Mouseflow vs Polish

Compare Mouseflow and Polish on capabilities, jurisdiction, assurance, and fit for European buyers.

Mouseflow

Denmark· Web Analytics

Needs review

Shortlist when you need session replay, heatmaps, friction scoring, and journey/funnel analysis from a Danish SaaS with public DPA and pin-able EU (Belgium) or US (Iowa) Google Cloud residency. Skip when you only need cookieless pageview analytics, must avoid US-group cloud or US affiliate processing, or require self-host—consider etracker, Friendly Analytics, or a self-hosted stack instead.

Session replayHeatmaps + friction scoresEU or US residencyDPA availableDenmark HQISO 27001 DC (claimed)

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Polish

France· Marketing Technology (MarTech) / Tag Management / Customer Data Platform

Needs review

Shortlist when you want a French-operated AI agent to rewrite and test headlines/CTAs on live traffic with minimal install. Skip when you need published subprocessors, a signed DPA on day one, self-hosting, or enterprise experiment governance. Consider VWO for mature A/B suites, or Mouseflow / Commanders Act when analytics or MarTech depth matters more than autonomous copy.

EU-operatedAI CRO agentFirst-party pixelSaaSEarly access

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Highlighted rows differ between the two products.

Mouseflow vs Polish: Snapshot
Feature	Mouseflow	Polish
Country of origin	Denmark	France
Category	Web Analytics	Marketing Technology (MarTech) / Tag Management / Customer Data Platform
Open source	No	No
Self-hosted	No	No
Headquarters	Denmark	France
Legal entity	Mouseflow ApS, Flæsketorvet 68, 1711 Copenhagen V, Denmark; affiliate Mouseflow, Inc., Austin, Texas	DOGFOODED SAS (SIREN 107391229), 117 rue de Vaugirard, 75015 Paris
Governing law	Denmark (DPA); courts of Copenhagen for DPA disputes	Not listed
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
EU-hosted status	Not listed	Partial
Hosting / residency	Google Cloud EMEA Limited storage/hosting in Belgium (EU) and Iowa (USA); region by signup geography (EU customers → EU; Americas/Oceania → US). Affiliates Mouseflow ApS (DK) and Mouseflow, Inc. (TX) process Customer Data for support/implementation; DoiT Multi-Cloud Sverige (SE) for multi-cloud consulting.	Marketing site and app responses served via Vercel (US-group cloud). No public subprocessor schedule for databases, AI inference, email, or backups. Account auth uses Google sign-in per privacy policy.
Summary	Denmark-headquartered behavior analytics SaaS: session replay, heatmaps, friction detection, journey analytics, and AI insights for CRO and UX teams, with EU or US Google Cloud residency and a public DPA.	French AI CRO agent that rewrites headlines and CTAs from first-party visit signals, tests them on live traffic, and keeps what converts.
Tags	saas cro analytics session-replay heatmaps friction gdpr enterprise ai	saas cro AI agents A/B testing personalization first-party pixel

At a glance: Mouseflow vs Polish
At a glance	Mouseflow	Polish
HQ	Copenhagen, Denmark	Paris, France
Legal entity	Mouseflow ApS (+ Mouseflow, Inc. US affiliate)	DOGFOODED SAS (SIREN 107391229)
Category	Behavior analytics / session replay SaaS	Not listed
Hosting	Google Cloud Belgium (EU) or Iowa (US)	Not listed
Self-host / OSS	No / No	Not listed
Commercial model	Session-volume SaaS; free tier; unlimited users	Monthly subscription with short free trial
Product type	Not listed	SaaS AI CRO / personalization agent
Install	Not listed	Single head snippet
Open source	Not listed	No
Self-host	Not listed	No (not documented)

Key capabilities: Mouseflow vs Polish
Key capabilities	Mouseflow	Polish
Session replay	Yes	Not listed
Heatmaps + friction scores	Yes	Not listed
EU or US residency	Yes	Not listed
DPA available	Yes	Not listed
Denmark HQ	Yes	Not listed
ISO 27001 DC (claimed)	Yes	Not listed
EU-operated	Not listed	Yes
AI CRO agent	Not listed	Yes
First-party pixel	Not listed	Yes
SaaS	Not listed	Yes
Early access	Not listed	Yes

