Stormly vs Wide Angle Analytics

Compare Stormly and Wide Angle Analytics on capabilities, jurisdiction, assurance, and fit for European buyers.

Both listed as alternatives to: Google Analytics

Stormly

Netherlands· Web Analytics

Needs review

Shortlist Stormly when you need Dutch-contracted, e-commerce-first product analytics: SKU-aware report packs, Shopify/Adobe-oriented setup, inbox-style AI anomaly narratives, and a public DPA. Skip when you need cookieless privacy web stats only (consider Plausible, Simple Analytics, or Pirsch), open-source self-hosting, verified ISO/SOC on a public cert page, or a subprocessor chain free of US-group cloud and Azure OpenAI.

E-commerce product analyticsSKU-aware reportsAI anomaly insightsShopify / Adobe CommerceNL entity + public DPASaaS (not self-host)

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Wide Angle Analytics

Germany· Web Analytics

Needs review

Do not shortlist Wide Angle for new multi-year analytics: the vendor is winding the product down by end of August 2026. Existing customers should migrate using the promised data snapshot. For new EU privacy-analytics shortlists prefer Plausible, Pirsch, Simple Analytics, or Piwik PRO; keep Matomo-class stacks when self-host control is mandatory.

Cookieless by defaultGerman GmbH (Berlin)OVHcloud FR/DE hostingSaaS only (no self-host)EOL Aug 2026

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Highlighted rows differ between the two products.

Stormly vs Wide Angle Analytics: Snapshot
Feature	Stormly	Wide Angle Analytics
Country of origin	Netherlands	Germany
Category	Web Analytics	Web Analytics
Open source	No	No
Self-hosted	No	No
Headquarters	Netherlands	Germany
Legal entity	Monon B.V. (Lutmastraat 1-3, 1072 JL Amsterdam; KvK 76248747 per Terms)	Input Objects GmbH, Scharnhorststraße 24, 10115 Berlin, Germany
Governing law	Netherlands (Dutch law; Amsterdam courts)	Not listed
US parent / control	No known US parent	No known US parent
CLOUD Act exposure (indicative)	Medium	Medium
Hosting / residency	Client analytics subprocessors (Security Architecture): Hetzner (EU); Amazon AWS (US company, vendor states EU regions only for encrypted analytics backups); Vultr (US company); Microsoft Azure OpenAI (US company, vendor states EU Azure region). Plans market EU data residency. Controller privacy policy also references Vultr/AWS for account data, AuthSMTP EU + Amazon SES USA for email, Stripe for payments; marketing site uses Google Analytics and Hotjar.	Visitor analytics: OVHcloud limited to FR/DE (vendor). Account path: Paddle (payments), Brevo email/automation, Infomaniak; older vendor post notes Brevo/Sendinblue encrypted DR involving AWS/GCP. No known US corporate parent.
Summary	Dutch SaaS product analytics for e-commerce teams: SKU-aware reports, AI-assisted anomaly and root-cause insights, and Shopify/Adobe Commerce/Segment/GTM-oriented connections under Monon B.V. (Amsterdam).	German cookieless-by-default web analytics SaaS (Input Objects GmbH, OVHcloud FR/DE). Product announced for discontinuation end of August 2026—prefer living EU peers for new deployments.
Tags	analytics gdpr e-commerce product-analytics ai shopify	analytics gdpr web-analytics privacy cookieless saas germany google-analytics-alternative end-of-life

At a glance: Stormly vs Wide Angle Analytics
At a glance	Stormly	Wide Angle Analytics
HQ / entity	Monon B.V., Amsterdam, Netherlands	Not listed
Category	E-commerce product analytics (SaaS)	Not listed
Hosting (public)	Hetzner; AWS EU-region backups; Vultr; Azure OpenAI EU region (vendor docs)	Not listed
Open source	No	No
Self-host	No	No
Commercial model	Free tier + monthly plan + custom; trial path on paid	Event/site SaaS tiers + 14-day trial (see official pricing)
Governing law	Dutch law; Amsterdam courts	Not listed
HQ	Not listed	Berlin, Germany (Input Objects GmbH)
Product launch	Not listed	November 2021
Hosting (visitor path)	Not listed	OVHcloud France & Germany (vendor-stated)
Status	Not listed	Discontinuing end of August 2026

