Publytics vs Wide Angle Analytics

Compare Publytics and Wide Angle Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo

Publytics

Italy· Web Analytics

Needs review

Shortlist when you need cookieless, unsampled publisher analytics with multi-site Network views and a public EU DPA from an Italian SaaS operator. Skip when you need self-hosting, product analytics at GA4/Adobe depth, or product-level ISO/SOC—consider Plausible (simpler privacy analytics / self-host options) or Matomo (self-host ownership) instead.

Cookieless trackingNo default samplingMulti-site NetworkEU-hosted (EuroVPS/Hetzner)Public B2B DPAPublisher-focused UX

View listing Visit Website

Wide Angle Analytics

Germany· Web Analytics

Needs review

Do not shortlist Wide Angle for new multi-year analytics: the vendor is winding the product down by end of August 2026. Existing customers should migrate using the promised data snapshot. For new EU privacy-analytics shortlists prefer Plausible, Pirsch, Simple Analytics, or Piwik PRO; keep Matomo-class stacks when self-host control is mandatory.

Cookieless by defaultGerman GmbH (Berlin)OVHcloud FR/DE hostingSaaS only (no self-host)EOL Aug 2026

View listing Visit Website

Highlighted rows differ between the two products.

Publytics vs Wide Angle Analytics: Snapshot
Feature	Publytics	Wide Angle Analytics
Country of origin	Italy	Germany
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Italy	Germany
Legal entity	Publytics S.r.l. / Publytics SRL, Via Val Leventina 3 INT 1, 20148 Milan (MI), Italy (VAT IT13079420967)	Input Objects GmbH, Scharnhorststraße 24, 10115 Berlin, Germany
Governing law	Italy / EU GDPR (processor under published DPA)	Not listed
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Low	Medium
Hosting / residency	Analytics infrastructure subprocessors in public DPA: EuroVPS (Euclid Services Ltd, Cyprus) and Hetzner Online GmbH (Germany). Data policy/DPA: EU storage (NL, DE, FI; DPA also IT); no transfer outside the EU for analytics processing. Account path: Stripe (payments), Brevo/Sendinblue (email).	Visitor analytics: OVHcloud limited to FR/DE (vendor). Account path: Paddle (payments), Brevo email/automation, Infomaniak; older vendor post notes Brevo/Sendinblue encrypted DR involving AWS/GCP. No known US corporate parent.
Summary	Cookieless web analytics SaaS for digital publishers: unsampled real-time and historical metrics, multi-site Network views, GA import, and EU-hosted measurement from an Italian company.	German cookieless-by-default web analytics SaaS (Input Objects GmbH, OVHcloud FR/DE). Product announced for discontinuation end of August 2026—prefer living EU peers for new deployments.
Tags	web-analytics cookieless privacy gdpr publishers real-time	web-analytics cookieless privacy gdpr analytics saas germany google-analytics-alternative end-of-life

At a glance: Publytics vs Wide Angle Analytics
At a glance	Publytics	Wide Angle Analytics
HQ	Milan, Italy	Berlin, Germany (Input Objects GmbH)
Legal entity	Publytics S.r.l. (VAT IT13079420967)	Not listed
Hosting	EuroVPS + Hetzner (EU regions)	Not listed
Deployment	Managed SaaS (not self-hosted)	Not listed
Commercial model	Pageview tiers; free trial	Event/site SaaS tiers + 14-day trial (see official pricing)
Open source	No (tracker uses MIT library code)	No
Product launch	Not listed	November 2021
Hosting (visitor path)	Not listed	OVHcloud France & Germany (vendor-stated)
Self-host	Not listed	No
Status	Not listed	Discontinuing end of August 2026

Key capabilities: Publytics vs Wide Angle Analytics
Key capabilities	Publytics	Wide Angle Analytics
Cookieless tracking	Yes	Not listed
No default sampling	Yes	Not listed
Multi-site Network	Yes	Not listed
EU-hosted (EuroVPS/Hetzner)	Yes	Not listed
Public B2B DPA	Yes	Not listed
Publisher-focused UX	Yes	Not listed
Cookieless by default	Not listed	Yes
German GmbH (Berlin)	Not listed	Yes
OVHcloud FR/DE hosting	Not listed	Yes
SaaS only (no self-host)	Not listed	Yes
EOL Aug 2026	Not listed	Yes

