Compare nilly and SEAL Metrics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Adobe Analytics, Google Analytics
Switzerland· Web Analytics
Needs review
Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.
Spain· Web Analytics
Needs review
Shortlist when European eCommerce or hospitality teams need cookieless full-traffic capture and last-click ROAS they can align with finance—without GA4 Consent Mode as the measurement backbone. Skip when you need self-host or open source, session replay and product analytics depth, or a certified ISO/SOC package today—consider Plausible, Simple Analytics, Pirsch, or Matomo-based hosts instead.
Highlighted rows differ between the two products.
| Feature | nilly | SEAL Metrics |
|---|---|---|
| Country of origin | Switzerland | Spain |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | Spain |
| Legal entity | Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763) | SealMetrics (Spain; exact registered company name not found on public imprint) |
| Governing law | Switzerland (terms) | Spain (Terms of Service; courts of Barcelona) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN. | Customer analytics app, DB, and backups: Dublin, Ireland (EU data center, provider not named publicly). Subprocessor: Cloudflare for CDN/DDoS on encrypted transit at EU edge locations; vendor states no analytics data at rest on Cloudflare and no US cloud storage of customer analytics. |
| Summary | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. | Spanish cookieless web analytics for European eCommerce: first-party capture, Dublin EU storage, last-click revenue and ROAS without consent-dependent tags. |
| Tags |
| At a glance | nilly | SEAL Metrics |
|---|---|---|
| HQ | Zürich, Switzerland (Lyo GmbH) | Spain (Spanish law; Barcelona courts per Terms) |
| Legal entity | Lyo GmbH (CHE-417.675.763) | Not listed |
| Product model | SaaS web analytics (not self-hosted) | Not listed |
| Tracking | Cookieless; no IP/fingerprint claims | Not listed |
| Hosting (claimed) | Switzerland (multi-site) | Not listed |
| Commercial model | Traffic-based plans; trial; no permanent free tier | Not listed |
| Live site note | kandur.one (nilly branding; nilly.io DNS failed at research) | Not listed |
| Founded | Not listed | 2020 (vendor how-it-works page) |
| Hosting | Not listed | Dublin, Ireland — EU data center; Cloudflare edge transit |
| Model | Not listed | SaaS; event-volume plans; free agentic tier + trial |
| Open source | Not listed | No |
| Self-host | Not listed | No |
| Key capabilities | nilly | SEAL Metrics |
|---|---|---|
| Cookieless tracking | Yes | Yes |
| Swiss-hosted (claimed) | Yes | Not listed |
| Swiss entity | Yes | Not listed |
| Sub-1 kB script | Yes | Not listed |
| REST API | Yes | Not listed |
| SaaS only | Yes | Yes |
| EU-hosted (Dublin) | Not listed | Yes |
| Revenue / ROAS focus | Not listed | Yes |
| Real-time dashboards | Not listed | Yes |
| DPA included | Not listed | Yes |
Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.
846-byte first-party cookieless pixel
Install a tiny first-party script on your domain that logs pageviews without cookies, localStorage, or fingerprinting. Designed so ad blockers that target third-party analytics domains hit less often. Benefit: fuller traffic capture for teams stuck with consent-gated tags; trade-off: aggregate and channel metrics rather than person-level journey stitching.
Last-click revenue and ROAS attribution
Attributes conversions and revenue to channels, campaigns, and landing pages with last-click models the vendor positions as CRM-alignable. Built for eCommerce and hospitality media decisions—not generic pageview vanity charts. Limits: not a full multi-touch marketing mix model out of the box; validate against your CRM as the case studies do.
Real-time promo and campaign dashboards
Live views of revenue, channels, campaigns, and products during Promo Days so media teams can reallocate spend the same day. Suited to peak-load retail calendars. Constraint: value depends on tagging microconversions and keeping UTM hygiene; not a substitute for warehouse-grade BI alone.
