Offen Fair Web Analytics vs Simple Analytics

Compare Offen Fair Web Analytics and Simple Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Hotjar, Matomo

Logo: Offen Fair Web Analytics

Offen Fair Web Analytics

Germany· Web Analytics

Needs review

Shortlist when you want self-hosted, Apache-2.0 analytics that only measures after opt-in, encrypts events in the browser, and lets visitors open their own data in the Auditorium. Skip when you need cookieless full-coverage metrics, session replay/heatmaps, or zero-ops managed EU hosting—consider Plausible, Pirsch, or Friendly Analytics instead.

Opt-in onlyBrowser E2E encryptionSelf-hostedApache-2.0Visitor data accessBerlin-based project
Logo: Simple Analytics

Simple Analytics

Netherlands· Web Analytics

Needs review

Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.

Cookieless analyticsNo stored IPs / visitor IDsEU-hosted (NL focus)Dutch B.V.Works beside GA4API & BI export
Offen Fair Web Analytics vs Simple Analytics: Snapshot
FeatureLogo: Offen Fair Web AnalyticsOffen Fair Web AnalyticsLogo: Simple AnalyticsSimple Analytics
Country of originGermanyNetherlands
CategoryWeb AnalyticsWeb Analytics
Open sourceYesNo
Self-hostedYesNo
HeadquartersGermanyNetherlands
Legal entityPublic legal notice lists Frederik Ring, Berlin (offen.software); product authors Frederik Ring and Hendrik Niefeld—no separate GmbH name verified on imprintSimple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01)
Governing lawGermany (indicative from Berlin imprint)Netherlands / EU
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)LowLow
Hosting / residencyProduct is operator self-hosted (your VPS/cloud/on-prem). No Offen multi-tenant analytics SaaS or vendor subprocessor list for visitor events. Related marketing site (offen.software) names Hetzner Online GmbH (Germany) as host—not the analytics data path. Optional community deploys include Heroku (operator choice).Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops.
Summary

Open-source, self-hosted web analytics with opt-in consent, browser-side end-to-end encryption, and a shared Auditorium so visitors can see and control their own usage data.

Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam.

Tags
At a glance: Offen Fair Web Analytics vs Simple Analytics
At a glanceLogo: Offen Fair Web AnalyticsOffen Fair Web AnalyticsLogo: Simple AnalyticsSimple Analytics
HQ / authorsBerlin, Germany (Frederik Ring & Hendrik Niefeld)Not listed
LicenseApache-2.0 (code/docs); logo CC-BY-NC-ND-4.0Not listed
DeliverySelf-host only (binary, Docker, community deploys)Not listed
Consent modelOpt-in only; first-party cookiesNot listed
Default retention6 months (configurable shorter)Not listed
Funding noteNLnet NGI support (project-stated)Not listed
HQNot listedAmsterdam, Netherlands
Legal entityNot listedSimple Analytics B.V. (KVK 88269922)
FoundedNot listed2018
Product typeNot listedHosted web analytics SaaS (not self-hosted)
Open sourceNot listedNo (proprietary)
Data focusNot listedCookieless, non-identifying aggregate metrics
Primary hostingNot listedNetherlands (EU); see subprocessors
Commercial modelNot listedFree hobby tier + usage-based paid + enterprise
Key capabilities: Offen Fair Web Analytics vs Simple Analytics
Key capabilitiesLogo: Offen Fair Web AnalyticsOffen Fair Web AnalyticsLogo: Simple AnalyticsSimple Analytics
Opt-in onlyYesNot listed
Browser E2E encryptionYesNot listed
Self-hostedYesNot listed
Apache-2.0YesNot listed
Visitor data accessYesNot listed
Berlin-based projectYesNot listed
Cookieless analyticsNot listedYes
No stored IPs / visitor IDsNot listedYes
EU-hosted (NL focus)Not listedYes
Dutch B.V.Not listedYes
Works beside GA4Not listedYes
API & BI exportNot listedYes

Offen Fair Web Analytics

  • Opt-in only collection with first-party cookies

    No analytics events are recorded until the visitor actively consents. Cookies are first-party and the tracker is meant to run on a same-site subdomain so third-party cookie restrictions and cross-site tracking models do not apply. Visitors who never opt in leave no usage trail—expect lower absolute volumes than cookieless tools that measure by default.

  • Browser-side end-to-end encryption of usage events

    Clients encrypt usage data before it leaves the browser; the server stores ciphertext and cannot decrypt events alone. Only the visitor (via their cookie) and the matching operator account can open that visitor's data in the Auditorium. Practical impact: a compromised database or overly broad ops access does not yield plaintext browsing histories the way a typical self-hosted analytics DB would.

