Compare Simple Analytics and Wide Angle Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.
Both listed as alternatives to: Fathom Analytics, Google Analytics, Matomo
Netherlands· Web Analytics
Needs review
Shortlist when you need EU-operated, cookieless web metrics without visitor IDs or stored IPs—especially as a visibility layer beside GA4. Skip when you need self-host/open-source control, session replay, or identity-rich marketing analytics; consider Plausible Analytics or Matomo/Piwik PRO instead.
Germany· Web Analytics
Needs review
Do not shortlist Wide Angle for new multi-year analytics: the vendor is winding the product down by end of August 2026. Existing customers should migrate using the promised data snapshot. For new EU privacy-analytics shortlists prefer Plausible, Pirsch, Simple Analytics, or Piwik PRO; keep Matomo-class stacks when self-host control is mandatory.
Highlighted rows differ between the two products.
| Feature | Simple Analytics | Wide Angle Analytics |
|---|---|---|
| Country of origin | Netherlands | Germany |
| Category | Web Analytics | Web Analytics |
| Open source | No | No |
| Self-hosted | No | No |
| Headquarters | Netherlands | Germany |
| Legal entity | Simple Analytics B.V., Amsterdam (KVK 88269922, VAT NL864560011B01) | Input Objects GmbH, Scharnhorststraße 24, 10115 Berlin, Germany |
| Governing law | Netherlands / EU | Not listed |
| US parent / control | No known US parent | No known US parent |
| CLOUD Act exposure (indicative) | Low | Medium |
| Hosting / residency | Analytics data claimed processed in the Netherlands/EU. Public subprocessors (May 2026): Worldstream + Leaseweb (NL hosting), Hetzner (DE hosting), Bunny (SI CDN/DNS), Hyperping (FR uptime), Intention (NL domains). Vendor states this list covers website visitor-data subprocessors only—not payments/internal ops. | Visitor analytics: OVHcloud limited to FR/DE (vendor). Account path: Paddle (payments), Brevo email/automation, Infomaniak; older vendor post notes Brevo/Sendinblue encrypted DR involving AWS/GCP. No known US corporate parent. |
| Summary | Dutch privacy-first web analytics SaaS: cookieless pageviews and campaigns without visitor IDs or stored IPs, EU-hosted by Simple Analytics B.V. in Amsterdam. | German cookieless-by-default web analytics SaaS (Input Objects GmbH, OVHcloud FR/DE). Product announced for discontinuation end of August 2026—prefer living EU peers for new deployments. |
| Tags |
| At a glance | Simple Analytics | Wide Angle Analytics |
|---|---|---|
| HQ | Amsterdam, Netherlands | Berlin, Germany (Input Objects GmbH) |
| Legal entity | Simple Analytics B.V. (KVK 88269922) | Not listed |
| Founded | 2018 | Not listed |
| Product type | Hosted web analytics SaaS (not self-hosted) | Not listed |
| Open source | No (proprietary) | No |
| Data focus | Cookieless, non-identifying aggregate metrics | Not listed |
| Primary hosting | Netherlands (EU); see subprocessors | Not listed |
| Commercial model | Free hobby tier + usage-based paid + enterprise | Event/site SaaS tiers + 14-day trial (see official pricing) |
| Product launch | Not listed | November 2021 |
| Hosting (visitor path) | Not listed | OVHcloud France & Germany (vendor-stated) |
| Self-host | Not listed | No |
| Status | Not listed | Discontinuing end of August 2026 |
| Key capabilities | Simple Analytics | Wide Angle Analytics |
|---|---|---|
| Cookieless analytics | Yes | Not listed |
| No stored IPs / visitor IDs | Yes | Not listed |
| EU-hosted (NL focus) | Yes | Not listed |
| Dutch B.V. | Yes | Not listed |
| Works beside GA4 | Yes | Not listed |
| API & BI export | Yes | Not listed |
| Cookieless by default | Not listed | Yes |
| German GmbH (Berlin) | Not listed | Yes |
| OVHcloud FR/DE hosting | Not listed | Yes |
| SaaS only (no self-host) | Not listed | Yes |
| EOL Aug 2026 | Not listed | Yes |
Cookieless metrics without visitor IDs or stored IPs
Collects pageviews, referrers, UTMs, time-on-page, and scroll depth without cookies, localStorage, fingerprints, or stored IP addresses. Unique visits are inferred from referrer hostname matching, not device IDs. Built for sites that want analytics without a consent banner solely for this tool—and without building visitor profiles.
