Compare Simple Analytics and Tinylytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics
Netherlands· Web Analytics
Needs review
Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.
United Kingdom· Web Analytics
Needs review
Shortlist Tinylytics when you want cookieless page analytics plus bundled uptime/SSL/content checks for a handful of small sites, with primary data on Hetzner in Germany and founder support. Skip when you need self-host/open source, formal ISO/SOC packs, or enterprise multi-tenant governance—consider Plausible Analytics or Simple Analytics instead.
Highlighted rows differ between the two products.
| Feature | Simple Analytics | Tinylytics |
|---|---|---|
| Country of origin | Netherlands | United Kingdom |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Netherlands | United Kingdom |
| Legal entity | Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01) | Vincent Ritter Consulting (service brand; terms state not separately incorporated yet) |
| Governing law | Netherlands / EU | Not clearly stated as a single governing-law clause on the public terms page; confirm contractually |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Low | Medium |
| Hosting / residency | Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops. | Primary analytics storage: Hetzner Falkenstein (Germany). CDN/security: Cloudflare. Error monitoring: Sentry.io. Payments: Paddle and Lemon Squeezy (Stripe company). Optional: IPinfo geo fallback for API hits; opt-in AI Insights via xAI and Google Gemini. No public backup-provider detail beyond that stack. |
| Summary | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. | Privacy-first cookieless web analytics for small sites, with bundled uptime/SSL checks, content monitoring, events, and founder support—hosted primarily on Hetzner in Germany. |
| Tags |
| At a glance | Simple Analytics | Tinylytics |
|---|---|---|
| HQ | Amsterdam, Netherlands | Not listed |
| Legal entity | Simple Analytics B.V. (KVK 88269922) | Not listed |
| Founded | 2018 | Not listed |
| Product type | Hosted web analytics SaaS (not self-hosted) | Not listed |
| Open source | No (proprietary) | Not listed |
| Data focus | Cookieless, non-identifying aggregate metrics | Not listed |
| Primary hosting | Netherlands (EU); see subprocessors | Hetzner, Falkenstein, Germany |
| Commercial model | Free hobby tier + usage-based paid + enterprise | Paid site-count plans; short trial; no permanent free tier |
| HQ / operator | Not listed | Vincent Ritter Consulting, United Kingdom |
| Launched | Not listed | 12 June 2023 (live counters on homepage) |
| Deployment | Not listed | Managed SaaS only (not open source, not self-hosted) |
| Differentiators | Not listed | Analytics + uptime/SSL/content monitoring + widgets |
| Key capabilities | Simple Analytics | Tinylytics |
|---|---|---|
| Cookieless analytics | Yes | Yes |
| No stored IPs / visitor IDs | Yes | Not listed |
| EU-hosted (NL focus) | Yes | Not listed |
| Dutch B.V. | Yes | Not listed |
| Works beside GA4 | Yes | Not listed |
| API & BI export | Yes | Not listed |
| Primary host: Hetzner DE | Not listed | Yes |
| Uptime + SSL monitoring | Not listed | Yes |
| Broken-link crawls | Not listed | Yes |
| SaaS only (no self-host) | Not listed | Yes |
| Solo-founder UK | Not listed | Yes |
Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.
Cookie-free unique hits with rotating salts
Page views and unique hits without tracking cookies or fingerprinting. Uniques combine truncated request signals with a 12-hour rotating salt and one-way hash, reset daily at midnight UTC; visitor IPs are not stored in hits. Suited to indie sites that want trendable uniques without consent banners for analytics cookies.
Thunder Clap uptime, SSL, and domain alerts
In-house multi-region health checks (default every 10 minutes) confirm downtime before emailing, plus SSL expiry notices and domain monitoring. Ultra can shorten intervals. Replaces a separate uptime tool for small fleets—but false downs can occur if WAFs block the Tinylytics monitor user-agent.
Daily content crawl for broken links and mixed content
Subscribed sites can crawl up to 50 pages (two levels deep) on a daily cadence, flagging broken links and mixed HTTP assets on HTTPS pages, with ignore lists and re-check. Ultra adds optional AI spell-check on visible copy—keep it off if AI subprocessors are out of policy.