Key capabilities: Stormly vs Wide Angle Analytics
Key capabilities	Stormly	Wide Angle Analytics
E-commerce product analytics	Yes	Not listed
SKU-aware reports	Yes	Not listed
AI anomaly insights	Yes	Not listed
Shopify / Adobe Commerce	Yes	Not listed
NL entity + public DPA	Yes	Not listed
SaaS (not self-host)	Yes	Yes
Cookieless by default	Not listed	Yes
German GmbH (Berlin)	Not listed	Yes
OVHcloud FR/DE hosting	Not listed	Yes
EOL Aug 2026	Not listed	Yes

Stormly

AI agent for trends, anomalies, and root-cause style digs
Stormly positions an AI agent that watches connected e-commerce data for trends and anomalies (for example conversion drops or product spikes), then delivers plain-language findings—often to the inbox—with root-cause style exploration for questions like mobile conversion drops or regional return spikes. AI assistant access is plan-dependent; the public DPA documents Azure OpenAI (Microsoft) handling of assistant queries with a 30-day retention window and property stripping rules. Best for merchandising and growth leads who want narrative answers without waiting on a data team.
SKU-aware e-commerce report library (plus custom builds)
Ready reports target commerce questions: New Arrivals Performance (early SKU winners/laggards), Unviewed & Unsold Products, cart abandonment and revenue contribution by product/category, Conversion Journey and funnels by device/region, A/B test insights, Aha Moment Discovery, cross-selling analysis, and broader library items (retention, CLV, forecasting, SQL report, and more). Vendor materials state custom reports are included without a separate fee when a needed view is missing—useful for mid-market retailers that outgrow generic event charts.
Shopify, Adobe Commerce, Segment, and GTM-oriented connections
Homepage setup emphasizes linking Shopify, Adobe Commerce, or Segment quickly, with Google Tag Manager also listed among integrations. The DPA describes additional programmatic paths (JS library, import, custom endpoints, third-party sources). Fits stores already on common commerce stacks; teams on exotic storefronts should validate event coverage and product-feed depth in a pilot before replacing an existing analytics stack.
End-user tracking with IP anonymization defaults
Per the DPA, IP addresses for end-user analytics are not stored in full: the last octet is removed and geo/timezone are derived from the anonymized value. Web integrations automatically capture first-party cookie user ids, page/referrer/UTM context, and device metadata; app properties depend on client or CDP configuration. This is still full product analytics (not cookieless aggregate-only web stats)—clients remain responsible for consent banners and lawful basis for shopper tracking.
Public DPA, security architecture, and Dutch contracting
B2B buyers can download a Data Processing Agreement (effective 2023-09-06) and a Security Architecture page listing subprocessors, encryption expectations, backup retention (analytics backups up to six months), and logical tenant isolation. Contracts and DPA are governed by Dutch law with Amsterdam courts. Useful for EU procurement packages—but US-group subprocessors (AWS, Vultr, Azure OpenAI) still require transfer and CLOUD Act diligence.

Wide Angle Analytics

Cookieless request-based sessions with daily rotating salt
Default mode hashes site + IP + User-Agent with a non-persisted daily salt (SHA-256). Same-day uniques without cookies or long-lived IDs; past sessions cannot be re-linked after salt rotation. Optional 24h cookie or canvas fingerprinting change the consent analysis.
Optional tracking modes for SPA and consent-gated detail
Enable HTTP(S)-only 24h cookies, client fingerprinting, or service-issued IDs for SPA reliability. Fingerprinting is off by default and may require consent—controllers must re-assess before enabling.
Marketer dashboards, custom events, and multi-site teams
Real-time charts for sources, pages, devices, UTM campaigns, goals, custom actions, and e-commerce revenue attribution. Higher tiers add multi-user sharing, permissions, and many sites without SQL.
CMS one-click installs and lightweight script embed
Plugins/integrations for WordPress, Squarespace, Wix, Ghost, Webflow, and common JS stacks; custom sites add a script tag. Built for marketers rather than BI engineers.
OVHcloud EU regions (FR/DE) for visitor analytics path
Vendor states product hosting is limited to OVHcloud France and Germany with no end-user analytics transfer outside EU/EEA and no sale of visitor data. Account billing/email use separate subprocessors (see Trust).

