Mouseflow vs Tinylytics

Compare Mouseflow and Tinylytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Microsoft Clarity

Mouseflow

Denmark· Web Analytics

Needs review

Shortlist when you need session replay, heatmaps, friction scoring, and journey/funnel analysis from a Danish SaaS with public DPA and pin-able EU (Belgium) or US (Iowa) Google Cloud residency. Skip when you only need cookieless pageview analytics, must avoid US-group cloud or US affiliate processing, or require self-host—consider etracker, Friendly Analytics, or a self-hosted stack instead.

Session replayHeatmaps + friction scoresEU or US residencyDPA availableDenmark HQISO 27001 DC (claimed)

View listing Visit Website

Tinylytics

United Kingdom· Web Analytics

Needs review

Shortlist Tinylytics when you want cookieless page analytics plus bundled uptime/SSL/content checks for a handful of small sites, with primary data on Hetzner in Germany and founder support. Skip when you need self-host/open source, formal ISO/SOC packs, or enterprise multi-tenant governance—consider Plausible Analytics or Simple Analytics instead.

Cookieless analyticsPrimary host: Hetzner DEUptime + SSL monitoringBroken-link crawlsSaaS only (no self-host)Solo-founder UK

View listing Visit Website

Highlighted rows differ between the two products.

Mouseflow vs Tinylytics: Snapshot
Feature	Mouseflow	Tinylytics
Country of origin	Denmark	United Kingdom
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Denmark	United Kingdom
Legal entity	Mouseflow ApS, Flæsketorvet 68, 1711 Copenhagen V, Denmark; affiliate Mouseflow, Inc., Austin, Texas	Vincent Ritter Consulting (service brand; terms state not separately incorporated yet)
Governing law	Denmark (DPA); courts of Copenhagen for DPA disputes	Not clearly stated as a single governing-law clause on the public terms page; confirm contractually
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Google Cloud EMEA Limited storage/hosting in Belgium (EU) and Iowa (USA); region by signup geography (EU customers → EU; Americas/Oceania → US). Affiliates Mouseflow ApS (DK) and Mouseflow, Inc. (TX) process Customer Data for support/implementation; DoiT Multi-Cloud Sverige (SE) for multi-cloud consulting.	Primary analytics storage: Hetzner Falkenstein (Germany). CDN/security: Cloudflare. Error monitoring: Sentry.io. Payments: Paddle and Lemon Squeezy (Stripe company). Optional: IPinfo geo fallback for API hits; opt-in AI Insights via xAI and Google Gemini. No public backup-provider detail beyond that stack.
Summary	Denmark-headquartered behavior analytics SaaS: session replay, heatmaps, friction detection, journey analytics, and AI insights for CRO and UX teams, with EU or US Google Cloud residency and a public DPA.	Privacy-first cookieless web analytics for small sites, with bundled uptime/SSL checks, content monitoring, events, and founder support—hosted primarily on Hetzner in Germany.
Tags	analytics gdpr session-replay heatmaps friction saas enterprise ai cro	analytics gdpr privacy cookie-free uptime-monitoring indie api

At a glance: Mouseflow vs Tinylytics
At a glance	Mouseflow	Tinylytics
HQ	Copenhagen, Denmark	Not listed
Legal entity	Mouseflow ApS (+ Mouseflow, Inc. US affiliate)	Not listed
Category	Behavior analytics / session replay SaaS	Not listed
Hosting	Google Cloud Belgium (EU) or Iowa (US)	Not listed
Self-host / OSS	No / No	Not listed
Commercial model	Session-volume SaaS; free tier; unlimited users	Paid site-count plans; short trial; no permanent free tier
HQ / operator	Not listed	Vincent Ritter Consulting, United Kingdom
Launched	Not listed	12 June 2023 (live counters on homepage)
Primary hosting	Not listed	Hetzner, Falkenstein, Germany
Deployment	Not listed	Managed SaaS only (not open source, not self-hosted)
Differentiators	Not listed	Analytics + uptime/SSL/content monitoring + widgets

