Pirsch Analytics vs Tinylytics

Compare Pirsch Analytics and Tinylytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Microsoft Clarity

Logo: Pirsch Analytics

Pirsch Analytics

Germany· Web Analytics

Needs review

Shortlist Pirsch when you want German-operated, cookie-free web analytics with funnels/events, agency white-label, and a public DPA—hosted on Hetzner per vendor docs. Skip when you need free full-product self-host, session replay/heatmaps, or a stack with zero US-group subprocessors; consider Plausible or Simple Analytics instead.

Cookie-free hashingOpen-source core (AGPL)Hetzner DE hosting (claimed)Server-side trackingAgency white-labelPublic DPA/AVV
Logo: Tinylytics

Tinylytics

United Kingdom· Web Analytics

Needs review

Shortlist Tinylytics when you want cookieless page analytics plus bundled uptime/SSL/content checks for a handful of small sites, with primary data on Hetzner in Germany and founder support. Skip when you need self-host/open source, formal ISO/SOC packs, or enterprise multi-tenant governance—consider Plausible Analytics or Simple Analytics instead.

Cookieless analyticsPrimary host: Hetzner DEUptime + SSL monitoringBroken-link crawlsSaaS only (no self-host)Solo-founder UK
Pirsch Analytics vs Tinylytics: Snapshot
FeatureLogo: Pirsch AnalyticsPirsch AnalyticsLogo: TinylyticsTinylytics
Country of originGermanyUnited Kingdom
CategoryWeb AnalyticsWeb Analytics
Open sourceYesNo
Self-hostedNoNo
HeadquartersGermanyUnited Kingdom
Legal entityEmvi Software GmbH (Nickelstraße 1b, 33378 Rheda-Wiedenbrück; HRB 11575, AG Gütersloh)Vincent Ritter Consulting (service brand; terms state not separately incorporated yet)
Governing lawGermany / EU GDPRNot clearly stated as a single governing-law clause on the public terms page; confirm contractually
US parent / controlNo known US parentNo known US parent
CLOUD Act exposure (indicative)MediumMedium
Hosting / residencyAnalytics: Hetzner Online GmbH, Germany (vendor claims Nuremberg/Falkenstein). Account/ops subprocessors named in privacy policy include AWS SES (Amazon Web Services EMEA), Google Workspace (Google Cloud EMEA), Stripe, Inc. (US), Intuition Machines, Inc. (US CAPTCHA), and Datev eG (DE).Primary analytics storage: Hetzner Falkenstein (Germany). CDN/security: Cloudflare. Error monitoring: Sentry.io. Payments: Paddle and Lemon Squeezy (Stripe company). Optional: IPinfo geo fallback for API hits; opt-in AI Insights via xAI and Google Gemini. No public backup-provider detail beyond that stack.
Summary

Cookie-free web analytics from Emvi Software GmbH in Germany: hash-based visitor IDs, open-source core, Hetzner-hosted SaaS with funnels, events, and agency white-label.

Privacy-first cookieless web analytics for small sites, with bundled uptime/SSL checks, content monitoring, events, and founder support—hosted primarily on Hetzner in Germany.

Tags
At a glance: Pirsch Analytics vs Tinylytics
At a glanceLogo: Pirsch AnalyticsPirsch AnalyticsLogo: TinylyticsTinylytics
HQRheda-Wiedenbrück, GermanyNot listed
Legal entityEmvi Software GmbHNot listed
CategoryWeb analytics (SaaS)Not listed
Open sourceCore library AGPL-3.0; full SaaS commercialNot listed
Self-hostEnterprise on-prem option; not free CENot listed
Commercial modelUsage-based (monthly page views); trial availablePaid site-count plans; short trial; no permanent free tier
Primary hosting (claimed)Hetzner Germany (Nuremberg/Falkenstein)Not listed
HQ / operatorNot listedVincent Ritter Consulting, United Kingdom
LaunchedNot listed12 June 2023 (live counters on homepage)
Primary hostingNot listedHetzner, Falkenstein, Germany
DeploymentNot listedManaged SaaS only (not open source, not self-hosted)
DifferentiatorsNot listedAnalytics + uptime/SSL/content monitoring + widgets
Key capabilities: Pirsch Analytics vs Tinylytics
Key capabilitiesLogo: Pirsch AnalyticsPirsch AnalyticsLogo: TinylyticsTinylytics
Cookie-free hashingYesNot listed
Open-source core (AGPL)YesNot listed
Hetzner DE hosting (claimed)YesNot listed
Server-side trackingYesNot listed
Agency white-labelYesNot listed
Public DPA/AVVYesNot listed
Cookieless analyticsNot listedYes
Primary host: Hetzner DENot listedYes
Uptime + SSL monitoringNot listedYes
Broken-link crawlsNot listedYes
SaaS only (no self-host)Not listedYes
Solo-founder UKNot listedYes