  • Auditorium for both operators and visitors

    Operators see aggregates across pages where the installation is active (unique users/sessions, top pages, filters). Each opted-in visitor can open the same style of UI for their own data only, with plain-language metric explanations, and can delete data or fully opt out later. This is the fair design point: measurement is not a one-way glass.

  • Essential metrics without IP or User-Agent capture

    Dashboards cover real-time activity, page views, unique users and sessions, bounce rate, returning users, top pages, referrers, UTM campaign/source, landing and exit pages, weekly retention, and load time. Location is country-level from timezone mapping; mobile share uses orientation capability—not IP geolocation or UA parsing. No heatmaps, session replay, or warehouse-grade product analytics.

  • Lightweight self-host: binary, Docker, SQLite or SQL

    Production installs use a single binary (Linux/Windows/macOS) or the offen/offen image; docs also cover Heroku, Uberspace, and YunoHost. Default store is SQLite; MySQL and Postgres are supported. AutoTLS can request Let's Encrypt certificates. Config is environment variables or offen.env. You own uptime, backups, SMTP for password reset, and the subdomain layout.

  • Multi-site accounts, teams, and short retention

    One installation can cover multiple websites with shared team access. Default retention is six months with automatic deletion; operators can shorten retention (e.g. 12 weeks, 30 days, 7 days) knowing shorter values purge older events on startup. Consent banner appearance is customizable; UI locales include EN, DE, FR, ES, PT, and VI.

Simple Analytics

  • Cookieless metrics without visitor IDs or stored IPs

    Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.

  • Country from time zone, not geo-IP

    Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.

  • Cookieless layer beside GA4 and BI stacks

    Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.

  • Lightweight script, events, goals, and ad-blocker bypass

    Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.

  • Team access, SSO, and EU-operated SaaS

    Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.

Assurance & compliance: Offen Fair Web Analytics vs Simple Analytics
Assurance & complianceLogo: Offen Fair Web AnalyticsOffen Fair Web AnalyticsLogo: Simple AnalyticsSimple Analytics
Independent security / architecture audit
Not found

No public third-party audit PDF found; coordinated disclosure via SECURITY.md email only.

Not found

Searched security/trust pages; no public independent audit PDF found.

ISO 27001
Not found

No public ISO 27001 certification claim found on official site or docs.

Not found

No ISO 27001 certificate claimed on primary security pages.

SOC 2 / SOC 3
Not found

No public SOC 2/3 report found.

Partial

Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time.

GDPR / EU data protection
Vendor claimed

EU authors; opt-in, data minimization (no IP/UA), visitor access/erasure, short default retention, Datensparsamkeit framing. Self-host means operator remains controller—confirm your legal basis and notice.

Vendor claimed

Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts.

US CLOUD Act exposure (indicative)
Partial

EuropeanStack assessment: no known US parent; product not delivered as US-hosted vendor SaaS. Operator-chosen infrastructure (including optional Heroku/US cloud) can still create CLOUD Act paths for stored ciphertext/metadata. Not legal advice.

Partial

EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice.

Data processing agreement (B2B)
Not applicable

No multi-tenant vendor analytics processing relationship documented; operator self-hosts and is typically controller. Custom development/support via offen.software is separate from a standard SaaS DPA.

Partial

Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture.

EU AI Act
Not applicable

Web analytics metrics product; not an AI system product.

Not applicable

Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes.

Considerations & known limitations: Offen Fair Web Analytics vs Simple Analytics
Considerations & known limitationsLogo: Offen Fair Web AnalyticsOffen Fair Web AnalyticsLogo: Simple AnalyticsSimple Analytics
Opt-in undercounts absolute traffic
High

Visitors who never consent generate no events. Growth and content KPIs will not match cookieless tools or GA-style default measurement—treat as design, not a misconfiguration.

Not listed
You own uptime, backups, and secrets
Medium

No managed Offen cloud. Operators must run HTTPS/subdomain layout, set OFFEN_SECRET for stable sessions, configure SMTP for resets, and back up SQLite/SQL—plus avoid reverse proxies that log IPs if minimization is a goal.

Not listed
E2E crypto is vendor-claimed architecture
Medium

Browser-side encryption and server inability to decrypt are core claims from project docs/README, not independently audited in public materials found. Security-sensitive orgs should review source or commission assessment.

Not listed
Hosting choice reintroduces cloud jurisdiction
Medium

Self-host on US-group cloud or Heroku means CLOUD Act/subprocessor analysis shifts to your host even though Offen itself is Berlin-based OSS without a vendor SaaS region map.

Not listed
No public ISO/SOC or audit pack
Low

Procurement checklists that require vendor ISO 27001/SOC 2 will stall; evidence is open source and design docs, not cert registry entries.

