Magic Earth vs OsmAnd

Comparez Magic Earth et OsmAnd sur les capacités, la juridiction, les garanties et l'adéquation pour les acheteurs européens.

Tous deux listés comme alternatives à: Google Maps

Logo: Magic Earth

Magic Earth

Netherlands· Maps & Navigation

Needs review

Shortlist Magic Earth when you want a Dutch-published freemium OSM navigator with offline Premium packs, multi-modal routing, and dashboard integrations without a Google account. Skip when you need open-source clients, a published B2B DPA/subprocessor schedule, or Google-grade live transit and commercial POI density everywhere—consider Google Maps for coverage, or open OSM clients (Organic Maps/OsmAnd) for fully free offline-first use.

NL-operatedOffline maps (Premium)OSM-based mapsMulti-modal routingFreemiumClosed source
Logo: OsmAnd

OsmAnd

Netherlands· Offline Maps and Navigation

Needs review

Shortlist OsmAnd when you need a Dutch-entity, GPLv3 offline OSM map and multi-mode navigation client with deep plugins (topo, Wikipedia, GPX, OSM edit) on Android/iOS. Skip when you need polished urban multi-modal search like Google Maps, sport-social outdoor planning like komoot, or a hard no-US-cloud stack—OsmAnd Cloud uses Amazon plus Scaleway, and web checkout uses FastSpring (US).

EU-operated (NL)Open source (GPLv3)Offline OSM mapsMulti-mode navigationAd-free freemiumPlugin ecosystem
Magic Earth vs OsmAnd: Aperçu
CaractéristiqueLogo: Magic EarthMagic EarthLogo: OsmAndOsmAnd
Pays d'origineNetherlandsNetherlands
CatégorieMaps & NavigationOffline Maps and Navigation
Open sourceNonOui
Auto-hébergéNonNon
SiègeNetherlandsNetherlands
Entité légaleMagic Lane International B.V. (Amsterdam; Play Store lists Narva-eiland 52, 1014 ZJ)OsmAnd B.V., Logger 41, 1186 RM Amstelveen, the Netherlands
Droit applicableNetherlands / EU GDPR context (consumer privacy policy; not legal advice)Non indiqué
Maison mère / contrôle USAucune maison mère US connueAucune maison mère US connue
Exposition CLOUD Act (indicative)MoyenMoyen
Hébergement / résidenceConsumer online services on Magic Earth hostnames (e.g. magicearthsdk.com service domains per vendor data inventory). Primary cloud host and EU/non-EU regions not publicly listed. Weather aggregated on vendor servers from external providers. Premium iOS cloud backup host unknown. Billing often via Apple App Store / Google Play (US-group platforms). No public consumer subprocessor schedule found.On-device offline maps after download from OsmAnd map servers (UUID/IP optional on server downloads). OsmAnd Cloud (Pro) stores sync data on OsmAnd physical servers plus Scaleway and Amazon (named in privacy policy). Website payments: FastSpring (Bright Market, LLC, US) as checkout controller with possible US transfers under SCCs. App-store billing via Google/Apple/Huawei.
Résumé

Privacy-oriented freemium maps and turn-by-turn navigation from Magic Lane International B.V. (Amsterdam): OSM-based maps, offline Premium packs, multi-modal routing, and CarPlay/Android Auto.

Dutch open-source offline maps and multi-mode navigation app (OsmAnd B.V., Amstelveen) built on OpenStreetMap data for Android and iOS, with optional OsmAnd Cloud sync.

