Compare Simple Analytics and TelemetryDeck on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Matomo
Netherlands· Web Analytics
Needs review
Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.
Germany· Web Analytics
Needs review
Shortlist TelemetryDeck for multi-platform app analytics when on-device double-hash anonymization, cookieless signals, open SDKs, and a German-operated SaaS matter more than self-host or profile-heavy product suites. Skip when you need website-only simplicity (Plausible/Pirsch), full self-host control (Matomo/Plausible CE), or Mixpanel/Firebase-class identity and ecosystem depth—and have legal review the vendor’s “not personal data / not Art. 28 processor” DPA model plus AWS/Azure subprocessors.
Highlighted rows differ between the two products.
| Feature | Simple Analytics | TelemetryDeck |
|---|---|---|
| Country of origin | Netherlands | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Netherlands | Germany |
| Legal entity | Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01) | TelemetryDeck GmbH, Von-der-Tann-Str. 54, 86159 Augsburg (HRB 37541) |
| Governing law | Netherlands / EU | Germany (terms reference German law / Bayern courts; consumer protections may vary) |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Low | Medium |
| Hosting / residency | Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops. | Product analytics: Microsoft Azure Amsterdam (NL), AWS Frankfurt (DE), Hetzner Falkenstein and Nürnberg (DE) per Privacy FAQ. Website privacy policy lists Microsoft Ireland Operations Ltd, Amazon Web Services Inc (US entity), and Hetzner Online GmbH as hosters with claimed Art. 28 contracts for site hosting. Account-side: HubSpot Inc (US CRM), Brevo/Sendinblue GmbH (DE email), Stripe payments per terms. |
| Summary | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. | German privacy-first app analytics SaaS: lightweight multi-platform SDKs, on-device double-hash anonymization, cookieless signals, and managed dashboards for mobile, desktop, and web products. |
| Tags |
| At a glance | Simple Analytics | TelemetryDeck |
|---|---|---|
| HQ | Amsterdam, Netherlands | Augsburg, Germany (TelemetryDeck GmbH) |
| Legal entity | Simple Analytics B.V. (KVK 88269922) | TelemetryDeck GmbH · HRB 37541 · VAT DE353418916 |
| Founded | 2018 | Not listed |
| Product type | Hosted web analytics SaaS (not self-hosted) | Managed app/web analytics SaaS |
| Open source | No (proprietary) | Not listed |
| Data focus | Cookieless, non-identifying aggregate metrics | Not listed |
| Primary hosting | Netherlands (EU); see subprocessors | Not listed |
| Commercial model | Free hobby tier + usage-based paid + enterprise | Free tier + monthly event volume; plan-based query retention |
| Self-host | Not listed | No (open-source client SDKs only) |
| Hosting (vendor) | Not listed | Azure Amsterdam; AWS Frankfurt; Hetzner Falkenstein/Nürnberg |
| DPA | Not listed | Public DPA/AVV asserting anonymized non-processor model; TOMs on request |
| Key capabilities | Simple Analytics | TelemetryDeck |
|---|---|---|
| Cookieless analytics | Yes | Yes |
| No stored IPs / visitor IDs | Yes | Not listed |
| EU-hosted (NL focus) | Yes | Not listed |
| Dutch B.V. | Yes | Not listed |
| Works beside GA4 | Yes | Not listed |
| API & BI export | Yes | Not listed |
| Multi-platform app SDKs | Not listed | Yes |
| On-device anonymization | Not listed | Yes |
| EU-operated (DE GmbH) | Not listed | Yes |
| Open-source client SDKs | Not listed | Yes |
| Managed SaaS (no self-host) | Not listed | Yes |
Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.
Multi-platform SDKs and HTTP signal ingest
Official clients for Swift (Apple platforms including visionOS), Kotlin/Android, JavaScript, Flutter, React/React Native, Vue, and a one-line web snippet, with community Unity, Rust WASM, and Vapor clients. Any runtime can POST to the documented ingest API. Suits cross-platform product teams; not a drop-in replacement for a full marketing tag manager suite.
On-device salt-and-hash user anonymization
Client SDKs salt and hash user identifiers on device; the server applies a second salt and hash so neither side can reverse the original ID. App analytics docs state IPs are never stored for signals; timestamps are rounded to the hour. Limit: publishers must not put personal data in custom metadata, or the anonymization model breaks for that payload.