Country from time zone, not geo-IP
Country-level location is derived from the visitor’s IANA time zone rather than IP lookup, so IPs can be dropped end-to-end. City/region is not available; some border and multi-country zones can mis-tag. Useful when legal teams reject IP-based geolocation even when hashed.
Cookieless layer beside GA4 and BI stacks
Positioned to measure traffic lost when consent is denied in cookie-based tools. Import historical Google Analytics data; export via Stats/Export APIs and integrations toward Looker Studio, Power BI, and warehouse workflows so analysts can compare consented vs observed traffic without replacing every GA report.
Lightweight script, events, goals, and ad-blocker bypass
Vendor claims a single script under 5 KB. Supports events, automated events (e.g. downloads, outbound links), goals, filters, email reports, and robot/referrer-spam controls. Ad-blocker resilience is via first-party proxy or custom subdomain CNAME—not automatic immunity for every blocklist.
Team access, SSO, and EU-operated SaaS
Hosted product from Simple Analytics B.V. (Amsterdam) with role-oriented team features on higher tiers and documented SAML SSO for Okta and Microsoft Entra. No official self-host edition—operations and residency follow the vendor’s EU infrastructure and public subprocessor list.
Cookieless request-based sessions with daily rotating salt
Default mode hashes site + IP + User-Agent with a non-persisted daily salt (SHA-256). Same-day uniques without cookies or long-lived IDs; past sessions cannot be re-linked after salt rotation. Optional 24h cookie or canvas fingerprinting change the consent analysis.
Optional tracking modes for SPA and consent-gated detail
Enable HTTP(S)-only 24h cookies, client fingerprinting, or service-issued IDs for SPA reliability. Fingerprinting is off by default and may require consent—controllers must re-assess before enabling.
Marketer dashboards, custom events, and multi-site teams
Real-time charts for sources, pages, devices, UTM campaigns, goals, custom actions, and e-commerce revenue attribution. Higher tiers add multi-user sharing, permissions, and many sites without SQL.
CMS one-click installs and lightweight script embed
Plugins/integrations for WordPress, Squarespace, Wix, Ghost, Webflow, and common JS stacks; custom sites add a script tag. Built for marketers rather than BI engineers.
OVHcloud EU regions (FR/DE) for visitor analytics path
Vendor states product hosting is limited to OVHcloud France and Germany with no end-user analytics transfer outside EU/EEA and no sale of visitor data. Account billing/email use separate subprocessors (see Trust).
| Assurance & compliance | Simple Analytics | Wide Angle Analytics |
|---|---|---|
| Independent security / no-logs audit | Not found Searched security/trust pages; no public independent audit PDF found. | Not found No public independent pen-test or no-logs audit PDF found on site materials reviewed. |
| ISO 27001 | Not found No ISO 27001 certificate claimed on primary security pages. | Not found No public ISO 27001 certificate page found. |
| SOC 2 / SOC 3 | Partial Vendor states SOC 2 Type II is in progress / coming soon—not completed certification at research time. | Not found No public SOC 2/3 report found. |
| GDPR / EU data protection | Vendor claimed Dutch EU entity; vendor claims no personal data collection (no cookies/IPs/visitor IDs) and GDPR-friendly design. Not legal advice—confirm for your processing facts. | Vendor claimed German controller/processor entity; cookieless-default design; DPO named (DPO CONSULTING). Not legal advice. |
| US CLOUD Act exposure (indicative) | Partial EU entity, no known US parent, public analytics subprocessors are EU-based (Worldstream, Leaseweb, Hetzner, Bunny, Hyperping). Residual risk remains; reconcile Cloudflare mention on GDPR page vs Bunny on subprocessors. Assessment by EuropeanStack—not a vendor 'safe' claim. Not legal advice. | Partial EU GmbH, no known US parent, OVH FR/DE visitor hosting; offset by Paddle and Brevo-related infrastructure (incl. encrypted AWS/GCP DR per vendor blog). Assessment row—not vendor marketing. |