Key capabilities: Mouseflow vs Tinylytics
Key capabilities	Mouseflow	Tinylytics
Session replay	Yes	Not listed
Heatmaps + friction scores	Yes	Not listed
EU or US residency	Yes	Not listed
DPA available	Yes	Not listed
Denmark HQ	Yes	Not listed
ISO 27001 DC (claimed)	Yes	Not listed
Cookieless analytics	Not listed	Yes
Primary host: Hetzner DE	Not listed	Yes
Uptime + SSL monitoring	Not listed	Yes
Broken-link crawls	Not listed	Yes
SaaS only (no self-host)	Not listed	Yes
Solo-founder UK	Not listed	Yes

Mouseflow

Full-session replay without sampling
Records complete visitor journeys—clicks, scrolls, navigations, device context—for later playback, starring, tagging, and sharing. Mouseflow markets 100% recording (no sampling) so rare bugs and checkout failures are not lost to traffic samples; filter by source, device, page, or friction events before reviewing.
Heatmaps with segment and period comparison
Click, scroll, movement, and attention heatmaps overlay page layouts so teams see ignored CTAs and fold issues. Compare devices, campaigns, or time ranges side by side to measure redesign impact without running a separate heatmap product.
Friction Detection and Mina AI prioritization
Automated scores surface rage clicks, dead clicks, hesitations, form abandons, and JavaScript errors, with links into the underlying replays. Mina AI answers natural-language questions about sessions and heatmaps so analysts spend less time manual-filtering queues.
Journey maps, funnels, forms, and surveys
Multi-page Journey Analytics, conversion funnels, field-level form analytics, and on-site feedback surveys sit in one workspace so drop-off diagnosis does not require four vendors. Useful for CRO and ecommerce teams closing the loop from path → leak → fix.
EU or US data residency on Google Cloud
Public subprocessors list Google Cloud EMEA Limited with Belgium (EU) and Iowa (USA) storage. Signup geography determines default region (EU customers → EU; Americas/Oceania → US). Confirm contracted region and subprocessor annex before treating residency as guaranteed.
Privacy controls, DPA, and Visual Privacy Tool
Vendor defaults include IP masking, keystroke exclusion for EU visitors, and field/element masking; customers must still audit HTML for PII. A public B2B DPA is available for electronic signature, with SCCs/DPF language for international transfers.

Tinylytics

Cookie-free unique hits with rotating salts
Page views and unique hits without tracking cookies or fingerprinting. Uniques combine truncated request signals with a 12-hour rotating salt and one-way hash, reset daily at midnight UTC; visitor IPs are not stored in hits. Suited to indie sites that want trendable uniques without consent banners for analytics cookies.
Thunder Clap uptime, SSL, and domain alerts
In-house multi-region health checks (default every 10 minutes) confirm downtime before emailing, plus SSL expiry notices and domain monitoring. Ultra can shorten intervals. Replaces a separate uptime tool for small fleets—but false downs can occur if WAFs block the Tinylytics monitor user-agent.
Daily content crawl for broken links and mixed content
Subscribed sites can crawl up to 50 pages (two levels deep) on a daily cadence, flagging broken links and mixed HTTP assets on HTTPS pages, with ignore lists and re-check. Ultra adds optional AI spell-check on visible copy—keep it off if AI subprocessors are out of policy.
Attribute-based event tracking (beta)
Enable events on the embed script and mark elements with data-tinylytics-event using category.action names (optional values for downloads). No GTM required; beacon mode helps navigations. Still beta—expect API/schema changes and incomplete capture under aggressive blockers.
Public stats, kudos, hit counters, API, and webhooks
Share passcode-protected public stats, embed hit counters and kudos buttons, export CSV, call the documented API, and push signed webhooks for visits, events, and monitoring. Built for transparent blogs and light automation rather than enterprise BI warehouses.

