JENTIS vs SEAL Metrics

Compare JENTIS and SEAL Metrics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Adobe Analytics, Google Analytics

Logo: JENTIS

JENTIS

Austria· Web Analytics

Needs review

Shortlist when you need managed server-side / first-party capture with EU-entity hosting and multi-destination activation (ads + analytics). Skip when you only want lightweight privacy analytics or free self-hosted tagging—consider Piwik PRO or etracker for EU analytics-first stacks, or Google sGTM if you will operate a Google-centric pipeline yourself.

EU-operated (Austria)Server-side tag managerEU/EEA hosting (claimed)ISO 27001 (claimed)Managed SaaSNot open source
Logo: SEAL Metrics

SEAL Metrics

Spain· Web Analytics

Needs review

Shortlist when European eCommerce or hospitality teams need cookieless full-traffic capture and last-click ROAS they can align with finance—without GA4 Consent Mode as the measurement backbone. Skip when you need self-host or open source, session replay and product analytics depth, or a certified ISO/SOC package today—consider Plausible, Simple Analytics, Pirsch, or Matomo-based hosts instead.

Cookieless first-party pixelEU-hosted (Dublin)Revenue / ROAS focusReal-time dashboardsDPA includedSaaS only
JENTIS vs SEAL Metrics: Snapshot
FeatureLogo: JENTISJENTISLogo: SEAL MetricsSEAL Metrics
Country of originAustriaSpain
CategoryWeb AnalyticsWeb Analytics
Open sourceNoNo
Self-hostedNoNo
HeadquartersAustriaSpain
Legal entityJENTIS GmbHSealMetrics (Spain; exact registered company name not found on public imprint)
Governing lawAustria / EU GDPRSpain (Terms of Service; courts of Barcelona)
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)LowMedium
Hosting / residencyProduct: default EU/EEA-only processing on ISO 27001-certified cloud; docs cite IONOS cloud (Germany/EU). Exact host/region named in customer DPA. Optional non-EU instances may add non-EU subprocessors if selected. Marketing website separately uses Host Europe (DE) and US SaaS (HubSpot, Salesforce, Google) for corporate CRM/ads—not the Twin Server product path.Customer analytics app, DB, and backups: Dublin, Ireland (EU data center, provider not named publicly). Subprocessor: Cloudflare for CDN/DDoS on encrypted transit at EU edge locations; vendor states no analytics data at rest on Cloudflare and no US cloud storage of customer analytics.
Summary

Austrian managed server-side data capture and hybrid tag manager: first-party Twin Server collection, consent-aware routing, and ad activation for multi-tool MarTech stacks.

Spanish cookieless web analytics for European eCommerce: first-party capture, Dublin EU storage, last-click revenue and ROAS without consent-dependent tags.

Tags
At a glance: JENTIS vs SEAL Metrics
At a glanceLogo: JENTISJENTISLogo: SEAL MetricsSEAL Metrics
HQVienna, AustriaSpain (Spanish law; Barcelona courts per Terms)
Legal entityJENTIS GmbH (FN 529675i)Not listed
Founded20202020 (vendor how-it-works page)
Product typeManaged server-side data capture / hybrid tag managerNot listed
Hosting modelManaged SaaS; EU/EEA by default (IONOS cited in docs)Not listed
Open sourceNoNo
Self-hosted productNo (managed hosting)Not listed
Commercial modelSales-led SaaS (demo / consultation)Not listed
HostingNot listedDublin, Ireland — EU data center; Cloudflare edge transit
ModelNot listedSaaS; event-volume plans; free agentic tier + trial
Self-hostNot listedNo
Key capabilities: JENTIS vs SEAL Metrics
Key capabilitiesLogo: JENTISJENTISLogo: SEAL MetricsSEAL Metrics
EU-operated (Austria)YesNot listed
Server-side tag managerYesNot listed
EU/EEA hosting (claimed)YesNot listed
ISO 27001 (claimed)YesNot listed
Managed SaaSYesNot listed
Not open sourceYesNot listed
Cookieless first-party pixelNot listedYes
EU-hosted (Dublin)Not listedYes
Revenue / ROAS focusNot listedYes
Real-time dashboardsNot listedYes
DPA includedNot listedYes
SaaS onlyNot listedYes

JENTIS

  • Hybrid server-side tag management

    One container for client- and server-side tags with first-party DNS; migrate data-layer logic and debug from browser hit to server dispatch without running your own sGTM fleet.