Tags
En un coup d'œil: Magic Earth vs OsmAnd
En un coup d'œilLogo: Magic EarthMagic EarthLogo: OsmAndOsmAnd
HQAmsterdam, Netherlands (Brasov, RO site also listed)Amstelveen, Netherlands
Legal entityMagic Lane International B.V.OsmAnd B.V.
Product typeConsumer iOS/Android navigation appNon indiqué
Map dataOpenStreetMap-based + vendor layersOpenStreetMap (+ Wikipedia/Wikivoyage packages)
Commercial modelFreemium Essential + Premium (web/store)Ad-free freemium; Maps+/OsmAnd+; Pro subscription
Open sourceNo (closed source)Non indiqué
Self-hostNoNon indiqué
LicenseNon indiquéGPLv3 (+ app-store exception); visuals CC BY-NC-ND
PlatformsNon indiquéAndroid, iOS (F-Droid community build)
Key capabilities: Magic Earth vs OsmAnd
Key capabilitiesLogo: Magic EarthMagic EarthLogo: OsmAndOsmAnd
NL-operatedOuiOui
Offline maps (Premium)OuiOui
OSM-based mapsOuiNon indiqué
Multi-modal routingOuiNon indiqué
FreemiumOuiNon indiqué
Closed sourceOuiNon indiqué
Open source (GPLv3)Non indiquéOui
Multi-mode navigationNon indiquéOui
Ad-free freemiumNon indiquéOui
Plugin ecosystemNon indiquéOui

Magic Earth

  • OpenStreetMap-based maps with offline Premium packs

    Worldwide map browsing uses OSM-derived data with Magic Lane enrichment. Premium unlocks offline map downloads and offline voice guidance for 200+ countries/regions (vendor claim: 233), reducing reliance on mobile data while travelling.

  • Multi-modal turn-by-turn routing

    Essential includes basic car, bicycle, pedestrian, and truck routing with multi-stop plans, lane assistance, and head-up display. Premium deepens profiles (e.g. bike terrain/e-bike, truck dimensions) and traffic-aware re-routing.

  • CarPlay, Android Auto, and Apple Watch (Premium)

    Dashboard and wearable integrations are Premium features for in-vehicle and on-wrist guidance—useful when phone-only navigation is impractical, with vendor notes that coverage can vary by region.

  • Crowd traffic, cameras, and safety reports

    Premium emphasises real-time traffic optimisation; Essential still surfaces camera alerts and community hazard-style reports. Traffic contribution telemetry uses a rotating sensor id per the vendor data inventory rather than a permanent user account graph.

  • Freemium model without ads as monetisation

    Essential remains free for core map and basic navigation. Premium is sold via web licenses and store subscriptions with trials; vendor messaging rejects advertising and sale of personal data as the funding model.

OsmAnd

  • Offline OpenStreetMap vector maps on device

    Download country/region OSM vector maps to local storage for browsing, POI search, and navigation without mobile data. Free tier limits map downloads (official docs: seven); Maps+/OsmAnd+ unlocks unlimited regional packs. Manual map install avoids OsmAnd server UUID download telemetry.

  • Multi-mode turn-by-turn navigation

    On-device routing with voice guidance, re-routing, optional lane guidance, ETA, and intermediate points. Documented profiles include car/truck/motorcycle, bicycle/MTB, pedestrian, public transport, ski, horse, boat, train, moped, and straight-line options, plus online and BRouter paths.

  • Topography, Wikipedia, and outdoor plugins

    Plugin system adds contour lines, hillshade/slope, 3D relief (Pro), offline Wikipedia/Wikivoyage, trip GPX recording, nautical and ski styles, OSM editing, external sensors, and vehicle OBD metrics. Several layers require Maps+/OsmAnd+ or Pro rather than the free download quota alone.

  • Android Auto and CarPlay guidance

    Official navigation docs cover Android Auto and CarPlay integration for in-vehicle map guidance. Android Auto support is tied to Google Play distribution; Huawei AppGallery Maps+ installs are documented as without Android Auto.

  • GPLv3 client with Maps+ and Pro packaging

    Application source is on GitHub under GPLv3 (app-store exception; visuals CC BY-NC-ND). Product access is freemium and ad-free: free core nav, Maps+/OsmAnd+ for unlimited maps and paid plugins, OsmAnd Pro for Cloud sync, hourly Live updates, and full Pro features—without retail prices on this page.

Assurance & compliance: Magic Earth vs OsmAnd
Assurance & complianceLogo: Magic EarthMagic EarthLogo: OsmAndOsmAnd
Independent security / no-logs audit
Not found

Vendor privacy claims and internal data inventory PDF; no public independent audit PDF located.