Pirsch Analytics

  • Cookie-free 24-hour visitor hashing

    Recognizes visitors without cookies by hashing IP, User-Agent, date, and a per-site salt into a short ID. The vendor states IPs are not stored and cross-site linkage is blocked by the salt; sessions expire after 24 hours so long-term profiles are not built. Best for sites that want aggregate traffic metrics without a dedicated analytics cookie banner—confirm ePrivacy/TTDSG fit with counsel.

  • Server-side and script integrations

    Instrument via JS snippet, CMS plugins (e.g. WordPress, Shopify, Webflow, Framer), or backend SDKs/API (Go library and other stacks). Server-side collection improves resilience when ad blockers strip client scripts. Tradeoff: backend integration costs more engineering time than a single script tag.

  • Funnels, events, goals, and tag segmentation

    Goes past pageviews with custom events, conversion goals, multi-step funnels, session path exploration, outbound/download/404 tracking, and tags for A/B tests or channel segmentation. Webhooks and email reports push insights into existing tools. Some advanced metrics (e.g. custom event metrics, e-commerce revenue tracking) sit on higher commercial tiers—verify the live feature matrix.

  • Agency white-label and shared dashboards

    Custom domains, themes, logos, and broader white-label options let agencies present analytics under their own brand. Public dashboards and unique access links support clients without full account sprawl; roles/teams scale collaboration. Strong fit for multi-client portfolios; less relevant for a single personal blog.

  • Migration imports, API, and unlimited retention (stated)

    Import historical data from Google Analytics, Plausible, or Fathom; export CSV; use the REST API and SDKs for custom pipelines. Pricing docs state unlimited data retention across Standard, Plus, and Enterprise. Limits are usage-based on monthly page views (events and a share of session extensions count)—plan for growth, not perpetual free volume.

Tinylytics

  • Cookie-free unique hits with rotating salts

    Page views and unique hits without tracking cookies or fingerprinting. Uniques combine truncated request signals with a 12-hour rotating salt and one-way hash, reset daily at midnight UTC; visitor IPs are not stored in hits. Suited to indie sites that want trendable uniques without consent banners for analytics cookies.

  • Thunder Clap uptime, SSL, and domain alerts

    In-house multi-region health checks (default every 10 minutes) confirm downtime before emailing, plus SSL expiry notices and domain monitoring. Ultra can shorten intervals. Replaces a separate uptime tool for small fleets—but false downs can occur if WAFs block the Tinylytics monitor user-agent.

  • Daily content crawl for broken links and mixed content

    Subscribed sites can crawl up to 50 pages (two levels deep) on a daily cadence, flagging broken links and mixed HTTP assets on HTTPS pages, with ignore lists and re-check. Ultra adds optional AI spell-check on visible copy—keep it off if AI subprocessors are out of policy.

  • Attribute-based event tracking (beta)

    Enable events on the embed script and mark elements with data-tinylytics-event using category.action names (optional values for downloads). No GTM required; beacon mode helps navigations. Still beta—expect API/schema changes and incomplete capture under aggressive blockers.

  • Public stats, kudos, hit counters, API, and webhooks

    Share passcode-protected public stats, embed hit counters and kudos buttons, export CSV, call the documented API, and push signed webhooks for visits, events, and monitoring. Built for transparent blogs and light automation rather than enterprise BI warehouses.

Assurance & compliance: Pirsch Analytics vs Tinylytics
Assurance & complianceLogo: Pirsch AnalyticsPirsch AnalyticsLogo: TinylyticsTinylytics
Independent security / privacy audit
Not found

Open-source core allows code review; no public third-party audit PDF located in this research pass.