Mouseflow

Full-session replay without sampling
Records complete visitor journeys—clicks, scrolls, navigations, device context—for later playback, starring, tagging, and sharing. Mouseflow markets 100% recording (no sampling) so rare bugs and checkout failures are not lost to traffic samples; filter by source, device, page, or friction events before reviewing.
Heatmaps with segment and period comparison
Click, scroll, movement, and attention heatmaps overlay page layouts so teams see ignored CTAs and fold issues. Compare devices, campaigns, or time ranges side by side to measure redesign impact without running a separate heatmap product.
Friction Detection and Mina AI prioritization
Automated scores surface rage clicks, dead clicks, hesitations, form abandons, and JavaScript errors, with links into the underlying replays. Mina AI answers natural-language questions about sessions and heatmaps so analysts spend less time manual-filtering queues.
Journey maps, funnels, forms, and surveys
Multi-page Journey Analytics, conversion funnels, field-level form analytics, and on-site feedback surveys sit in one workspace so drop-off diagnosis does not require four vendors. Useful for CRO and ecommerce teams closing the loop from path → leak → fix.
EU or US data residency on Google Cloud
Public subprocessors list Google Cloud EMEA Limited with Belgium (EU) and Iowa (USA) storage. Signup geography determines default region (EU customers → EU; Americas/Oceania → US). Confirm contracted region and subprocessor annex before treating residency as guaranteed.
Privacy controls, DPA, and Visual Privacy Tool
Vendor defaults include IP masking, keystroke exclusion for EU visitors, and field/element masking; customers must still audit HTML for PII. A public B2B DPA is available for electronic signature, with SCCs/DPF language for international transfers.

Polish

Visit-aware headline and CTA rewriting
Uses first-party visit context (source, campaign, device, new vs returning) to draft headlines and CTAs in the site language and configured brand voice, without changing logo, colors, or layout.
Live-traffic keep-what-converts loop
Serves variants on real visitors, allocates more traffic to what converts, and rewrites underperformers. Early access focuses on headlines/CTAs; fuller per-visitor page layouts are described as early-member rollout.
Plain-language decision feed with human control
Every audience, page, and result lands in a readable feed. Operators set voice instructions, approve or auto-publish pages, steer tone, or pause anything.
One-line install across common stacks
A single script tag in the page head covers Next.js, Webflow, WordPress, Shopify, or plain HTML. Returning visitors are described as served from cache so the pixel stays async and light.
First-party conversion pixel
Measurement is Polish's own first-party pixel, independent of your analytics stack. Marketing claims no cookies; the privacy policy still describes an anonymous identifier stored in the browser, so treat cookie claims as needing legal review.

Assurance & compliance: Mouseflow vs Polish
Assurance & compliance	Mouseflow	Polish
Independent security / no-logs audit	Partial Vendor claims third-party penetration/vulnerability tests and offers a Security Kit; no public independent no-logs audit report found for download without request.	Not found No public security or audit page located.
ISO 27001	Vendor claimed Vendor states data centers maintain ISO 27001; request Security Kit for certificate scope—not independently re-verified against a public registry in this draft.	Not found No ISO claim found on getpolish.app.
SOC 2 / SOC 3	Partial Privacy page mentions SOC 2 Type II-certified infrastructure; compliance/About emphasize SOC 1 Type II for data centers; FAQ prefers SOC 1 as internal standard. Confirm report type/scope via Security Kit.	Not found No SOC 2/3 claim found.
GDPR / EU data protection	Vendor claimed Danish entity; public GDPR page, DPA, IP masking, EU residency option, SCCs/DPF transfer language. Customer remains responsible for consent and PII exclusion from HTML.	Vendor claimed EU (French) controller entity and a public privacy policy exist; confirm lawful basis, DPA, and cookie/identifier treatment for your sites.
US CLOUD Act exposure (indicative)	Partial Danish entity, no known US parent; session data on Google Cloud (Belgium/Iowa) and US affiliate Mouseflow, Inc. may process Customer Data. EU residency does not eliminate US-group cloud risk. Indicative only—not legal advice.	Partial EU entity / no known US parent, but public site runs on Vercel and account auth uses Google. Backend subprocessors unpublished. Not legal advice.
Data processing agreement (B2B)	Vendor claimed Public DPA at mouseflow.com/legal/data-processing-agreement/ with electronic signature; SCCs and DPF language included.	Not found No public DPA download or in-product DPA link found; email hello@dogfooded.com.
EU AI Act	Not applicable Behavior analytics SaaS with optional AI assistants (Mina, MCP); not positioned as a high-risk AI system product for this checklist.	Unknown Product is AI-centric (autonomous copy generation) but no AI Act classification or documentation was published on the site.
PCI DSS (data center)	Vendor claimed Vendor states data centers maintain PCI DSS compliance; not a substitute for customer PCI scope on payment pages—mask card fields.	Not listed