  • Twin Server capture and transforms

    Server-side session mirror that can pseudonymize, anonymize, enrich, and time-frame parameters before forwarding—usable as a CNIL-style proxy pattern when configured carefully.

  • Essential Mode for non-consent traffic

    Configurable minimized/anonymized capture when marketing consent is refused so sessions and conversions are not fully invisible—subject to DPO/legal sign-off per jurisdiction.

  • Synthetic Users for ad activation

    Models trained on consented first-party data produce synthetic conversion signals for Google, Meta, TikTok, and other ad APIs; measure impact with holdouts—legal basis is configuration-specific.

  • Managed EU connectors and raw export

    Vendor-maintained connectors across analytics, ads, and MarTech plus raw data export/API-style control; not a self-hosted open-source stack.

SEAL Metrics

  • 846-byte first-party cookieless pixel

    Install a tiny first-party script on your domain that logs pageviews without cookies, localStorage, or fingerprinting. Designed so ad blockers that target third-party analytics domains hit less often. Benefit: fuller traffic capture for teams stuck with consent-gated tags; trade-off: aggregate and channel metrics rather than person-level journey stitching.

  • Last-click revenue and ROAS attribution

    Attributes conversions and revenue to channels, campaigns, and landing pages with last-click models the vendor positions as CRM-alignable. Built for eCommerce and hospitality media decisions—not generic pageview vanity charts. Limits: not a full multi-touch marketing mix model out of the box; validate against your CRM as the case studies do.

  • Real-time promo and campaign dashboards

    Live views of revenue, channels, campaigns, and products during Promo Days so media teams can reallocate spend the same day. Suited to peak-load retail calendars. Constraint: value depends on tagging microconversions and keeping UTM hygiene; not a substitute for warehouse-grade BI alone.

  • LENS private AI on full capture

    Optional LENS layer answers growth, risk, and wasted-spend questions in plain language against SealMetrics data (vendor states exclusive private AI on Enterprise tiers). Useful when analysts are scarce. Caveat: AI outputs are assistive—confirm high-stakes budget cuts against raw reports and offline finance data.

  • MCP and AI-assisted provisioning

    Hosted MCP endpoint and docs let teams spin up accounts, pixels, and reports from AI coding assistants instead of a pure UI-only onboarding path. Speeds evaluation for engineering-heavy stacks. Still SaaS-only—there is no self-hosted SEAL Metrics server to run in your VPC.

  • EU Dublin storage with exports

    Vendor documents processing and backups in Dublin, Ireland, with TLS 1.3, AES-256 at rest, and roughly 24-month analytics retention. API and BigQuery-style exports support dual-running with GA4. Hosting operator is described generically as an EU data center; Cloudflare sits on the transit path only.

Assurance & compliance: JENTIS vs SEAL Metrics
Assurance & complianceLogo: JENTISJENTISLogo: SEAL MetricsSEAL Metrics
Independent security / no-logs audit
Not found

No public independent no-logs or third-party security audit PDF located; ISO is the main public assurance claim.

Not found

Vendor mentions regular security audits and independent legal audits; no public third-party audit PDF found on site/docs.

ISO 27001
Vendor claimed

Vendor states ISO 27001 / ISO 27001:2013 certification on site footer and privacy docs; certificate not independently verified in this draft.

