Mouseflow
Denmark· Web Analytics
Mouseflow vs Polish
Compare Mouseflow y Polish en capacidades, jurisdicción, garantías y encaje para compradores europeos.
Polish
France· Marketing Technology (MarTech) / Tag Management / Customer Data Platform
Needs review
Shortlist when you want a French-operated AI agent to rewrite and test headlines/CTAs on live traffic with minimal install. Skip when you need published subprocessors, a signed DPA on day one, self-hosting, or enterprise experiment governance. Consider VWO for mature A/B suites, or Mouseflow / Commanders Act when analytics or MarTech depth matters more than autonomous copy.
EU-operatedAI CRO agentFirst-party pixelSaaSEarly access
Las filas resaltadas diferencian a los dos productos.
| Característica | Mouseflow | Polish |
|---|---|---|
| País de origen | Denmark | France |
| Categoría | Web Analytics | Marketing Technology (MarTech) / Tag Management / Customer Data Platform |
| Código abierto | No | No |
| Autoalojado | No | No |
| Sede | No indicado | France |
| Entidad legal | No indicado | DOGFOODED SAS (SIREN 107391229), 117 rue de Vaugirard, 75015 Paris |
| Matriz / control EE.UU. | No indicado | Sin matriz estadounidense conocida |
| Exposición CLOUD Act (indicativa) | No indicado | Medio |
| Estado de alojamiento en la UE | No indicado | Parcial |
| Alojamiento / residencia | No indicado | Marketing site and app responses served via Vercel (US-group cloud). No public subprocessor schedule for databases, AI inference, email, or backups. Account auth uses Google sign-in per privacy policy. |
| Resumen | Denmark-headquartered behavior analytics SaaS: session replay, heatmaps, friction detection, journey analytics, and AI insights for CRO and UX teams, with EU or US Google Cloud residency and a public DPA. | French AI CRO agent that rewrites headlines and CTAs from first-party visit signals, tests them on live traffic, and keeps what converts. |
| Etiquetas |
| De un vistazo | Mouseflow | Polish |
|---|---|---|
| HQ | No indicado | Paris, France |
| Legal entity | No indicado | DOGFOODED SAS (SIREN 107391229) |
| Product type | No indicado | SaaS AI CRO / personalization agent |
| Install | No indicado | Single head snippet |
| Commercial model | No indicado | Monthly subscription with short free trial |
| Open source | No indicado | No |
| Self-host | No indicado | No (not documented) |
Mouseflow
Repeticiones de sesión
Mouseflow graba sesiones completas de usuarios como vídeos, capturando clics, desplazamientos, pulsaciones de teclas y vacilaciones. Los equipos ven recorridos exactos para identificar bugs, bloqueos UX o puntos de confusión. Funciones como marcar con estrella, etiquetar, comentar y compartir sesiones ayudan en colaboración. Filtre por dispositivo, fuente de tráfico o eventos personalizados para revisar interacciones relevantes rápidamente. Esto sustituye conjeturas por prueba visual de comportamiento.
Mapas de calor
Los mapas de calor dinámicos muestran clics, desplazamientos, movimientos, atención y geolocalizaciones en páginas. Compare segmentos como móvil vs. escritorio o campañas. Las vistas interactivas destacan áreas de fricción. Los datos muestran tiempos de carga promedio, tasas hover-to-click y elementos ignorados. La información exportable ayuda a refinar diseños sin pruebas.
Detección de fricción
La puntuación automática detecta rage clicks, dead clicks, vacilaciones, abandonos de formularios y errores JavaScript. Mina AI diagnostica problemas y sugiere correcciones. Rastree tendencias en el tiempo, compare con benchmarks del sector y reciba alertas. Enlace directamente a repeticiones de sesión para contexto. Priorice problemas de alto impacto para reducir abandonos.
Analítica de recorridos
Mapea rutas de usuarios entre páginas, mostrando rutas comunes y abandonos. Agrupe páginas similares, segmente tráfico y observe usuarios convertidos vs. abandonados. Se conecta a embudos y repeticiones para visibilidad completa. Revela patrones ocultos que afectan ingresos.
Polish
Visit-aware headline and CTA rewriting
Uses first-party visit context (source, campaign, device, new vs returning) to draft headlines and CTAs in the site language and configured brand voice, without changing logo, colors, or layout.