Attribute-based event tracking (beta)
Enable events on the embed script and mark elements with data-tinylytics-event using category.action names (optional values for downloads). No GTM required; beacon mode helps navigations. Still beta—expect API/schema changes and incomplete capture under aggressive blockers.
Public stats, kudos, hit counters, API, and webhooks
Share passcode-protected public stats, embed hit counters and kudos buttons, export CSV, call the documented API, and push signed webhooks for visits, events, and monitoring. Built for transparent blogs and light automation rather than enterprise BI warehouses.
| Assurance & compliance | Simple Analytics | Tinylytics |
|---|---|---|
| Independent security / no-logs audit | Not found Searched security/trust pages; no public independent audit PDF found. | Not found No public third-party security or no-logs audit report found on official docs. |
| ISO 27001 | Not found No ISO 27001 certificate claimed on primary security pages. | Not found No ISO 27001 claim found on privacy, compliance, or hosting pages. |
| SOC 2 / SOC 3 | Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time. | Not found No SOC 2/3 report or claim found on public site. |
| GDPR / EU data protection | Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts. | Vendor claimed Vendor documents GDPR-oriented design (cookieless, data minimisation, EU primary host, deletion). Not independent certification. |
| US CLOUD Act exposure (indicative) | Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice. | Partial UK operator, no known US parent, primary host Hetzner DE; partial exposure via Cloudflare, Sentry, Lemon Squeezy/Paddle, optional IPinfo and opt-in US AI APIs. Not legal advice. |
| Data processing agreement (B2B) | Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture. | Not found No public DPA/downloadable processor agreement found; ask the vendor before B2B rollout. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes. | Not applicable Core product is analytics/monitoring; optional AI insights are secondary and opt-in. |
| Considerations & known limitations | Simple Analytics | Tinylytics |
|---|---|---|
| Hosted SaaS only—no self-host | Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead. | Not listed |
| SOC 2 not yet complete | Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts). | Not listed |
| Referrer-based uniques and timezone country | Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations. | Not listed |
| CDN/DDoS vendor documentation inconsistency | Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch. | Not listed |
| Small independent operator | Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly. | Not listed |
| US-group subprocessors on the data path | Not listed | Medium Cloudflare, Sentry, payment processors (incl. Lemon Squeezy/Stripe group), optional IPinfo and opt-in xAI/Gemini mean the stack is not EU-only end-to-end despite Hetzner primary storage. |
| Solo-founder operational concentration | Not listed | Medium Service is provided by Vincent Ritter Consulting / a solo developer. Support is personal and fast for indies, but bus-factor and formal SLA expectations differ from larger vendors. |
| No public ISO/SOC/audit or DPA pack | Not listed | Medium Enterprise security questionnaires will hit gaps until the vendor supplies audits and a B2B DPA under NDA or email. |
| Scale and feature boundaries | Not listed | Low Content crawls are depth/page limited; event tracking is beta; fair-usage applies to extreme hit volumes; no self-host escape hatch. |
| Optional AI shares aggregated analytics | Not listed | Low AI Insights and related AI spell-check are opt-in and send aggregated (not visitor PII per vendor) data to third-party AI providers—leave disabled under strict AI policies. |
When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.
When: You need open-source and optional self-hosting of the analytics stack
Consider: Plausible Analytics
Estonian product with Cloud plus Community Edition self-host; less bundling of uptime/content monitors.
When: You want European cookieless analytics with a simpler analytics-only scope
Consider: Simple Analytics
Strong privacy positioning; compare feature depth and monitoring separately.
When: You need free-at-scale marketing analytics, ads integrations, or attribution depth
Consider: Google Analytics (incumbent) — or stay on a privacy tool if GA is disallowed
Different privacy and sovereignty profile entirely.
When: You need session replay or heatmaps and accept that privacy model
Consider: Microsoft Clarity or specialised replay tools
Tinylytics deliberately avoids fingerprinting-style session products.