Compare nilly and Tinylytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics
Switzerland· Web Analytics
Needs review
Shortlist nilly when you want Swiss-entity, cookieless, ultra-light site analytics with realtime dashboards, city geo, custom events, unlimited sites, and an API—without GA4 consent weight. Skip when you need self-host/open source, enterprise audit packs, or deep marketing-suite analytics; consider Plausible Analytics, Simple Analytics, or etracker instead.
United Kingdom· Web Analytics
Needs review
Shortlist Tinylytics when you want cookieless page analytics plus bundled uptime/SSL/content checks for a handful of small sites, with primary data on Hetzner in Germany and founder support. Skip when you need self-host/open source, formal ISO/SOC packs, or enterprise multi-tenant governance—consider Plausible Analytics or Simple Analytics instead.
Highlighted rows differ between the two products.
| Feature | nilly | Tinylytics |
|---|---|---|
| Country of origin | Switzerland | United Kingdom |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Switzerland | United Kingdom |
| Legal entity | Lyo GmbH, Europaallee 41, 8004 Zürich (CHE-417.675.763) | Vincent Ritter Consulting (service brand; terms state not separately incorporated yet) |
| Governing law | Switzerland (terms) | Not clearly stated as a single governing-law clause on the public terms page; confirm contractually |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Medium | Medium |
| Hosting / residency | Vendor FAQ: analytics servers in Switzerland (multiple locations). Public site reverse-DNS: KreativMedia/METANET Zürich. Customer-account subprocessors named in privacy policy: Stripe (US payments), Mailerlite (email). Avatars via Gravatar. No full public subprocessor list for backups/monitoring/CDN. | Primary analytics storage: Hetzner Falkenstein (Germany). CDN/security: Cloudflare. Error monitoring: Sentry.io. Payments: Paddle and Lemon Squeezy (Stripe company). Optional: IPinfo geo fallback for API hits; opt-in AI Insights via xAI and Google Gemini. No public backup-provider detail beyond that stack. |
| Summary | Swiss privacy-first web analytics (Lyo GmbH): cookieless, sub-1kB tracking with realtime dashboards, city-level geo, custom events, unlimited sites, and a REST API as a lightweight Google Analytics alternative. | Privacy-first cookieless web analytics for small sites, with bundled uptime/SSL checks, content monitoring, events, and founder support—hosted primarily on Hetzner in Germany. |
| Tags |
| At a glance | nilly | Tinylytics |
|---|---|---|
| HQ | Zürich, Switzerland (Lyo GmbH) | Not listed |
| Legal entity | Lyo GmbH (CHE-417.675.763) | Not listed |
| Product model | SaaS web analytics (not self-hosted) | Not listed |
| Tracking | Cookieless; no IP/fingerprint claims | Not listed |
| Hosting (claimed) | Switzerland (multi-site) | Not listed |
| Commercial model | Traffic-based plans; trial; no permanent free tier | Paid site-count plans; short trial; no permanent free tier |
| Live site note | kandur.one (nilly branding; nilly.io DNS failed at research) | Not listed |
| HQ / operator | Not listed | Vincent Ritter Consulting, United Kingdom |
| Launched | Not listed | 12 June 2023 (live counters on homepage) |
| Primary hosting | Not listed | Hetzner, Falkenstein, Germany |
| Deployment | Not listed | Managed SaaS only (not open source, not self-hosted) |
| Differentiators | Not listed | Analytics + uptime/SSL/content monitoring + widgets |
| Key capabilities | nilly | Tinylytics |
|---|---|---|
| Cookieless tracking | Yes | Yes |
| Swiss-hosted (claimed) | Yes | Not listed |
| Swiss entity | Yes | Not listed |
| Sub-1 kB script | Yes | Not listed |
| REST API | Yes | Not listed |
| SaaS only | Yes | Yes |
| Primary host: Hetzner DE | Not listed | Yes |
| Uptime + SSL monitoring | Not listed | Yes |
| Broken-link crawls | Not listed | Yes |
| Solo-founder UK | Not listed | Yes |
Sub-1 kB cookieless tracking script
Vendor documents a client script under 1 kB with no cookies, no IP tracking, and no fingerprinting for site visitors. Suited to teams that want aggregate traffic metrics without analytics cookie banners; still get counsel for your jurisdiction and CMP setup.
