SEAL Metrics vs Sitesights

Compare SEAL Metrics and Sitesights on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics, Mixpanel

SEAL Metrics

Spain· Web Analytics

Needs review

Shortlist when European eCommerce or hospitality teams need cookieless full-traffic capture and last-click ROAS they can align with finance—without GA4 Consent Mode as the measurement backbone. Skip when you need self-host or open source, session replay and product analytics depth, or a certified ISO/SOC package today—consider Plausible, Simple Analytics, Pirsch, or Matomo-based hosts instead.

Cookieless first-party pixelEU-hosted (Dublin)Revenue / ROAS focusReal-time dashboardsDPA includedSaaS only

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Sitesights

Germany· Web Analytics

Needs review

Shortlist Sitesights when you need German-operated cookieless web analytics with real-time dashboards, funnels, page flow, and a server-side API—especially agencies and SaaS teams that want Hetzner Germany hosting claims without running Matomo. Skip when you need public ISO/SOC audits, long-term visitor identity, session replay, or a fully published subprocessor pack; consider Plausible Analytics or self-hosted Matomo instead.

Cookieless trackingEU-operated (DE)Hetzner Germany (claimed)Server-side APIFunnels + page flowMulti-project / agencies

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Highlighted rows differ between the two products.

SEAL Metrics vs Sitesights: Snapshot
Feature	SEAL Metrics	Sitesights
Country of origin	Spain	Germany
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Spain	Germany
Legal entity	SealMetrics (Spain; exact registered company name not found on public imprint)	Drude, Grossert GbR
Governing law	Spain (Terms of Service; courts of Barcelona)	Not listed
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Customer analytics app, DB, and backups: Dublin, Ireland (EU data center, provider not named publicly). Subprocessor: Cloudflare for CDN/DDoS on encrypted transit at EU edge locations; vendor states no analytics data at rest on Cloudflare and no US cloud storage of customer analytics.	Product databases and app servers claimed in Germany on Hetzner. Marketing site uses Cloudflare (US) CDN. Payments via Paddle. Full product subprocessor/backup list not published on main site.
Summary	Spanish cookieless web analytics for European eCommerce: first-party capture, Dublin EU storage, last-click revenue and ROAS without consent-dependent tags.	German cookieless web analytics SaaS with real-time dashboards, events, funnels, and server-side APIs. Operated by Drude, Grossert GbR; product data claimed on Hetzner in Germany.
Tags	analytics cookieless gdpr privacy saas ecommerce attribution	analytics cookieless gdpr privacy saas api germany

At a glance: SEAL Metrics vs Sitesights
At a glance	SEAL Metrics	Sitesights
HQ	Spain (Spanish law; Barcelona courts per Terms)	Not listed
Founded	2020 (vendor how-it-works page)	Not listed
Hosting	Dublin, Ireland — EU data center; Cloudflare edge transit	Not listed
Model	SaaS; event-volume plans; free agentic tier + trial	Not listed
Open source	No	No (libs/plugins public; core SaaS proprietary)
Self-host	No	Not listed
HQ / entity	Not listed	Drude, Grossert GbR, Germany
Category	Not listed	Web analytics (SaaS)
Hosting (product)	Not listed	Hetzner, Germany (vendor docs)
Tracking model	Not listed	Cookieless; 48h rotating server hash
Commercial model	Not listed	Free start; pageviews + events subscriptions (Paddle)

Key capabilities: SEAL Metrics vs Sitesights
Key capabilities	SEAL Metrics	Sitesights
Cookieless first-party pixel	Yes	Yes
EU-hosted (Dublin)	Yes	Not listed
Revenue / ROAS focus	Yes	Not listed
Real-time dashboards	Yes	Not listed
DPA included	Yes	Not listed
SaaS only	Yes	Not listed
EU-operated (DE)	Not listed	Yes
Hetzner Germany (claimed)	Not listed	Yes
Server-side API	Not listed	Yes
Funnels + page flow	Not listed	Yes
Multi-project / agencies	Not listed	Yes

