Analyzati
Spain· Web Analytics
Analyzati vs Contentsquare
Comparez Analyzati et Contentsquare sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.
Tous deux listés comme alternatives à: Google Analytics
Contentsquare
France· Web Analytics
Needs review
Shortlist Contentsquare when a European-headquartered enterprise needs zone heatmaps, replay, journeys, and error-to-revenue analysis in one SaaS, with a public DPA and selectable Ireland hosting. Skip when you cannot accept AWS or Azure (US-group cloud), session replay of visitor pages, or a sales-led Pro and Enterprise stack. Consider Mouseflow for a smaller European heatmap and replay tool, or Plausible / Friendly Analytics when you only need privacy-first traffic analytics.
EU-operated (FR SAS)Zone heatmapsSession replayPublic DPAEU or US cloud regionISO 27001 (claimed)
Les lignes surlignées diffèrent entre les deux produits.
| Caractéristique | Analyzati | Contentsquare |
|---|---|---|
| Pays d'origine | Spain | France |
| Catégorie | Web Analytics | Web Analytics |
| Open source | Non | Non |
| Auto-hébergé | Non | Non |
| Siège | Non indiqué | France |
| Entité légale | Non indiqué | Content Square SAS, 7 rue de Madrid, 75008 Paris, France |
| Maison mère / contrôle US | Non indiqué | Aucune maison mère US connue |
| Exposition CLOUD Act (indicative) | Non indiqué | Moyen |
| Hébergement / résidence | Non indiqué | Visitor hosting on AWS and Azure: Ireland (eu-west-1 / North Europe) by default for EU customers, or Virginia. Free and Growth stay in Ireland. Backup region unnamed. Support: Zendesk (USA), Atlassian (Australia), Content Square, Inc. (USA). Sense: Bedrock, Azure LLMs, OpenAI (PA chat). VoC: Twilio, Daily.co, Postmark, Tremendous. Conversation Intelligence: Deepgram, Snowflake, Salesforce. |
| Résumé | Spanish cookie-free web analytics SaaS: real-time traffic, city-level geo, AI referral sources, and event tracking without cookies, stored IPs, or fingerprints. | Paris-headquartered experience intelligence platform: zone heatmaps, session replay, journey analysis, Voice of Customer, and Sense AI on AWS or Azure with selectable EU or US regions. |
| Tags |
| En un coup d'œil | Analyzati | Contentsquare |
|---|---|---|
| HQ | Non indiqué | Paris, France |
| Legal entity (typical EU) | Non indiqué | Content Square SAS |
| Founded | Non indiqué | 2012 (Paris) |
| Hosting | Non indiqué | AWS and Azure, Ireland or Virginia |
| Deployment | Non indiqué | Multi-tenant SaaS (not self-hosted) |
| Commercial model | Non indiqué | Free and Growth self-serve; Pro and Enterprise sales-led |
| Key capabilities | Analyzati | Contentsquare |
|---|---|---|
| EU-operated (FR SAS) | Non indiqué | Oui |
| Zone heatmaps | Non indiqué | Oui |
| Session replay | Non indiqué | Oui |
| Public DPA | Non indiqué | Oui |
| EU or US cloud region | Non indiqué | Oui |
| ISO 27001 (claimed) | Non indiqué | Oui |
Analyzati
Tableau de bord en temps réel
L'interface intuitive affiche les visiteurs en direct, pages vues, parcours comportementaux, sources d'acquisition, ventilations géographiques et usage technologique. Des rapports hebdomadaires par e-mail informent sans connexion quotidienne. Exports de données et API publique permettent analyse ou intégration supplémentaires.
Suivi léger axé sur la confidentialité
Avec moins de 1 Ko, le script charge vite et évite les pertes de performance. Il agrège uniquement des données anonymisées — pas d'ID persistants, pas de local storage, pas d'empreinte digitale. La géolocalisation dérive d'entrées hachées jamais stockées.
Événements personnalisés et campagnes
Suivez des actions utilisateur spécifiques et des mesures marketing au-delà des métriques standard. Tous les forfaits prennent en charge le suivi d'événements avec support technique et base de connaissances. Adapté à l'analyse ROI et à l'optimisation.
Conformité hébergée dans l'UE
Les données restent dans l'UE, conformes au RGPD, PECR et CCPA par conception. Pas de partage tiers, anonymisation IP par défaut. Un contrat de sous-traitance (DPA) est disponible.