Assurance & compliance: Stormly vs Wide Angle Analytics
Assurance & compliance	Stormly	Wide Angle Analytics
Independent security / no-logs audit	Not found Security Architecture describes encryption, monitoring, isolation, and vulnerability contact (security@stormly.com); no public third-party audit PDF found.	Not found No public independent pen-test or no-logs audit PDF found on site materials reviewed.
ISO 27001	Not found No public ISO 27001 certificate located on official legal/security pages reviewed.	Not found No public ISO 27001 certificate page found.
SOC 2 / SOC 3	Not found No public SOC 2/3 report located on official pages reviewed.	Not found No public SOC 2/3 report found.
GDPR / EU data protection	Vendor claimed NL entity; public privacy policy and DPA (GDPR-oriented); IP last-octet anonymization for end-user analytics; SCCs language for restricted transfers in DPA.	Vendor claimed German controller/processor entity; cookieless-default design; DPO named (DPO CONSULTING). Not legal advice.
US CLOUD Act exposure (indicative)	Partial EU entity / no known US parent, but public client subprocessors include AWS, Vultr, and Microsoft Azure OpenAI (US-group companies). Account path historically also lists Amazon SES and Stripe. Residency claims do not remove US-group legal exposure. Indicative only—not legal advice.	Partial EU GmbH, no known US parent, OVH FR/DE visitor hosting; offset by Paddle and Brevo-related infrastructure (incl. encrypted AWS/GCP DR per vendor blog). Assessment row—not vendor marketing.
Data processing agreement (B2B)	Vendor claimed Downloadable DPA PDF linked from stormly.com/dpa (effective 6 September 2023); audit rights and subprocessor notice described; Security Architecture lists subprocessors.	Vendor claimed Vendor blog/compliance materials state a signed DPA is offered; confirm current template with vendor.
EU AI Act	Partial Product includes an AI assistant via Azure OpenAI; not positioned as a high-risk AI system marketing claim. Buyers should map AI assistant use to their own AI Act / internal AI policy—vendor does not publish a full AI Act conformity package on the pages reviewed.	Not applicable Web analytics product, not an AI system under typical AI Act product framing.

Considerations & known limitations: Stormly vs Wide Angle Analytics
Considerations & known limitations	Stormly	Wide Angle Analytics
US-group cloud and AI subprocessors	Medium Despite Dutch HQ and EU residency marketing, client data paths publicly include AWS, Vultr, and Microsoft Azure OpenAI. Transfer tooling (SCCs) and encryption of backups are documented, but CLOUD Act / US legal process risk remains a diligence item for sovereignty-sensitive buyers.	Not listed
No public ISO/SOC or independent audit	Medium Enterprise security questionnaires may stall without ISO 27001/SOC 2 packs. DPA offers information/audit rights—plan time for NDA evidence requests.	Not listed
Azure OpenAI retains assistant context 30 days	Medium AI queries and aggregate report results are stored on Microsoft Azure OpenAI for 30 days per DPA. Property stripping reduces some identifiers, but misconfigured event properties could still expose sensitive content—govern AI use and property hygiene.	Not listed
Controller privacy policy vs security architecture drift	Low Privacy policy (controller, effective 2019) still emphasizes Vultr USA wording in places, while Security Architecture (client data) lists Hetzner/AWS/Vultr/Azure. Ask for a single current subprocessor and region matrix at contract time.	Not listed
Not a privacy web-analytics substitute	Low Full product analytics with cookies/identifiers for web integrations—not a cookieless aggregate counter. Consent UX remains on the client.	Not listed
Product end-of-life (August 2026)	Not listed	High Vendor announced discontinuation; service runs until end of August 2026 with pro-rata refunds and a vendor-prepared snapshot—not a self-service export. New deployments risk forced migration within weeks.
No self-host continuity path	Not listed	High SaaS-only design means the product cannot be retained on your infrastructure after shutdown.
Account subprocessors beyond OVH	Not listed	Medium Paddle, Brevo, Infomaniak (and historical Brevo DR via US-group clouds) affect customer-account and support data paths even if visitor analytics stay on OVH EU.
Optional fingerprinting/cookies	Not listed	Medium Non-default modes can reintroduce consent obligations; misconfiguration is a controller risk.
No public ISO/SOC/independent audit	Not listed	Medium Assurance rests on design docs, DPA, and vendor claims unless private reports are provided under NDA.