LENS private AI on full capture
Optional LENS layer answers growth, risk, and wasted-spend questions in plain language against SealMetrics data (vendor states exclusive private AI on Enterprise tiers). Useful when analysts are scarce. Caveat: AI outputs are assistive—confirm high-stakes budget cuts against raw reports and offline finance data.
MCP and AI-assisted provisioning
Hosted MCP endpoint and docs let teams spin up accounts, pixels, and reports from AI coding assistants instead of a pure UI-only onboarding path. Speeds evaluation for engineering-heavy stacks. Still SaaS-only—there is no self-hosted SEAL Metrics server to run in your VPC.
EU Dublin storage with exports
Vendor documents processing and backups in Dublin, Ireland, with TLS 1.3, AES-256 at rest, and roughly 24-month analytics retention. API and BigQuery-style exports support dual-running with GA4. Hosting operator is described generically as an EU data center; Cloudflare sits on the transit path only.
| Assurance & compliance | nilly | SEAL Metrics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit report found for tracking claims. | Not found Vendor mentions regular security audits and independent legal audits; no public third-party audit PDF found on site/docs. |
| ISO 27001 | Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately). | Not found Data location docs list ISO 27001 as planned, not certified. |
| SOC 2 / SOC 3 | Not found | Partial Vendor docs list SOC 2 Type II as in progress — not a completed public report. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B. | Vendor claimed Spanish entity; cookieless architecture; EEA processing claims; DPA published. Legal conclusion remains for counsel. |
| US CLOUD Act exposure (indicative) | Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice. | Partial EU entity / no known US parent; analytics at rest in Dublin. Cloudflare (US group) processes TLS transit at EU edge. Not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA download found; request from vendor. | Vendor claimed Public DPA page; vendor states standard DPA with every plan, custom on Enterprise. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system. | Not applicable Core product is measurement analytics; optional LENS private AI is a feature—confirm classification if heavily relied on for automated decisions. |
| Swiss Made Software / Swiss Web labels | Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit. | Not listed |
| Considerations & known limitations | nilly | SEAL Metrics |
|---|---|---|
| Brand/domain transition (nilly.io vs kandur.one) | Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover. | Not listed |
| US SaaS on customer account path | Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end. | Not listed |
| Thin public assurance pack | Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires. | Not listed |
| No self-host or open-source edition | Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host. | Not listed |
| Small independent operator | Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration. | Not listed |
| US-group edge subprocessor (Cloudflare) | Not listed | Medium Even with Dublin storage, Cloudflare sits on encrypted traffic. Procurement that bans any US-group vendor in the path will need a written exception or alternative edge posture. |
| ISO/SOC not fully certified yet | Not listed | Medium SOC 2 in progress and ISO planned per vendor docs. Enterprise security questionnaires may block until reports are available under NDA. |
| Consentless claim is architectural, not a warranty | Not listed | Medium Vendor argues no personal data / no cookies so analytics need no banner. Other scripts on the same site and national guidance still matter—get DPO sign-off. |
| SaaS-only, proprietary pipeline | Not listed | Low No self-host path. Mitigate with API/BigQuery export and dual-running with GA4 during evaluation. |
| Hosting operator not named | Not listed | Low Docs say EU data center in Dublin without naming the cloud or colo operator. Ask for the concrete provider in the TPSR pack. |
When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.
When: You need open-source or self-hosted cookieless analytics
Consider: Plausible Analytics (self-host Community Edition) or Matomo
SEAL Metrics is SaaS-only with no public source license.
When: You want simple privacy-first page analytics without eCommerce ROAS tooling
Consider: Simple Analytics or Pirsch Analytics
Lighter EU privacy analytics peers; less paid-media attribution depth.
When: You need managed Matomo with Swiss hosting or enterprise on-prem options
Consider: Friendly Analytics
Matomo ecosystem plugins and heatmaps vs SealMetrics proprietary ROAS focus.
When: You need Google Ads-native reporting and free-tier product analytics breadth
Consider: Google Analytics 4
Different sovereignty and consent trade-offs; often kept alongside SealMetrics.