Dreamdata

Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build precise audiences with AI, leverage intent signals, sync conversions, and measure true ROI on GTM activities.

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Key Features

Users view detailed, interactive timelines for accounts, capturing web visits, email opens, ad clicks, and sales stages. This reveals patterns across channels without manual stitching, helping teams spot engagement gaps early. Benefits include shared visibility for marketing and sales, reducing disputes over credit.

The platform applies AI models to assign revenue credit across channels, campaigns, and content. It supports custom models and calculates metrics like ROAS and ROI. Teams use this for scalable reports that tie spend to pipeline, with AI summaries for quick reads.

Build dynamic audiences from journey data and sync daily to LinkedIn, Google, and others. AI detects intent signals, like repeated high-value page views, and notifies sales via Slack or Teams. Offline conversions sync back to platforms, improving bid optimization for revenue over clicks.

B2B Revenue Attribution with Dreamdata: Mapping Complete Customer Journeys

B2B buyer journeys often extend beyond six months, with 70% occurring before sales engagement, according to Dreamdata's analysis of thousands of customers. This disconnect leaves marketers guessing at channel effectiveness. Dreamdata, developed in Copenhagen, Denmark, addresses this by consolidating data from over 100 tools into a single view of account interactions, from anonymous visits to closed deals. Launched in 2018, the platform helps teams attribute revenue accurately and activate data for ads and sales alerts. With $67 million raised, including a $55 million Series B in 2024, Dreamdata serves thousands of global B2B firms from its Danish headquarters and New York office.

What is Dreamdata?

Dreamdata is a B2B platform that combines revenue attribution with data activation. It started in 2018 in Copenhagen, founded by Lars Grønnegaard (CPO), Ole Dallerup (CTO), and Steffen Hedebrandt (CMO), now led by CEO Nick Turner. The team built it after facing limitations in general analytics tools that ignored B2B complexities like long cycles and multiple stakeholders.

The core is a data platform with one-click connections to CRMs like Salesforce and HubSpot, ad tools including LinkedIn and Google, and analytics such as Google Analytics. It tracks known and anonymous activity without cookies where possible, using IP-to-company resolution that identifies up to 80% of visitors. This feeds into interactive timelines showing every touchpoint per account.

Dreamdata holds SOC 2 Type II certification, LinkedIn Marketing Partner status, and a Google Cloud partnership. Its benchmarks, drawn from anonymized customer data, cover GTM metrics like journey length and ad performance. Headquartered at Kalvebod Brygge 39 in Copenhagen, it maintains a U.S. presence in New York.

Who Uses Dreamdata?

B2B marketers, marketing operations leads, and agencies with complex sales cycles adopt Dreamdata to connect GTM efforts to outcomes. It suits SaaS, fintech, and services firms needing pipeline visibility. Examples include Gorgias, which grew outbound pipeline 70%; Eftsure, boosting Google Ads ROAS 68%; ScreenCloud, improving LinkedIn ROAS 2.6x; and ComplyAdvantage, finding 35% more high-intent accounts. Others like Coverflex, Insightsoftware, Byrd, Ivalua, and 7shifts use it for channel optimization and content ROI. Thousands of companies rely on it for full-funnel reporting without ETL builds.

European Advantage

Based in Denmark, Dreamdata benefits from EU data protections. It complies with GDPR and U.S. privacy laws, with SOC 2 Type II ensuring secure handling. European hosting supports data sovereignty, vital for firms avoiding U.S. transfers. The Copenhagen team understands regional nuances, like strict consent rules, while integrations fit EU stacks. This setup appeals to privacy-focused enterprises.

How Dreamdata Compares

Dreamdata stands out for B2B-specific attribution over ABM tools like 6sense or Demandbase One, which emphasize intent data but less activation. Hockeystack offers similar tracking but fewer native ad syncs and AI signals. Dreamdata's edge is its unified model handling cookieless tracking and 100+ integrations, plus revenue-focused syncing, making it suited for ops-heavy teams measuring true ROI.

Get Started with Dreamdata

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Frequently Asked Questions

Yes, a Free plan costs $0/month with basics like web analytics, audience building, and benchmarks (2 months history, 5 seats). Paid tiers start at $750/month for Activation (2 years history, ad syncs), with custom pricing for full attribution features. Trials available without credit card.

Yes, Dreamdata is GDPR compliant, SOC 2 Type II certified, and adheres to U.S. privacy standards. Its Trust Center details security measures.

- Hockeystack: Strong in journey tracking but limited ad activation. - 6sense: ABM-focused with intent, less attribution depth. - Demandbase One: Account-based, weaker on multi-touch revenue models.