Publytics

Unsampled real-time and daily publisher metrics
Dashboard and Real-time views show active users (including last-minute and 30-minute windows), top pages, sources, social referrals, and day trends—with minute-level trend comparison documented for real-time. Vendor states no default data sampling, so reports reflect full counted client-side traffic rather than GA-style estimates on large properties.
Multi-site Network mode for content portfolios
Business and Enterprise plans can group properties into Networks (plan caps apply: e.g. up to three Networks on Business, unlimited on Enterprise). Network views mirror site dashboards with split-by-site filters, combined real-time tables, and PDF/CSV export across the portfolio—built for multi-brand publishers rather than single blogs.
Cookieless measurement with daily-rotating visitor hash
Tracking avoids cookies and permanent device IDs. Per the DPA, IP and User-Agent are used only to derive a daily salted hash for unique visitors, then discarded; metrics stay aggregated (URL, referrer, browser/OS, device, country). Designed so many sites can skip consent banners for analytics alone—confirm with counsel for your jurisdictions and any custom IDs you add.
Historical import, custom events/dimensions, and API
Import paths cover GA4 and other tools (Plausible/Fathom mentioned) with support-assisted finalization. Custom events, dimensions, and metrics scale by plan; REST API uses Sanctum Bearer tokens scoped to subscribed sites. Fits teams rebuilding GA-era reporting without rebuilding infrastructure.
AI referral traffic reporting
Dedicated documentation for traffic referred from AI systems (ChatGPT, Gemini, Claude, Perplexity, Copilot, Mistral, Google AI Overviews, Deepseek, and others). Useful for publishers optimizing for answer-engine and AI-overview discovery alongside classic SEO sources.

Wide Angle Analytics

Cookieless request-based sessions with daily rotating salt
Default mode hashes site + IP + User-Agent with a non-persisted daily salt (SHA-256). Same-day uniques without cookies or long-lived IDs; past sessions cannot be re-linked after salt rotation. Optional 24h cookie or canvas fingerprinting change the consent analysis.
Optional tracking modes for SPA and consent-gated detail
Enable HTTP(S)-only 24h cookies, client fingerprinting, or service-issued IDs for SPA reliability. Fingerprinting is off by default and may require consent—controllers must re-assess before enabling.
Marketer dashboards, custom events, and multi-site teams
Real-time charts for sources, pages, devices, UTM campaigns, goals, custom actions, and e-commerce revenue attribution. Higher tiers add multi-user sharing, permissions, and many sites without SQL.
CMS one-click installs and lightweight script embed
Plugins/integrations for WordPress, Squarespace, Wix, Ghost, Webflow, and common JS stacks; custom sites add a script tag. Built for marketers rather than BI engineers.
OVHcloud EU regions (FR/DE) for visitor analytics path
Vendor states product hosting is limited to OVHcloud France and Germany with no end-user analytics transfer outside EU/EEA and no sale of visitor data. Account billing/email use separate subprocessors (see Trust).

Assurance & compliance: Publytics vs Wide Angle Analytics
Assurance & compliance	Publytics	Wide Angle Analytics
Independent security / no-logs audit	Not found Searched official site; no public third-party security or no-logs audit PDF found. DPA describes hashing and non-retention of raw IP/UA.	Not found No public independent pen-test or no-logs audit PDF found on site materials reviewed.
ISO 27001	Not found No Publytics product certificate found. Host EuroVPS markets ISO certifications; that is infrastructure provider scope, not Publytics certification.	Not found No public ISO 27001 certificate page found.
SOC 2 / SOC 3	Not found No public SOC 2/3 report found on official Publytics pages.	Not found No public SOC 2/3 report found.
GDPR / EU data protection	Vendor claimed Italian controller/processor entity; cookieless design; public Art. 28 DPA; EU hosting named. Not legal advice.	Vendor claimed German controller/processor entity; cookieless-default design; DPO named (DPO CONSULTING). Not legal advice.
US CLOUD Act exposure (indicative)	Partial EU entity, no known US parent; analytics hosts EuroVPS + Hetzner in EU with DPA no third-country transfer for service data. Account billing via Stripe (US company). Not a vendor 'safe' claim—EuropeanStack assessment only.	Partial EU GmbH, no known US parent, OVH FR/DE visitor hosting; offset by Paddle and Brevo-related infrastructure (incl. encrypted AWS/GCP DR per vendor blog). Assessment row—not vendor marketing.
Data processing agreement (B2B)	Vendor claimed Full public DPA at https://publytics.net/dpa with Annex B subprocessors and Annex C security/transfer instructions.	Vendor claimed Vendor blog/compliance materials state a signed DPA is offered; confirm current template with vendor.
EU AI Act	Not applicable Web analytics product; AI-referral reporting is measurement of referrers, not an AI system product.	Not applicable Web analytics product, not an AI system under typical AI Act product framing.