Not found

Mission/privacy claim not to store geolocation for third parties; no public independent audit PDF found

ISO 27001
Not found

Not found on Magic Earth / Magic Lane consumer product pages in this research pass.

Not found
SOC 2 / SOC 3
Not found
Not found
GDPR / EU data protection
Vendor claimed

EU (NL) controller entity; privacy policy + data inventory published; confirm DPA/residencies for B2B use.

Vendor claimed

EU (NL) controller OsmAnd B.V.; privacy policy describes processing, UUID controls, Cloud, FastSpring; confirm for your use case

US CLOUD Act exposure (indicative)
Partial

NL BV, no known US parent; no public hosting/subprocessor list; Apple/Google store billing and possible third-party location/ID sharing (Play Data safety) prevent a clean low assessment. Not legal advice.

Partial

EU entity / no known US parent, but privacy policy names Amazon for OsmAnd Cloud and FastSpring (US) for web checkout. Indicative only—not legal advice.

Data processing agreement (B2B)
Not found

Consumer app privacy contacts published; no standard public B2B DPA download found for Magic Earth.

Not found

No public self-serve B2B DPA package found; consumer Terms emphasize private non-commercial use

EU AI Act
Not applicable

Consumer navigation app; not marketed as an AI system product in this research pass.

Not applicable

Privacy policy states user data is not used to train external AI/ML models; product is maps/navigation, not an AI system offering

Considerations & known limitations: Magic Earth vs OsmAnd
Considerations & known limitationsLogo: Magic EarthMagic EarthLogo: OsmAndOsmAnd
Marketing privacy claims vs telemetry inventory
Medium

Homepage claims (no personal data collection / no tracking) are stronger than the privacy policy, data inventory PDF (anonymous retention of some routing/search/traffic classes), and Google Play Data safety labels (possible third-party sharing of location and device IDs). Diligence should use the inventory and store labels, not marketing alone.

Non indiqué
No public hosting / subprocessor schedule
Medium

Primary cloud providers and data-region commitments for consumer backends are not published. Blocks clean EU-only / low CLOUD Act statements until the vendor supplies a schedule.

Non indiqué
Essential vs Premium feature matrix can change
Low

Offline maps, traffic, and dashboard integrations are Premium on the current pricing page. Packaging has moved from free-first toward freemium/subscription—re-check before relying on a specific free capability.

Non indiqué
Closed-source consumer app, not enterprise MDM kit
Low

No self-host path and limited public enterprise assurance artifacts. Fleet or regulated deployments need Magic Lane B2B contracts, not the store listing alone.

Non indiqué
Feature availability varies by country
Low

Vendor and store notes state some features (e.g. cameras, transit depth, traffic) are not available everywhere; validate on feature-availability pages for target countries.

Non indiqué
Amazon Cloud and FastSpring (US) on optional pathsNon indiqué
Medium

Core offline navigation can stay on-device, but Pro Cloud sync names Amazon storage and website purchases use FastSpring (US controller). Orgs with strict no-US-processor policies must avoid Cloud/web checkout paths or get written subprocessor commitments.

No public ISO/SOC or B2B DPANon indiqué
Medium

No ISO 27001, SOC 2, or independent audit report found on primary pages. Procurement that requires signed DPA and assurance reports must ask the vendor or choose a certified commercial map stack.

Free map download quotaNon indiqué
Low

Free tier limits map downloads (official Android docs: seven). Multi-region travelers typically need Maps+/OsmAnd+ or Pro for unlimited packs and richer layers.

Non-commercial Terms of UseNon indiqué
Medium

Terms license private/personal use and require written consent for commercial integration. GPL store-distribution exception also constrains redistribution of modified store apps.

OSM data completeness varies by regionNon indiqué
Low

Map quality depends on OpenStreetMap coverage and contributor activity. Strong in many EU areas; verify critical routes offline before remote travel.