Considerations & known limitations: Mouseflow vs Polish
Considerations & known limitations	Mouseflow	Polish
Google Cloud (US-group) hosts session data	Medium Even EU-region (Belgium) storage uses Google Cloud EMEA Limited. Material for DPIAs that treat any US-group cloud as in scope for CLOUD Act/transfer analysis.	Not listed
US affiliate processes Customer Data	Medium Mouseflow, Inc. (Texas) is listed for consulting, support, maintenance, implementation, and development on Customer Data—not only a marketing office.	Not listed
Session replay can capture unexpected PII	Medium Defaults mask IPs/keystrokes/sensitive fields, but customers must audit DOM/HTML, forms, and custom variables; incidental PII is a shared-responsibility risk in this category.	Not listed
ISO/SOC claims are data-center scoped	Low Public materials emphasize infrastructure certifications; SOC 1 vs SOC 2 wording differs across pages—verify current reports rather than assuming org-wide SOC 2.	Not listed
SaaS-only (no self-host)	Low Closed multi-tenant SaaS only; no official on-prem path if residency or operator control requirements demand it.	Not listed
No public subprocessor or region list	Not listed	Medium Hosting beyond Vercel edge headers and Google sign-in is unpublished. Procurement should request a subprocessor schedule and regions before production on personal data-heavy sites.
Cookieless marketing vs stored browser identifier	Not listed	Medium Marketing promises no cookies while the privacy policy describes an anonymous identifier stored in the browser. Legal review is needed for consent banners and ePrivacy.
Early-access feature scope	Not listed	Low Fuller per-visitor page layouts are still rolling out; today's verified core is headline/CTA rewriting and testing.
US-group cloud and auth dependencies	Not listed	Medium Vercel-served app and Google sign-in create US CLOUD Act-relevant paths even though the legal entity is French.

Fit

Mouseflow

Best fit when

CRO, UX, and ecommerce teams that need full session recordings linked to heatmaps and funnels
Mid-market orgs wanting public session-volume packaging and unlimited seats rather than per-seat DX platforms
EU buyers who can accept Google Cloud hosting if Customer Data is pinned to the Belgium region
Teams that want vendor friction scoring and Mina AI triage instead of manual replay queues only
Procurement that requires a signable DPA, SCCs/DPF language, and a published subprocessor list

Poor fit when

Sites that only need cookieless aggregate web analytics without DOM session replay
Hard sovereignty mandates that forbid US-group cloud (Google Cloud) or any US legal entity in the support path
Buyers requiring open-source or official self-hosted deployment
Enterprises standardized on Contentsquare/FullStory-class platforms who need deep custom DX integrations already covered there

Consider instead when

When: You need cookieless traffic analytics without session replay depth
Consider: etracker or Friendly Analytics
Different category focus: measurement and privacy defaults vs high-fidelity replay
When: You want free heatmaps/replays and accept Microsoft as processor
Consider: Microsoft Clarity
Lower cost of entry; different privacy and commercial model
When: You need enterprise digital-experience analytics with heavy customization
Consider: Contentsquare or FullStory
Higher implementation and procurement weight
When: You need Swiss/EU product hosts with no Google Cloud visitor path
Consider: Friendly Analytics or fusedeck
Confirm each peer’s subprocessor list independently

Polish

Best fit when

Founders or lean growth teams without a dedicated CRO function
Sites that can paste one head snippet (Next.js, Webflow, WordPress, Shopify, HTML)
Teams that want AI-written headline/CTA variants tested on real traffic
Buyers who need a French SAS contracting entity for MarTech shortlists
Operators who want pause/approve controls and a plain-language change feed

Poor fit when

Orgs that require a public subprocessor list, SOC 2/ISO pack, or in-product DPA before pilot
Teams that need self-hosting or Google-free authentication
Enterprises needing mature multivariate governance comparable to VWO-class platforms
Buyers seeking a full analytics, CDP, or tag-management suite rather than CRO copy automation

Consider instead when

When: You need a mature experiment / A/B platform with deeper governance
Consider: VWO
US incumbent; stronger classic experiment tooling, weaker AI-autonomous copy story than Polish.
When: You primarily need European web analytics or session insight, not autonomous copy CRO
Consider: Mouseflow or Piwik PRO
Analytics depth first; they do not replace Polish's rewrite-and-test agent.
When: You need French/EU MarTech, tag management, or CDP breadth
Consider: Commanders Act
Broader MarTech stack; not an AI headline agent.

Open questions for due diligence

Mouseflow

Will the order form / DPA annex hard-pin EU (Belgium) residency for our account, including backups and AI features?
Which categories of Customer Data does Mouseflow, Inc. (Texas) access in day-to-day support?
Can the current ISO 27001 / SOC report package be validated (scope, dates, legal entity) via the Security Kit?
Are AI (Mina) and MCP features processed only in the same residency region as session storage?
What is the published retention default per plan and the process/SLA for deletion after offboarding?

Polish

Will DOGFOODED SAS sign a B2B DPA and publish subprocessors (hosting, AI model provider, email, backups) with regions?
Where is optimization/visitor data stored at rest, and is an EU-only processing path available?
How is the anonymous browser identifier implemented if marketing claims no cookies (localStorage, cookie, other)?
Is non-Google authentication planned for workspace accounts?
What AI model providers process page copy, and is customer content retained for training?