Assurance & compliance: Mouseflow vs Tinylytics
Assurance & compliance	Mouseflow	Tinylytics
Independent security / no-logs audit	Partial Vendor claims third-party penetration/vulnerability tests and offers a Security Kit; no public independent no-logs audit report found for download without request.	Not found No public third-party security or no-logs audit report found on official docs.
ISO 27001	Vendor claimed Vendor states data centers maintain ISO 27001; request Security Kit for certificate scope—not independently re-verified against a public registry in this draft.	Not found No ISO 27001 claim found on privacy, compliance, or hosting pages.
SOC 2 / SOC 3	Partial Privacy page mentions SOC 2 Type II-certified infrastructure; compliance/About emphasize SOC 1 Type II for data centers; FAQ prefers SOC 1 as internal standard. Confirm report type/scope via Security Kit.	Not found No SOC 2/3 report or claim found on public site.
GDPR / EU data protection	Vendor claimed Danish entity; public GDPR page, DPA, IP masking, EU residency option, SCCs/DPF transfer language. Customer remains responsible for consent and PII exclusion from HTML.	Vendor claimed Vendor documents GDPR-oriented design (cookieless, data minimisation, EU primary host, deletion). Not independent certification.
US CLOUD Act exposure (indicative)	Partial Danish entity, no known US parent; session data on Google Cloud (Belgium/Iowa) and US affiliate Mouseflow, Inc. may process Customer Data. EU residency does not eliminate US-group cloud risk. Indicative only—not legal advice.	Partial UK operator, no known US parent, primary host Hetzner DE; partial exposure via Cloudflare, Sentry, Lemon Squeezy/Paddle, optional IPinfo and opt-in US AI APIs. Not legal advice.
Data processing agreement (B2B)	Vendor claimed Public DPA at mouseflow.com/legal/data-processing-agreement/ with electronic signature; SCCs and DPF language included.	Not found No public DPA/downloadable processor agreement found; ask the vendor before B2B rollout.
EU AI Act	Not applicable Behavior analytics SaaS with optional AI assistants (Mina, MCP); not positioned as a high-risk AI system product for this checklist.	Not applicable Core product is analytics/monitoring; optional AI insights are secondary and opt-in.
PCI DSS (data center)	Vendor claimed Vendor states data centers maintain PCI DSS compliance; not a substitute for customer PCI scope on payment pages—mask card fields.	Not listed

Considerations & known limitations: Mouseflow vs Tinylytics
Considerations & known limitations	Mouseflow	Tinylytics
Google Cloud (US-group) hosts session data	Medium Even EU-region (Belgium) storage uses Google Cloud EMEA Limited. Material for DPIAs that treat any US-group cloud as in scope for CLOUD Act/transfer analysis.	Not listed
US affiliate processes Customer Data	Medium Mouseflow, Inc. (Texas) is listed for consulting, support, maintenance, implementation, and development on Customer Data—not only a marketing office.	Not listed
Session replay can capture unexpected PII	Medium Defaults mask IPs/keystrokes/sensitive fields, but customers must audit DOM/HTML, forms, and custom variables; incidental PII is a shared-responsibility risk in this category.	Not listed
ISO/SOC claims are data-center scoped	Low Public materials emphasize infrastructure certifications; SOC 1 vs SOC 2 wording differs across pages—verify current reports rather than assuming org-wide SOC 2.	Not listed
SaaS-only (no self-host)	Low Closed multi-tenant SaaS only; no official on-prem path if residency or operator control requirements demand it.	Not listed
US-group subprocessors on the data path	Not listed	Medium Cloudflare, Sentry, payment processors (incl. Lemon Squeezy/Stripe group), optional IPinfo and opt-in xAI/Gemini mean the stack is not EU-only end-to-end despite Hetzner primary storage.
Solo-founder operational concentration	Not listed	Medium Service is provided by Vincent Ritter Consulting / a solo developer. Support is personal and fast for indies, but bus-factor and formal SLA expectations differ from larger vendors.
No public ISO/SOC/audit or DPA pack	Not listed	Medium Enterprise security questionnaires will hit gaps until the vendor supplies audits and a B2B DPA under NDA or email.
Scale and feature boundaries	Not listed	Low Content crawls are depth/page limited; event tracking is beta; fair-usage applies to extreme hit volumes; no self-host escape hatch.
Optional AI shares aggregated analytics	Not listed	Low AI Insights and related AI spell-check are opt-in and send aggregated (not visitor PII per vendor) data to third-party AI providers—leave disabled under strict AI policies.