Adéquation

Magic Earth

Best fit when

  • Drivers and travellers who want offline map packs and turn-by-turn guidance without a Google Maps account
  • Cyclists, hikers, and truck drivers who need mode-specific or dimension-aware routing profiles
  • Privacy-minded consumers evaluating European-published navigation with freemium Essential access
  • Users who need CarPlay or Android Auto navigation on a non-Google map stack (Premium)
  • Teams piloting a consumer app first before considering Magic Lane B2B SDKs for embedded mobility

Poor fit when

  • Organisations requiring a signed B2B DPA, named EU hosting regions, and a public subprocessor list before pilot
  • Buyers who need fully open-source map clients and community map editing workflows
  • Operations that depend on the densest commercial POI and live transit coverage in every city
  • Deployments that must treat Google Play Data safety third-party location/ID sharing as a hard blocker without vendor clarification

Consider instead when

  • When: You need maximum real-time traffic, transit density, and commercial POI coverage with deep Android/Google ecosystem integration

    Consider: Google Maps

    Different privacy and account model; usually stronger live data breadth.

  • When: You want fully free offline OSM navigation without a freemium paywall or proprietary backend

    Consider: Organic Maps or OsmAnd (community OSM clients; not currently in this catalog)

    Trade vendor live traffic and dashboard polish for open/offline-first clients.

  • When: You need embeddable maps/routing for fleets, micromobility, or automotive products under contract

    Consider: Magic Lane developer platform / SDK (same vendor, different product)

    Do not assume the consumer Magic Earth app is the enterprise SKU.

OsmAnd

Best fit when

  • You want offline regional OSM maps and on-device routing without Google/Apple map lock-in
  • Hiking, cycling, ski, boat, or other non-car profiles matter as much as road driving
  • You value open-source client code (GPLv3) and optional F-Droid builds
  • You need GPX recording, topography layers, offline Wikipedia, or in-app OSM editing
  • Dutch legal entity and ad-free freemium packaging fit procurement/privacy shortlists

Poor fit when

  • You need always-fresh commercial POI/transit data and minimal UI learning curve (prefer Google Maps)
  • You require a signed B2B DPA, ISO/SOC, or fleet management product—none found publicly
  • Hard requirement to avoid all US-group cloud/payment processors (Cloud uses Amazon; web payments via FastSpring)
  • Commercial redistribution or white-label embedding without negotiating store/GPL exceptions

Consider instead when

  • When: You want simpler offline car navigation from another NL operator without deep OSM plugin complexity

    Consider: Magic Earth (magic_earth)

    Trade OsmAnd’s FOSS/plugin depth for a more consumer-car-oriented UX

  • When: You need commercial map data, automaker-grade mapping stack, or enterprise map products

    Consider: HERE WeGo / HERE platform (here_wego)

    Different data licensing and corporate assurance surface than OSM GPLv3 client

  • When: Primary job is sport-specific outdoor route social planning with device sync

    Consider: komoot

    komoot is outdoor route community + region unlocks; not a general offline OSM toolkit

  • When: You want everyday city maps with strong Central European coverage and tourism features

    Consider: Mapy.com (mapy_com)

    Seznam Maps product family; different UX and commercial model than OsmAnd plugins

Open questions for due diligence

Magic Earth

  • What cloud providers and regions host Magic Earth online services and Premium iOS cloud backup?
  • Will Magic Lane sign a B2B DPA and publish a consumer-app subprocessor list for organisational pilots?
  • Which third parties receive location or device IDs under Google Play Data safety, and under what legal bases?
  • Is there an independent security assessment or ISO/SOC roadmap for the Magic Earth stack?
  • How current is OSM enrichment versus Google/Apple POI freshness in our primary cities and truck corridors?

OsmAnd

  • Will OsmAnd B.V. sign a B2B DPA and provide a current subprocessor list (regions for Scaleway/Amazon Cloud) for organizational use?
  • Exact AWS/Scaleway regions and encryption/key management for OsmAnd Cloud customer data?
  • Any ISO 27001, SOC 2, or independent security/privacy audit roadmap?
  • Commercial licensing path and support SLA if deploying beyond private non-commercial Terms?