fusedeck®
Switzerland· Web Analytics
fusedeck® vs Hotjar
Compare fusedeck® y Hotjar en capacidades, jurisdicción, garantías y encaje para compradores europeos.
Ambos figuran como alternativas a: Google Analytics
Hotjar
France· Web Analytics
Needs review
Shortlist for Contentsquare-owned heatmaps and replay with a public DPA and Ireland defaults. Skip if you need an independent recorder or no US-group cloud. Consider Mouseflow.
EU-operated (Contentsquare)Heatmaps + session replaySurveys and feedbackPublic B2B DPAISO 27001 (claimed)
Las filas resaltadas diferencian a los dos productos.
| Característica | fusedeck® | Hotjar |
|---|---|---|
| País de origen | Switzerland | France |
| Categoría | Web Analytics | Web Analytics |
| Código abierto | No | No |
| Autoalojado | No | No |
| Sede | No indicado | France |
| Entidad legal | No indicado | Content Square SAS, Paris (EU Hotjar contractor). Historical Hotjar Ltd Malta merged 1 July 2025. |
| Matriz / control EE.UU. | No indicado | Sin matriz estadounidense conocida |
| Exposición CLOUD Act (indicativa) | No indicado | Medio |
| Alojamiento / residencia | No indicado | Visitor data: AWS and Azure Ireland for Free/Growth and VoC Observe/Surveys. Pro/Enterprise may pick Ireland or Virginia. Defaults: EU/Japan to EU; US and most other APJ to US. Support: Content Square, Inc. and Zendesk (USA), Atlassian (Australia). Sense AI on AWS Bedrock/Azure; survey AI on Azure OpenAI France. Engage: Twilio, Daily.co, Postmark, Tremendous. |
| Resumen | Cookieless analytics, server-side tagging, and on-site activation from Switzerland—Track, Analyse, and Activate workflows for marketing teams leaving cookie-only stacks. | Contentsquare-owned heatmaps, session replay, and on-site surveys. French-group SaaS with default EU hosting on AWS and Azure Ireland, not an independent Maltese startup. |
| Etiquetas |
| De un vistazo | fusedeck® | Hotjar |
|---|---|---|
| Current HQ / entity | No indicado | Content Square SAS, Paris, France |
| Origin | No indicado | Founded in Malta in 2014 (vendor history) |
| Ownership | No indicado | Contentsquare group (acquired 2021, merged 1 July 2025) |
| Hosting (public) | No indicado | AWS/Azure Ireland default for EU Free/Growth; Virginia optional on higher plans |
| Deployment | No indicado | SaaS JavaScript tag; not self-hosted; not open source |
| Commercial model | No indicado | Free tier plus paid Growth, Pro, and Enterprise (see vendor site for current terms) |
fusedeck®
Track: Recopilación de datos sin consentimiento
El flujo de trabajo Track gestiona seguimiento de eventos del lado del servidor sin cookies ni IDs persistentes. Cubre métricas estándar como sesiones y rebotes, más eventos personalizados como reproducciones de vídeo o descargas. La gestión de identidad de usuario vincula sesiones entre dispositivos usando señales de primera parte. Las exportaciones de datos en bruto permiten control total. Los beneficios incluyen captura completa de tráfico — a diferencia de herramientas del lado del cliente que pierden 20-40 % por bloqueadores — y cumplimiento RGPD automático, con todo el procesamiento en la UE. La configuración toma minutos vía snippet JavaScript.
Analyse: Informes y paneles
Analyse proporciona informes predefinidos sobre fuentes de tráfico, conversiones y rutas de usuario. Un constructor de informes personalizados permite filtrar por dimensiones como dispositivo o referente. Los paneles visualizan tendencias, con enlaces compartibles para equipos. El acceso API e integraciones como Google Looker Studio permiten consultas más profundas. Los datos de eventos personalizados desglosan interacciones granularmente. Los equipos ahorran tiempo en configuración, centrándose en insights; un cliente turístico lo usó para mapear recorridos de visitantes sin errores de muestreo comunes en herramientas como Google Analytics.