Contentsquare
Zone-based heatmaps and journey analysis
Experience Analytics maps clicks, hovers, and scrolls to page zones and attributes engagement, conversion, and revenue to those elements. Journey analysis (Pro and Enterprise) follows visitors from entry to exit so CRO and UX teams can find drop-off without reconstructing funnels in a separate BI tool. Limit: Free and Growth include heatmaps but not the full journey module.
Session replay with Smart Capture
The Main Tag and mobile SDKs auto-capture clicks, scrolls, taps, and swipes without a full custom event taxonomy. Replays can be summarized by Sense. Docs expose CSS-selector and page-level PII masking. Customer-submitted identifiers (email, username) are off by default. Limit: Shopify checkout replay and zoning require Shopify Plus, and checkout pages must use page masking. The product is multi-tenant SaaS, not a self-hosted recorder.
Error, speed, and frustration monitoring
Experience Monitoring ties JavaScript errors, crashes, custom business errors, and page-speed metrics to the same sessions as replay. Frustration Score ranks journeys with rage clicks and similar signals. Impact Quantification estimates conversion and revenue effects so engineering can triage by business cost. Alerts and several of these modules are Pro and Enterprise only.
Voice of Customer and conversation intelligence
Surveys and feedback (Ask), Observe, and Engage interviews or user tests sit on the same group platform as Hotjar-branded VoC. Conversation Intelligence (Loris) scores agent and requester chats, including optional audio via Deepgram. Interview and user-test recordings are retained for 2 years per the DPA. These modules pull extra subprocessors (Twilio, Daily.co, Postmark, Tremendous).
Sense AI on regional LLM endpoints
Sense generates dashboards, error summaries, mapping help, and replay summaries from captured behavior. The DPA lists AWS Bedrock and Azure models for Growth, Pro, and Enterprise, served from EU or US regions based on customer location. Product Analytics Sense Chat can also call OpenAI. The vendor says customers should avoid putting personal data in prompts. This is in-product AI, not a self-hosted model.
Selectable AWS or Azure residency plus enterprise access
EU-based customers default to Ireland (AWS eu-west-1 or Azure North Europe). US hosting (Virginia) is an explicit option. SAML 2.0 SSO and MFA are documented. Data Connect can export visitor data to a warehouse (Frankfurt or Virginia for Experience Analytics). There is no EU-sovereign cloud option that avoids US-group providers.
| Assurance & compliance | Analyzati | Contentsquare |
|---|---|---|
| Independent security / no-logs audit | Non indiqué | On request / NDA Trust portal lists a pentest report and security whitepaper behind access. Security page claims annual external pentests, monthly scans, and a public bug bounty. No public no-logs audit (wrong category for a behavior recorder). |
| ISO 27001 | Non indiqué | Vendor claimed Trust portal and security page state ISO/IEC 27001 certification (also 27017, 27018). Certificate files require portal access. Not independently verified in a public registry during this draft. |
| ISO 27701 | Non indiqué | Vendor claimed Vendor claims ISO/IEC 27701 on the trust portal and company page. Same access-gated evidence. |
| SOC 2 / SOC 3 | Non indiqué | Vendor claimed Vendor states it holds a SOC 2 Type II report. Report is on the trust portal, not a public PDF in this research pass. |
| GDPR / EU data protection | Non indiqué | Vendor claimed French SAS, public DPA with GDPR, UK GDPR, ePrivacy Directive, EU SCCs (French law, French courts), customer-as-controller. Customer still owns consent, masking, and lawful basis for visitor capture. |
| US CLOUD Act exposure (indicative) | Non indiqué | Partial EuropeanStack assessment, not a vendor slogan. French entity and no known US parent, but visitor data sits on AWS and Azure (US-group clouds), a US affiliate provides support, and US SaaS subprocessors include Zendesk, Postmark, OpenAI, Deepgram, Snowflake, and Salesforce. US region is an explicit option. DPF covers the US entity. Not legal advice. |
| Data processing agreement (B2B) | Non indiqué | Vendor claimed Public DPA last updated June 2026 (v.2026.2). Subprocessor objection window 30 days. SCCs Module Two and Three. |
| EU AI Act | Non indiqué | Partial Sense is in-product generative AI over customer and visitor data (Bedrock, Azure, OpenAI). No public AI Act conformity statement found. Customer is told to avoid personal data in prompts. Not treated as not_applicable. |
| EU-U.S. Data Privacy Framework | Non indiqué | Vendor claimed DPA and services privacy policy state Content Square, Inc. is DPF certified (EU-U.S., UK Extension, Swiss-U.S.). Listing not re-opened during this draft. |