Cookieless app and web tracking model
No analytics cookies for product signals: apps keep a local anonymized identifier; web derives a hashed identifier from date, site, and partial IP context without storing full IPs. Aimed at leaner consent UX and simpler App Store privacy labels versus cookie-based trackers—still confirm legal posture for your jurisdiction and configuration.
Product dashboards, funnels, TQL, and notebooks
Pre-built overview and AARRR-style customer journeys (acquisition, activation, retention, revenue), technical metrics (devices, versions, errors), visual funnel builder, Explore for raw signal types, TelemetryDeck Query Language for advanced insights, and Notebooks mixing live charts with markdown. Test mode separates IDE/dev traffic from production.
Volume-based SaaS with free tier and plan retention
Commercial model is monthly event/signal volume with a free tier and paid plans that differ on included volume and how long data stays query-ready (cold storage may hold older data). Free accounts can stop ingesting when the budget is exhausted; paid plans warn and may auto-upgrade after sustained overage. Check current limits on the vendor dashboard—no self-host option.
| Assurance & compliance | Simple Analytics | TelemetryDeck |
|---|---|---|
| Independent security / no-logs audit | Not found Searched security/trust pages; no public independent audit PDF found. | Not found Vendor claims no IP storage and open SDK code for inspection; no public third-party no-logs or security audit report found in this pass. |
| ISO 27001 | Not found No ISO 27001 certificate claimed on primary security pages. | Not found No public ISO 27001 certificate page located. |
| SOC 2 / SOC 3 | Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time. | Not found No public SOC 2/3 report located. |
| GDPR / EU data protection | Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts. | Vendor claimed EU (German) controller entity; privacy policy and Privacy FAQ document anonymization, non-storage of IPs for signals, and EU hosting regions. Vendor asserts analytics signals are not personal data—validate with counsel for your config. |
| US CLOUD Act exposure (indicative) | Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice. | Partial German GmbH, no known US parent, EU regions named—but public hosters include AWS and Microsoft (US groups) and HubSpot (US) for CRM. Indicative medium exposure. Not legal advice. |
| Data processing agreement (B2B) | Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture. | Partial Public DPA at telemetrydeck.com/dpa (German AVV prevails). Document asserts TelemetryDeck is not Art. 28 processor/joint controller because signals are anonymized; TOMs on request. Not a classic processor AVV—legal review required. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes. | Not applicable Product analytics / telemetry; not marketed as an AI system core offering. |
| Considerations & known limitations | Simple Analytics | TelemetryDeck |
|---|---|---|
| Hosted SaaS only—no self-host | Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead. | Not listed |
| SOC 2 not yet complete | Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts). | Not listed |
| Referrer-based uniques and timezone country | Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations. | Not listed |
| CDN/DDoS vendor documentation inconsistency | Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch. | Not listed |
| Small independent operator | Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly. | Not listed |
| US-group cloud and CRM subprocessors | Not listed | Medium Even with EU regions, AWS and Microsoft Azure are US-group providers; HubSpot processes customer CRM data in a US SaaS path. Buyers with strict no-US-cloud policies need written architecture confirmation or another vendor. |
| Anonymization / non-processor legal model | Not listed | Medium Public DPA states TelemetryDeck is neither processor nor joint controller for service data. Strong if true for your configuration; risky if custom metadata reintroduces personal data or if counsel disagrees with the anonymization analysis. |
| No public ISO/SOC or independent audit | Not listed | Medium No ISO 27001, SOC 2, or independent no-logs audit found publicly. Enterprise security questionnaires may need NDA materials or alternate assurance. |
| Free-tier ingest hard-stop | Not listed | Low Free plans discard events after the included monthly budget; overage data is not recoverable. Production apps on free tier need monitoring or a paid plan. |
| No self-hosted product | Not listed | Low Only client SDKs are open source. Organizations that must keep analytics databases on-prem cannot use TelemetryDeck as a full stack. |
When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.
When: You only need privacy-friendly website analytics with a simple script
Consider: Plausible Analytics or Pirsch Analytics
Stronger web-first UX; weaker native multi-platform SDK story than TelemetryDeck
When: You must self-host analytics and own the database
Consider: Matomo (self-host) or Plausible Community Edition
TelemetryDeck is managed SaaS only
When: You need Firebase/Google ecosystem depth or free crash+remote-config adjacency
Consider: Firebase Analytics (accept Google jurisdiction and tracking model)
Different privacy and lock-in trade-offs
When: You need enterprise product analytics with rich identity and experimentation packaging
Consider: Mixpanel or Amplitude
Heavier privacy/cookie surface; more suite features