SEAL Metrics

846-byte first-party cookieless pixel
Install a tiny first-party script on your domain that logs pageviews without cookies, localStorage, or fingerprinting. Designed so ad blockers that target third-party analytics domains hit less often. Benefit: fuller traffic capture for teams stuck with consent-gated tags; trade-off: aggregate and channel metrics rather than person-level journey stitching.
Last-click revenue and ROAS attribution
Attributes conversions and revenue to channels, campaigns, and landing pages with last-click models the vendor positions as CRM-alignable. Built for eCommerce and hospitality media decisions—not generic pageview vanity charts. Limits: not a full multi-touch marketing mix model out of the box; validate against your CRM as the case studies do.
Real-time promo and campaign dashboards
Live views of revenue, channels, campaigns, and products during Promo Days so media teams can reallocate spend the same day. Suited to peak-load retail calendars. Constraint: value depends on tagging microconversions and keeping UTM hygiene; not a substitute for warehouse-grade BI alone.
LENS private AI on full capture
Optional LENS layer answers growth, risk, and wasted-spend questions in plain language against SealMetrics data (vendor states exclusive private AI on Enterprise tiers). Useful when analysts are scarce. Caveat: AI outputs are assistive—confirm high-stakes budget cuts against raw reports and offline finance data.
MCP and AI-assisted provisioning
Hosted MCP endpoint and docs let teams spin up accounts, pixels, and reports from AI coding assistants instead of a pure UI-only onboarding path. Speeds evaluation for engineering-heavy stacks. Still SaaS-only—there is no self-hosted SEAL Metrics server to run in your VPC.
EU Dublin storage with exports
Vendor documents processing and backups in Dublin, Ireland, with TLS 1.3, AES-256 at rest, and roughly 24-month analytics retention. API and BigQuery-style exports support dual-running with GA4. Hosting operator is described generically as an EU data center; Cloudflare sits on the transit path only.

Sitesights

Cookieless 48-hour rotating session hash
Standard tracking does not set cookies. Sitesights generates a server-side salted hash from IP, User-Agent, and site id with a salt that rotates every 48 hours, so long-term cross-day visitor re-identification is intentionally broken. Useful when teams want essential traffic metrics without a cookie-consent banner solely for analytics—confirm legal basis with counsel for your jurisdiction and data fields (including geo).
Sub-1 KB client script plus WordPress and Shopify plugins
Drop-in client snippet marketed as under 1 KB, with official WordPress and Shopify integration paths for non-engineers. Fits marketing sites and stores that need quick instrumentation without a heavy tag manager stack.
Server-side REST API with C# and Node libraries
Send page views and events from your backend with API-key auth so ad blockers cannot strip the beacon. MIT-licensed C# and Node.js libraries on GitHub speed integration; keep API keys off the client. Preferred path for accuracy-critical SaaS and app backends.
Real-time overview with campaign and device filters
Live dashboard for visitors, pageviews, and sessions with advanced filters, UTM/campaign views, geo, browser, OS, screen size, and daytime patterns. Aimed at operators who want essential marketing analytics in one place rather than a full product-analytics suite.
Custom funnels and page-flow journey maps
Build multi-step funnels and visual page-flow maps to see entry paths, routes, and exits. Helps conversion and UX work without session replay. Depth is journey-oriented, not identity-graph product analytics.
Multi-project workspaces with roles for agencies
Group sites and apps into projects, assign roles/permissions, and invite clients or teammates. Marketing materials reference high ceilings for team seats and properties on paid plans—verify current limits on the official pricing page.