Not found

Data location docs list ISO 27001 as planned, not certified.

SOC 2 / SOC 3
Not found

No public SOC 2/3 report found on marketing or privacy docs.

Partial

Vendor docs list SOC 2 Type II as in progress — not a completed public report.

GDPR / EU data protection
Vendor claimed

Austrian controller entity; product marketed as privacy-by-design processor with EU hosting, CMP hooks, and transform functions. Not legal advice—confirm config and DPA.

Vendor claimed

Spanish entity; cookieless architecture; EEA processing claims; DPA published. Legal conclusion remains for counsel.

US CLOUD Act exposure (indicative)
Partial

EuropeanStack assessment: AT entity and no known US parent; product hosting claimed EU-only (e.g. IONOS). Residual exposure via customer-chosen US destinations and any non-EU instance option. Not legal advice.

Partial

EU entity / no known US parent; analytics at rest in Dublin. Cloudflare (US group) processes TLS transit at EU edge. Not legal advice.

Data processing agreement (B2B)
Vendor claimed

Sample DPA via Customer Legal Hub; required for SaaS processing. Confirm signed version and subprocessor annex.

Vendor claimed

Public DPA page; vendor states standard DPA with every plan, custom on Enterprise.

EU AI Act
Not applicable

Core product is tag/data capture; Synthetic Users is ML-assisted but product is not marketed as a general-purpose AI system. Revisit if Synthetic Users becomes a primary regulated AI offering.

Not applicable

Core product is measurement analytics; optional LENS private AI is a feature—confirm classification if heavily relied on for automated decisions.

Considerations & known limitations: JENTIS vs SEAL Metrics
Considerations & known limitationsLogo: JENTISJENTISLogo: SEAL MetricsSEAL Metrics
Consent modes need legal sign-off
High

Essential Mode and Synthetic Users can re-open measurement when users refuse cookies; legality depends on jurisdiction, configuration, and DPO assessment—not automatic compliance.

Not listed
Downstream US ad/analytics tools
Medium

Even with EU capture, enabling Google/Meta/TikTok connectors can transfer personal data to US providers; use transforms/proxy patterns and transfer tools as required.

Not listed
ISO claimed; limited public audits
Medium

ISO 27001 is vendor-asserted; no independent public security/no-logs audit found. Request certificate, pen-test summaries, and full subprocessor list under NDA if needed.

Not listed
Managed SaaS, not self-host
Medium

No open-source self-host product path; ops simplicity trades for vendor dependency, sales-led pricing, and migration cost if you later leave.

Not listed
Implementation and data-layer effort
Low

Migration from client-side tags still needs DNS, data layer, CMP mapping, and QA—vendor connectors reduce but do not eliminate engineering work.

Not listed
US-group edge subprocessor (Cloudflare)Not listed
Medium

Even with Dublin storage, Cloudflare sits on encrypted traffic. Procurement that bans any US-group vendor in the path will need a written exception or alternative edge posture.

ISO/SOC not fully certified yetNot listed
Medium

SOC 2 in progress and ISO planned per vendor docs. Enterprise security questionnaires may block until reports are available under NDA.

Consentless claim is architectural, not a warrantyNot listed
Medium

Vendor argues no personal data / no cookies so analytics need no banner. Other scripts on the same site and national guidance still matter—get DPO sign-off.

SaaS-only, proprietary pipelineNot listed
Low

No self-host path. Mitigate with API/BigQuery export and dual-running with GA4 during evaluation.

Hosting operator not namedNot listed
Low

Docs say EU data center in Dublin without naming the cloud or colo operator. Ask for the concrete provider in the TPSR pack.