Activate: Herramientas de optimización en el sitio
Activate convierte datos en acciones con puntuación de usuarios basada en comportamiento, activando modales, popups o pruebas A/B. El contenido dinámico intercambia elementos como banners por fuente de tráfico. Las transferencias del lado del servidor envían datos a plataformas publicitarias incluyendo Meta, LinkedIn, TikTok o CRMs vía hooks API. No se ejecutan scripts del lado del cliente, preservando privacidad. Ivoclar, firma dental, migró desde GA4 aquí para impulsar envíos de formularios mediante prompts dirigidos, elevando conversiones generales.
Hotjar
Click, move, and scroll heatmaps with Attention Maps
Aggregated overlays show where visitors click, hover, and scroll. Contentsquare documents Attention Maps (engagement, not only clicks) and, on the wider platform, zone-based heatmaps that attach conversion context to page elements. Use this when a page-level bounce rate does not explain the layout. Coverage is limited to sessions the tag actually captures and to pages the recorder can reconstruct.
Session replay with claimed automatic masking
Replays mouse movement, clicks, taps, and scrolls so UX and engineering can watch a single journey. Official pages describe event-triggered recording, comments, and jump-to-replay from heatmaps or surveys. Contentsquare states that card and bank details are masked automatically. You still must suppress other personal data with blocking scripts or field exclusion. This is a browser reconstruction, not a server-side log archive.
Surveys, feedback widgets, and Engage research
On-site surveys and feedback widgets (Ask) plus user interviews and unmoderated tests (Engage). The DPA treats this as Voice of Customer. Observe and survey visitor data is hosted on AWS Ireland. Interview and user-test recordings are retained for 2 years per the DPA. Engage adds extra subprocessors (Twilio, Daily.co, Postmark, Tremendous). Response volume is plan-gated.
Funnels that open the matching recordings
Build step funnels and open sessions that converted or dropped at a step. That pairing is the reason teams keep a recorder next to GA-style charts. Advanced journey and multi-session funnel work sits on Contentsquare product analytics (Heap lineage), not on the classic Hotjar-only recorder. Funnel depth and comparison features are plan-dependent.
Error and speed context on the Contentsquare platform
The unified platform adds JavaScript error lists ranked by impact and speed analysis tied to behavior. Classic standalone Hotjar was weaker here. Full network-waterfall debugging is a platform capability. If you refuse the DXA transition you may not get this layer. Errors are only as good as what the browser tag can see.
| Assurance & compliance | fusedeck® | Hotjar |
|---|---|---|
| Independent security / no-logs audit | No indicado | On request / NDA Vendor claims annual external penetration tests and publishes a Trust Portal with pentest reports behind access. No public independent no-logs audit (this is a recorder, not a no-logs VPN). |
| ISO 27001 | No indicado | Vendor claimed Contentsquare states it is ISO 27001 certified (also claims ISO 27017, 27018, 27701). Certificates are on the Trust Portal; not independently downloaded for this draft. |
| SOC 2 / SOC 3 | No indicado | Vendor claimed Trust portal and security pages claim a SOC 2 Type II report. Report not independently downloaded. |
| GDPR / EU data protection | No indicado | Vendor claimed EU parent and contracting entity for non-Americas Hotjar Services. Public DPA, SCCs, and GDPR language. Customer is controller and must supply a lawful basis for visitor capture. |
| US CLOUD Act exposure (indicative) | No indicado | Partial Assessment, not a vendor slogan. French parent and no known US parent, but AWS and Azure host visitor data, Content Square, Inc. and Zendesk process support data, and US regions exist. Not legal advice. |
| Data processing agreement (B2B) | No indicado | Vendor claimed Public Contentsquare DPA incorporated by the MSA. Execution of the MSA or an order form is treated as execution of the DPA and SCCs. |
