known infra | Google Firebase (Functions, Auth, Hosting) per vendor docs | Not listed |
| HQ | Not listed | Berlin, Germany (Input Objects GmbH) |
| Product launch | Not listed | November 2021 |
| Hosting (visitor path) | Not listed | OVHcloud France & Germany (vendor-stated) |
| Open source | Not listed | No |
| Status | Not listed | Discontinuing end of August 2026 |
| Key capabilities | Insights | Wide Angle Analytics |
|---|---|---|
| Cookie-free tracking | Yes | Not listed |
| Custom events | Yes | Not listed |
| MIT client (insights-js) | Yes | Not listed |
| Austrian entity | Yes | Not listed |
| Hosted SaaS | Yes | Not listed |
| Firebase data path | Yes | Not listed |
| Cookieless by default | Not listed | Yes |
| German GmbH (Berlin) | Not listed | Yes |
| OVHcloud FR/DE hosting | Not listed | Yes |
| SaaS only (no self-host) | Not listed | Yes |
| EOL Aug 2026 | Not listed | Yes |
Cookie-free page views and user flows
Tracks bounce rate, referrers, visits, and user-flow style page statistics without setting analytics cookies, so sites can avoid cookie banners driven solely by analytics. Script init plus trackPages() is the usual path for SPAs.
Custom and cancelable event tracking
insights-js supports named events with string parameters, unique-per-session flags, parameter-only updates, and remove/cancel for long-lived events (e.g. subscribe then unsubscribe). Built for product and funnel metrics, not pageviews only.
MIT open-source TypeScript client
The browser/npm client (insights-js) is MIT-licensed on GitHub with TypeScript types and helpers for locale, screen type, path, referrer, and duration buckets. Supports React, Angular, Vue, UMD script, and multi-project App instances. Backend remains proprietary SaaS.
Visitor anonymization pipeline (vendor-described)
Vendor docs: IPs hashed only in RAM for fraud checks (not stored in DB or logs); user agents reduced to browser/OS; optional screen sizes rounded to 50px; Do Not Track honoured. Confirm fit with your DPO—anonymous design is not a legal certification.
Developer-oriented integration
One-minute script install or npm package; docs cover multi-project tracking, ignoreErrors/disabled flags for production environments, and hash/search options on page paths. Lightweight client positioned against heavier GA-style tags.
Cookieless request-based sessions with daily rotating salt
Default mode hashes site + IP + User-Agent with a non-persisted daily salt (SHA-256). Same-day uniques without cookies or long-lived IDs; past sessions cannot be re-linked after salt rotation. Optional 24h cookie or canvas fingerprinting change the consent analysis.
Optional tracking modes for SPA and consent-gated detail
Enable HTTP(S)-only 24h cookies, client fingerprinting, or service-issued IDs for SPA reliability. Fingerprinting is off by default and may require consent—controllers must re-assess before enabling.
Marketer dashboards, custom events, and multi-site teams
Real-time charts for sources, pages, devices, UTM campaigns, goals, custom actions, and e-commerce revenue attribution. Higher tiers add multi-user sharing, permissions, and many sites without SQL.
CMS one-click installs and lightweight script embed
Plugins/integrations for WordPress, Squarespace, Wix, Ghost, Webflow, and common JS stacks; custom sites add a script tag. Built for marketers rather than BI engineers.
OVHcloud EU regions (FR/DE) for visitor analytics path
Vendor states product hosting is limited to OVHcloud France and Germany with no end-user analytics transfer outside EU/EEA and no sale of visitor data. Account billing/email use separate subprocessors (see Trust).
