Compare nilly and Publytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Adobe Analytics, Fathom Analytics, Google Analytics
Switzerland· Web Analytics
Needs review
Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.
Italy· Web Analytics
Needs review
Shortlist when you need cookieless, unsampled publisher analytics with multi-site Network views and a public EU DPA from an Italian SaaS operator. Skip when you need self-hosting, product analytics at GA4/Adobe depth, or product-level ISO/SOC—consider Plausible (simpler privacy analytics / self-host options) or Matomo (self-host ownership) instead.
Highlighted rows differ between the two products.
| Feature | nilly | Publytics |
|---|---|---|
| Country of origin | Switzerland | Italy |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | Italy |
| Legal entity | Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763) | Publytics S.r.l. / Publytics SRL, Via Val Leventina 3 INT 1, 20148 Milan (MI), Italy (VAT IT13079420967) |
| Governing law | Switzerland (terms) | Italy / EU GDPR (processor under published DPA) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN. | Analytics infrastructure subprocessors in public DPA: EuroVPS (Euclid Services Ltd, Cyprus) and Hetzner Online GmbH (Germany). Data policy/DPA: EU storage (NL, DE, FI; DPA also IT); no transfer outside the EU for analytics processing. Account path: Stripe (payments), Brevo/Sendinblue (email). |
| Summary | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. | Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company. |
| Tags |
| At a glance | nilly | Publytics |
|---|---|---|
| HQ | Zürich, Switzerland (Lyo GmbH) | Milan, Italy |
| Legal entity | Lyo GmbH (CHE-417.675.763) | Publytics S.r.l. (VAT IT13079420967) |
| Product model | SaaS web analytics (not self-hosted) | Not listed |
| Tracking | Cookieless; no IP/fingerprint claims | Not listed |
| Hosting (claimed) | Switzerland (multi-site) | Not listed |
| Commercial model | Traffic-based plans; trial; no permanent free tier | Pageview tiers; free trial |
| Live site note | kandur.one (nilly branding; nilly.io DNS failed at research) | Not listed |
| Hosting | Not listed | EuroVPS + Hetzner (EU regions) |
| Deployment | Not listed | Managed SaaS (not self-hosted) |
| Open source | Not listed | No (tracker uses MIT library code) |
| Key capabilities | nilly | Publytics |
|---|---|---|
| Cookieless tracking | Yes | Yes |
| Swiss-hosted (claimed) | Yes | Not listed |
| Swiss entity | Yes | Not listed |
| Sub-1 kB script | Yes | Not listed |
| REST API | Yes | Not listed |
| SaaS only | Yes | Not listed |
| No default sampling | Not listed | Yes |
| Multi-site Network | Not listed | Yes |
| EU-hosted (EuroVPS/Hetzner) | Not listed | Yes |
| Public B2B DPA | Not listed | Yes |
| Publisher-focused UX | Not listed | Yes |
Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.
Unsampled real-time and daily publisher metrics
Dashboard and Real-time views show active users (including last-minute and 30-minute windows), top pages, sources, social referrals, and day trends—with minute-level trend comparison documented for real-time. Vendor states no default data sampling, so reports reflect full counted client-side traffic rather than GA-style estimates on large properties.
Multi-site Network mode for content portfolios
Business and Enterprise plans can group properties into Networks (plan caps apply: e.g. up to three Networks on Business, unlimited on Enterprise). Network views mirror site dashboards with split-by-site filters, combined real-time tables, and PDF/CSV export across the portfolio—built for multi-brand publishers rather than single blogs.
Cookieless measurement with daily-rotating visitor hash
Tracking avoids cookies and permanent device IDs. Per the DPA, IP and User-Agent are used only to derive a daily salted hash for unique visitors, then discarded; metrics stay aggregated (URL, referrer, browser/OS, device, country). Designed so many sites can skip consent banners for analytics alone—confirm with counsel for your jurisdictions and any custom IDs you add.
Historical import, custom events/dimensions, and API
Import paths cover GA4 and other tools (Plausible/Fathom mentioned) with support-assisted finalization. Custom events, dimensions, and metrics scale by plan; REST API uses Sanctum Bearer tokens scoped to subscribed sites. Fits teams rebuilding GA-era reporting without rebuilding infrastructure.
AI referral traffic reporting
Dedicated documentation for traffic referred from AI systems (ChatGPT, Gemini, Claude, Perplexity, Copilot, Mistral, Google AI Overviews, Deepseek, and others). Useful for publishers optimizing for answer-engine and AI-overview discovery alongside classic SEO sources.
| Assurance & compliance | nilly | Publytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit report found for tracking claims. | Not found Searched official site; no public third-party security or no-logs audit PDF found. DPA describes hashing and non-retention of raw IP/UA. |
| ISO 27001 | Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately). | Not found No Publytics product certificate found. Host EuroVPS markets ISO certifications; that is infrastructure provider scope, not Publytics certification. |
| SOC 2 / SOC 3 | Not found | Not found No public SOC 2/3 report found on official Publytics pages. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B. | Vendor claimed Italian controller/processor entity; cookieless design; public Art. 28 DPA; EU hosting named. Not legal advice. |
| US CLOUD Act exposure (indicative) | Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice. | Partial EU entity, no known US parent; analytics hosts EuroVPS + Hetzner in EU with DPA no third-country transfer for service data. Account billing via Stripe (US company). Not a vendor 'safe' claim—EuropeanStack assessment only. |
| Data processing agreement (B2B) | Not found No public DPA download found; request from vendor. | Vendor claimed Full public DPA at https://publytics.net/dpa with Annex B subprocessors and Annex C security/transfer instructions. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system. | Not applicable Web analytics product; AI-referral reporting is measurement of referrers, not an AI system product. |
| Swiss Made Software / Swiss Web labels | Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit. | Not listed |
| Considerations & known limitations | nilly | Publytics |
|---|---|---|
| Brand/domain transition (nilly.io vs kandur.one) | Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover. | Not listed |
| US SaaS on customer account path | Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end. | Not listed |
| Thin public assurance pack | Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires. | Not listed |
| No self-host or open-source edition | Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host. | Medium All measurement depends on Publytics cloud availability and vendor roadmap. Teams with residency or air-gap requirements need Matomo/Plausible CE-style self-host alternatives. |
| Small independent operator | Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration. | Not listed |
| No public independent security audit | Not listed | Medium Hashing and non-retention claims are first-party (DPA/docs). No public third-party audit was found—enterprise security reviews will need questionnaires, DPA audit rights, and possibly NDA materials. |
| Feature depth tied to pageview tiers | Not listed | Low Networks, API rate limits, custom dimensions/metrics, retention years, and time granularity differ by Lite/Business/Enterprise. Validate limits against portfolio size before migration. |
| US payment processor on account path | Not listed | Low Stripe processes payments (US company). Separate from DPA Annex B analytics hosts, but relevant if procurement treats all vendor SaaS touchpoints as in-scope for CLOUD Act diligence. |
| Customer-injected identifiers can re-identify | Not listed | Medium DPA warns controllers not to inject unique user IDs that re-identify visitors via the script. Misconfiguration can undermine the cookieless privacy model. |
When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.
When: You want open-core privacy analytics with optional self-host
Consider: Plausible Analytics
Simpler surface; stronger self-host/open-core path than Publytics SaaS-only model
When: You must run analytics on your own infrastructure
Consider: Matomo (self-host) or Plausible Community Edition
Publytics is managed cloud only—no official on-prem product
When: You need deep product analytics and marketing stack integration
Consider: Google Analytics or Adobe Analytics
Trade privacy/EU-hosting priorities for ecosystem breadth