Fit

Mouseflow

Best fit when

CRO, UX, and ecommerce teams that need full session recordings linked to heatmaps and funnels
Mid-market orgs wanting public session-volume packaging and unlimited seats rather than per-seat DX platforms
EU buyers who can accept Google Cloud hosting if Customer Data is pinned to the Belgium region
Teams that want vendor friction scoring and Mina AI triage instead of manual replay queues only
Procurement that requires a signable DPA, SCCs/DPF language, and a published subprocessor list

Poor fit when

Sites that only need cookieless aggregate web analytics without DOM session replay
Hard sovereignty mandates that forbid US-group cloud (Google Cloud) or any US legal entity in the support path
Buyers requiring open-source or official self-hosted deployment
Enterprises standardized on Contentsquare/FullStory-class platforms who need deep custom DX integrations already covered there

Consider instead when

When: You need cookieless traffic analytics without session replay depth
Consider: etracker or Friendly Analytics
Different category focus: measurement and privacy defaults vs high-fidelity replay
When: You want free heatmaps/replays and accept Microsoft as processor
Consider: Microsoft Clarity
Lower cost of entry; different privacy and commercial model
When: You need enterprise digital-experience analytics with heavy customization
Consider: Contentsquare or FullStory
Higher implementation and procurement weight
When: You need Swiss/EU product hosts with no Google Cloud visitor path
Consider: Friendly Analytics or fusedeck
Confirm each peer’s subprocessor list independently

Tinylytics

Best fit when

Indie blogs, portfolios, and side projects that want simple cookieless stats without Google Analytics
Small sites that also want uptime, SSL expiry, and broken-link checks in the same tool
Operators who prefer founder-answered support and lightweight embeds over enterprise marketing stacks
Teams OK with managed EU primary hosting and willing to review named US-group subprocessors (CDN, payments, optional AI)
Agencies managing a modest number of client sites with public stats or kudos-style engagement widgets

Poor fit when

Orgs that require self-hosted collectors or open-source audit of the full analytics stack
Procurement needing published ISO 27001, SOC 2, independent audits, or a downloadable DPA out of the box
Very high-traffic properties needing contractual capacity/SLA commitments beyond fair-usage conversation
Policies that ban Cloudflare/Sentry/US payment or optional US AI APIs on any data path
Teams that need session replay, heatmaps, or deep advertising attribution (Clarity/GA territory)

Consider instead when

When: You need open-source and optional self-hosting of the analytics stack
Consider: Plausible Analytics
Estonian product with Cloud plus Community Edition self-host; less bundling of uptime/content monitors.
When: You want European cookieless analytics with a simpler analytics-only scope
Consider: Simple Analytics
Strong privacy positioning; compare feature depth and monitoring separately.
When: You need free-at-scale marketing analytics, ads integrations, or attribution depth
Consider: Google Analytics (incumbent) — or stay on a privacy tool if GA is disallowed
Different privacy and sovereignty profile entirely.
When: You need session replay or heatmaps and accept that privacy model
Consider: Microsoft Clarity or specialised replay tools
Tinylytics deliberately avoids fingerprinting-style session products.

Open questions for due diligence

Mouseflow

Will the order form / DPA annex hard-pin EU (Belgium) residency for our account, including backups and AI features?
Which categories of Customer Data does Mouseflow, Inc. (Texas) access in day-to-day support?
Can the current ISO 27001 / SOC report package be validated (scope, dates, legal entity) via the Security Kit?
Are AI (Mina) and MCP features processed only in the same residency region as session storage?
What is the published retention default per plan and the process/SLA for deletion after offboarding?

Tinylytics

Will Vincent Ritter Consulting sign a GDPR Article 28 DPA and provide a current subprocessor list under contract?
Are backups/DR and email delivery fully covered by the named providers, or are there additional hosts?
Is there any roadmap for independent security review, SOC 2, or ISO 27001?
What contractual terms apply for accounts consistently above the fair-usage hit threshold?
For AI Insights: exact retention, regions, and processor terms at xAI and Google for the paid API plans used?