Fit

JENTIS

Best fit when

  • E-commerce and multi-brand sites that lose conversion data to blockers, ITP, and consent drop-off
  • Performance marketing teams activating into Google, Meta, TikTok, and other ad APIs from first-party events
  • Analytics/DPO pairs that need data-point-level governance, CMP sync, and pseudonymization before third-country tools
  • Organizations preferring a managed EU capture layer over self-operated server-side GTM
  • Stacks that feed both EU analytics (e.g. Piwik PRO) and global ad platforms from one collection path

Poor fit when

  • Teams seeking free, open-source, or fully self-hosted analytics only
  • Lightweight privacy page analytics without ad activation or hybrid tag management
  • Buyers who cannot run sales-led procurement, data-layer work, and legal review of consent modes
  • Use cases that need a full CDP/BI product rather than capture and routing

Consider instead when

  • When: You primarily need EU privacy-focused web analytics (and optional self-host), not multi-destination ad activation

    Consider: Piwik PRO or etracker

    JENTIS can still sit in front of Piwik PRO; choose the analytics product when capture is not the bottleneck.

  • When: You are Google-only and will operate server-side GTM yourself

    Consider: Google Tag Manager (server-side) + GA4

    Lower cash cost; higher ops burden and different transfer/jurisdiction posture.

  • When: You need a full customer data platform or enterprise analytics suite

    Consider: Adobe Analytics or a dedicated CDP (e.g. Tealium)

    JENTIS is capture/routing at the start of the chain, not a CDP replacement.

SEAL Metrics

Best fit when

  • European eCommerce, DTC, and hospitality brands measuring paid media ROAS against incomplete consent-gated analytics
  • Marketing ops and agencies that need a single channel revenue source of truth finance can challenge less often
  • Teams that want side-by-side GA4 calibration without migrating off Google Ads tooling immediately
  • DPOs and CISOs evaluating analytics that claim no cookies, no fingerprinting, and EEA-only storage of analytics data
  • Stacks that prefer SaaS plus API/BigQuery export over running Matomo themselves

Poor fit when

  • Organizations that require self-hosted or open-source analytics under their own admin control
  • Product teams needing session replay, heatmaps, or deep multi-touch product analytics (Heap/FullStory class)
  • Buyers that will not accept SaaS until ISO 27001 or SOC 2 Type II is fully certified and publicly evidenced
  • Hobby sites and blogs that only need lightweight open-source pageview analytics

Consider instead when

  • When: You need open-source or self-hosted cookieless analytics

    Consider: Plausible Analytics (self-host Community Edition) or Matomo

    SEAL Metrics is SaaS-only with no public source license.

  • When: You want simple privacy-first page analytics without eCommerce ROAS tooling

    Consider: Simple Analytics or Pirsch Analytics

    Lighter EU privacy analytics peers; less paid-media attribution depth.

  • When: You need managed Matomo with Swiss hosting or enterprise on-prem options

    Consider: Friendly Analytics

    Matomo ecosystem plugins and heatmaps vs SealMetrics proprietary ROAS focus.

  • When: You need Google Ads-native reporting and free-tier product analytics breadth

    Consider: Google Analytics 4

    Different sovereignty and consent trade-offs; often kept alongside SealMetrics.

Open questions for due diligence

JENTIS

  • What is the exact production cloud provider, region, and subprocessor list on the current DPA annex?
  • Can the vendor produce a current ISO 27001 certificate and any independent penetration-test summary?
  • Has legal counsel approved Essential Mode and Synthetic Users for your markets (ePrivacy/GDPR basis)?
  • Which destinations will receive personal data vs pseudonymized/synthetic signals only?
  • What SLA, raw data retention, and exit/export terms apply to your tier?

SEAL Metrics

  • What is the exact legal entity name (e.g. S.L.) and registered address for contracts?
  • Which Dublin operator hosts app/DB/backups (name on the infrastructure questionnaire)?
  • Current status and availability date of SOC 2 Type II report and ISO 27001 certification?
  • Does any account data, billing, or support channel leave the EEA (email, payments, CRM)?
  • For LENS AI: training data isolation guarantees and EU AI Act role for customer use cases?