Compare nilly and Simple Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Adobe Analytics, Fathom Analytics, Google Analytics
Switzerland· Web Analytics
Needs review
Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.
Netherlands· Web Analytics
Needs review
Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.
Highlighted rows differ between the two products.
| Feature | nilly | Simple Analytics |
|---|---|---|
| Country of origin | Switzerland | Netherlands |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | Netherlands |
| Legal entity | Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763) | Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01) |
| Governing law | Switzerland (terms) | Netherlands / EU |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Low |
| Hosting / residency | Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN. | Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops. |
| Summary | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. |
| Tags |
| At a glance | nilly | Simple Analytics |
|---|---|---|
| HQ | Zürich, Switzerland (Lyo GmbH) | Amsterdam, Netherlands |
| Legal entity | Lyo GmbH (CHE-417.675.763) | Simple Analytics B.V. (KVK 88269922) |
| Product model | SaaS web analytics (not self-hosted) | Not listed |
| Tracking | Cookieless; no IP/fingerprint claims | Not listed |
| Hosting (claimed) | Switzerland (multi-site) | Not listed |
| Commercial model | Traffic-based plans; trial; no permanent free tier | Free hobby tier + usage-based paid + enterprise |
| Live site note | kandur.one (nilly branding; nilly.io DNS failed at research) | Not listed |
| Founded | Not listed | 2018 |
| Product type | Not listed | Hosted web analytics SaaS (not self-hosted) |
| Open source | Not listed | No (proprietary) |
| Data focus | Not listed | Cookieless, non-identifying aggregate metrics |
| Primary hosting | Not listed | Netherlands (EU); see subprocessors |
| Key capabilities | nilly | Simple Analytics |
|---|---|---|
| Cookieless tracking | Yes | Yes |
| Swiss-hosted (claimed) | Yes | Not listed |
| Swiss entity | Yes | Not listed |
| Sub-1 kB script | Yes | Not listed |
| REST API | Yes | Not listed |
| SaaS only | Yes | Not listed |
| No stored IPs / visitor IDs | Not listed | Yes |
| EU-hosted (NL focus) | Not listed | Yes |
| Dutch B.V. | Not listed | Yes |
| Works beside GA4 | Not listed | Yes |
| API & BI export | Not listed | Yes |
Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.
Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.
| Assurance & compliance | nilly | Simple Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit report found for tracking claims. | Not found Searched security/trust pages; no public independent audit PDF found. |
| ISO 27001 | Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately). | Not found No ISO 27001 certificate claimed on primary security pages. |
| SOC 2 / SOC 3 | Not found | Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B. | Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts. |
| US CLOUD Act exposure (indicative) | Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice. | Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA download found; request from vendor. | Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system. | Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes. |
| Swiss Made Software / Swiss Web labels | Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit. | Not listed |
| Considerations & known limitations | nilly | Simple Analytics |
|---|---|---|
| Brand/domain transition (nilly.io vs kandur.one) | Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover. | Not listed |
| US SaaS on customer account path | Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end. | Not listed |
| Thin public assurance pack | Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires. | Not listed |
| No self-host or open-source edition | Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host. | Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead. |
| Small independent operator | Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration. | Not listed |
| SOC 2 not yet complete | Not listed | Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts). |
| Referrer-based uniques and timezone country | Not listed | Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations. |
| CDN/DDoS vendor documentation inconsistency | Not listed | Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch. |
| Small independent operator | Not listed | Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly. |
When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.
When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.