Realtime dashboard with geo, tech, and campaigns
Dashboards cover live visitors, overview metrics, top pages, referrers, UTM campaigns, geography from continent to city, and device/browser/OS breakdowns—enough for content and acquisition decisions without a full product-analytics suite.
Custom events, CSV export, and email reports
Define custom events for conversion-style actions, export statistics as CSV, and receive email reports. Fits operators who need lightweight conversion signals and offline analysis rather than session replay or multi-step funnels.
REST API for stats, websites, and account
Documented API endpoints (Bearer API key) manage stats queries (pageviews, visitors, referrers, events, geo, devices, and more), websites, and account objects—useful for internal dashboards or automations on traffic-based plans that include API access.
Unlimited websites on traffic-based plans
Public pricing model is pageview-tier SaaS with unlimited websites per account and a short free trial—not a permanent free tier. Good for agencies or multi-brand operators who outgrow per-site free plans elsewhere; confirm current tiers on the vendor site.
Cookie-free unique hits with rotating salts
Page views and unique hits without tracking cookies or fingerprinting. Uniques combine truncated request signals with a 12-hour rotating salt and one-way hash, reset daily at midnight UTC; visitor IPs are not stored in hits. Suited to indie sites that want trendable uniques without consent banners for analytics cookies.
Thunder Clap uptime, SSL, and domain alerts
In-house multi-region health checks (default every 10 minutes) confirm downtime before emailing, plus SSL expiry notices and domain monitoring. Ultra can shorten intervals. Replaces a separate uptime tool for small fleets—but false downs can occur if WAFs block the Tinylytics monitor user-agent.
Daily content crawl for broken links and mixed content
Subscribed sites can crawl up to 50 pages (two levels deep) on a daily cadence, flagging broken links and mixed HTTP assets on HTTPS pages, with ignore lists and re-check. Ultra adds optional AI spell-check on visible copy—keep it off if AI subprocessors are out of policy.
Attribute-based event tracking (beta)
Enable events on the embed script and mark elements with data-tinylytics-event using category.action names (optional values for downloads). No GTM required; beacon mode helps navigations. Still beta—expect API/schema changes and incomplete capture under aggressive blockers.
Public stats, kudos, hit counters, API, and webhooks
Share passcode-protected public stats, embed hit counters and kudos buttons, export CSV, call the documented API, and push signed webhooks for visits, events, and monitoring. Built for transparent blogs and light automation rather than enterprise BI warehouses.