Not found

No public third-party security or no-logs audit report found on official docs.

ISO 27001
Not found

No ISO 27001 certificate or registry entry found on official trust pages reviewed.

Not found

No ISO 27001 claim found on privacy, compliance, or hosting pages.

SOC 2 / SOC 3
Not found

No public SOC 2/3 report referenced on official pages reviewed.

Not found

No SOC 2/3 report or claim found on public site.

GDPR / EU data protection
Vendor claimed

German controller/processor Emvi Software GmbH; cookie-free hashing design; public DPA; German Hetzner hosting claims. Vendor also cites CCPA/PECR/Schrems II—treat as claims, confirm with counsel.

Vendor claimed

Vendor documents GDPR-oriented design (cookieless, data minimisation, EU primary host, deletion). Not independent certification.

US CLOUD Act exposure (indicative)
Partial

EU entity / no known US parent and Hetzner DE analytics hosting, but privacy policy names AWS SES, Google Workspace, Stripe, and Intuition Machines (US-group services) for email/CAPTCHA/payments. Not legal advice.

Partial

UK operator, no known US parent, primary host Hetzner DE; partial exposure via Cloudflare, Sentry, Lemon Squeezy/Paddle, optional IPinfo and opt-in US AI APIs. Not legal advice.

Data processing agreement (B2B)
Vendor claimed

Downloadable English DPA and German AVV PDFs linked from docs.pirsch.io/privacy.

Not found

No public DPA/downloadable processor agreement found; ask the vendor before B2B rollout.

EU AI Act
Not applicable

Classical web analytics product; not marketed as an AI system.

Not applicable

Core product is analytics/monitoring; optional AI insights are secondary and opt-in.

Considerations & known limitations: Pirsch Analytics vs Tinylytics
Considerations & known limitationsLogo: Pirsch AnalyticsPirsch AnalyticsLogo: TinylyticsTinylytics
US-group account/ops subprocessors
Medium

Even with German analytics hosting claims, customer email, CAPTCHA, and payments involve AWS, Google, Stripe, and Intuition Machines. Sovereign or “no US cloud” policies need explicit exception handling or Enterprise architecture review.

Medium

Cloudflare, Sentry, payment processors (incl. Lemon Squeezy/Stripe group), optional IPinfo and opt-in xAI/Gemini mean the stack is not EU-only end-to-end despite Hetzner primary storage.

No public ISO/SOC or third-party audit
Medium

Procurement teams that require ISO 27001 or SOC 2 evidence will need vendor questionnaires or NDA materials; public pages did not show those certs.

Not listed
Open-source core ≠ free full self-host
Low

Teams assuming AGPL means free on-prem of the entire product may be surprised; full on-prem is positioned as Enterprise.

Not listed
Fingerprinting still needs legal fit review
Low

Cookie-free hashing is not automatically lawful everywhere without information/consent analysis. Banner removal should be validated for your jurisdiction and tag stack.

Not listed
Page-view usage limits
Low

Plans are metered on monthly page views (with events and partial session extensions counting). Hitting the cap can restrict dashboard access until upgrade or cycle reset—model traffic before cutover.

Not listed
Solo-founder operational concentrationNot listed
Medium

Service is provided by Vincent Ritter Consulting / a solo developer. Support is personal and fast for indies, but bus-factor and formal SLA expectations differ from larger vendors.

No public ISO/SOC/audit or DPA packNot listed
Medium

Enterprise security questionnaires will hit gaps until the vendor supplies audits and a B2B DPA under NDA or email.

Scale and feature boundariesNot listed
Low

Content crawls are depth/page limited; event tracking is beta; fair-usage applies to extreme hit volumes; no self-host escape hatch.

Optional AI shares aggregated analyticsNot listed
Low

AI Insights and related AI spell-check are opt-in and send aggregated (not visitor PII per vendor) data to third-party AI providers—leave disabled under strict AI policies.