Assurance & compliance: SEAL Metrics vs Sitesights
Assurance & compliance	SEAL Metrics	Sitesights
Independent security / no-logs audit	Not found Vendor mentions regular security audits and independent legal audits; no public third-party audit PDF found on site/docs.	Not found No public third-party security or no-logs audit PDF located on the official site or docs.
ISO 27001	Not found Data location docs list ISO 27001 as planned, not certified.	Not found No public ISO 27001 certificate found on official pages.
SOC 2 / SOC 3	Partial Vendor docs list SOC 2 Type II as in progress — not a completed public report.	Not found No public SOC 2/3 report found on official pages.
GDPR / EU data protection	Vendor claimed Spanish entity; cookieless architecture; EEA processing claims; DPA published. Legal conclusion remains for counsel.	Vendor claimed German controller (Drude, Grossert GbR); cookieless hashing and EU hosting claims in docs/privacy. Confirm DPA and legal basis for IP/geo with counsel.
US CLOUD Act exposure (indicative)	Partial EU entity / no known US parent; analytics at rest in Dublin. Cloudflare (US group) processes TLS transit at EU edge. Not legal advice.	Partial EU entity / no known US parent; product hosting claimed on Hetzner Germany. Marketing site lists Cloudflare (US); payments via Paddle; full SaaS subprocessor list not public. Indicative only—not legal advice.
Data processing agreement (B2B)	Vendor claimed Public DPA page; vendor states standard DPA with every plan, custom on Enterprise.	Not found No standalone public DPA download found during research; request under contract for B2B processing.
EU AI Act	Not applicable Core product is measurement analytics; optional LENS private AI is a feature—confirm classification if heavily relied on for automated decisions.	Not applicable Web analytics product; not marketed as an AI system under the EU AI Act.

Considerations & known limitations: SEAL Metrics vs Sitesights
Considerations & known limitations	SEAL Metrics	Sitesights
US-group edge subprocessor (Cloudflare)	Medium Even with Dublin storage, Cloudflare sits on encrypted traffic. Procurement that bans any US-group vendor in the path will need a written exception or alternative edge posture.	Not listed
ISO/SOC not fully certified yet	Medium SOC 2 in progress and ISO planned per vendor docs. Enterprise security questionnaires may block until reports are available under NDA.	Not listed
Consentless claim is architectural, not a warranty	Medium Vendor argues no personal data / no cookies so analytics need no banner. Other scripts on the same site and national guidance still matter—get DPO sign-off.	Not listed
SaaS-only, proprietary pipeline	Low No self-host path. Mitigate with API/BigQuery export and dual-running with GA4 during evaluation.	Not listed
Hosting operator not named	Low Docs say EU data center in Dublin without naming the cloud or colo operator. Ask for the concrete provider in the TPSR pack.	Not listed
No public independent security audit	Not listed	Medium ISO 27001, SOC 2, and third-party security audits were not found on public pages. Enterprises may need to commission questionnaires or wait for vendor artifacts under NDA.
Incomplete public subprocessor list	Not listed	Medium Hetzner (product) and Cloudflare (marketing site) are documented; backups, email, support, and monitoring vendors for the SaaS are not fully listed. Ask for a current subprocessor annex.
US-group CDN on marketing site	Not listed	Low Privacy policy lists Cloudflare Inc. (US) for the public website CDN. Separate from claimed Hetzner product data path, but relevant to overall vendor surface area.
48-hour hash limits long-term visitor analytics	Not listed	Low By design, the rotating salt prevents durable cross-day visitor recognition. Teams needing retention cohorts or multi-week funnels by person must model events differently or choose product-analytics tools.
On-premise availability is marketing-only detail	Not listed	Low About page claims on-prem hosting; docs do not provide a self-serve install guide. Treat as sales-assisted until scope is confirmed in writing.