Considerations & known limitations: Publytics vs Wide Angle Analytics
Considerations & known limitations	Publytics	Wide Angle Analytics
SaaS-only (no self-host)	Medium All measurement depends on Publytics cloud availability and vendor roadmap. Teams with residency or air-gap requirements need Matomo/Plausible CE-style self-host alternatives.	Not listed
No public independent security audit	Medium Hashing and non-retention claims are first-party (DPA/docs). No public third-party audit was found—enterprise security reviews will need questionnaires, DPA audit rights, and possibly NDA materials.	Medium Assurance rests on design docs, DPA, and vendor claims unless private reports are provided under NDA.
Feature depth tied to pageview tiers	Low Networks, API rate limits, custom dimensions/metrics, retention years, and time granularity differ by Lite/Business/Enterprise. Validate limits against portfolio size before migration.	Not listed
US payment processor on account path	Low Stripe processes payments (US company). Separate from DPA Annex B analytics hosts, but relevant if procurement treats all vendor SaaS touchpoints as in-scope for CLOUD Act diligence.	Not listed
Customer-injected identifiers can re-identify	Medium DPA warns controllers not to inject unique user IDs that re-identify visitors via the script. Misconfiguration can undermine the cookieless privacy model.	Not listed
Product end-of-life (August 2026)	Not listed	High Vendor announced discontinuation; service runs until end of August 2026 with pro-rata refunds and a vendor-prepared snapshot—not a self-service export. New deployments risk forced migration within weeks.
No self-host continuity path	Not listed	High SaaS-only design means the product cannot be retained on your infrastructure after shutdown.
Account subprocessors beyond OVH	Not listed	Medium Paddle, Brevo, Infomaniak (and historical Brevo DR via US-group clouds) affect customer-account and support data paths even if visitor analytics stay on OVH EU.
Optional fingerprinting/cookies	Not listed	Medium Non-default modes can reintroduce consent obligations; misconfiguration is a controller risk.

Fit

Publytics

Best fit when

Content publishers and media sites that want GA3-style reporting without cookies or default sampling
Multi-brand portfolios that need Network dashboards, split-by-site filters, and shared exports
Teams migrating historical series from GA4 (or Plausible/Fathom) into a privacy-oriented SaaS
EU-oriented controllers who want Italian legal entity, published DPA, and EU infrastructure subprocessors named in annexes
Editorial/SEO leads who need real-time active users, sources, and AI-referral reporting without operating self-hosted analytics

Poor fit when

Organizations that require self-hosted or open-source analytics only
Product/growth teams that need GA4/Adobe-class event modeling, experiment stacks, and ads ecosystem integrations
Buyers that need verified product ISO 27001/SOC 2 certificates before shortlist (none found for Publytics itself)
Very simple single-site blogs that only need minimal privacy metrics—lighter tools may be enough

Consider instead when

When: You want open-core privacy analytics with optional self-host
Consider: Plausible Analytics
Simpler surface; stronger self-host/open-core path than Publytics SaaS-only model
When: You must run analytics on your own infrastructure
Consider: Matomo (self-host) or Plausible Community Edition
Publytics is managed cloud only—no official on-prem product
When: You need deep product analytics and marketing stack integration
Consider: Google Analytics or Adobe Analytics
Trade privacy/EU-hosting priorities for ecosystem breadth

Wide Angle Analytics

Best fit when

Existing Wide Angle customers completing migration before the announced August 2026 shutdown
Historical evaluation of cookieless, marketer-oriented EU SaaS analytics design (daily-salted sessions, OVH FR/DE)
Teams that needed multi-site CMS installs and shared reports without running Matomo themselves (while service remained live)
Controllers comparing default cookieless vs optional fingerprint/cookie modes on a single product

Poor fit when

Any new production deployment expected to outlive August 2026
Buyers requiring open-source self-host continuity (use Plausible CE, Matomo, or similar)
Product analytics, session replay, heatmaps, or ad-tech attribution platforms
Orgs that need public ISO 27001 / SOC 2 certificates without requesting private packs
Free forever hosted analytics

Consider instead when

When: You need a living cookieless EU SaaS analytics product
Consider: Plausible Analytics, Pirsch Analytics, or Simple Analytics
All remain active EU-oriented peers in this directory category.
When: You need self-host or deep plugin/on-prem control
Consider: Matomo (self-host or hosted peers) or Piwik PRO
Wide Angle never offered self-host and is shutting down.
When: You accept US ad-stack analytics for free depth
Consider: Google Analytics (GA4)
Different jurisdiction, cookie/consent model, and product surface—not a like-for-like privacy swap.

Open questions for due diligence

Publytics

Will Publytics provide completed security questionnaire, pen-test summary, or ISO evidence under NDA for enterprise procurement?
Exact current pageview tier limits, Network caps, and retention for the sites you will migrate?
Is GA4 historical import complete for your property structure (events, custom dimensions) or only core traffic series?
How are subprocessors for account services (Stripe, Brevo) contractually covered relative to the analytics DPA annex?
Any planned US or non-EU hosting options that would change the current EU-only transfer instruction?

Wide Angle Analytics

Exact cutover date/time and timezone for service stop after August 2026?
When and in what open format is each tenant's data snapshot delivered?
Current signed subprocessor list and SCCs under the active DPA (vs 2022 blog / iubenda summary)?
Any residual access window or deletion certificate after EOL?
Are private security assessments available under NDA before remaining term ends?