HERE WeGo vs TomTom GO Navigation

Compare HERE WeGo y TomTom GO Navigation en capacidades, jurisdicción, garantías y encaje para compradores europeos.

Ambos figuran como alternativas a: Google Maps, Microsoft Bing

Logo: HERE WeGo

HERE WeGo

Netherlands· Maps & Navigation

Needs review

Shortlist HERE WeGo when you want a free, offline-capable multi-modal navigation app from a Netherlands-based controller (HERE Global B.V.) as a Google Maps alternative for personal travel. Skip for commercial fleets under the free licence, or when you need EU-only hosting with no US-group cloud—HERE lists AWS/Azure including US regions. Consider open OSM clients when open data is mandatory; consider licensed HERE commercial products for fleet.

EU-operated (NL)Offline mapsMulti-modal routingCarPlay / Android AutoFree consumer appISO 27001 (claimed)
Logo: TomTom GO Navigation

TomTom GO Navigation

Netherlands· Consumer Electronics

Needs review

Shortlist when you need a Dutch-controlled premium driving app with offline maps, live traffic, and vehicle-dimension truck routing (GO Expert lineage of TomTom GO Navigation). Skip when you only need free multi-modal maps—prefer HERE WeGo, Magic Earth, or TomTom’s free TomTom app—or when you require zero US-group cloud subprocessors.

EU-operated (NL)Offline mapsTruck vehicle profilesCarPlay / Android AutoAd-free (claimed)ISO 27001 (claimed)
HERE WeGo vs TomTom GO Navigation: Resumen
CaracterísticaLogo: HERE WeGoHERE WeGoLogo: TomTom GO NavigationTomTom GO Navigation
País de origenNetherlandsNetherlands
CategoríaMaps & NavigationConsumer Electronics
Código abiertoNoNo
AutoalojadoNoNo
SedeNetherlandsNetherlands
Entidad legalHERE Global B.V. (Kennedyplein 222-226, 5611 ZT Eindhoven)TomTom International B.V., De Ruijterkade 154, 1011 AC Amsterdam (controller for products/services); parent TomTom N.V. (Euronext Amsterdam: TOM2)
Ley aplicableNetherlands / EU GDPR as controller for WeGo personal data (confirm contract for B2B products)No indicado
Matriz / control EE.UU.Sin matriz estadounidense conocidaSin matriz estadounidense conocida
Exposición CLOUD Act (indicativa)MedioMedio
Alojamiento / residenciaCorporate subprocessors for HERE Services include AWS (Frankfurt, Ireland, Singapore, United States) and Microsoft Azure (Ireland, Iowa, London, Netherlands, Singapore, Tokyo); support/comms include Atlassian (Frankfurt), ServiceNow (US), MailChimp (US), Splunk (Frankfurt). WeGo privacy supplement also names Amplitude for analytics. Offline-only app use avoids sending location to HERE per supplement.Default storage in certain European countries; TomTom Account data stated as stored in the EU. Public subprocessors include Amazon Web Services EMEA SARL and Microsoft Ireland Operations Ltd (cloud), Grafana (logging), Zendesk (support), Airship Marketing Cloud, Jira/Confluence Cloud, and TomTom affiliates including TomTom North America Inc. and TomTom India Private Limited. SCCs/adequacy mechanisms referenced for limited non-EEA transfers.
Resumen

Free consumer maps and navigation app from Netherlands-based HERE Technologies (HERE Global B.V.): offline maps, multi-modal routing, traffic, CarPlay and Android Auto.

Dutch premium turn-by-turn navigation app from TomTom International B.V. (Amsterdam), now branded TomTom GO Expert: offline maps, live traffic, vehicle-profile truck routing, and CarPlay/Android Auto.

Etiquetas
De un vistazo: HERE WeGo vs TomTom GO Navigation
De un vistazoLogo: HERE WeGoHERE WeGoLogo: TomTom GO NavigationTomTom GO Navigation
HQEindhoven, NetherlandsAmsterdam, Netherlands
Legal entity (controller)HERE Global B.V.No indicado
Product typeFree consumer maps & navigation appMobile navigation app (not PND hardware)
Licence (consumer)Personal / non-commercial useNo indicado
Open sourceNoNo
Self-hostedNoNo
Legal entityNo indicadoTomTom International B.V. (controller); TomTom N.V. (listed parent)
Current brandNo indicadoTomTom GO Expert (rebranded from GO Navigation)
Commercial modelNo indicadoSubscription / in-app purchases; free TomTom App is a separate SKU
Key capabilities: HERE WeGo vs TomTom GO Navigation
Key capabilitiesLogo: HERE WeGoHERE WeGoLogo: TomTom GO NavigationTomTom GO Navigation
EU-operated (NL)
Offline maps
Multi-modal routingNo indicado
CarPlay / Android AutoNo indicado
Free consumer appNo indicado
ISO 27001 (claimed)No indicado
Truck vehicle profilesNo indicado
CarPlay / Android AutoNo indicado
Ad-free (claimed)No indicado
ISO 27001 (claimed)No indicado