Fit

Pirsch Analytics

Best fit when

  • EU sites replacing Google Analytics that need pageviews, campaigns, events, and funnels without analytics cookies
  • Agencies needing multi-site dashboards, client access links, and white-label branding
  • Teams that can instrument server-side or proxy scripts for better ad-blocker resilience
  • Buyers who want a German GmbH, downloadable DPA, and Hetzner-Germany residency claims for analytics data
  • Orgs evaluating Enterprise SAML, raw data access, or on-prem/managed private deployment

Poor fit when

  • Teams that require a free, full-product self-hosted community edition (core library ≠ full SaaS)
  • Product or UX research needing session replay, heatmaps, or persistent cross-site user identity
  • Procurement policies that forbid any US-group subprocessor (email CAPTCHA/billing still touch AWS/Google/Stripe/Intuition Machines)
  • Heavy product-analytics / multi-product identity graphs (closer to Amplitude/Mixpanel class tools)

Consider instead when

  • When: You need a free full-stack self-hosted analytics product with AGPL community edition

    Consider: Plausible Analytics (CE) or other open full products in your shortlist

    Pirsch open-sources the tracking core; on-prem of the full product is Enterprise-scoped.

  • When: You want the simplest possible privacy-first metrics with a Dutch vendor

    Consider: Simple Analytics

    Fewer advanced funnel/white-label features; different packaging tradeoffs.

  • When: You need heatmaps or session replay more than classical web analytics

    Consider: Hotjar, Microsoft Clarity, or EU UX-analytics peers

    Expect heavier consent and data-minimization review.

  • When: You must stay inside Google’s advertising and BigQuery measurement ecosystem

    Consider: Google Analytics / Google Tag Manager stack

    Opposite privacy and transfer posture—only if legal review accepts it.

Tinylytics

Best fit when

  • Indie blogs, portfolios, and side projects that want simple cookieless stats without Google Analytics
  • Small sites that also want uptime, SSL expiry, and broken-link checks in the same tool
  • Operators who prefer founder-answered support and lightweight embeds over enterprise marketing stacks
  • Teams OK with managed EU primary hosting and willing to review named US-group subprocessors (CDN, payments, optional AI)
  • Agencies managing a modest number of client sites with public stats or kudos-style engagement widgets

Poor fit when

  • Orgs that require self-hosted collectors or open-source audit of the full analytics stack
  • Procurement needing published ISO 27001, SOC 2, independent audits, or a downloadable DPA out of the box
  • Very high-traffic properties needing contractual capacity/SLA commitments beyond fair-usage conversation
  • Policies that ban Cloudflare/Sentry/US payment or optional US AI APIs on any data path
  • Teams that need session replay, heatmaps, or deep advertising attribution (Clarity/GA territory)

Consider instead when

  • When: You need open-source and optional self-hosting of the analytics stack

    Consider: Plausible Analytics

    Estonian product with Cloud plus Community Edition self-host; less bundling of uptime/content monitors.

  • When: You want European cookieless analytics with a simpler analytics-only scope

    Consider: Simple Analytics

    Strong privacy positioning; compare feature depth and monitoring separately.

  • When: You need free-at-scale marketing analytics, ads integrations, or attribution depth

    Consider: Google Analytics (incumbent) — or stay on a privacy tool if GA is disallowed

    Different privacy and sovereignty profile entirely.

  • When: You need session replay or heatmaps and accept that privacy model

    Consider: Microsoft Clarity or specialised replay tools

    Tinylytics deliberately avoids fingerprinting-style session products.

Open questions for due diligence

Pirsch Analytics

  • Can Enterprise on-prem exclude AWS SES / Google Workspace / Stripe / CAPTCHA US-group dependencies for the customer’s deployment?
  • Is any ISO 27001, SOC 2, or independent penetration-test summary available under NDA?
  • Exact data centers, backup locations, and encryption-key custody for multi-tenant SaaS—beyond marketing Hetzner claims?
  • Which feature flags on Standard vs Plus vs Enterprise apply to funnels, A/B tags, e-commerce metrics, and white-label depth at contract time?

Tinylytics

  • Will Vincent Ritter Consulting sign a GDPR Article 28 DPA and provide a current subprocessor list under contract?
  • Are backups/DR and email delivery fully covered by the named providers, or are there additional hosts?
  • Is there any roadmap for independent security review, SOC 2, or ISO 27001?
  • What contractual terms apply for accounts consistently above the fair-usage hit threshold?
  • For AI Insights: exact retention, regions, and processor terms at xAI and Google for the paid API plans used?