| Assurance & compliance | nilly | Tinylytics |
|---|---|---|
| Independent security / no-logs audit | Not found No public third-party audit report found for tracking claims. | Not found No public third-party security or no-logs audit report found on official docs. |
| ISO 27001 | Not found No vendor ISO 27001 certificate published on product site (underlying Swiss host DCs may be certified separately). | Not found No ISO 27001 claim found on privacy, compliance, or hosting pages. |
| SOC 2 / SOC 3 | Not found | Not found No SOC 2/3 report or claim found on public site. |
| GDPR / EU data protection | Vendor claimed Swiss entity; privacy policy includes GDPR rights language; cookieless visitor tracking claimed. Confirm DPA for B2B. | Vendor claimed Vendor documents GDPR-oriented design (cookieless, data minimisation, EU primary host, deletion). Not independent certification. |
| US CLOUD Act exposure (indicative) | Partial Swiss operator, no known US parent, Swiss-claimed analytics hosting; US SaaS subprocessors Stripe (payments) and Gravatar (avatars) on customer path. Not legal advice. | Partial UK operator, no known US parent, primary host Hetzner DE; partial exposure via Cloudflare, Sentry, Lemon Squeezy/Paddle, optional IPinfo and opt-in US AI APIs. Not legal advice. |
| Data processing agreement (B2B) | Not found No public DPA download found; request from vendor. | Not found No public DPA/downloadable processor agreement found; ask the vendor before B2B rollout. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system. | Not applicable Core product is analytics/monitoring; optional AI insights are secondary and opt-in. |
| Swiss Made Software / Swiss Web labels | Vendor claimed Cited on About and Swiss Union member page as recognition/labels—not a security audit. | Not listed |
| Considerations & known limitations | nilly | Tinylytics |
|---|---|---|
| Brand/domain transition (nilly.io vs kandur.one) | Medium Product still branded nilly, but the live marketing/API host is kandur.one; nilly.io did not resolve in DNS during research. Verify tracking domains, docs, and status before production cutover. | Not listed |
| US SaaS on customer account path | Medium Stripe (payments) and Gravatar (avatars) are US-group services. Visitor metrics are claimed Swiss-hosted and non-personal, but account/billing data is not Switzerland-only end-to-end. | Medium Cloudflare, Sentry, payment processors (incl. Lemon Squeezy/Stripe group), optional IPinfo and opt-in xAI/Gemini mean the stack is not EU-only end-to-end despite Hetzner primary storage. |
| Thin public assurance pack | Medium No public ISO 27001/SOC 2, independent security audit, or DPA page found. Fine for many SMB shortlists; friction for regulated enterprise questionnaires. | Not listed |
| No self-host or open-source edition | Low Cannot run on your own infra or audit server code from a public repo. Hard limit for sovereignty programs that require self-host. | Not listed |
| Small independent operator | Low Founder-owned Swiss GmbH without VC narrative—positive for independence, but buyers should assess support SLAs, roadmap continuity, and single-vendor concentration. | Not listed |
| Solo-founder operational concentration | Not listed | Medium Service is provided by Vincent Ritter Consulting / a solo developer. Support is personal and fast for indies, but bus-factor and formal SLA expectations differ from larger vendors. |
| No public ISO/SOC/audit or DPA pack | Not listed | Medium Enterprise security questionnaires will hit gaps until the vendor supplies audits and a B2B DPA under NDA or email. |
| Scale and feature boundaries | Not listed | Low Content crawls are depth/page limited; event tracking is beta; fair-usage applies to extreme hit volumes; no self-host escape hatch. |
| Optional AI shares aggregated analytics | Not listed | Low AI Insights and related AI spell-check are opt-in and send aggregated (not visitor PII per vendor) data to third-party AI providers—leave disabled under strict AI policies. |
When: You want open-source and/or self-host privacy analytics with a larger community
Consider: Plausible Analytics or Pirsch Analytics
nilly is proprietary SaaS only.
When: You want another European cookieless SaaS with a simple product story
Consider: Simple Analytics
Dutch peer; compare geo depth, API, and residency claims side by side.
When: You need deeper marketing, shop, and tag/consent analytics for EU enterprises
Consider: etracker
German suite-oriented alternative; heavier than nilly's lightweight dashboard.
When: You depend on free unlimited scale and Google ads/ecosystem integration
Consider: Google Analytics (GA4)
Different privacy and residency tradeoffs; not a sovereignty shortlist.
When: You need open-source and optional self-hosting of the analytics stack
Consider: Plausible Analytics
Estonian product with Cloud plus Community Edition self-host; less bundling of uptime/content monitors.
When: You want European cookieless analytics with a simpler analytics-only scope
Consider: Simple Analytics
Strong privacy positioning; compare feature depth and monitoring separately.
When: You need free-at-scale marketing analytics, ads integrations, or attribution depth
Consider: Google Analytics (incumbent) — or stay on a privacy tool if GA is disallowed
Different privacy and sovereignty profile entirely.
When: You need session replay or heatmaps and accept that privacy model
Consider: Microsoft Clarity or specialised replay tools
Tinylytics deliberately avoids fingerprinting-style session products.