HERE WeGo

  • Offline map downloads and offline navigation

    Download regional, country, or continental map packages and navigate without a live data connection. The WeGo privacy supplement states that pure offline use does not send Location Data to HERE—useful for roaming control, remote areas, or intentional isolation. Online mode is still required for live traffic, many map refreshes, and account sync.

  • Multi-modal and multi-stop journey planning

    Plan car, bicycle, walking, and public-transport routes, including multi-stop itineraries you can reorder. Door-to-door guidance can include walking segments and remembered parking locations so ETA reflects the full trip, not only the driving leg.

  • Turn-by-turn guidance with road safety cues

    Voice-guided navigation with multi-language prompts, lane assistance, speed-limit display and warnings, optional speed-camera alerts (coverage varies), rest-area suggestions, and dynamic ETA when traffic data is available online.

  • CarPlay and Android Auto integration

    Use HERE WeGo on supported in-car displays via Apple CarPlay and Android Auto so phone-based navigation can drive the vehicle UI without switching to Google or Apple as the only option.

  • Optional online traffic contribution and account sync

    Traffic layers and the HERE Improvement Program are opt-in style controls described in the privacy supplement: you can limit contribution while using the app, run offline, or avoid signing in. Signing into a HERE account enables collection sync (name, email, date of birth collected at registration) and recent-search synchronisation.

TomTom GO Navigation

  • Offline maps with weekly refresh path

    Download map regions to the phone so turn-by-turn guidance can continue without a mobile data link—useful for coverage gaps and roaming control. Official GO Expert pages state maps can be refreshed weekly; storage and which regions you keep offline are user-managed.

  • Vehicle-profile truck and multi-vehicle routing

    Enter height, weight, cargo (including dangerous goods where offered), and related attributes so routes can avoid low bridges, restricted roads, and emission zones. Multiple vehicle profiles support drivers who switch trucks or vans; car navigation remains available on the same GO Expert app per TomTom support.

  • Live traffic, incidents, and lane-level guidance

    When online, the app can re-route using TomTom traffic/incident context and surface lane guidance plus RouteBar-style ahead warnings so drivers see cameras, hazards, and manoeuvres before junctions. Effectiveness depends on connectivity for live layers and local map currency.

  • Truck-oriented POIs, multi-drop, and fuel context

    Product and store materials highlight truck-friendly fuel, parking, rest stops (tens of thousands of POIs claimed on marketing pages), multi-drop planning, and live fuel-price context where available—aimed at delivery and logistics trips rather than pure leisure mapping.

  • Android Auto and Apple CarPlay projection

    Official pages list dashboard projection so guidance and real-time info can appear on compatible vehicle screens with vehicle audio. Feature availability can still depend on phone OS, cable/wireless setup, and regional app builds—verify on your device before fleet rollout.

  • Ad-free paid navigation with in-app privacy controls

    Store and privacy materials market GO Expert as ad-free navigation with product privacy settings for journey analytics consent. Commercial access is subscription/in-app purchase based (promotional trials appear on marketing pages); confirm current plan scope in the store rather than older third-party reviews.

Assurance & compliance: HERE WeGo vs TomTom GO Navigation
Assurance & complianceLogo: HERE WeGoHERE WeGoLogo: TomTom GO NavigationTomTom GO Navigation
Independent no-logs / navigation telemetry audit
Not found

No public independent audit of WeGo consumer location telemetry found; privacy claims rest on policy text (offline mode, random identifiers).

Partial

Vendor claims journey location is not linked to accounts, not sold, and re-identifying data is erased within 24h after shutdown. No independent public no-logs audit PDF specific to GO Expert was found.

ISO 27001
Vendor claimed

HERE certifications page asserts ISO/IEC 27001:2022 (and related 27017/27018) with Schellman certificate references. Confirm scope covers services you use.

Vendor claimed

TomTom safety page claims ISO/IEC 27001:2022 with downloadable registration certificate PDF. Confirm certificate scope vs GO Expert processing systems.

SOC 2 / SOC 3
Vendor claimed

HERE states SOC 2 Type 2 for HERE Platform Foundation and Workspace—not clearly scoped to consumer WeGo alone.

Not found

No public SOC 2/3 report for the consumer GO Expert app found in this research pass.