Fit

Stormly

Best fit when

Merchandising, product, UX, and growth teams on Shopify or Adobe Commerce who need SKU, cart, and assortment analytics without a dedicated data science org
Retail brands that want ready e-commerce report templates (new arrivals, unviewed/unsold, funnels, A/B, aha moments) plus vendor-built custom reports
EU buyers who want a Dutch legal entity, Amsterdam courts, and a downloadable DPA/Security Architecture package
Teams that value AI-generated trend/anomaly narratives delivered to the inbox more than building every chart from a blank event schema
Stacks already using Segment or Google Tag Manager as the event pipe into analytics

Poor fit when

Publishers or marketing sites that only need lightweight privacy-friendly page analytics (not product/SKU depth)
Orgs that require open-source self-hosting or full control of a private analytics warehouse as the default
Procurement policies that forbid US-group subprocessors (AWS, Vultr, Microsoft Azure OpenAI) even when EU regions are claimed
Assurance programs that require public ISO 27001/SOC 2 evidence before pilot (not found on vendor pages reviewed)
Companies operating blockchain products/services—restricted by Stormly’s terms

Consider instead when

When: You only need privacy-oriented website metrics (pageviews, sources) rather than SKU-level product analytics
Consider: Plausible Analytics, Simple Analytics, or Pirsch Analytics
EU web-analytics peers; different category from e-commerce product analytics
When: You need deep general-purpose product analytics, large ecosystem, and mature multi-product SaaS event modeling
Consider: Mixpanel or Amplitude
US incumbents; stronger breadth, different jurisdiction and commercial model
When: You primarily need free/universal marketing acquisition reporting already embedded in the stack
Consider: Google Analytics (incumbent) or dual-run GA for marketing + Stormly for product/merch
GA is not SKU-first product analytics; Stormly is not a GA replacement for every report

Wide Angle Analytics

Best fit when

Existing Wide Angle customers completing migration before the announced August 2026 shutdown
Historical evaluation of cookieless, marketer-oriented EU SaaS analytics design (daily-salted sessions, OVH FR/DE)
Teams that needed multi-site CMS installs and shared reports without running Matomo themselves (while service remained live)
Controllers comparing default cookieless vs optional fingerprint/cookie modes on a single product

Poor fit when

Any new production deployment expected to outlive August 2026
Buyers requiring open-source self-host continuity (use Plausible CE, Matomo, or similar)
Product analytics, session replay, heatmaps, or ad-tech attribution platforms
Orgs that need public ISO 27001 / SOC 2 certificates without requesting private packs
Free forever hosted analytics

Consider instead when

When: You need a living cookieless EU SaaS analytics product
Consider: Plausible Analytics, Pirsch Analytics, or Simple Analytics
All remain active EU-oriented peers in this directory category.
When: You need self-host or deep plugin/on-prem control
Consider: Matomo (self-host or hosted peers) or Piwik PRO
Wide Angle never offered self-host and is shutting down.
When: You accept US ad-stack analytics for free depth
Consider: Google Analytics (GA4)
Different jurisdiction, cookie/consent model, and product surface—not a like-for-like privacy swap.

Open questions for due diligence

Stormly

Can Stormly provide a current region map (which data classes live on Hetzner vs Vultr vs AWS) under NDA for our DPIA?
Are ISO 27001, SOC 2, or penetration-test summaries available on request for enterprise security review?
Which event properties from our Shopify/Adobe feed are excluded from Azure OpenAI prompts by default in our tenant?
Do custom report builds and SQL access sit only on the custom tier, and what SLAs apply?
Has the 2019 controller privacy policy been superseded for hosting wording relative to the Security Architecture list?

Wide Angle Analytics

Exact cutover date/time and timezone for service stop after August 2026?
When and in what open format is each tenant's data snapshot delivered?
Current signed subprocessor list and SCCs under the active DPA (vs 2022 blog / iubenda summary)?
Any residual access window or deletion certificate after EOL?
Are private security assessments available under NDA before remaining term ends?