Not listed
Essential metrics only
Medium

No heatmaps, session replay, advanced funnels, or product-analytics warehouse features. Wrong tool if the shortlist criterion is UX research depth rather than fair traffic statistics.

Not listed
Hosted SaaS only—no self-hostNot listed
Medium

No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead.

SOC 2 not yet completeNot listed
Medium

SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts).

Referrer-based uniques and timezone countryNot listed
Low

Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations.

CDN/DDoS vendor documentation inconsistencyNot listed
Low

Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch.

Small independent operatorNot listed
Low

Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly.

Fit

Offen Fair Web Analytics

Best fit when

  • Public-sector, media, NGO, or mission-driven sites that need visitor-visible transparency and strict opt-in
  • EU teams that must keep analytics off third-party trackers and can run a small always-on instance
  • Operators who want first-party subdomain cookies, CSP-aware embedding, and no IP/User-Agent collection
  • Organisations evaluating fair-processing design over maximum measurement coverage
  • Teams comfortable with SQLite or SQL self-host ops (binary or Docker) and publishing their own privacy notice

Poor fit when

  • Product or growth teams that require near-complete traffic measurement without consent friction
  • Needs for heatmaps, session replay, funnels, or ad-ecosystem attribution comparable to Hotjar/Mixpanel/GA
  • Buyers seeking a vendor-managed multi-tenant analytics cloud with SLAs and a signed vendor DPA as processor
  • Large enterprises that require public ISO 27001/SOC 2 or third-party security audit packs before shortlist

Consider instead when

  • When: You want privacy-oriented analytics with managed EU hosting and lower consent friction

    Consider: Plausible Analytics or Pirsch Analytics

    Typically optimised for simpler cookieless or low-friction models and hosted plans; less radical visitor Auditorium design than Offen.

  • When: You need EU hosted privacy analytics with operator support and less self-host burden

    Consider: Friendly Analytics

    European catalog peer oriented to hosted privacy analytics; compare consent model and feature depth to Offen’s opt-in + E2E approach.

  • When: You need deep product analytics, funnels, or session UX tooling rather than fair traffic metrics

    Consider: Hotjar, Mixpanel, or a full GA4 stack (with legal review)

    Different category: richer product/UX analytics, different jurisdiction and subprocessor profile.

Simple Analytics

Best fit when

  • Teams measuring traffic lost when consent is denied in cookie-based analytics (GA4/Adobe)
  • Public-sector and regulated sites that need no cookies/IPs/visitor profiles for web stats
  • EU procurement that requires Dutch legal entity + published EU subprocessors for visitor data
  • Agencies/multi-site operators wanting a simple hosted dashboard, reports, and API/BI egress
  • Sites that want essential pageview/referrer/UTM metrics without an analytics-only consent banner

Poor fit when

  • Product analytics needing session replay, heatmaps, or person-level funnels
  • Organizations that must self-host analytics or prefer open-source governance (see Plausible/Matomo)
  • Buyers requiring city/region geolocation accuracy (country is timezone-derived)
  • Teams whose primary need is identity-rich attribution, audiences, and marketing automation inside the analytics suite

Consider instead when

  • When: You need open-source and/or official self-hosting of privacy-first analytics

    Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo

    Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.

  • When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options

    Consider: Piwik PRO (catalog: piwik_pro)

    Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.

  • When: You need identity graphs, remarketing audiences, and full marketing analytics depth

    Consider: Google Analytics or Adobe Analytics

    Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.

  • When: You want another lightweight EU cookieless tracker and are comparing peers

    Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)

    Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.

Open questions for due diligence

Offen Fair Web Analytics

  • Will your traffic and KPI model tolerate opt-in-only measurement after a pilot on a non-critical property?
  • Where will you host the instance (EU on-prem/VPS vs US-group cloud), and who holds OFFEN_SECRET and DB backups?
  • Do procurement rules require third-party audits or ISO/SOC that Offen does not publish?
  • Do you need a signed vendor DPA as processor, or is controller-only self-host acceptable to counsel?
  • Is subdomain + CSP (script-src/frame-src + unsafe-inline styles for the banner) feasible on your main site?

Simple Analytics

  • Is Cloudflare still used for any CDN/DDoS path, or has Bunny fully replaced it for edge services?
  • When will SOC 2 Type II complete, and will the report be available under NDA?
  • What exact data-retention windows apply per plan for your expected traffic volume?
  • Will the vendor sign your standard DPA/SCC pack as-is for public-sector procurement?
  • Are any non-EU subprocessors used for account email, payments, or support that could affect broader vendor risk (visitor analytics list excludes these)?