GDPR / EU data protection
Vendor claimed

EU controller HERE Global B.V.; GDPR programme and Type 1 attestation described on certifications page. Consumer rights and lawful bases detailed in WeGo privacy supplement.

Vendor claimed

Dutch EU controller; detailed GDPR privacy notices, DPO, data-subject rights, and consent for location/journey data. Not a legal compliance certification.

US CLOUD Act exposure (indicative)
Partial

EU entity / no known single US parent, but AWS and Azure listed with United States processing locations; US SaaS subprocessors and Intel shareholding add US nexus. Offline use reduces device telemetry to HERE. Indicative only—not legal advice.

Partial

EU entity / no known US parent, but public subprocessors include AWS EMEA SARL, Microsoft Ireland, and US-headquartered SaaS (Zendesk, Airship, Atlassian cloud) plus TomTom North America Inc. affiliate. Medium exposure. Not legal advice.

Data processing agreement (B2B)
Not found

Consumer WeGo is under personal Service Terms; no public self-serve DPA for the free app located. Enterprise/platform customers should request HERE commercial DPA separately.

Partial

Privacy pages reference DPAs/SCCs for transfers and processor arrangements; self-serve B2B DPA package for individual GO Expert consumers not found. Fleet/enterprise buyers should request terms via TomTom sales.

EU AI Act
Not applicable

Consumer navigation app; HERE separately markets ISO/IEC 42001 for corporate AI management—not treated as AI-system primary product here.

Not applicable

Consumer/professional GPS navigation app; not marketed as a high-risk AI system product in materials reviewed.

TISAX (automotive)
Vendor claimed

HERE claims TISAX AL3 assessment (Scope ID S0H13Y) on certifications page—relevant for automotive supply-chain trust more than consumer app downloaders.

Vendor claimed

TomTom states successful TISAX assessment for automotive-industry information security; details via ENX portal.

ISO 27018 (PII in public cloud)No indicado
Vendor claimed

Vendor claims ISO/IEC 27018:2019 with downloadable certificate for PII processor role in public clouds.

Considerations & known limitations: HERE WeGo vs TomTom GO Navigation
Considerations & known limitationsLogo: HERE WeGoHERE WeGoLogo: TomTom GO NavigationTomTom GO Navigation
US-region cloud and US SaaS subprocessors
Medium

Public subprocessor list includes AWS and Azure with United States locations, plus ServiceNow and MailChimp in the US. WeGo also discloses Amplitude analytics. Organisations with strict no-US-processor policies need offline-only personal use or a different product.

No indicado
Multi-national shareholder structure including Intel
Medium

Dutch HQ and controller do not equal simple single-EU ownership. Intel and other non-EU shareholders appear in HERE’s public shareholder narrative; validate ownership for sovereignty-sensitive procurement.

No indicado
Consumer licence excludes commercial use
High

Service Terms restrict the free app to private, non-commercial purposes. Using WeGo as unpaid fleet navigation may violate licence—budget for commercial HERE products instead.

No indicado
Online advertising and analytics when connected
Medium

Privacy supplement describes cookies/SDKs, Amplitude product analytics, location-based advertising, and advertising IDs when online features and consent apply—materially different from offline-only sessions.

No indicado
Enterprise certs may not equal WeGo consumer scope
Low

ISO/SOC/TISAX claims are strong at company/platform level; still confirm which systems and data flows are in scope before relying on them for consumer-app risk acceptance.

No indicado
Brand and SKU confusion (GO Navigation / GO Expert / free TomTom App / hardware)No indicado
Medium

Seed and market materials mix PND hardware, free TomTom App, and the premium GO Navigation→GO Expert app. Buyers can easily shortlist the wrong SKU or expect free-app parity with truck offline features.

AWS, Microsoft, and US SaaS in public subprocessor listNo indicado
Medium

Even with EU HQ and default EU account storage, published processors include AWS EMEA, Microsoft Ireland, Zendesk, Airship, and Atlassian cloud. Organisations with strict no-US-cloud policies need deeper vendor questionnaire answers.

Paid subscription for full premium navigationNo indicado
Low

GO Expert is commercially a paid app (trials/promos vary). Free multi-modal alternatives may be enough if truck profiles and classic TomTom offline UX are not required.

ISO/TISAX scope vs consumer app backendsNo indicado
Low

Corporate certificates are published, but public pages do not map certificate scope sentence-by-sentence to GO Expert consumer telemetry paths. Security teams should verify SoA/scope before treating certs as product-level proof.

Store reviews report map/load issues on some devicesNo indicado
Medium

Recent Google Play reviews (including mid-2026 map-blank reports) show support-visible reliability complaints. Pilot on target phone models and CarPlay/Android Auto setups before fleet-wide rollout.