Live-traffic keep-what-converts loop
Serves variants on real visitors, allocates more traffic to what converts, and rewrites underperformers. Early access focuses on headlines/CTAs; fuller per-visitor page layouts are described as early-member rollout.
Plain-language decision feed with human control
Every audience, page, and result lands in a readable feed. Operators set voice instructions, approve or auto-publish pages, steer tone, or pause anything.
One-line install across common stacks
A single script tag in the page head covers Next.js, Webflow, WordPress, Shopify, or plain HTML. Returning visitors are described as served from cache so the pixel stays async and light.
First-party conversion pixel
Measurement is Polish's own first-party pixel, independent of your analytics stack. Marketing claims no cookies; the privacy policy still describes an anonymous identifier stored in the browser, so treat cookie claims as needing legal review.
| Assurance & compliance | Mouseflow | Polish |
|---|---|---|
| Independent security / no-logs audit | No indicado | Not found No public security or audit page located. |
| ISO 27001 | No indicado | Not found No ISO claim found on getpolish.app. |
| SOC 2 / SOC 3 | No indicado | Not found No SOC 2/3 claim found. |
| GDPR / EU data protection | No indicado | Vendor claimed EU (French) controller entity and a public privacy policy exist; confirm lawful basis, DPA, and cookie/identifier treatment for your sites. |
| US CLOUD Act exposure (indicative) | No indicado | Partial EU entity / no known US parent, but public site runs on Vercel and account auth uses Google. Backend subprocessors unpublished. Not legal advice. |
| Data processing agreement (B2B) | No indicado | Not found No public DPA download or in-product DPA link found; email hello@dogfooded.com. |
| EU AI Act | No indicado | Unknown Product is AI-centric (autonomous copy generation) but no AI Act classification or documentation was published on the site. |
| Considerations & known limitations | Mouseflow | Polish |
|---|---|---|
| No public subprocessor or region list | No indicado | Medium Hosting beyond Vercel edge headers and Google sign-in is unpublished. Procurement should request a subprocessor schedule and regions before production on personal data-heavy sites. |
| Cookieless marketing vs stored browser identifier | No indicado | Medium Marketing promises no cookies while the privacy policy describes an anonymous identifier stored in the browser. Legal review is needed for consent banners and ePrivacy. |
| Early-access feature scope | No indicado | Low Fuller per-visitor page layouts are still rolling out; today's verified core is headline/CTA rewriting and testing. |
| US-group cloud and auth dependencies | No indicado | Medium Vercel-served app and Google sign-in create US CLOUD Act-relevant paths even though the legal entity is French. |
Encaje
Mouseflow
Best fit when
No indicado
Poor fit when
No indicado
Polish
Best fit when
- Founders or lean growth teams without a dedicated CRO function
- Sites that can paste one head snippet (Next.js, Webflow, WordPress, Shopify, HTML)
- Teams that want AI-written headline/CTA variants tested on real traffic
- Buyers who need a French SAS contracting entity for MarTech shortlists
- Operators who want pause/approve controls and a plain-language change feed
Poor fit when
- Orgs that require a public subprocessor list, SOC 2/ISO pack, or in-product DPA before pilot
- Teams that need self-hosting or Google-free authentication
- Enterprises needing mature multivariate governance comparable to VWO-class platforms
- Buyers seeking a full analytics, CDP, or tag-management suite rather than CRO copy automation
Consider instead when
When: You need a mature experiment / A/B platform with deeper governance
Consider: VWO
US incumbent; stronger classic experiment tooling, weaker AI-autonomous copy story than Polish.
When: You primarily need European web analytics or session insight, not autonomous copy CRO
Consider: Mouseflow or Piwik PRO
Analytics depth first; they do not replace Polish's rewrite-and-test agent.
When: You need French/EU MarTech, tag management, or CDP breadth
Consider: Commanders Act
Broader MarTech stack; not an AI headline agent.
Open questions for due diligence
Mouseflow
No indicado
Polish
- Will DOGFOODED SAS sign a B2B DPA and publish subprocessors (hosting, AI model provider, email, backups) with regions?
- Where is optimization/visitor data stored at rest, and is an EU-only processing path available?
- How is the anonymous browser identifier implemented if marketing claims no cookies (localStorage, cookie, other)?
- Is non-Google authentication planned for workspace accounts?
- What AI model providers process page copy, and is customer content retained for training?