| EU AI Act | No indicado | Not applicable Core product is analytics and replay, not an AI system sold as such. Sense AI and survey LLMs exist as optional features. Confirm AI Act role if you enable those modules. |
| CSA STAR | No indicado | Vendor claimed Security page displays a STAR badge. Scope and level not independently verified. |
| Considerations & known limitations | fusedeck® | Hotjar |
|---|---|---|
| No longer an independent Maltese company | No indicado | High Acquired in 2021 and described as merged into Contentsquare on 1 July 2025. New contracts are Contentsquare entities. A scheduled DXA transition from 18 August 2026 can move data and retire the old UI unless you elect to stay. Practical impact: vendor risk, product roadmap, and DPA counterparty are the French group, not Hotjar Ltd. |
| US-group cloud and US support path | No indicado | Medium Visitor data sits on AWS and Azure. Zendesk (USA) and Content Square, Inc. handle support. US regions are default for some geographies. Practical impact: an Ireland region does not remove US-group infrastructure from a CLOUD Act discussion. |
| Session replay can capture extra personal data | No indicado | Medium The vendor asks customers to block non-permitted personal data and claims card masking. Misconfigured tags still record inputs or on-screen PII. Practical impact: you need a suppressions review and a consent story before go-live. |
| SaaS tag only | No indicado | Low No official self-hosted or open-source edition. Practical impact: skip this product if residency rules require your own servers. |
| Optional LLM features add extra processors | No indicado | Low Sense AI and survey AI use AWS Bedrock and Azure OpenAI. Practical impact: disable those features or map their regions if procurement treats LLMs as a separate transfer. |
Encaje
fusedeck®
Best fit when
No indicado
Poor fit when
No indicado
Hotjar
Best fit when
- UX, CRO, and product teams that need heatmaps and session replay next to existing page analytics
- EU organisations that will accept a French group parent and Ireland hosting on AWS or Azure
- Teams that want on-site surveys and feedback tied to the same visitor sessions
- Buyers who prefer a published DPA and named subprocessors over a free US recorder with no contract
- Existing Hotjar tenants planning how to stay on Hotjar Services or move to Contentsquare DXA
Poor fit when
- Teams that require self-hosted or open-source analytics with no third-party tag
- Procurement that forbids US-group clouds (AWS, Azure) or US support SaaS such as Zendesk
- Sites that cannot lawfully record mouse paths and form interactions even with masking
- Buyers who only need cookieless page counts and do not want replay
- Organisations that need the vendor to remain an independent Maltese company
Consider instead when
When: You want session replay and heatmaps from an independent European vendor, not the Contentsquare group
Consider: Mouseflow
Danish SaaS with selectable EU or US Google Cloud residency and a public DPA.
When: You only need page or privacy-oriented analytics without replaying mouse paths and form fields
Consider: Plausible Analytics or etracker
Lighter measurement. Not a substitute for session replay.
When: You want a no-contract recorder and will accept a US vendor
Consider: Microsoft Clarity
Free Microsoft product. Different jurisdiction and contract posture than Content Square SAS.
When: You need a US-native event warehouse more than qualitative replay
Consider: Mixpanel or Amplitude
Product analytics incumbents. Pair with a recorder only if you still need heatmaps.
Open questions for due diligence
fusedeck®
No indicado
Hotjar
- Does our live order form still name Hotjar Limited (Malta), or Content Square SAS / Content Square, Inc.?
- What is the actual storage region on our project, and is a US region disabled?
- Will we be auto-transitioned to Experience Analytics from 18 August 2026, and have we elected to remain on Hotjar Services if we want to?
- Can we download current ISO 27001 and SOC 2 Type II reports from the Trust Portal, and does the scope include Hotjar/VoC as well as DXA?
- Which support and AI subprocessors (Zendesk, Bedrock, Azure OpenAI) will process our tenant’s data on the plan we buy?