Encaje

HERE WeGo

Best fit when

  • Individuals who need reliable offline map packages and turn-by-turn guidance abroad or offline
  • Users seeking a non-Google navigation client with multi-modal and multi-stop planning
  • Drivers who want CarPlay or Android Auto without defaulting only to Google/Apple maps
  • Privacy-minded personal use where offline mode and optional traffic contribution matter
  • Tech leads recommending a consumer/BYOD European-entity map app with clear personal-use licence

Poor fit when

  • Commercial fleet, logistics, or paid-driver use under the free consumer Service Terms
  • Buyers requiring contractual EU-only processing with no AWS/Azure or US SaaS subprocessors
  • Teams that need fully open-source map software and OSM-only data
  • Enterprises that need a negotiated DPA and SOC report scoped specifically to WeGo consumer telemetry without further vendor engagement

Consider instead when

  • When: You need dense local POI social data and default ecosystem integration on Android

    Consider: Google Maps

    WeGo trades some ecosystem lock-in and POI social layer for offline packages and a non-Google operator.

  • When: You require open-source offline maps with no commercial map vendor

    Consider: OpenStreetMap-based clients (e.g. Organic Maps or similar peers when shortlisted)

    OSM clients avoid HERE licensing and analytics paths but differ on traffic, POI freshness, and car integrations.

  • When: You need licensed fleet navigation, compliance tooling, or embeddable maps

    Consider: HERE commercial platform / WeGo Pro-class products (via HERE sales)

    Do not rely on free WeGo personal-use terms for commercial deployments.

TomTom GO Navigation

Best fit when

  • Professional truck/van drivers who need height/weight/cargo-aware routes and truck POIs on a phone
  • Car drivers who want paid offline sat-nav with TomTom traffic and CarPlay/Android Auto
  • EU buyers preferring a Netherlands controller and published journey de-identification practices over ad-supported free maps
  • Small fleets evaluating multi-driver GO Expert trials for consistent vehicle profiles
  • Teams that accept subscription navigation in exchange for ad-free, truck-capable guidance

Poor fit when

  • Buyers who only want a free multi-modal consumer map without a navigation subscription
  • Organisations requiring self-hosted or open-source navigation stacks
  • Procurement that forbids AWS/Microsoft/US SaaS in the public subprocessor chain
  • Use cases centred on hiking/transit outdoor layers rather than road driving
  • Hardware-only PND purchases (separate TomTom device line—not this app SKU)

Consider instead when

  • When: You want free offline multi-modal maps from another Dutch map company

    Consider: HERE WeGo

    WeGo emphasises free offline packs and multi-modal journeys; weaker for TomTom-style paid truck vehicle profiles.

  • When: You prioritise freemium OSM navigation with a privacy-first Amsterdam vendor

    Consider: Magic Earth

    Magic Earth is freemium OSM-based; TomTom differentiates on commercial maps and truck routing.

  • When: You need Central European outdoor layers and a Czech-operated map portal/API

    Consider: Mapy.com

    Mapy is stronger for outdoor/winter CZ-centric mapping; TomTom is stronger for pan-European truck/car sat-nav.

  • When: You only need free everyday car maps and speed-camera context without GO Expert truck features

    Consider: TomTom free TomTom app (not in this catalog entry) or Google Maps

    Confirm free TomTom App feature set on the mobile-apps hub; do not assume GO Expert parity.

Open questions for due diligence

HERE WeGo

  • For enterprise evaluation, will HERE provide a DPA and current subprocessor list scoped to WeGo consumer telemetry (vs Platform only)?
  • Which exact AWS/Azure regions process WeGo end-user location and account data for EU residents today?
  • What is the current beneficial ownership percentage split (German automakers vs Intel vs others) for board-control analysis?
  • Is HERE WeGo Pro or another commercial SKU the correct licensed path for fleet use in your market?
  • Are location-based ads and Amplitude collection fully disabled in all offline and privacy settings paths on current iOS/Android builds?

TomTom GO Navigation

  • Will TomTom sign a B2B DPA and provide a GO Expert-specific subprocessor schedule for fleet/organisational use?
  • Exact AWS/Microsoft regions and services processing EU GO Expert account vs live traffic telemetry today?
  • Which ISO 27001/27018 certificate scopes explicitly cover the consumer GO Expert mobile backends?
  • Feature matrix: which GO Expert plan tiers include truck profiles, multi-drop, and fuel prices by platform (iOS vs Android)?
  • Long-term roadmap overlap between free TomTom App and GO Expert offline/truck capabilities?