| HIPAA | Non indiqué | Vendor claimed Security page displays a HIPAA mark. No public BAA text reviewed. Confirm with vendor if health data is in scope (DPA says the service is not designed for sensitive data). |
| CSA STAR | Non indiqué | Vendor claimed Security page shows a STAR mark. Trust portal lists CAIQ. Registry entry not independently opened. |
| Considerations & known limitations | Analyzati | Contentsquare |
|---|---|---|
| AWS and Azure plus US SaaS subprocessors | Non indiqué | Medium Even with Ireland as the default EU region, the infrastructure providers are Amazon Web Services and Microsoft. Support and AI paths include Zendesk, a US affiliate, Bedrock or Azure OpenAI, and in some modules OpenAI, Deepgram, Snowflake, and Salesforce. Practical impact: a residency policy that bans US-group processors will fail this vendor regardless of the France HQ story. |
| High-sensitivity visitor capture | Non indiqué | Medium Session replay and zoning record on-page behavior and can include on-screen text. Masking is configurable, not a guarantee that every form is clean. The customer is controller for consent and special-category data. Practical impact: legal and privacy must review checkout, account, and health or finance pages before go-live. |
| Full DX stack is sales-led | Non indiqué | Low Journeys, error and speed analysis, alerts, and Data Connect are documented as Pro and Enterprise. Free and Growth cover heatmaps and replay only. Practical impact: do not shortlist on the free signup if those enterprise modules are the actual requirement. |
| Hotjar, Heap, and Loris live in one group | Non indiqué | Low Subprocessors and retention differ by module (13 months DXA, 37 months product analytics, 2 years for interview recordings). Practical impact: a Hotjar-only DPIA does not cover Conversation Intelligence or Sense Chat. |
| ISO and SOC evidence behind the trust portal | Non indiqué | Low ISO 27001 and SOC 2 Type II are vendor-claimed. Independent certificate files were not downloaded in this draft. Practical impact: security review should request current reports before treating badges as verified. |
Adéquation
Analyzati
Best fit when
Non indiqué
Poor fit when
Non indiqué
Contentsquare
Best fit when
- Enterprise or mid-market CRO, UX, ecommerce, and digital product teams that need zoning, journeys, and replay tied to conversion
- European buyers who want a French SAS contracting entity and a public DPA with EU SCCs under French law
- Teams already running GA4 or Adobe Analytics that need a visual DX layer rather than another pageview tool
- Support and engineering groups that must reproduce errors from the visitor's screen and rank them by revenue impact
- Organisations that can accept AWS or Azure Ireland as the primary region and will configure PII masking on checkout and forms
Poor fit when
- Buyers who require no US-group cloud, no US affiliate support access, and no US SaaS subprocessors
- Teams that only need cookieless traffic analytics without session replay or heatmaps
- Procurement that mandates self-hosted or open-source DXA with data never leaving owned infrastructure
- Sites that cannot deploy a third-party Main Tag or mobile SDK, or cannot mask PII in replays
Consider instead when
When: You want European heatmap, replay, and friction analysis at a smaller scale than enterprise DXA
Consider: Mouseflow
Danish SaaS in the catalog. Confirm its own hosting and DPA independently.
When: You only need privacy-first page analytics without session video
Consider: Plausible Analytics or Friendly Analytics
Different job: traffic and privacy, not zoning or replay.
When: You already use Hotjar for surveys and light replay and do not need enterprise quantification
Consider: Stay on the Hotjar (Ask / Observe / Engage) SKU in the same group
Same French SAS for non-Americas contracts. Not a separate catalog product at draft time.
When: You need US-parented enterprise DXA already standardized in the US stack
Consider: FullStory, or Adobe Analytics plus a replay add-on
Closer operationally to Contentsquare's full suite, but not European-operated.
Open questions for due diligence
Analyzati
Non indiqué
Contentsquare
- What is the geographic backup or DR region for the Ireland pipeline (security page says a backup region, not which one)?
- Can a reviewer download current ISO 27001, ISO 27701, and SOC 2 Type II reports from the trust portal, including scope and expiry?
- Is Content Square, Inc. support access to EU visitor data on by default, or only when a ticket requires it?
- Who holds controlling ownership after SoftBank Vision Fund, Sixth Street, and other rounds (no US parent found, but cap table is private)?
- For Sense, what exact visitor fields leave the selected region when Bedrock, Azure, or OpenAI is invoked?
- Does the latest public-authorities transparency report show any US law-enforcement requests for EU visitor data?