Fit

SEAL Metrics

Best fit when

European eCommerce, DTC, and hospitality brands measuring paid media ROAS against incomplete consent-gated analytics
Marketing ops and agencies that need a single channel revenue source of truth finance can challenge less often
Teams that want side-by-side GA4 calibration without migrating off Google Ads tooling immediately
DPOs and CISOs evaluating analytics that claim no cookies, no fingerprinting, and EEA-only storage of analytics data
Stacks that prefer SaaS plus API/BigQuery export over running Matomo themselves

Poor fit when

Organizations that require self-hosted or open-source analytics under their own admin control
Product teams needing session replay, heatmaps, or deep multi-touch product analytics (Heap/FullStory class)
Buyers that will not accept SaaS until ISO 27001 or SOC 2 Type II is fully certified and publicly evidenced
Hobby sites and blogs that only need lightweight open-source pageview analytics

Consider instead when

When: You need open-source or self-hosted cookieless analytics
Consider: Plausible Analytics (self-host Community Edition) or Matomo
SEAL Metrics is SaaS-only with no public source license.
When: You want simple privacy-first page analytics without eCommerce ROAS tooling
Consider: Simple Analytics or Pirsch Analytics
Lighter EU privacy analytics peers; less paid-media attribution depth.
When: You need managed Matomo with Swiss hosting or enterprise on-prem options
Consider: Friendly Analytics
Matomo ecosystem plugins and heatmaps vs SealMetrics proprietary ROAS focus.
When: You need Google Ads-native reporting and free-tier product analytics breadth
Consider: Google Analytics 4
Different sovereignty and consent trade-offs; often kept alongside SealMetrics.

Sitesights

Best fit when

EU teams replacing GA4 with cookieless SaaS and wanting funnels/page-flow beyond a bare traffic counter
Agencies and freelancers managing many client sites with projects and role-based invites
Engineering-led installs that prefer server-side pageview/event ingestion against ad blockers
WordPress or Shopify properties that want official plugin paths plus a light client script
Orgs that value a German GbR legal entity and Hetzner Germany hosting claims over US multi-region analytics

Poor fit when

Product analytics requiring long-term user identity, cross-device stitching, or CDP-style profiles (48h hash by design)
Buyers who need public ISO 27001, SOC 2, or independent audit PDFs before shortlist
Teams that require self-serve open-source self-host as the primary deployment (on-prem only claimed, not documented as OSS)
UX research needs for heatmaps or session replay
Procurement that requires a complete public subprocessor list without an NDA conversation

Consider instead when

When: You want a minimal EU cookieless SaaS or a well-known self-host option
Consider: Plausible Analytics
Simpler metric set; strong self-host story. Sitesights markets deeper funnels/page-flow and multi-project agency features.
When: You need full self-host control, on-prem by default, or mature open-source governance
Consider: Matomo (self-hosted)
Heavier stack, deeper feature surface, and you operate the data plane yourself.
When: You need identity-rich product analytics, retention cohorts, or event warehouses
Consider: Mixpanel or similar product-analytics platforms
Different category—Sitesights is website/app growth analytics, not a full product analytics suite.
When: You need heatmaps, recordings, or UX feedback loops
Consider: Hotjar, Microsoft Clarity, or EU UX-analytics tools
Sitesights focuses on traffic, events, funnels, and flows—not session replay.

Open questions for due diligence

SEAL Metrics

What is the exact legal entity name (e.g. S.L.) and registered address for contracts?
Which Dublin operator hosts app/DB/backups (name on the infrastructure questionnaire)?
Current status and availability date of SOC 2 Type II report and ISO 27001 certification?
Does any account data, billing, or support channel leave the EEA (email, payments, CRM)?
For LENS AI: training data isolation guarantees and EU AI Act role for customer use cases?

Sitesights

Will the vendor sign a B2B DPA and provide a complete subprocessor list (backups, email, support, monitoring)?
Is the Hetzner Germany residency contractual for all analytics tenant data, including DR/backups?
What is the formal on-premise offering (SLA, update model, supported regions) versus SaaS-only?
Are any ISO 27001 / SOC 2 / penetration-test reports available under NDA?
How should geolocation fields and IP hashing be assessed under your counsel's GDPR legal-basis analysis?