| Assurance & compliance | Insights | Wide Angle Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found Vendor describes no IP storage in DB/logs and RAM-only hashing; no public third-party audit PDF found. | Not found No public independent pen-test or no-logs audit PDF found on site materials reviewed. |
| ISO 27001 | Not found No public certificate on getinsights.io at research time. | Not found No public ISO 27001 certificate page found. |
| SOC 2 / SOC 3 | Not found No public SOC report found. | Not found No public SOC 2/3 report found. |
| GDPR / EU data protection | Vendor claimed Austrian entity; privacy policy and data-collection docs; cookie-free/no-stored-IP design for visitors. Firebase/Google processing still requires transfer/DPA diligence. | Vendor claimed German controller/processor entity; cookieless-default design; DPO named (DPO CONSULTING). Not legal advice. |
| US CLOUD Act exposure (indicative) | Partial EU entity / no known US parent, but Google Firebase (US-group) used for Cloud Functions, Auth, and Hosting per vendor data page. Indicative medium exposure. Not legal advice. | Partial EU GmbH, no known US parent, OVH FR/DE visitor hosting; offset by Paddle and Brevo-related infrastructure (incl. encrypted AWS/GCP DR per vendor blog). Assessment row—not vendor marketing. |
| Data processing agreement (B2B) | Not found No standalone public DPA page found; request from contact@getinsights.io for B2B use. | Vendor claimed Vendor blog/compliance materials state a signed DPA is offered; confirm current template with vendor. |
| EU AI Act | Not applicable Web analytics product, not an AI system product page. | Not applicable Web analytics product, not an AI system under typical AI Act product framing. |
| Considerations & known limitations | Insights | Wide Angle Analytics |
|---|---|---|
| Google Firebase on critical path | High Vendor documents Firebase Cloud Functions, Auth, and Hosting. Anonymous visitor design does not remove US-group cloud dependency for hosting/auth/processing—material for sovereignty-sensitive buyers. | Not listed |
| No public independent audit or certs | Medium No ISO 27001, SOC 2, or third-party no-logs audit found on the public site. Rely on vendor claims plus your own review of the open client. | Medium Assurance rests on design docs, DPA, and vendor claims unless private reports are provided under NDA. |
| Client open source only; no self-host | Medium insights-js is MIT; dashboard/backend are closed SaaS. You cannot run the full product on your infrastructure. | Not listed |
| Small team / continuity | Medium Product presented as built by two freelance developers under Unsourced Digital OG. Assess vendor longevity and support SLAs for business-critical analytics. | Not listed |
| Bounce/unique metrics need SPA routing | Low Client docs: trackPages bounce and unique views expect a client-side router and do not use cookies/localStorage; multi-page full reloads can skew metrics. | Not listed |
| Product end-of-life (August 2026) | Not listed | High Vendor announced discontinuation; service runs until end of August 2026 with pro-rata refunds and a vendor-prepared snapshot—not a self-service export. New deployments risk forced migration within weeks. |
| No self-host continuity path | Not listed | High SaaS-only design means the product cannot be retained on your infrastructure after shutdown. |
| Account subprocessors beyond OVH | Not listed | Medium Paddle, Brevo, Infomaniak (and historical Brevo DR via US-group clouds) affect customer-account and support data paths even if visitor analytics stay on OVH EU. |
| Optional fingerprinting/cookies | Not listed | Medium Non-default modes can reintroduce consent obligations; misconfiguration is a controller risk. |
When: You want simple hosted EU privacy page analytics with a strong Plausible-style product footprint
Consider: Plausible Analytics
Compare event depth: Insights markets custom events as a core differentiator vs simpler page-focused tools.
When: You want cookie-free analytics with an explicit privacy brand and different commercial packaging
Consider: Simple Analytics
Verify each vendor's hosting and subprocessor pages side by side.
When: You prefer a German peer privacy analytics product
Consider: Pirsch Analytics
Compare event features, regions, and legal docs for your DPA process.
When: You need full control of the stack or on-prem processing
Consider: Self-hosted Matomo (or similar open analytics)
Higher ops cost; no dependency on Insights SaaS or Firebase.
When: You need a living cookieless EU SaaS analytics product
Consider: Plausible Analytics, Pirsch Analytics, or Simple Analytics
All remain active EU-oriented peers in this directory category.
When: You need self-host or deep plugin/on-prem control
Consider: Matomo (self-host or hosted peers) or Piwik PRO
Wide Angle never offered self-host and is shutting down.
When: You accept US ad-stack analytics for free depth
Consider: Google Analytics (GA4)
Different jurisdiction, cookie/consent model, and product surface—not a like-for-like privacy swap.