| Data processing agreement (B2B) | Partial Vendor says DPA usually not required (no personal data) but will review/sign customer-provided DPAs aligned with architecture. | Vendor claimed Vendor blog/compliance materials state a signed DPA is offered; confirm current template with vendor. |
| EU AI Act | Not applicable Web analytics product; not marketed as an AI system subject to AI Act high-risk regimes. | Not applicable Web analytics product, not an AI system under typical AI Act product framing. |
| Considerations & known limitations | Simple Analytics | Wide Angle Analytics |
|---|---|---|
| Hosted SaaS only—no self-host | Medium No official self-host edition. Orgs with air-gap or on-prem telemetry mandates need Plausible self-host, Matomo, or similar instead. | Not listed |
| SOC 2 not yet complete | Medium SOC 2 Type II is publicly 'in progress'. Enterprise security reviews may block until a report is available or accept compensating controls (minimal data + EU hosts). | Not listed |
| Referrer-based uniques and timezone country | Low Uniques are not durable visitor IDs; country is timezone-based with known mis-tag edge cases. Totals will differ from GA client-ID models—set stakeholder expectations. | Not listed |
| CDN/DDoS vendor documentation inconsistency | Low Subprocessors list Bunny (EU) for CDN/DNS; GDPR page still references Cloudflare for CDN/DDoS. Ask for current edge path before asserting zero US-group infrastructure touch. | Not listed |
| Small independent operator | Low Public About page describes a three-person self-funded team. Fine for many sites; large enterprises should assess continuity, support SLAs, and roadmap capacity explicitly. | Not listed |
| Product end-of-life (August 2026) | Not listed | High Vendor announced discontinuation; service runs until end of August 2026 with pro-rata refunds and a vendor-prepared snapshot—not a self-service export. New deployments risk forced migration within weeks. |
| No self-host continuity path | Not listed | High SaaS-only design means the product cannot be retained on your infrastructure after shutdown. |
| Account subprocessors beyond OVH | Not listed | Medium Paddle, Brevo, Infomaniak (and historical Brevo DR via US-group clouds) affect customer-account and support data paths even if visitor analytics stay on OVH EU. |
| Optional fingerprinting/cookies | Not listed | Medium Non-default modes can reintroduce consent obligations; misconfiguration is a controller risk. |
| No public ISO/SOC/independent audit | Not listed | Medium Assurance rests on design docs, DPA, and vendor claims unless private reports are provided under NDA. |
When: You need open-source and/or official self-hosting of privacy-first analytics
Consider: Plausible Analytics (catalog: plausible_analytics) or Matomo
Simple Analytics is hosted SaaS only; Plausible and Matomo cover self-host paths many security policies require.
When: You need a deeper EU enterprise analytics platform with configurable processing and on-prem options
Consider: Piwik PRO (catalog: piwik_pro)
Heavier suite and procurement surface than Simple Analytics’ minimal cookieless product.
When: You need identity graphs, remarketing audiences, and full marketing analytics depth
Consider: Google Analytics or Adobe Analytics
Keep those for consented deep analysis; Simple Analytics is the opposite design tradeoff.
When: You want another lightweight EU cookieless tracker and are comparing peers
Consider: Pirsch Analytics (pirsch_analytics) or Friendly Analytics (friendly_analytics)
Compare retention, multi-site, SSO, and API maturity rather than GDPR slogans alone.
When: You need a living cookieless EU SaaS analytics product
Consider: Plausible Analytics, Pirsch Analytics, or Simple Analytics
All remain active EU-oriented peers in this directory category.
When: You need self-host or deep plugin/on-prem control
Consider: Matomo (self-host or hosted peers) or Piwik PRO
Wide Angle never offered self-host and is shutting down.
When: You accept US ad-stack analytics for free depth
Consider: Google Analytics (GA4)
Different jurisdiction, cookie/consent model, and product surface—not a like-for-like privacy swap.